Cross-border E-commerce China

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The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.

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Owned by Alibaba, Tmall is China’s number 1 B2C e-commerce platform (marketplace) with more than 50% market share. Tmall.com targets domestic retailers and foreign retailers that already have a Chinese entity. Tmall.hk, or Tmall Global targets foreign companies without any official presence in China and allows them to sell directly to consumers in China. This presentation is based on an official document provided Alibaba.

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Baidu is the leading Chinese language search engine with market share over 72%. Although starting as a Google copycat with very similar page layout and features, it has evolved over the years into a full fledged product with a range of functions suitable for Chinese market. Baidu Map, an equivalent of Google Map, has become a very sophisticated tool set that not only allows users to search for locations, businesses and travel routes, but also displays city map through Google Street View and Apple Map Flyover service.

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China’s leading microblog services include Sina Weibo (weibo.com), Tencent (t.qq.com/), Sohu (t.sohu.com) and Netease (t.163.net). A growing number of Chinese companies are using their company microblogs as an effective marketing tool to promote their brands and products, as well as engage with microblog users to increase awareness, loyalty and participation of various promotion campaigns. This presentation lists 9 facts about the effectiveness of company microblog as a marketing tool.

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