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Ketahanan Pangan Indonesia​
PT. Sinergi Ketahanan Pangan
IDR 10+Billion 640 + Ton IDR 1+Billion
Revenue Sold Profit
Poultry farms technology to contribute in enhancing Indonesia's food security.
5 Province 320.000+ Chickens
Channeled Sold
Since December 2018
Conventional farmers
Production capacity is not optimal
Cultivation has a high risk of disease
Low risk mitigation capability & inefficient management
Difficulties to find productive &
efficient farmer partners
Integrator Companies
But at the other side, there is a huge opportunity in Indonesia
But at the other side, there is a Huge opportunity in Indonesia
Chicken consumption increase every year
Large amount of resources (Grass, Land, Water)
Lack of supply on the market
The potential needs for Broiler Chickens in January-December
2019 is 3.251.745 metric tons or an average of
270.979 metric tons/month
(Data Ditjen PKH)
MARKET SIZE /
TOTAL ADDRESSABLE MARKET
Poultry Farm Technology to Preserve Indonesia’s Food Security
CHM Tech housing product
CHM Micro climate controller
Monitor & control the cultivation
process through IoT System
Automatic setting of temperature, humidity, and oxygen
levels by the cage sensors
Feeding system, automatic drinking system, lightning
system, brooder system, ventilasion tunnel system,
evaporate cooling system
Low Cost & Efficienct
CHM Tech Housing Product
Almost 100% Success rate of harvest
Mortality < 3%
Revenue is 300-400% higher
32000 chickens production capacity
Zero Waste
Comparison with 9x120 m cage area
Conventional Farms
Production capacity 12000 Chickens
Mortality 5-30% ++
High risk of failure
Average profit = IDR 24 Million
vs
Modern Farms
Production Capacity 32000 Chickens
Mortality 1-3%
Safe from disease
Average profit = IDR 107 Million
Our Proposition
Chick-in
BUSINESS MODEL
B2B model
50-60 days/
period of harvest
ROI 75%/year
ROA 25%/year
Using a partnership system with Integrator companies as suppliers and buyers with fixed prices
according to the contract within a certain period.
(It will relatively stable sales prices even during a pandemic).
DOC, Vaccines, & Feed
Live bird Broiler
Contract Fixed Prices
Integrator Companies
Slaughter House
Broiler CHM Unit
Traction & Validation
*32.000 chickens/period
Cost 1 CHM= IDR 1 Billion
1 Period = 50-60 Days
1 Year = 7 Period
= IDR 7,52 Billion
Revenue/Year
= IDR 750 Million
Net Income/Year
0
200.000.000
400.000.000
600.000.000
800.000.000
1.000.000.000
1.200.000.000
1.400.000.000
Periode 1 Periode 2 Periode 3 Periode 4 Periode 5 Periode 6 Periode 7
Revenue and Net Income of 1 Chicken Cage
Transaction Revenue
CHM Cage 1
Aug 2019 – Aug 2020
Revenue Net Income
4,5
7,5
12,8
21,0
32,3
0,0
5,0
10,0
15,0
20,0
25,0
30,0
35,0
1 2 3 4 5
Year
Net Income Projection
Profit (in Billion IDR)
6
10
17
28
47
0
10
20
30
40
50
1 2 3 4 5
CHMUnit
Year
Upgrade CHM Unit
Net Income Projection
Total projection estimated in 5 years :
IDR 58,5 Billion / USD 3,9 Million (Net Income)
75%
ROI/year
25%
ROA/year
Moderate 1 CHM Unit:
IDR 585 Billion / USD 39 Million (Revenue)
13,44
22,4
38,08
62,72
105,28
0
20
40
60
80
100
120
1 2 3 4 5
Year
Total Chickens (per 100.000)
Total Chickens (per 100.000)
26,88
44,8
76,16
125,44
210,56
0
50
100
150
200
250
1 2 3 4 5
Year
Total Weight (per 1000 metric ton)
Total Weight (per 1000 ton)
5 Years Chicken Production
Total Chicken production estimated in 5 years : 24,192,000 Broiler Chickens/48,384 MT
=
In 2021, we will launch Online Groceries
For chicken broilers
Restaurant, Hotel, & household
CHM production cage
Partnership with Check point partners
To create price stability on market
• Main focus on building a CHM cage
& create supply chain in Java
• Expand distribution system to market
with Carcass Online Groceries
• Main focus on production of national
broiler chicken supply chain
• Partners with 10K housewifes in
Indonesia (10K RW)
• 100 tons carcasses sold daily
Roadmap & Acquisition Plan
Leading of national poultry commodity
• Build the slaughterhouse
• Build the feed mill
• Build the hatchery plant
• Partners with 1000 Checkpoints
in Jakarta (1RW =1 partner)
• 10 tons carcasses sold daily
2021 2022
2023
2025
ONLINE GROCERIES
GO TO MARKET STRATEGY
- Social Media
- SEO & SEM
- Online Marketplace
Growth & Digital Marketing
- Community Relations
- Direct Selling
- Traditional market
- Hotel
- Restaurant
Household
Check point partners
THE PRUDENT TEAM
Chief Executive Officer
Ashab Alkahfi A. P
Ex CEO CV Poultry Alkahfi Farm
4 years experience in Agroindustry
Partner at Japfa, Malindo, Charoen Phokpand
Founder AmbisiBisnis.id
Chief Business Development Officer
Tubagus Syailendra W
Consultant at China Electronic Commerce Associaton
KADIN Indonesia International Trade Service (BSD)
Young Leaders for Indonesia wave 12 by McKinsey & Co
Chief Technology Officer
Ahmad Syaifulloh
Project Leader Oxioo Technology & AHAD Creative
90 Mobile Apps Project handled
Led Online system digitization to 384 villages + 120
Public health center
IT Consultant, IoT & AI Specialist
FUND ALLOCATION
HUMAN RESOURCES COST
DEVELOPMENT COST
Payroll of Directors, Developer, IoT Expert, Operational, Supporting Team
Cage Infrastructure , Live Time Supervision, Maintenance, Smart Climate Controller
IDR 10,000,000,000 (USD 671.000)
For 12 months runaway
25%
70%
OVERHEAD COST
Office Rent, Office Supplies, Accomodation, Transportation
5%
THANK YOU
PT. Sinergi Ketahanan Pangan
081937515333
www.chickin.id

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Chick in Pitch Deck 2020

  • 1. Ketahanan Pangan Indonesia​ PT. Sinergi Ketahanan Pangan
  • 2. IDR 10+Billion 640 + Ton IDR 1+Billion Revenue Sold Profit Poultry farms technology to contribute in enhancing Indonesia's food security. 5 Province 320.000+ Chickens Channeled Sold Since December 2018
  • 3. Conventional farmers Production capacity is not optimal Cultivation has a high risk of disease Low risk mitigation capability & inefficient management Difficulties to find productive & efficient farmer partners Integrator Companies
  • 4. But at the other side, there is a huge opportunity in Indonesia But at the other side, there is a Huge opportunity in Indonesia Chicken consumption increase every year Large amount of resources (Grass, Land, Water) Lack of supply on the market The potential needs for Broiler Chickens in January-December 2019 is 3.251.745 metric tons or an average of 270.979 metric tons/month (Data Ditjen PKH) MARKET SIZE / TOTAL ADDRESSABLE MARKET
  • 5. Poultry Farm Technology to Preserve Indonesia’s Food Security CHM Tech housing product CHM Micro climate controller Monitor & control the cultivation process through IoT System Automatic setting of temperature, humidity, and oxygen levels by the cage sensors Feeding system, automatic drinking system, lightning system, brooder system, ventilasion tunnel system, evaporate cooling system Low Cost & Efficienct CHM Tech Housing Product
  • 6. Almost 100% Success rate of harvest Mortality < 3% Revenue is 300-400% higher 32000 chickens production capacity Zero Waste Comparison with 9x120 m cage area Conventional Farms Production capacity 12000 Chickens Mortality 5-30% ++ High risk of failure Average profit = IDR 24 Million vs Modern Farms Production Capacity 32000 Chickens Mortality 1-3% Safe from disease Average profit = IDR 107 Million Our Proposition Chick-in
  • 7. BUSINESS MODEL B2B model 50-60 days/ period of harvest ROI 75%/year ROA 25%/year Using a partnership system with Integrator companies as suppliers and buyers with fixed prices according to the contract within a certain period. (It will relatively stable sales prices even during a pandemic). DOC, Vaccines, & Feed Live bird Broiler Contract Fixed Prices Integrator Companies Slaughter House Broiler CHM Unit
  • 8. Traction & Validation *32.000 chickens/period Cost 1 CHM= IDR 1 Billion 1 Period = 50-60 Days 1 Year = 7 Period = IDR 7,52 Billion Revenue/Year = IDR 750 Million Net Income/Year 0 200.000.000 400.000.000 600.000.000 800.000.000 1.000.000.000 1.200.000.000 1.400.000.000 Periode 1 Periode 2 Periode 3 Periode 4 Periode 5 Periode 6 Periode 7 Revenue and Net Income of 1 Chicken Cage Transaction Revenue CHM Cage 1 Aug 2019 – Aug 2020 Revenue Net Income
  • 9. 4,5 7,5 12,8 21,0 32,3 0,0 5,0 10,0 15,0 20,0 25,0 30,0 35,0 1 2 3 4 5 Year Net Income Projection Profit (in Billion IDR) 6 10 17 28 47 0 10 20 30 40 50 1 2 3 4 5 CHMUnit Year Upgrade CHM Unit Net Income Projection Total projection estimated in 5 years : IDR 58,5 Billion / USD 3,9 Million (Net Income) 75% ROI/year 25% ROA/year Moderate 1 CHM Unit: IDR 585 Billion / USD 39 Million (Revenue)
  • 10. 13,44 22,4 38,08 62,72 105,28 0 20 40 60 80 100 120 1 2 3 4 5 Year Total Chickens (per 100.000) Total Chickens (per 100.000) 26,88 44,8 76,16 125,44 210,56 0 50 100 150 200 250 1 2 3 4 5 Year Total Weight (per 1000 metric ton) Total Weight (per 1000 ton) 5 Years Chicken Production Total Chicken production estimated in 5 years : 24,192,000 Broiler Chickens/48,384 MT =
  • 11. In 2021, we will launch Online Groceries For chicken broilers Restaurant, Hotel, & household CHM production cage Partnership with Check point partners To create price stability on market
  • 12. • Main focus on building a CHM cage & create supply chain in Java • Expand distribution system to market with Carcass Online Groceries • Main focus on production of national broiler chicken supply chain • Partners with 10K housewifes in Indonesia (10K RW) • 100 tons carcasses sold daily Roadmap & Acquisition Plan Leading of national poultry commodity • Build the slaughterhouse • Build the feed mill • Build the hatchery plant • Partners with 1000 Checkpoints in Jakarta (1RW =1 partner) • 10 tons carcasses sold daily 2021 2022 2023 2025
  • 13. ONLINE GROCERIES GO TO MARKET STRATEGY - Social Media - SEO & SEM - Online Marketplace Growth & Digital Marketing - Community Relations - Direct Selling - Traditional market - Hotel - Restaurant Household Check point partners
  • 14. THE PRUDENT TEAM Chief Executive Officer Ashab Alkahfi A. P Ex CEO CV Poultry Alkahfi Farm 4 years experience in Agroindustry Partner at Japfa, Malindo, Charoen Phokpand Founder AmbisiBisnis.id Chief Business Development Officer Tubagus Syailendra W Consultant at China Electronic Commerce Associaton KADIN Indonesia International Trade Service (BSD) Young Leaders for Indonesia wave 12 by McKinsey & Co Chief Technology Officer Ahmad Syaifulloh Project Leader Oxioo Technology & AHAD Creative 90 Mobile Apps Project handled Led Online system digitization to 384 villages + 120 Public health center IT Consultant, IoT & AI Specialist
  • 15. FUND ALLOCATION HUMAN RESOURCES COST DEVELOPMENT COST Payroll of Directors, Developer, IoT Expert, Operational, Supporting Team Cage Infrastructure , Live Time Supervision, Maintenance, Smart Climate Controller IDR 10,000,000,000 (USD 671.000) For 12 months runaway 25% 70% OVERHEAD COST Office Rent, Office Supplies, Accomodation, Transportation 5%
  • 16. THANK YOU PT. Sinergi Ketahanan Pangan 081937515333 www.chickin.id