2. 2
Index
Page Content
3 1. Business information
2. Management directory
3. Description of the company
4 4. Primary business
4. Mission Statement
6. Objectives
7. Core Value
5 8. Scope of Speciality
9. Our Products and Prising
6 10. 12 Months Production plan
7 11. Market trends
3. 3
Business Information
Type : Primary
Industry : Farming
Founded : 2014
Business Name: Balekane Six Poultry And Agricultural Co-operative Limited
Trading Name: Balekane Six Poultry And Agricultural Co-operative Limited
Company Registration No: 2014/015267/24
Tax Reference No: 9125568197
Postal Address : 2774 Cobalt street, Olifantfontein, 1666
Cell no: 071 912 9388
Email: bmok382@outlook.com
Management Information
Johannes Bubie Mokonyane: Managing Director
Tumelo Faith Mokonyane : Financial Manager
Matlalane Sannah Maseko: Sales And Marketing Manager
Katlego Macdonald Thobang : Purchasing manager
Production
Broiler house capacity : 40 000
Expected mortality per cycle : 5%
Expected number of birds per cycle :38 000
Number of cycles per annum : 26
Projected revenues per annum: SAR 15 643 650.00
Projected net income :SAR 12 047 246.00
Expected employees year 1: 87
3 Description of the Company
Balekane Six Poultry And Agricultural Co-operative LTDis Legally registered with
the CIPC under section 7 of the co-operative act 2005 (Act 14 of 2005) is a South
African Poultry Production Company specializing in broiler chicken rearing expressly
for the South African Market. Broilers will be incubated within the farm to minimize
the risk of infections and to maximize Bio-security. Chickens are feed with high
protein feed from starter feed for 14 days, grower for 14 days, and finisher for 14
days, chickens rearing will be up to 42 days with an expected weight of 1.8 to 2 kg.
Our chickens are vaccinated from day 1 for Newcastle and infectious Bronchitis, day
10 for Newcastle, day 14 for Gumboro, day 18 for Newcastle and final vaccination at
day 21 for Gumboro then a meat holding period so that all the vaccination within the
chick is completely out of its system before slaughter. We comply with the Nation
and International standards as enforced by the (FDR) Food and Drug Administration
and other relevant bodies. This Guarantees confidence on quality production and to
4. 4
finished products, thereby eliminating the risk of producing sub standard production
and high profit output.
4 Primary Businesses
Its primary business is quality intense broiler chicken production for consumers in
South Africa and neighbouring countries of all income level; the main objective of the
founders is reducing poverty, malnutrition and unemployment in our country. Beside
that we want to provide quality products at affordable prices as well to contribute to
the economic and social development of South Africa and its people.
5 Mission Statement
Balekane Six Poultry and Agricultural Co-operative Limited are committed to
producing high quality broiler chicken for human consumption without use of
chemical to enhance growth or taste. We shall strive for quality production without
compromise to quality over price, time and personnel. We pledge to our selves, stake
holders, employers and customer to keep up to date with technological innovation to
be the best. Bio-security will be at the centre of everything we do. We commit to
delivering a world class chicken for all occasions around the clock. Being reliable is
our responsibility and exceeding all expectations at all times is our promise.
6 Objectives
Tomaintain and foster loyalty and reliability to clients and suppliers
Conduct business with integrity and honesty at all time
Induct employees on monthly basis
Have and Abattoir and hatchery within our plant in five years of operation
Provide Quality products that exceeds the expectations of our esteemed clients
Medium term objectives
Increase production output on by 5% yearly
Paying all the capital within 60 months
Short term Objectives
Implement a business plan.
Acquire Funding
Structure and train staff
Gain Market share by 2% yearly
7 Core value
Tobecome one of the major competitors in the South African Poultry market
though treating our customers with respect and faith.
We grow though creativity, invention and innovation
We integrate honesty, integrity and business ethics into all aspects of our
business functioning.
5. 5
8 Scope of speciality
Balekane Six Poultry and Agricultural Co-operative Limited will specifically be
rearing Ross breed from day old up to 42 days with an expected live weight of 1.8 to 2
kg per bird.
A. Expected production per cycle
Capacity No of
houses
System
40 000 6 Tobe able to have a continuous supply of broiler
chicken the company have come up with a strategy that
will enchase a monthly output of 40 000 chickens with
an expected mortality of 5% =38 000 chickens.
Strategy 14 days from when a batch of day old chicken have been put in the first
broiler house a second house will be used and the sixth house will
facilitate for cleaning and resting period of the first broiler house to
archive high level bio-security.
9 Our Products and Prising
Products
Item Packaging
/Kg
Unites /
Bag Kg
Unites /
pallet
Sellingprice
/ unit
Sellingprice
/ Bag
Sellingprice
/ Pallet
Mixed
portion
2 6 / 12Kg 55 R 22.50 R 135.00 R 7 425.00
Mixed
portion
1.5 8 / 12 Kg 55 R 16.88 R 135.04 R 6752.00
Thighs 2 6 / 12 Kg 55 R 23.00 R 138.00 R 7 590.00
Thighs 1.5 8 / 12 Kg 55 R 18.50 R 148.00 R 8 140.00
Drumstick 2 6 /12 kg 55 R 23.50 R 141.00 R 7 755.00
Drumstick 1.5 8 / 12 kg 55 R 20.00 R 160.00 R 8 800.00
Leg Quarter 3 6 /18 Kg 55 R 30.50 R 183.00 R 10
065.00
Whole bird 2 12 / 24 Kg 33 R 26.00 R 312.00 R 10
296.00
chicken
livers
500g 20 / 10 kg 100 R 5.00 R 100.00 R 10
000.00
chicken
giblets
500g 20 / 10 Kg 100 R 3.50 R 70.00 R 7 000.00
Chicken
feet
1Kg 20 / 20 kg 50 R 7.00 R 140.00 R 7 000.00
6. Production Capacity and System Planning From week 1 to week 52
House
No
Capacity Week1 Week2 Week3 Week4 Week5 Week6 Week7 Week8 Week9 Week10 Week11 Week12 Week13
1 40 000 Day Old Harvest Clean Rest Day Old
2 40 000 Day Old Harvest Clean Rest
3 40 000 Day Old Harvest Clean Rest
4 40 000 Day Old Harvest Clean
5 40 000 Day old
6 40 000 Day old
House
No
Capacity Week 14 Week 15 Week 16 Week 17 Week 18 Week 19 Week 20 Week 21 Week 22 Week 23 Week 24 Week 25 Week 26
1 40 000 Harvest Clean Rest Day Old
2 40 000 Day Old Harvest Clean Rest
3 40 000 Day Old Harvest Clean Rest
4 40 000 Rest Day Old Harvest Clean Rest
5 40 000 Harvest Clean Rest Day old Harvest
6 40 000 Harvest Clean Rest Day Old
House
No
Capacity Week 27 Week 28 Week 29 Week 30 Week 31 Week 32 Week 33 Week 34 Week 35 Week 36 Week 37 Week 38 Week 39
1 40 000 Harvest Clean Rest Day Old
2 40 000 Day Old Harvest Clean Rest Day Old
3 40 000 Day Old Harvest Clean Rest
4 40 000 Day Old Harvest Clean Rest
5 40 000 Clean Rest Day Old
6 40 000 Harvest Clean Rest Day Old
House
No
Capacity Week 40 Week 41 Week 42 Week 43 Week 44 Week 45 Week 46 Week 47 Week 48 Week 49 Week 50 Week 51 Week 52
1 40 000 Harvest Clean Rest Day Old
2 40 000 Harvest Clean Rest Day Old
3 40 000 Day Old Harvest Clean Rest
4 40 000 Day Old
5 40 000 Day Old Harvest Clean Rest
6 40 000 Harvest Clean Rest Day Old Harvest Clean
7. 11. The marketing plan
A. Market research
Due to ever increase of the population in the South Africa the demand of
food is also increasing and we have more people migrating to South Africa.
Therefore are no equilibrium between demands and supply and more
people needed to feed. With increased awareness on the health implication
of red meat, there is an increase demand for white meat and birds are the
source of white meat. Research has proven it that red meat is at time mixed
with all other animal meat beside beef and also human flash was also found
in the meat. Therefore we are having more people opting for white meat.
Research has also proven that South Africans poultry consumption grew
from 711 in 1996 to 1277 in 2006 and in 2016 March it grew to 1665 million
tons.
Trends
Note trend in production, consumption and utilization of categories of
substitutable meats potential per capital increase in poultry consumption
translate into production and marketing has opportunities. In the world the
consumption of beef and pork is consistently declining at the same time the
consumption of chicken is consistently increasing followed beef, pork,
martin and lamb.
- Growth in broiler production and consumption is growing in the
world.
- Price in chicken and eggs has been more completive in the world.
- Chicken meat is being successfully marketedin the world as fresh,
natural, healthy and nutritious product, consumerare increasingly
health conscious and responsible to food safety
- Chicken are sold whole or in parts, demand for product specific
characteristics such as parts is advantageous.
- The food service market (i.e. Hotels, restaurants, buy and braai, fast
food and etc) account for about 30-35% of chicken sales.
8. 8
12. Target Market
A. Table illustrating Consumption growth rate in South Africa over 20 years in Poultry
Year Consumption / million tons
1996 711
2006 1277
2016 1665
Table illustrating production in South Africa 0ver 20 years in Poultry
Year Production growth / million tons SA Import from USA
1996 677 35
2006 1030 260
2016 1310 440
Table illustrating price changes in South Africa over 20 years in Poultry
Year Price changes/ Kg
1996 R 3.05
2006 R 4.88
2016 R 17.21 (R16.30)
Balekane
Six
poultry
Whole Sales
Cash and
Cary
Super
Markets
RestaurantsHotels
Catering
companies
Buyn Braai
