The role of CEO is of paramount importance so far as strategic management is concerned – both in family and professionally managed companies. A company may have either a chief executive or multiple chief executives – a team consisting of more than one person. CEO is the person who is to shoulder the responsibility in respect to strategic management.

1. Chief Executive Officer (CEO)
Corporate Management

2. Prepared By
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Manu Melwin Joy
Assistant Professor
Ilahia School of Management Studies
Kerala, India.
Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com

3. Chief Executive
• The role of CEO is of
paramount importance
so far as strategic
management is
concerned – both in
family and professionally
managed companies.

4. Chief Executive
• A company may have
either a chief executive
or multiple chief
executives – a team
consisting of more than
one person.
• CEO is the person who is
to shoulder the
responsibility in respect
to strategic
management.

5. Role of Chief Executive
• Formulating long term
plans – CEO is the brain
behind long term
planning and decision
making.

6. Role of Chief Executive
• Guiding and directing –
CEO provides his
valuable guidance and
direction to different
functionaries in the
organization.

7. Role of Chief Executive
• Integrating – Integration
is an essential part of
coordination as it deals
with integration of
interests, timing the
operations and balancing
of efforts.

8. Role of Chief Executive
• Reviewing and
controlling – Review
becomes very important
task of CEO as he is
seeing whether
everything is going
according to his plans.

9. Role of Chief Executive
• Public relations – CEO is
responsible for
maintaining good
rapport with the publics
of the society in which
he works.