China cosmetics market reaches maturity
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The China cosmetics market has entered maturity, with retail sales reaching 484 billion yuan (US$74 billion) in 2018 and expected to top 800 billion yuan (US$122 billion) by 2018. Mobile internet has profoundly influenced the market, with 650 million total internet users in 2014 including 560 million mobile users. Mobile devices have made it more efficient for information gathering and decision making regarding cosmetics. China's cosmetics online sales reached 118 billion yuan (US$18 billion) in 2014, equal to 29.2% of total retail sales, and are estimated to top 300 billion yuan (US$46 billion) by 2018 with an annual growth rate of 23.6%.
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China cosmetics market reaches maturity
- 1. China Cosmetic Market Enters Maturity
- 2. China Cosmetics Market Has Entered Maturity, Reaping Over 400B Yuan (US$61B) China cosmetics retail sales reached 484B Yuan (US$74B), it’s expected to top 800B Yuan (US$122B) in 2018. Total Internet Users (100M) China Total Internet Users & Mobile Internet Users: 2011-2018 Mobile Internet Users (100M) Total Sales (100M Yuan) Growth Rate
- 3. Mobile Internet Has Made Profound Influence to the Market Total number of Internet users reached 650M in 2014, including 560M mobile Internet users and 300M female mobile Internet users at 52.9%. The fast increase of mobile Internet users provides substantial user base for cosmetic mobile Internet business, as mobile devices make it more efficient for information-gathering and decision-making. It also provides better communication platform for the fast development of mobile community. Total Internet Users (100M) China Total Internet Users & Mobile Internet Users: 2011-2018 Mobile Internet Users (100M)
- 4. China Cosmetics Market Online Sales Reached 30% Market Share China cosmetics online sales reached 118B Yuan (US$18B) in 2014, equal to 29.2% of total retail sales. It’s estimated to top 300B Yuan (US$46B) in 2018 with annual compound growth rate of 23.6%. China Cosmetics Total Sales through Retail: 2011-2018 Online Sales (100M Yuan) Growth Rate Online Channel Penetration
- 5. A digital link to your business in China
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