Broiler farming involves rearing chickens specifically for meat production, making it a lucrative segment of the poultry industry. Farmers need to choose healthy chicks, maintain a clean environment, manage proper lighting and nutrition, and carry out regular vaccinations. Effective marketing strategies are crucial, especially as demand for broiler meat fluctuates around festivals in India.

1. CHICKEN MEAT
(BROILER FARMING)
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2. Broiler Farming
Broiler farming is the
rearing of chickens for
chicken meat production. It
is among the most
profitable segments of the
poultry industry. India is the
fifth-largest producer of
broilers in the world.
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3. Broiler Chickens
 Broilers are a rich source of
protein. They also have ample
proteins, vitamins, and minerals.
Technological advancements
and commercial development
have made specially developed
broilers available. These breeds
differ from egg layering birds
used in layer poultry farming.
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4. Broiler Breeds
 Genetically modified commercial
broiler breeds are also available.
These breeds are genetically
modified to produce meat rather
than eggs. Such strains
enhance meat production and
have a higher conversion rate.
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5. Selection Of Chicks
 Farmers must select healthy, one-day-
old chicks for breeding and rearing for
broiler farming. Healthy chicks explore
the farm and scurry away when
someone approaches. Farmers are
required to choose such chicks.
Mostly, chicks are very active. They
huddle together when they are sick,
hungry, tired, cold, or scared.
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6. Maintenance Of Poultry
House
The poultry house should be free of
any litter. Regularly cleaning the
coop ensures a healthier
environment for chicks. Sanitization
and disinfection of the entire
poultry house are necessary.
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7. Lighting In Broiler House
Broiler houses must provide 24 hours of
light during the brooding time of broiler
farming. The pattern followed is 23 hours
of white-light followed by an hour of
darkness daily till they are ready for
marketing. The one-hour dimness is to
acclimatize the birds towards dark to
prevent panic and stampede in case of
power failure.
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8. Feeding In Broiler Farming
Food plays a vital role in broiler
farming. Feed management is a
critical aspect of efficient broiler
farming. The feed must have
adequate nutrition. It must contain a
sufficient quantity of vital nutrients.
An insufficient amount of nutrients
leads to a poor conversion-rate and
lower profit.
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9. Vaccination Of Broilers
Broilers must be vaccinated
periodically to protect them
from diseases like any other
livestock. They are vaccinated
right from the first day of
hatching till the 28th day.
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10. Sex Separation Of Broilers
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11. Security In Broiler Farming
 Biosecurity refers to the
application of logic and
principles specific to a broiler
farm. It is done for the evaluation
of farm operations and
monitoring the status of
diseases. It also includes
continuous evaluation of farm
operations to control infections.
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12. Checking For Development Of
Disease
The birds are checked manually
for the development of disease
symptoms time and again.
Dead birds are to be disposed
of immediately in a humane
way.
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13. Marketing In Broiler Farming
The marketing of broilers starts
when they are five to six weeks old.
Meat does not have much market
value during festival times in India.
Broiler marketing requires
appropriate planning in India.
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14. Thank You
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