CIBTM Presentation 2009
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Topic: The Perception of Chinese in the World
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CIBTM Presentation 2009
- 1. Powered by China Outbound Tourism Research Institute MBA, Berenice Aceves COTRI China Outbound Tourism Research Institute The Perception of Chinese in the World CIBTM 09 China Incentive, Business Travel & Meetings Exhibition Beijing, China September, 9th, 2009
- 2. Powered by China Outbound Tourism Research Institute How the world sees China?
- 3. Powered by China Outbound Tourism Research Institute What do we admire from china? •China’s economic miracle •Summer 2008 Olympic Games •Space program •Old Chinese culture (medicine, philosophy, arts)
- 4. Powered by China Outbound Tourism Research Institute On the other hand, what make us feel anxious about China? •Competitors •Source of health danger •Growth of nationalism
- 5. Powered by China Outbound Tourism Research Institute How the world sees Chinese tourists?
- 6. Powered by China Outbound Tourism Research Institute Craving for a promising source, even in current economic crisis Outbound 2008: 46 million trips 90% inside Asia 10% (app. 4.5 million) outside Asia Jan – June 2009: 22.5 million
- 7. Powered by China Outbound Tourism Research Institute What perceptions make tourism employees and local inhabitant not always happy with Chinese tourists? •Chinese visitors are so rude! •Europe: 10 countries in 12 days? •They don’t want to visit unknown, special places in a destination. Just famous highlights and crowded tourism attractions
- 8. Powered by China Outbound Tourism Research Institute •Photography addicts •Why do they want to visit Chinatown? •They are always comparing. •Why they like to include shopping as an item of the itinerary?
- 9. Powered by China Outbound Tourism Research Institute Future Strategies
- 10. Powered by China Outbound Tourism Research Institute •Strategy for destinations •Strategy for Chinese tourism industry •Strategy for Chinese government
- 11. Powered by China Outbound Tourism Research Institute Thank you for your attention! www.china-outbound.com
- 12. Powered by China Outbound Tourism Research Institute Contact information Address........................ China Outbound Tourism Research Institute (COTRI) Fritz-Thiedemann-Ring 20 25746 Heide/Holstein Germany Phone ………………… +49 (0) 481 / 85 55 - 523 Fax…………………….. +49 (0) 481 / 85 55 - 121 Email…………………… info@china-outbound.com Internet………………… www.china-outbound.com www.win-chinese-tourists.com .