Chiesman Center - Why Social Media?
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Social media allows consumers to control conversations online through user-generated content and social interactions. It has become a fundamental shift in how people communicate as half of active online users read blogs and 750 million people use Facebook daily. While traditional advertising controls messages, social media requires listening to consumers and engaging in transparent, honest dialogue rather than self-promotion.
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Chiesman Center - Why Social Media?
- 1. W hy Should I Car e About Social M edia? Dustin Floyd TDG Communications
- 2. Social Media Mashups Blogging Social Networking Folksonomy Web 2.0 Tag Clouds Social Engagement Rich Content Viral Marketing User-Generated Content Podcasting Livecasting Conversion Rates Vlogging News Aggregation Microblogging Social Bookmarking Memes Wikis Photo Sharing Semantic Web Social Web Social Media Customer Engagement Social Shopping Blogosphere Social Graph
- 3. Social Media
- 12. In Social Media, Consumers Control the Conversation
- 13. Social media is people having conver sations online. -M ar ta Kagan
- 14. We Can’t Control It. Either We Ignore It… Or We Become a Participant.
- 16. 48 hours of video uploaded to YouTube every minute. -YouTube.com
- 17. There are at least 200,000,000 blogs. -M ar ta Kagan
- 18. 73% of active online users have read a blog. 45% have started their own blog. -M ar ta Kagan
- 19. Facebook has 750 million active registered users. At least half log in every day. -Facebook.com
- 20. If Facebook were its own country, it would rank third in population (ahead of the United States). -eConsultancy.com
- 23. The average social gamer in the U.S. is 48 years old. 46% are more than 50 years old. -eM ar keter .com
- 26. Social Media is not a fad. It’s a fundamental shift in the way we communicate. -M ar ta Kagan
- 29. 18% of TV campaigns generate positive ROI. 90% of people who can skip TV ads, do. -M ar ta Kagan
- 30. The average person is exposed to 3 ,0 0 0 ads a day. -M ar ta Kagan
- 31. Only 1 4 % of people tr ust adver tisements. 7 8 % of people tr ust the r ecommendations of other consumer s. -M ar ta Kagan
- 32. Social media is a dialogue.
- 44. Tr anspar ent Honest Inclusive Authentic Consumer -Dr iven VIBRANT -M ar ta Kagan
- 47. Listen. Be honest. Participate. Engage people.
- 48. IT’S NOT ABOUT YOU. IT’S ABOUT THEM.
- 49. Dustin Floyd dustin@tdgcommunications.com www.facebook.com/ dustinfloyd Twitter : @dustindfloyd @tdginc Office: 6 0 5 .7 2 2 .7 1 1 1 M obile: 6 0 5 .9 2 0 .1 0 5 3
Editor's Notes
- Santa with Chesterfields comes up after print ads.
- And that’s exactly what it was: broadcasting. One-way communication. Here’s our message, here’s our products, and if you want to watch your favorite sitcom, you’re going to listen to us, darn it!
- How many of you like listening to TV and radio commercials? I mean, truly enjoy it? How many of you know someone who talks too much. What’s it like to be friends with someone who never listens? Usually you’re not friends very long.
- Social media isn’t that fancy. Conversations are powered by sites: Facebook, Twitter, Flickr, YouTube, etc.
- No other choice. One or the other.
- How?
- Remember we discussed when brands really took off? Two things: industry and mass media. Mass media made it possible to broadcast a message to thousands – millions of people.
- And that’s exactly what it was: broadcasting. One-way communication. Here’s our message, here’s our products, and if you want to watch your favorite sitcom, you’re going to listen to us, darn it!
- It can’t be controlled like traditional mass media. You can participate or ignore: those are your only options. One other cool thing about social media. Who are marketers targeting these days? Who’s got the money? What’s the largest demographic group?
- Baby boomers. They’re pretty affluent, and they’re numerous. And their parents are dying, typically leaving them with even more wealth. No wonder marketers want them. But it’s not going to stay that way.
- By 2010, these guys will outnumber baby boomers. Young people. Or, if you’re a marketer, you know them as Gen Yers or Millennials. And how do you reach them? Social media. BTW, baby boomers are flocking to social media, too. Fastest-growing group at the moment, in fact.
- So how do you start to make that emotional connection?
- I’ve run out of slides!