Barcelona, Dubrovnik, and Tirana have all undergone transformations to develop distinctive city brands. Barcelona established the "Barcelona model" through urban renewal projects and campaigns promoting citizen participation from the 1970s-today. Dubrovnik rebranded after the 1991 war through restoration funded by UNESCO and positioning itself as a historic World Heritage Site. Tirana transformed from a isolated city under communism to reclaim its identity through architectural competitions, demolishing illegal buildings, and projects like "Paint the town for hope" engaging artists.
20110517 - Presenting the Yiddish past in contemporary EuropeGerben Zaagsma
This paper will discuss how Yiddish and Yiddish culture figure in the European cultural landscape today. Once the language of millions of East European Jews and Jewish migrants in Europe, Yiddish all but vanished as a result of the Holocaust and the repression of Yiddish culture in the Soviet Union. But in the past two decades Yiddish, not just as a language but also as a culture, has become a more visible part of Europe’s Jewish heritage. The so-called klezmer revival of the 1980s brought a larger public in contact with Yiddish culture. Resurrecting a seemingly forgotten musical tradition contemporary klezmorim made Jewish folk music and Yiddish song an established part of the world music landscape. The resulting rediscovery of Yiddish culture has also led to an increasing number of Yiddish language summer courses attracting non-academics and academics alike. In academia, a growing interest in Yiddish Studies has led to an increase in possibilities to study Yiddish on various levels.
All this suggests a growing interest in Yiddish culture. Yet what is often labelled as a ‘Yiddish revival’ is in reality a multi-faceted phenomenon that has little to do with a revival in the true sense of the word. This paper aims to qualify the increasing attention to Yiddish culture in Europe and analyse its various public expressions. It will discuss the divergence of interest and backgrounds between Western Europe and the historic heartland of Yiddish in Eastern Europe. While paying close attention to the wider context of the more general public interest Jewish heritage in Europe it will also argue that attention for the Yiddish part of Europe’s Jewish heritage fits into a broader context of increasing attention to migration processes in European history as well as its minority cultures & languages.
The Gaya Dynasty ruled most of today's Gimhae region in Gyeongsangnamdo, South Korea from 42 AD to 532 AD. It was founded by King Suro and his five brothers according to myth. The Gaya Dynasty rose to power through iron production and marine commerce but eventually declined due to invasions from neighboring kingdoms like Baekje and Goguryeo. The last king, King Guhyeong, surrendered to the kingdom of Silla, resulting in Gaya being conquered and absorbed by Silla in 532 AD.
Juan Carlos Belloso presentation on World Communication Forum Davos-Moscow Forum. More details: http://citybranding.ru/brending-goroda-identichnost-vovlechenie-kommertsializatsiya-itogi-wcf-davos-moscow/ Publication on this channel is approved by Juan Carlos Belloso
This document discusses cultural policy in an age of scarcity. It notes that past urban regeneration policies focused on property development rather than quality of life issues. It also discusses the rise of the "creative city" model and cultural quarters in cities. New types of cultural workers have emerged that fill multiple roles. The document examines initiatives like public art projects and community food production that aim to enhance civic participation and identity.
Claudia Patricia Adeath Villamil is a Mexican photographer currently based in Copenhagen. She has a university degree in communication studies and has taken photography courses. Her experience includes freelance photography, founding organizations focused on art and culture, and curating exhibitions. She has photographed for magazines, newspapers, and NGOs in Mexico, London, and Denmark.
Bursting the Bubble: connecting with communities making culture on their own ...Tim Jones
Slides from a presentation I made to the annual Arts & Audiences conference of the Nordic States, which in 2014 had a focus on the role of digital in audience development for the arts.
From the programme: "Bursting the community arts bubble: connecting with communities making culture on their own terms. Is the game up for the traditional model of "community art" making (& funding)? This session offers a few provocations towards re-thinking our approaches to producing "community arts", in an era when the digital shift blurs the line between professional and amateur creative, but also creates new kinds of cultural disenfranchisement."
This document discusses how John Urry argues that globalization does not necessarily lead to cultural homogenization. It examines how local cultures are reinterpreted and transformed through various global flows of people, ideas, technologies, and capital. While globalization interconnects local and global processes, it increases local distinctiveness as different societies are affected in diverse ways by these flows. The document also provides examples from Britain of how post-industrial cities have preserved historical sites and transformed them into tourist attractions to regenerate their economies, maintaining local cultural identities despite global influences.
20110517 - Presenting the Yiddish past in contemporary EuropeGerben Zaagsma
This paper will discuss how Yiddish and Yiddish culture figure in the European cultural landscape today. Once the language of millions of East European Jews and Jewish migrants in Europe, Yiddish all but vanished as a result of the Holocaust and the repression of Yiddish culture in the Soviet Union. But in the past two decades Yiddish, not just as a language but also as a culture, has become a more visible part of Europe’s Jewish heritage. The so-called klezmer revival of the 1980s brought a larger public in contact with Yiddish culture. Resurrecting a seemingly forgotten musical tradition contemporary klezmorim made Jewish folk music and Yiddish song an established part of the world music landscape. The resulting rediscovery of Yiddish culture has also led to an increasing number of Yiddish language summer courses attracting non-academics and academics alike. In academia, a growing interest in Yiddish Studies has led to an increase in possibilities to study Yiddish on various levels.
All this suggests a growing interest in Yiddish culture. Yet what is often labelled as a ‘Yiddish revival’ is in reality a multi-faceted phenomenon that has little to do with a revival in the true sense of the word. This paper aims to qualify the increasing attention to Yiddish culture in Europe and analyse its various public expressions. It will discuss the divergence of interest and backgrounds between Western Europe and the historic heartland of Yiddish in Eastern Europe. While paying close attention to the wider context of the more general public interest Jewish heritage in Europe it will also argue that attention for the Yiddish part of Europe’s Jewish heritage fits into a broader context of increasing attention to migration processes in European history as well as its minority cultures & languages.
The Gaya Dynasty ruled most of today's Gimhae region in Gyeongsangnamdo, South Korea from 42 AD to 532 AD. It was founded by King Suro and his five brothers according to myth. The Gaya Dynasty rose to power through iron production and marine commerce but eventually declined due to invasions from neighboring kingdoms like Baekje and Goguryeo. The last king, King Guhyeong, surrendered to the kingdom of Silla, resulting in Gaya being conquered and absorbed by Silla in 532 AD.
Juan Carlos Belloso presentation on World Communication Forum Davos-Moscow Forum. More details: http://citybranding.ru/brending-goroda-identichnost-vovlechenie-kommertsializatsiya-itogi-wcf-davos-moscow/ Publication on this channel is approved by Juan Carlos Belloso
This document discusses cultural policy in an age of scarcity. It notes that past urban regeneration policies focused on property development rather than quality of life issues. It also discusses the rise of the "creative city" model and cultural quarters in cities. New types of cultural workers have emerged that fill multiple roles. The document examines initiatives like public art projects and community food production that aim to enhance civic participation and identity.
Claudia Patricia Adeath Villamil is a Mexican photographer currently based in Copenhagen. She has a university degree in communication studies and has taken photography courses. Her experience includes freelance photography, founding organizations focused on art and culture, and curating exhibitions. She has photographed for magazines, newspapers, and NGOs in Mexico, London, and Denmark.
Bursting the Bubble: connecting with communities making culture on their own ...Tim Jones
Slides from a presentation I made to the annual Arts & Audiences conference of the Nordic States, which in 2014 had a focus on the role of digital in audience development for the arts.
From the programme: "Bursting the community arts bubble: connecting with communities making culture on their own terms. Is the game up for the traditional model of "community art" making (& funding)? This session offers a few provocations towards re-thinking our approaches to producing "community arts", in an era when the digital shift blurs the line between professional and amateur creative, but also creates new kinds of cultural disenfranchisement."
This document discusses how John Urry argues that globalization does not necessarily lead to cultural homogenization. It examines how local cultures are reinterpreted and transformed through various global flows of people, ideas, technologies, and capital. While globalization interconnects local and global processes, it increases local distinctiveness as different societies are affected in diverse ways by these flows. The document also provides examples from Britain of how post-industrial cities have preserved historical sites and transformed them into tourist attractions to regenerate their economies, maintaining local cultural identities despite global influences.
The document discusses the historical development of Barcelona Metropolitan Region and its path towards becoming a creative knowledge city. Key points include:
- Barcelona has undergone a transition from an industrial economy to a service and tourism-based economy, and now aims to become a center for cultural production and creative industries.
- Since 1979, Barcelona has used strategic planning and governance models to guide its urban development, focusing on areas like the Olympics, tourism, and knowledge industries.
- Recent strategies emphasize creativity, quality of life, and social cohesion in addition to economic growth. Barcelona is working to consolidate previous knowledge economy projects and attract creative businesses.
- However, the document notes that greater coordination is still needed across the whole
This document summarizes urban plans and theories from the 19th and 20th centuries. It discusses Baron Haussmann's redesign of Paris in the 1850s which included new boulevards, façade regulations, and infrastructure improvements. It also outlines urban renewal plans for Barcelona including those for the 1888 and 1929 International Exhibitions, and Le Corbusier's unexecuted 1925 Plan Voisin for Paris which proposed high-rise residential towers separated from industrial areas. Finally, it discusses Barcelona's urban transformation in preparation for the 1992 Olympics, which led to infrastructure and neighborhood improvements across the city.
This document provides an abstract for a master's thesis that examines how spotlight cultural events like the Eurovision Song Contest contribute to destination branding through media narratives. The research analyzes media coverage of Finland's victory in Eurovision in 2007 and images of Helsinki as the host city. The study aims to understand how event and place images are linked in media stories to enhance destination brand image over the long term. A qualitative case study approach is used to explore how Eurovision coverage portrayed Finland and Helsinki, depicting national images and stereotypes, and how it acted as a catalyst for transferring the positive event image to the destination brand.
The document provides background information on the New Urban Topologies project conducted by Färgfabriken in Chișinău and Minsk in October 2010. It discusses Färgfabriken's methodology for the project, which included seminars, city tours, and workshops in each city aimed at identifying ways to strengthen urban culture and address challenges. The project was a collaboration between Färgfabriken and local partners Oberliht in Chișinău and Y Gallery in Minsk. Brief histories of Chișinău and Minsk are also provided, outlining their development and current populations.
Prezentácia Aidy Ciro a Elvana Dajka na konferencii Mesto pre ľudí, ľudia pre mesto, ktorá sa konala od 24/3 do 27/3 v priestoroch KC Dunaj.
---
Aida is a professional in the field of strategic communication, coordination and research with 7 years of varied experience and several published works. Her expertise includes planning and designing of organizational strategic communication plans for both internal and external communications and outreach; institutional coordination; processing data to translate/package it into impactful data/stories depending on the target groups; facilitation of knowledge building and sharing using online and offline tools; community participatory processes; designation of multimedia products, including print, and online media; networking; facilitation/moderation of trainings, workshops, round-tables, and conferences; project acquisition including concept development, elaboration, activity planning, and full length project proposal writing; research on various topics, particularly in the field of communication and good governance.
---
Elvan is an architect who graduated from the Sapienza University of Rome - Faculty of Architecture. His research areas cover mainly urban morphology and architecture, and housing in Albania in general. He examined these issues in his thesis and further developed them during the Postgraduate Program at ETH Zurich. Currently, he continues to develop this topic in his doctoral studies in Architecture and Construction - Space and Society at the Faculty of Architecture of the Sapienza University of Rome. Before becoming a part of POLIS team, in September 2010, he worked for ATENASTUDIO - Rome, afterwards he was involved in other collaborations with several studios in Italy, Switzerland and Albania. His professional activities include participation in numerous researches, project designs, workshops, and lectures with international and Albanian lecturers, and also organizational tasks at administrative level at POLIS University.
The document discusses Idefon Cerda's expansion plan for Barcelona from the 1850s. It examines how Cerda proposed a rational grid plan for Barcelona to accommodate major population growth from industrialization. Some key aspects of Cerda's plan included:
1. A symmetrical grid of streets tilted at 45 degrees to maximize sunlight.
2. Blocks designed with two sides built up and two sides left open for public space like parks and plazas.
3. Consideration for factors like housing density, ventilation, recreation and neighborhood services.
4. While rational, the plan accommodated existing major roads and allowed for architectural experimentation within blocks.
5. The plan created a framework that
The Istituto Nazionale di Urbanistica of Italy is announcing their 2013 Second Biennial on Public Space to be held in Rome in May 2013. The goal is to promote better public spaces through competitions, exhibits, workshops and adopting a Charter of Public Space. Topics will include mass tourism, cultural heritage, post-seismic reconstruction, and regenerating historic public spaces affected by disuse or mono-functional use. Participants are invited to get involved in preparatory labs and the Biennial to further the discussion on improving public spaces.
Procur.arte is a cultural association based in Lisbon that has worked since 2005 to develop and disseminate creative industries through critical and constructive arts, culture, and innovation projects. It focuses on decentralizing and democratizing culture to develop audiences and facilitate reflection on the contemporary world through arts. Procur.arte also works to connect national and international cultural agents and support emerging artists.
Unesco urban heritage and sustainable development new functions for historic ...UNESCO Venice Office
This document discusses the management of historic walls in urban world heritage properties. It notes that over half the world's population now lives in urban areas, presenting challenges for preserving cultural identity and heritage. UNESCO works to establish frameworks to define and protect cultural heritage in urban settings. The document outlines that urban heritage, including intangible forms, must be managed amidst rapid urbanization. It discusses the recommendation on historic urban landscapes, which takes a holistic approach to urban conservation. Finally, it raises questions about what constitutes a "walled city" today, the value of city walls, and how they should be managed.
The Infinite Broadway project reimagines Broadway in Manhattan as a 13-mile long public square. By excavating below the street and taking advantage of existing basements, a new horizontal public space and landscape is created. The square is designed with varying characteristics along its length to reflect the diverse neighborhoods it passes through, including plazas, markets, parks, arcades, and rooftop areas at different levels. This transforms Broadway from a congested road into a slow, pedestrian-focused public space running the length of the island.
The More You Give, the More You Get - Jill CousinsRCAHMW
The More You Give, the More You Get
Jill Cousins: Executive Director, Europeana
Europeana constructed a Publishing Framework (video) together with its contributing cultural heritage institutions to be more explicit about the possible returns of opening up data and delivering better quality. This framework has been translated and implemented across Europe to help institutions understand the benefits of being able to open up their data. A couple of case studies from the museum, archive and library world will used to illustrate the results of adopting a more open approach, covering both the positive and the negative.
City Branding- The cases of Lisbon & SeoulAGKalliteri
This document discusses city branding and provides examples from Lisbon and Seoul. It defines city branding as the implementation of strategies to manage a city's resources, reputation, and image. Successful branding can attract tourism, investment, and talent. Common branding approaches include cultural, event, flagship construction, and personality branding. Effective city branding requires identifying clear brand attributes, stakeholder participation, and sustainability. Lisbon and Seoul are presented as case studies, highlighting each city's history, focal points, vision, and specific branding initiatives in investment, residents, and tourism.
The document outlines plans for the Navigli Acqua Festival, which will take place along the Navigli canals in Milan from 2013-2015. The 2013 festival will include several workshops and events centered around water and the canals, including art exhibitions, performances, and boat parades. The goal is to celebrate the historic canals and revitalize the area in advance of the 2015 World Expo in Milan.
The document discusses branding strategies for Athens, Greece. It analyzes Athens' current brand positioning, highlighting strengths like culture and heritage but also challenges like trust in governance. Opportunities mentioned include developing as a world cultural hub. Stakeholder partnerships are identified, including universities and foundations. A long-term vision is outlined focusing on Athens as a modern, livable city that integrates heritage and innovation. Engaging citizens and changing visitors' roles are emphasized. Overall the document provides a strategic analysis of Athens' brand and makes recommendations for collaboratively repositioning its image.
Barcelona hosted the 1992 Summer Olympics and used it as an opportunity to revitalize the city. The Olympics spurred investments in transportation infrastructure, housing, offices, and sports facilities. This led to economic growth, reduced unemployment, increased tourism, and an improved quality of life. The Olympics transformed Barcelona from an industrial city into a global hub for services and knowledge industries. It established a model of using a major event to drive urban planning projects and commercial development for both short and long-term benefits.
We are all Barcelona: Building communities through the museum (Spain)OECD CFE
We are all Barcelona: Building communities through the museum (Spain)
Joan Roca i Albert, Director of the MUHBA (Barcelona History Museum, Spain) at the 5th edition of the OECD Summer Academy on Cultural and Creayive Industries and Local Development, 2022.
More info https://oe.cd/sacci
LONG LIVE THE DAY OF THE ARCHITECT AND URBANIST IN BRAZIL, ONE OF THE GREAT R...Faga1939
Today, December 15th, the Day of the Architect and Urban Planner of Brazil is celebrated, which is also the birthday of one of the most renowned architects and urban planners in the world, the Brazilian Oscar Niemeyer. On this date, I pay my respects to all the architects and urban planners in Brazil who contributed with their intelligence and creativity in the realization of great works for the benefit of Brazilian society, especially to the architects and urban planners Claudia Alcoforado (my daughter), Esperança Leria (mother of my granddaughter Sofia), Ernesto Carvalho (my nephew), Karla Andrade, Loris Brantes, Marcos Lopes, Paulo Ormindo de Azevedo, Eduardo Henrique Teixeira, Guivaldo D´Alexandria Baptista, Javier Alfaya and also to my late brother architect and urban planner Luiz Carlos Alcoforado. Architects and urban planners deserve our tributes because they have distinguished themselves from antiquity to the contemporary era, not only in the elaboration of building projects, many of which are true works of art, but also in urban planning whose objective is to improve the quality of life of cities through political, environmental and social actions, among others. Architecture and Urbanism has been responsible, since antiquity, for creating public and private spaces capable of uniting, at the same time, functionality, aesthetics and comfort. Nowadays, Architecture can be defined as the relationship between man and space, or rather, the way it interferes with the environment, creating favorable aesthetic and functional conditions for housing, use and organization of space. The exercise of planning cities comes from much older civilizations. The objective of urban planning is to respond to the problems faced by the gathering of many people in cities, which became more complex after the 1st Industrial Revolution in the 18th century in England. From the beginning of the 20th century to the contemporary era, there has been an accelerated urban growth that has led to serious problems that negatively affect the quality of life of people who live, mainly, in big cities. Architects and urban planners have worked closely with engineers, economists, sociologists and other professionals in planning and implementing solutions to urban problems.
Best Practice Guide to Accessible Routes in Historic Cities - 2013 by LHAC Scott Rains
Launched in 2010, the League of Historical and Accessible Cities (LHAC) is a pilot project focusing on improving the accessibility of historical towns while at the same time promoting the development of sustainable tourism and the protection of cultural heritage.
The main goal of the project is not only to allow people with disabilities and their families to take full enjoyment from leisure and cultural activities, but also to stimulate tourism among the 80 million people with disabilities living in Europe.
The document discusses the historical development of Barcelona Metropolitan Region and its path towards becoming a creative knowledge city. Key points include:
- Barcelona has undergone a transition from an industrial economy to a service and tourism-based economy, and now aims to become a center for cultural production and creative industries.
- Since 1979, Barcelona has used strategic planning and governance models to guide its urban development, focusing on areas like the Olympics, tourism, and knowledge industries.
- Recent strategies emphasize creativity, quality of life, and social cohesion in addition to economic growth. Barcelona is working to consolidate previous knowledge economy projects and attract creative businesses.
- However, the document notes that greater coordination is still needed across the whole
This document summarizes urban plans and theories from the 19th and 20th centuries. It discusses Baron Haussmann's redesign of Paris in the 1850s which included new boulevards, façade regulations, and infrastructure improvements. It also outlines urban renewal plans for Barcelona including those for the 1888 and 1929 International Exhibitions, and Le Corbusier's unexecuted 1925 Plan Voisin for Paris which proposed high-rise residential towers separated from industrial areas. Finally, it discusses Barcelona's urban transformation in preparation for the 1992 Olympics, which led to infrastructure and neighborhood improvements across the city.
This document provides an abstract for a master's thesis that examines how spotlight cultural events like the Eurovision Song Contest contribute to destination branding through media narratives. The research analyzes media coverage of Finland's victory in Eurovision in 2007 and images of Helsinki as the host city. The study aims to understand how event and place images are linked in media stories to enhance destination brand image over the long term. A qualitative case study approach is used to explore how Eurovision coverage portrayed Finland and Helsinki, depicting national images and stereotypes, and how it acted as a catalyst for transferring the positive event image to the destination brand.
The document provides background information on the New Urban Topologies project conducted by Färgfabriken in Chișinău and Minsk in October 2010. It discusses Färgfabriken's methodology for the project, which included seminars, city tours, and workshops in each city aimed at identifying ways to strengthen urban culture and address challenges. The project was a collaboration between Färgfabriken and local partners Oberliht in Chișinău and Y Gallery in Minsk. Brief histories of Chișinău and Minsk are also provided, outlining their development and current populations.
Prezentácia Aidy Ciro a Elvana Dajka na konferencii Mesto pre ľudí, ľudia pre mesto, ktorá sa konala od 24/3 do 27/3 v priestoroch KC Dunaj.
---
Aida is a professional in the field of strategic communication, coordination and research with 7 years of varied experience and several published works. Her expertise includes planning and designing of organizational strategic communication plans for both internal and external communications and outreach; institutional coordination; processing data to translate/package it into impactful data/stories depending on the target groups; facilitation of knowledge building and sharing using online and offline tools; community participatory processes; designation of multimedia products, including print, and online media; networking; facilitation/moderation of trainings, workshops, round-tables, and conferences; project acquisition including concept development, elaboration, activity planning, and full length project proposal writing; research on various topics, particularly in the field of communication and good governance.
---
Elvan is an architect who graduated from the Sapienza University of Rome - Faculty of Architecture. His research areas cover mainly urban morphology and architecture, and housing in Albania in general. He examined these issues in his thesis and further developed them during the Postgraduate Program at ETH Zurich. Currently, he continues to develop this topic in his doctoral studies in Architecture and Construction - Space and Society at the Faculty of Architecture of the Sapienza University of Rome. Before becoming a part of POLIS team, in September 2010, he worked for ATENASTUDIO - Rome, afterwards he was involved in other collaborations with several studios in Italy, Switzerland and Albania. His professional activities include participation in numerous researches, project designs, workshops, and lectures with international and Albanian lecturers, and also organizational tasks at administrative level at POLIS University.
The document discusses Idefon Cerda's expansion plan for Barcelona from the 1850s. It examines how Cerda proposed a rational grid plan for Barcelona to accommodate major population growth from industrialization. Some key aspects of Cerda's plan included:
1. A symmetrical grid of streets tilted at 45 degrees to maximize sunlight.
2. Blocks designed with two sides built up and two sides left open for public space like parks and plazas.
3. Consideration for factors like housing density, ventilation, recreation and neighborhood services.
4. While rational, the plan accommodated existing major roads and allowed for architectural experimentation within blocks.
5. The plan created a framework that
The Istituto Nazionale di Urbanistica of Italy is announcing their 2013 Second Biennial on Public Space to be held in Rome in May 2013. The goal is to promote better public spaces through competitions, exhibits, workshops and adopting a Charter of Public Space. Topics will include mass tourism, cultural heritage, post-seismic reconstruction, and regenerating historic public spaces affected by disuse or mono-functional use. Participants are invited to get involved in preparatory labs and the Biennial to further the discussion on improving public spaces.
Procur.arte is a cultural association based in Lisbon that has worked since 2005 to develop and disseminate creative industries through critical and constructive arts, culture, and innovation projects. It focuses on decentralizing and democratizing culture to develop audiences and facilitate reflection on the contemporary world through arts. Procur.arte also works to connect national and international cultural agents and support emerging artists.
Unesco urban heritage and sustainable development new functions for historic ...UNESCO Venice Office
This document discusses the management of historic walls in urban world heritage properties. It notes that over half the world's population now lives in urban areas, presenting challenges for preserving cultural identity and heritage. UNESCO works to establish frameworks to define and protect cultural heritage in urban settings. The document outlines that urban heritage, including intangible forms, must be managed amidst rapid urbanization. It discusses the recommendation on historic urban landscapes, which takes a holistic approach to urban conservation. Finally, it raises questions about what constitutes a "walled city" today, the value of city walls, and how they should be managed.
The Infinite Broadway project reimagines Broadway in Manhattan as a 13-mile long public square. By excavating below the street and taking advantage of existing basements, a new horizontal public space and landscape is created. The square is designed with varying characteristics along its length to reflect the diverse neighborhoods it passes through, including plazas, markets, parks, arcades, and rooftop areas at different levels. This transforms Broadway from a congested road into a slow, pedestrian-focused public space running the length of the island.
The More You Give, the More You Get - Jill CousinsRCAHMW
The More You Give, the More You Get
Jill Cousins: Executive Director, Europeana
Europeana constructed a Publishing Framework (video) together with its contributing cultural heritage institutions to be more explicit about the possible returns of opening up data and delivering better quality. This framework has been translated and implemented across Europe to help institutions understand the benefits of being able to open up their data. A couple of case studies from the museum, archive and library world will used to illustrate the results of adopting a more open approach, covering both the positive and the negative.
City Branding- The cases of Lisbon & SeoulAGKalliteri
This document discusses city branding and provides examples from Lisbon and Seoul. It defines city branding as the implementation of strategies to manage a city's resources, reputation, and image. Successful branding can attract tourism, investment, and talent. Common branding approaches include cultural, event, flagship construction, and personality branding. Effective city branding requires identifying clear brand attributes, stakeholder participation, and sustainability. Lisbon and Seoul are presented as case studies, highlighting each city's history, focal points, vision, and specific branding initiatives in investment, residents, and tourism.
The document outlines plans for the Navigli Acqua Festival, which will take place along the Navigli canals in Milan from 2013-2015. The 2013 festival will include several workshops and events centered around water and the canals, including art exhibitions, performances, and boat parades. The goal is to celebrate the historic canals and revitalize the area in advance of the 2015 World Expo in Milan.
The document discusses branding strategies for Athens, Greece. It analyzes Athens' current brand positioning, highlighting strengths like culture and heritage but also challenges like trust in governance. Opportunities mentioned include developing as a world cultural hub. Stakeholder partnerships are identified, including universities and foundations. A long-term vision is outlined focusing on Athens as a modern, livable city that integrates heritage and innovation. Engaging citizens and changing visitors' roles are emphasized. Overall the document provides a strategic analysis of Athens' brand and makes recommendations for collaboratively repositioning its image.
Barcelona hosted the 1992 Summer Olympics and used it as an opportunity to revitalize the city. The Olympics spurred investments in transportation infrastructure, housing, offices, and sports facilities. This led to economic growth, reduced unemployment, increased tourism, and an improved quality of life. The Olympics transformed Barcelona from an industrial city into a global hub for services and knowledge industries. It established a model of using a major event to drive urban planning projects and commercial development for both short and long-term benefits.
We are all Barcelona: Building communities through the museum (Spain)OECD CFE
We are all Barcelona: Building communities through the museum (Spain)
Joan Roca i Albert, Director of the MUHBA (Barcelona History Museum, Spain) at the 5th edition of the OECD Summer Academy on Cultural and Creayive Industries and Local Development, 2022.
More info https://oe.cd/sacci
LONG LIVE THE DAY OF THE ARCHITECT AND URBANIST IN BRAZIL, ONE OF THE GREAT R...Faga1939
Today, December 15th, the Day of the Architect and Urban Planner of Brazil is celebrated, which is also the birthday of one of the most renowned architects and urban planners in the world, the Brazilian Oscar Niemeyer. On this date, I pay my respects to all the architects and urban planners in Brazil who contributed with their intelligence and creativity in the realization of great works for the benefit of Brazilian society, especially to the architects and urban planners Claudia Alcoforado (my daughter), Esperança Leria (mother of my granddaughter Sofia), Ernesto Carvalho (my nephew), Karla Andrade, Loris Brantes, Marcos Lopes, Paulo Ormindo de Azevedo, Eduardo Henrique Teixeira, Guivaldo D´Alexandria Baptista, Javier Alfaya and also to my late brother architect and urban planner Luiz Carlos Alcoforado. Architects and urban planners deserve our tributes because they have distinguished themselves from antiquity to the contemporary era, not only in the elaboration of building projects, many of which are true works of art, but also in urban planning whose objective is to improve the quality of life of cities through political, environmental and social actions, among others. Architecture and Urbanism has been responsible, since antiquity, for creating public and private spaces capable of uniting, at the same time, functionality, aesthetics and comfort. Nowadays, Architecture can be defined as the relationship between man and space, or rather, the way it interferes with the environment, creating favorable aesthetic and functional conditions for housing, use and organization of space. The exercise of planning cities comes from much older civilizations. The objective of urban planning is to respond to the problems faced by the gathering of many people in cities, which became more complex after the 1st Industrial Revolution in the 18th century in England. From the beginning of the 20th century to the contemporary era, there has been an accelerated urban growth that has led to serious problems that negatively affect the quality of life of people who live, mainly, in big cities. Architects and urban planners have worked closely with engineers, economists, sociologists and other professionals in planning and implementing solutions to urban problems.
Best Practice Guide to Accessible Routes in Historic Cities - 2013 by LHAC Scott Rains
Launched in 2010, the League of Historical and Accessible Cities (LHAC) is a pilot project focusing on improving the accessibility of historical towns while at the same time promoting the development of sustainable tourism and the protection of cultural heritage.
The main goal of the project is not only to allow people with disabilities and their families to take full enjoyment from leisure and cultural activities, but also to stimulate tourism among the 80 million people with disabilities living in Europe.
Best Practice Guide to Accessible Routes in Historic Cities - 2013 by LHAC
Bcn dubrovnik-tirana
1. Barcelona, Dubrovnik, Tirana:
Common places and different points
Georgia Voudouri
Maria Sfyraki
Angeliki Zervou
Georgia Psychogyiou
Ilira Aliaj
Katerina Papathanasiou
3. From the “Barcelona model” to the BCN brand……… BARCELONA
1st period ( 1973-1979)
• End of Franco’s dictatorship
• Plan General Metropolitano de Ordenación Urbana
• FAVB – Residents association that gathered representatives from all
areas of the city
• Official use of the Catalan language, revitalization of folklore and other
catalan traditions
• Beginning of urban architectural projects and their implementation as a
model of social cohesion and civic involvement
4. From the “Barcelona model” to the BCN brand……… BARCELONA
2nd period ( 1979-1986)
• 1979 Mayor Narcis Serra i Serra
• Beginning of campaigns to motivate citizen participation in urban matters
• A series of advertising campaigns and slogas , accompanied by urban
images, buildings or representative monuments of the city -> gradually
inserted in the collective imaginary of Barcelona
• Definition of “Areas of new centrality” project by Joan Busquets:
solutions to problems of diverse land use,disuse of spaces within
neighborhoods and circulation problems
• Gradually increased interconnection and accesibility
• Decentralization- “local urbanism” and neighborhood cultural and social
centres
• 1984 Barcelona Olympic Office
• 1985 launch of campaign “Barcelona, més que mai”
“a B of optimistic colors, mediterranean, of Miró, that will unite and reinforce
the strategy to raise the spirit and enthusiasm of citizens”- Toni Puig
-Asesor de Comunicación del Ayuntamiento de Barcelona
5. From the “Barcelona model” to the BCN brand……… BARCELONA
[Source: http://www.bcn.cat]
6. From the “Barcelona model” to the BCN brand……… BARCELONA
3rd period (1986-1992)
• 1986 Spain enters the European Union
• Mayor Pasqual Maragall (1982-1997) -> Introduction of the term
“Barcelona Model”
• Launch of campaign “Barcelona posa’t guapa” – One of the most
representative campaigns of the “Barcelona model” : improvement of
urban landscape (renovations, restorations etc) & architectural heritage
7. From the “Barcelona model” to the BCN brand……… BARCELONA
• Preparation for the Olympic Games of 1992:
1. Integration and production of public spaces
2. Contact with the sea, La Barceloneta, new beaches
3. Regeneration of historical center
4. New constructions by “star architects”
8. From the “Barcelona model” to the BCN brand……… BARCELONA
4th period (1992-2004)
•Broad study & use of the term “Barcelona model” and rise of the BCN
brand
•Strategic importance of the historical center as a symbolic space of cultural
representation
•CCCB and MACBA in Raval
•“Cultural boom” within the western european context, new museums and
cultural centers by famous architects
•2004 Fórum Universal de les Cultures
•Thematic years: 2002 Any Gaudi, 2003 Any del disseny
•2000 Launch of campaign “Fem-ho bé”
10. From the “Barcelona model” to the BCN brand……… BARCELONA
5h period (2004-today)
• Technology-Innovation-Smart economy, Culture, Sports, Fashion-
Design
• Modification of Poble Nou area into 22@-The Innovation District
• High concentration of new buildings by star architects
• Opening of the last part of Diagonal to reach the Forum area
11. From the “Barcelona model” to the BCN brand……… BARCELONA
• Strengthening cultural activities
1. Thematic years: Any Cerdá 2010
2. New Disseny Hub Museum to open in Glories this year
3. Local festivals- La Merce
4. International festivals – Primavera Sound, Sónar
• World Mobile Capital – World Mobile Congress
• Working on the nomination for 2022 Winter Olympics
12. From the “Barcelona model” to the BCN brand……… BARCELONA
•Financial support for the 3 fashion brands of Barcelona (Desigual, Custo
Barcelona, Mango) + multiplication of stores
•Incubating business plans- Barcelona Activa
•Legal structure for the uses of the denomination "Barcelona" - Barcelona
City Council holds a suitable legal position in order to avoid abusive
commercial uses(2011)
•Various campaigns: “Barcelona batega”, “Visca Barcelona”, “Barcelona
m’impulsa”, “Barcelona m’escolta”, “Barcelona em connecta”, “Barcelona
m’obre al món”
14. DUBROVNIK: a brand's rebirth, from theory to practice.
1991: Dubrovnik was bombarded during Croatian war of independance.
Afterwards a question arose: how to relaunch Dubrovnik onto the
West European tourism agenda.
15. The purpose: projection of a strong renewal brand image of
Dubrovnik as a cherised World Heritage Site.
Nigel Morgan, Annette Prichard, Roberd Pride, Destination Branding, creating the unique
destination, proposition. 2002, pg. 121
16. Fact: The Old City of Dubrovnik IS enlisted to the UNESCO list
of World Heritage Sites.
UNESCO participates in the restoration of Dubrovnik. A large amound of money
Helped the flourish of Dubrovnik.
17. Methodology: Five questions for city branding and Dubrovnik's
answers!
●
What do we want to be known for?
●
How can we stand out from the crowd and be more
competitive?
●
What thoughts and feelings do we want to come to
mind when people are exposed to our name?
●
How can we gain improved results from our resources?
Bill Baker, Destination Branding for Small Cities, 2nd Edition/2012, pg. 17
22. Aftermath and statistics
• 1. In 2011 Dubrovnik was Tripadvisors' travellers' Choice
Destinations Winner
2. Since 2010 the Dream World Cruise Destinations magazine
ranked Dubrovnik tenth among 50 world’s most
frequented ports and third on the Mediterranean,
after Naples and Livorno.
http://www.tzdubrovnik.hr/newsletter/eng.php?id=2915
3. In early 2012 one of the major Internet portals in the U.S.A.,
The Huffington Post, based on data from the tourism site Uptake
founded by Yen Lee - ranked Dubrovnik as the second top
destination chosen by Facebook users.
http://www.huffingtonpost.com/yen-lee/top-10-travel-destination
23. Tirana "Return to identity"
Transformations in post-socialist cities and the Balkans reveal the transition
from the socialist to the capitalist world
Albania : a self-isolated country for almost 50 years.
Hoxha's mistrust of a world in motion put Tirana in a freezer
Public spaces as every other aspect of people's lives were controlled,
approved or rejected by the leaders of the totalitarian regime.
Nationalism as a tool to keep the regime alive for 50 years.
Tirana before 1990
26. The transition from the socialist to the
capitalist world
Political decentralisation : decision
making transferred from the central to
the local level (Tosics: 2005: 55)
Furore of illegal barbaric constructions
as an act of revenge for the regime of
the past 50 years.
Disrespecting everything that had to do
with “the commons”
The freedom that was won in 1990
brought about a state of anarchy in the
city.
The lose of hope for the city.
Lana river 1990-1999
27. Reidentifying the city
The strategy for a succesful city branding should start from the inside.
The city was in need of immediate and radical change.
What do you do in a city where the citizens aren't necessarily by your side?
The mayor had to resist and persist.
Strategy
IDENTITY : Get back to what was lost during the transitional period
IMAGE: "The city as a canvas"
"produced a series of exploitable images, either as well set urban sceneries,
or as photographs, videos and advertisements. Through these images, urban
renewal was presented to have a pedagogical character that could change
the everyday life and the behaviour of the urban dwellers"
ARCHITECTURE: "architects around the world were invited to experiment in
Tirana, through a series of architectural competitions (among them the
architectural competition for the masterplan of the centre, the competition for
Scanderbeg Square) and workshops (such as the one of Berlage Institute)."
Source:http://tiranaworkshop10.pbworks.com/f/loukas%2Btriantis%2Btirana%2Burban
%2Brenewal.pdf
28. Daring to bring the change
A series of international architectural and urban design competitions
Preserving historic center & reconstructing public buildings
demolition of illegal constructions in order to get public space back
demolition of 5.000 illegal buildings
removing 123.000 tons of concrete from the riverbanks of Lana
Planted 55.000 trees and established a green Tax
"Paint the town for hope"
Artists from all over the world who would like to share their ideas and
propose changes
the use of colors in order to revive the hope that had been lost in the city
Use of colors : not just an artistic art, it was a form of political action
spalishing radiant colors on grey buildings
31. Difficulties during the project
Support from external sources was not taken for granted
The french EU official in charge of the founding had objections
“we will block the financing, because the colors you have ordered do not
meet european standards”
The surroundings did not meet the european standards either
Compromise in colors is grey.
Doubts from the citizens
Noise and doubt raised up regarding the "weird"colors
A poll with the question
“Do you want this action and the buildings painted like this?"
37% answered NO
A second question followed
“Do you want it to continue?”
50% of those who didn't like it, wanted it to continue.
32. Results of the project
People started dropping less litter in the streets
They started to pay taxes
They remembered their city that for more than one decade had been forgotten that it belongs to
them
Beauty was acting as a guardsman, where municipal police was missing
People considered the city is safier now, without the presence of police.
It's beautiful thus it's safe...
“There are colors now, street lights, pavements. So...it's beautiful, its safe” they said.
Beauty giving the feeling of being protected
Crime did fall
It brought a different spirit and a different feel of how things can be done.
35. What was achieved
Creating several jobs for the citizens who worked on the projects
Politics that have the citizens as a priority
Giving them the tools and the city as an opportunity for civic protagonism
People were mobilized and transformed into activists and supported their mayor.
Creation of a strong image and reputation of the city
The new identity of the city based on the concept of trusting a politician and working
with him but for themselves and their city
Further development
"introducing the city into a global politico-economic network"
“genuine metamorphosis”
“ideal for investors who wanted to relocate their businesses, due to remarkable
structural changes” (Mici, 2006: 83)
36. Awards & recognition
Edi Rama named World Mayor in 2004
In January 2004 City Mayors launched the internet-based project
World Mayor 2004. The aim was to raise the profile of mayors
worldwide, as well as to honour those who have served their
communities well and who have made contributions to the well-being
of cities nationally and internationally. The most outstanding mayor
was to be awarded the title World Mayor 2004.
chosen by Time Magazine in 2005 as one of the "European Heroes",
those who are changing the world for the better.
Award by Kofi Annan in light of the International Day for the
Eradication of Poverty