persons involved in taking decisions in strategic management for the business.

1. Presented
By
Y. Devendra Reddy

2. Strategists are individuals or
groups who are primarily involved in the
formulation, implementation and
evaluations of strategy. In a limited sense
all managers are strategists. There are
persons outside the organization who are
also involve in various aspects of strategic
management. They too referred to as
strategists.

3. Strategists and role
Strategists
Consulta
-nts
Entrepre
-neurs
BOD
CEO
Senior
manage-
ment
Corporat
-e
planning
staff
SBU
level
executiv
-es
Middle
level
manager
-s
Executiv
-e
assistant

4. 1. Consultants
Many organizations which
do not have a corporate planning
department because of small size,
financial constraints, take the help of
external consultants in strategic
management. Besides the Indian
consultancy firms now there are many
foreign consultancy firms offering variety
of services.
Example:
Bosten consulting company
helps in building competitive advantage.

5. Entrepreneurs are the promoters who
consists the idea of starting a business
enterprises for getting a maximum returns on
their investment. They are waiting for an
environment change and there by for an
opportunity to exploit the situation in their role
right from promotion of the venture. So, very
important in a new business enterprise.

6. 3.Board of Directors(BOD)
Board of directors are professional elected on
the board by the shareholders of the company as per
rules and regulations of companies act 1956. They
are responsible for general administration of the
organization. They are suppose to guide the top
management in framing business strategies for
accomplishing pre determined objectives.

7. In the management circle the chief
executive is the top man, next to the director
in the board. He occupies the most sensitive
post being held responsible for all aspects of
strategic management right from the
formulation to evaluations. He is considered
as most important strategies being
responsible to play major role in strategic
decision making.

8. 5. SENIOR MANAGEMENT
Starting from chief executive to the level of
financial or profit center heads, these mangers are
involved in various aspects of strategic management.
Some of the members of senior management act as
the board of directors on rotational manner.
All of them serve on different top level
committees set up by the board to look after the
matters of strategic importance and other policy
issues. Executive committees consisting of senior
managers are responsible for implementing and
evaluating the strategies.

9. 6. Strategic Business
Unit(SBU) level executives
These executives are treated
as departmental heads, are supposed
to act as main strategists keeping an
eye on optimum benefits of their
departments. These strategists enjoy
maximum amount of authority and
responsibility with in their strategic
business unit.

10. 7. Corporate planning staff
These staff play a supporting
role in strategic management. This
staff assists the management in all
aspects of strategy formulation and
implementation and evaluation.

11. They are basically operational planners
they may at best be involve as “sounding boards”
for departmental plans as implementers of the
decisions taken above, followers of policy guide
lines and passive receivers of communication
above functional strategic plans. By nature they are
implementers of functional strategies, they rarely
employed for any other purpose in strategic
management.

12. An executive assistants are the persons who assists the
chief executive in the performance of his duties in
various ways. These could be ----
To assists the chief executive in data collection and
analysis.
Suggesting alternatives where decisions are require.
Preparing brief reports relating to projects.
Helping in public relation and liaison function.
Acting as a filter for the information coming from
different sources.

13. CONCLUSION
Among all the strategists --
-- Board of Directors, chief
executive officers, and executive
assistants are the most important
and played the role of “bread and
butter role” of corporate
strategies.

14. Thanking you ……
BY
Final M.COM
BESANT THEOSOPHICAL COLLEGE
MADANAPALLI