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China Outbound Tourism Research Institute
MBA, Berenice Aceves
COTRI China Outbound Tourism Research Institute
The Perception of Chinese
in the World
CIBTM 09
China Incentive, Business Travel & Meetings Exhibition
Beijing, China September, 9th, 2009
Powered by
China Outbound Tourism Research Institute
How the world sees China?
Powered by
China Outbound Tourism Research Institute
What do we admire from china?
•China’s economic miracle
•Summer 2008 Olympic Games
•Space program
•Old Chinese culture (medicine,
philosophy, arts)
Powered by
China Outbound Tourism Research Institute
On the other hand, what make us feel
anxious about China?
•Competitors
•Source of health danger
•Growth of nationalism
Powered by
China Outbound Tourism Research Institute
How the world sees Chinese tourists?
Powered by
China Outbound Tourism Research Institute
Craving for a promising source, even in current
economic crisis
Outbound 2008:
46 million trips
90% inside Asia
10% (app. 4.5
million) outside Asia
Jan – June 2009:
22.5 million
Powered by
China Outbound Tourism Research Institute
What perceptions make tourism employees
and local inhabitant not always happy with
Chinese tourists?
•Chinese visitors are so rude!
•Europe: 10 countries in 12 days?
•They don’t want to visit unknown, special
places in a destination. Just famous
highlights and crowded tourism attractions
Powered by
China Outbound Tourism Research Institute
•Photography addicts
•Why do they want to visit
Chinatown?
•They are always comparing.
•Why they like to include
shopping as
an item of the itinerary?
Powered by
China Outbound Tourism Research Institute
Future Strategies
Powered by
China Outbound Tourism Research Institute
•Strategy for destinations
•Strategy for Chinese tourism industry
•Strategy for Chinese government
Powered by
China Outbound Tourism Research Institute
Thank you
for your
attention!
www.china-outbound.com
Powered by
China Outbound Tourism Research Institute
Contact information
 Address........................ China Outbound Tourism Research Institute (COTRI)
Fritz-Thiedemann-Ring 20
25746 Heide/Holstein
Germany
 Phone ………………… +49 (0) 481 / 85 55 - 523
 Fax…………………….. +49 (0) 481 / 85 55 - 121
 Email…………………… info@china-outbound.com
 Internet………………… www.china-outbound.com
www.win-chinese-tourists.com
.

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CIBTM Presentation 2009

  • 1. Powered by China Outbound Tourism Research Institute MBA, Berenice Aceves COTRI China Outbound Tourism Research Institute The Perception of Chinese in the World CIBTM 09 China Incentive, Business Travel & Meetings Exhibition Beijing, China September, 9th, 2009
  • 2. Powered by China Outbound Tourism Research Institute How the world sees China?
  • 3. Powered by China Outbound Tourism Research Institute What do we admire from china? •China’s economic miracle •Summer 2008 Olympic Games •Space program •Old Chinese culture (medicine, philosophy, arts)
  • 4. Powered by China Outbound Tourism Research Institute On the other hand, what make us feel anxious about China? •Competitors •Source of health danger •Growth of nationalism
  • 5. Powered by China Outbound Tourism Research Institute How the world sees Chinese tourists?
  • 6. Powered by China Outbound Tourism Research Institute Craving for a promising source, even in current economic crisis Outbound 2008: 46 million trips 90% inside Asia 10% (app. 4.5 million) outside Asia Jan – June 2009: 22.5 million
  • 7. Powered by China Outbound Tourism Research Institute What perceptions make tourism employees and local inhabitant not always happy with Chinese tourists? •Chinese visitors are so rude! •Europe: 10 countries in 12 days? •They don’t want to visit unknown, special places in a destination. Just famous highlights and crowded tourism attractions
  • 8. Powered by China Outbound Tourism Research Institute •Photography addicts •Why do they want to visit Chinatown? •They are always comparing. •Why they like to include shopping as an item of the itinerary?
  • 9. Powered by China Outbound Tourism Research Institute Future Strategies
  • 10. Powered by China Outbound Tourism Research Institute •Strategy for destinations •Strategy for Chinese tourism industry •Strategy for Chinese government
  • 11. Powered by China Outbound Tourism Research Institute Thank you for your attention! www.china-outbound.com
  • 12. Powered by China Outbound Tourism Research Institute Contact information  Address........................ China Outbound Tourism Research Institute (COTRI) Fritz-Thiedemann-Ring 20 25746 Heide/Holstein Germany  Phone ………………… +49 (0) 481 / 85 55 - 523  Fax…………………….. +49 (0) 481 / 85 55 - 121  Email…………………… info@china-outbound.com  Internet………………… www.china-outbound.com www.win-chinese-tourists.com .