The document provides information about Chevron Corporation, one of the world's leading integrated energy companies. It details that Chevron was founded in 1876 and is currently led by CEO Michael Wirth. Chevron operates in over 180 countries and engages in hydrocarbon exploration, production, refining, marketing, transportation, and power generation. It has approximately 64,700 employees and produces over 2.5 million barrels of oil per day. The document discusses Chevron's operations, products, marketing strategies around segmentation, targeting, positioning and the marketing mix, as well as its mission, vision, competitors and conclusion on its success factors.
For the Business Block, my project group and I research Chevron Corporation, analyzed its financial statements, market position, and competitors to ultimately assert whether investors should purchase stock in the company. We took the corporation's financial ratios (which was chiefly my responsibility), marketing efforts, operational efficiency, SWOT analysis, and accounting methods into account, and determined that investors ought to buy stock in the firm at the given time.
MBA thesis focusing on ExxonMobil's position in the oil and natural gas sector describing events and technology such as natural catastrophes, Russian joint ventures, fracking, and the possible fate of green energy.
For the Business Block, my project group and I research Chevron Corporation, analyzed its financial statements, market position, and competitors to ultimately assert whether investors should purchase stock in the company. We took the corporation's financial ratios (which was chiefly my responsibility), marketing efforts, operational efficiency, SWOT analysis, and accounting methods into account, and determined that investors ought to buy stock in the firm at the given time.
MBA thesis focusing on ExxonMobil's position in the oil and natural gas sector describing events and technology such as natural catastrophes, Russian joint ventures, fracking, and the possible fate of green energy.
At Adani Wilmar Limited, we believe that the future of a nation rests on its people. People, who don’t just dream, but aspire. However, dreams, big visions, big challenges and courage need a strong, healthy and nourished body.
MBA case presentation on Nike's sustainability initiative
- I handled the design and creation of the PowerPoint presentation
- Research into Nike's Sustainable business practice
- Illustrate how Nike is a great example of how to integrate sustainability into a company culture
At Adani Wilmar Limited, we believe that the future of a nation rests on its people. People, who don’t just dream, but aspire. However, dreams, big visions, big challenges and courage need a strong, healthy and nourished body.
MBA case presentation on Nike's sustainability initiative
- I handled the design and creation of the PowerPoint presentation
- Research into Nike's Sustainable business practice
- Illustrate how Nike is a great example of how to integrate sustainability into a company culture
Running head CHEVRON CORPORATION1CHEVRON CORPORATION 2.docxtodd271
Running head: CHEVRON CORPORATION 1
CHEVRON CORPORATION 2
Chevron Corporation
Lucy Rowell
Introduction
Chevron is an American based multinational company that operates within the energy industry. The headquarters of the company is at San Ramon, California. Chevron was founded back in 1849 and has operated for over 140 years. The operating revenue of the company is at $158.9 billion with an operating income $15.45 billion. It acted as the predecessor of standard oil company and the company has continued to be fully functional and a leading player within the energy sector. Chevron operates in over 140 countries across the globe. It is ranked as one of the largest oil companies around the world which has positively contributed to the economic growth of the country. It is also traded in the New York Stock Exchange making it one of the leading players within the oil sector. The paper explains the impacts of technology and globalization together with the organizational model and resource-based model.
Globalization
Globalization is one of the key issues that positively led to the expansion of the company within the globe. The emergence of other oil companies have led to the expansion of the multinational corporation to other countries. Through Foreign Direct Investment, chevron has managed to expand its services to other parts of the globe (By, 2016). Companies such as BP plc. Offered competition to the company making it to adopt expansive strategy that facilitates it to be fully effective within the industry that it operates within. However, factors such as the great depression affected the prices of oil in the country affecting the industrial position. The ability of the company to evolve and adopt to the global industrial skeptics has enabled it to be fully functional in both developed and developing countries across the globe.
Technology
The change in technology within the oil sector is a factor that has made Chevron to continuously evolve and remain relevant within the industry. Today, Chevron is one of the companies within the oil industry that has ensured that it integrated IT with is administrative structure. The company is keen at using social media sites such as Facebook and twitter as part of its marketing strategy (Tarca, Vatuiu & Popa, 2016). The existence of the company website https://www.chevron.com/ enables customers and employees to access the site and get more information about the site. The website contains important information such as project portfolio, operations, technology, corporate responsibility and the company investors. The company has highly been successful in integrating employee information through systems that adjust to the needs of the market that facilitates the company to be fully effective.
The Industrial Organizational Model
The industrial organizational model of the company is highly organized and detailed to provide a clear understanding of the process. The basic conditions for Ch.
Running head TOTAL COMPANY STRATEGIC PLANS .docxagnesdcarey33086
Running head: TOTAL COMPANY STRATEGIC PLANS 1
TOTAL COMPANY STRATEGIC PLANS 6
Total Oiling Company: Strategic Plans
The Total Oiling Company is a well-known enterprise that has thousands of branches across the globe. It is a French multinational that integrated gas and oil companies. It is one of the six leading or superior oil companies in the world. The company’s businesses cover the gas and oil chain. They cover from the natural gas and crude oil, transportation, crude oil products trade, natural gas exploration and production, refining, marketing of petroleum products, and power generation. Additionally, the company has its head office in the West of Paris, Tour Total. The company’s history began with the creation of the CFP in the 1920s. CFP stands for the Compagnie Francaise des Petroles. Initially, the oil was produced in the Middle East. Later, Total began to expand into diverse petroleum, chemicals, refining and petroleum product marketing. They also expanded internationally. A hundred years down the line, Total Company has developed and grown to be a leading energy producer with a cutting edge innovation. The company's success is associated with the three statements. They have strengths and weaknesses connected to the statements. In addition, the company faces large opportunities as well as threats. All in all, the Total Company development and growth into an international company is tied to its customs and practices that place it at the top of the market in the oiling industry. In summary, the Total Oiling Company has grown into the broad brand due to its strategic plans.
The company has clear strategies that focus on the goals set, they employ the distinctive capabilities and actively manage their quality portfolio. As a result, the company creates a shareholder value because they create a sustainable cash flow freely. The flow is also over a long term. Additionally, Total Company is disciplined in its approaches that lead to the growth of their distributions to the shareholders over the time. First, the company has clear priorities that are to have or run compliant, reliable and sage operations (Hill, et. Al., 2014). Consequently, the company has better operations and safe performances. Secondly, Total aims at achieving a competitive project execution that will deliver projects efficiently. For this reason, the company meets its budget. Also, the company seeks to make financial choices that are disciplined and support growth (Hill, et. Al., 2014). Therefore, the business operates cash from its businesses, financial resilience and disciplined allocation of capital for it to achieve its financial goals. The third strategy is in creating a quality portfolio. The management actively manages the portfolio so that it identifies the company’s strength. Therefore, the company constantly explores its.
Strategic Objective
February 16, 2017
Valero Energy
Outline
Examine the current strategic objectives of Valero Energy.
Determine the current structure of Valero Energy.
Discuss how expanding to a global market may affect work functions.
Recommend structural alternatives that may facilitate the new global strategy. How do these options differ? What are their strengths and weaknesses?
Determine the key components of a change management strategy for the restructuring.
Recommend next steps for an action plan.
Mission, Vision & Values
Mission Statement
Vision Statement
Values
Valero’s Mission Statement: “Commitment to Excellence is a governing principle. We set the highest standards in all aspects of our business to ensure our efforts will continue to provide quality products to meet demand, as well as leadership in community service ("Mission Statement", n.d.).
Valero’s Vision Statement: “As we fulfill our vision to be a world-class competitor in the global energy business, we will do so in the safest way while continuing to nurture vibrant communities around our facilities and demonstrating improved environmental performance ("Vision Statement", 2015).
Values are essential for the success of any company. As a result, by incorporating the statements mentioned, all different areas of the business are exposed to illustrate Valero’s promises to everyone, from employees, to clients and stakeholders as well.
3
current strategic objectives of Valero energy
Strategic Objectives
Strategic Objectives: Valero’s strategic objective is to focus on how to tackle challenges and seize opportunities to provide for long-term earnings growth. Valero Energy firmly believes it is approaching the future from a position of strength. In addition, Valero Energy’s strategic objective is to continue to grow their core business by executing organic growth projects that optimize their refining and logistics operations in the energy business ("Being The Best", 2015).
4
current structure of Valero energy
Current Structure
Valero Energy’s Current Structure: Safety and dependable operations are aspects in driving company profitability. As a result, Valero Energy adopted a formal management structure to standardize operations, its Commitment to Excellence Management System (CTEMS), with the goal of becoming best-in-industry in all areas. In addition, Valero Energy’s employees are the heart of its success, and there is a purpose the company is an employer of choice in the fuels manufacturing and marketing industry. Valero Energy has a number of branded wholesale sites more than 7,500 wholesale markets. Valero Energy markets products in 44 U.S. states, six eastern Canadian provinces, United Kingdom, Ireland and the Caribbean region ("Focus On Excellence", 2014).
5
Valero in the global market
Global market
Areas where located
Challenges/ Benefits
Valero energy is a global energy plant found around the world. Valero Energy was fou.
A Bachelor of Commerece from Sydenham College, Bombay, and Mr.Harsh Mariwala has spent 26 years managing the business. Mr.Harsh Mariwala developed the Consumer Products business in Bombay Oil Industries and functioned, as its Executive Director from 1980-1990
Running Head TOTAL OILING COMPANY18 Total O.docxagnesdcarey33086
Running Head: TOTAL OILING COMPANY 1
8
Total Oiling Company
Total oiling company
The Total Oiling Company is a known enterprise which having more than thousand branches spread all over the world. It is a French multinational which integrates Gas and Oil Company. Also to that, it is one among the six leading superior oil companies across the world which covers both oil and gas chain. These includes natural gas, crude oil products trade, and exploration of natural gas, production, refinement, petroleum product marketing and generation of power.
Total Oil Company has a clear, focused strategy which focus on the set goals by employing the distinctive capabilities and managing their quality portfolio actively.
The following are the key strategies that will realize the growth of Total Oil Company if it will be put to practice.
Quality Management
This comprises of planning, quality assurance, and steadfast improvement this is a crucial strategy in that customers always want to use top notch products of high quality. Also to this, this builds trust with the shareholders. Quality management, therefore, is an important strategy for forming a backbone to the success of the company. This intelligent strategy of offering careers to the people and many years of experience in the gas and oil industry provides confidence and skills which helps especially United Arab Emirates Countries to work successfully in the industry (Zook, 2004).
Market Penetration
This is an important strategy for any company to realize growth. Even large companies such as Total Oiling Company uses this strategy when for instance it tries to market its existing products and services that will boost its market share. Market share is the percentage of units and dollars sales in which a company holds in a market compared to all other competitors. This can only be done by the lowering of prices of the firm operational cost. I the markets in which there is small product differentiation, by lowering of the prices will help his company when increasing its market share.
Market Expansion
The market expansion growth strategy is also called the market development that comprise of selling of the current products and services in a new market. Some of the reasons why Total Oil Company may consider market expansion strategy. To start with, there may be stiff competition in which there is no longer any room for growth within the current market. In any case, if the business cannot find new markets for its products, it can be hard for it to increase the sales and the profits (Mearsheimer, 2010).
Product Expansion
Any company may expand its product line and add new features that will boost its sales and the profit margins. This is also known as product development. This is where it continues selling within the existing markets. The Total Oil Company for instance has capitalised on this strategy in that it started operating in different line that include the covering of gas and oi.
Global Sustainable Aviation Fuel Market Research Report: Forecast (2023-2028)sonukumar765969
The Global Sustainable Aviation Fuel Market size was valued at USD 610 billion in 2022 and is projected to grow at a CAGR of around 56.32% during the forecast period, i.e., 2023-28.
Global Sustainable Aviation Fuel Market Research Report: Forecast (2023-2028)sonukumar765969
The Global Sustainable Aviation Fuel Market size was valued at USD 610 billion in 2022 and is projected to grow at a CAGR of around 56.32% during the forecast period, i.e., 2023-28.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
4. INTRODUCTION
Chevron Company is founded in 1876.
Current CEO is Michel K. Wirth and he is joining Chevron in Feb
1, 2018
Chevron Corporation is an American multinational energy
corporation.
One of the successor companies of standard oil.
It is (H.Q) is San, Romon, California and active in more than
(180) countries.
Chevron is engaged in every aspect of the oil, natural gas, and
geothermal energy industries including hydrocarbon exploration
and production refining, marketing and transport.
5. INTRODUCTION CONTINUE…
Chemicals manufacturing and scale, and power generation
(chevron is one of the world largest oil companies) as of
2017.
Chevrons downstream operations manufacturing and cell
products such as fuels, lubricants and petrochemicals.
The company most significant areas of operation are the
west coast of North America.
The U. S Gulf coast chevron alternative energy operation
include geothermal, solar, wind power biofuel, fuel cells
and hydrogen
6. INTRODUCTION CONTINUE…
Their diverse and highly skilled global workforce consists
of approximately 64,700 employees, including more than
25000+ service station employees.
In 2014, Chevron's average net production was 2.571
million oil-equivalent barrels per day. About 74 percent of
that production occurred outside the United States.
Chevron had a global refining capacity of 1.9 million
barrels of oil per day at the end of 2014.
Its marketing network supports retail outlets on five
continents.
7. A WORLD CLASS GLOBAL ENERGY
COMPANY
64,700 employees
2.6 million BOE daily net production
2.1 million BPD refining capacity
18 refineries
3 popular consumer brands:
Chevron, Texaco and Caltex
25,000+ service stations
8. PRODUCT LINE OF CHEVRON
Chevron
We’ve been
committed
to advance
innovation,
technology
and high-
quality
care for your
car.
Texaco
After more
than a century,
we've never
stopped
delivering
high fuel
performance
you can trust.
Caltex
Around the
world,
Caltex strives
to meet
its customers’
needs
without
compromise.
Delo®
Delo premium
motor oils and
coolants are
designed for on-
and off-road
uses, ranging
from truck and
bus
transportation
to construction,
mining and
agriculture.
10. SEGMENTATION
The process of dividing a market into distinct groups of buyers with
different needs, characteristics or behavior.
There are many different ways to segment like;
Demographic (attributes such as age, gender, education)
Geographic (by country, religion, city)
Psychographic (by personality, values, life style)
Behaviour (by how people use the product how loyal they are)
Why segment;
Focus marketing (communication)
Retain customers
Increase profits
11. SEGMENTATION
Marketing Strategy
Chevron’s Strategic
Plan sets direction,
aligns the organization
and differentiates them
from the competitors. It
guides its actions to
successfully manage
risk and deliver
shareholder value.
There are two types of
marketing strategies in
Chevron Corporation.
They are:
Marketing Strategy
Enterprise
Strategies
Major Business
Strategies
People Execution Growth
Technology
Renewable Energy
& Energy
Efficiency
Gas &
Midstream
Downstream
& Chemicals
Upstream
12. TARGETING
The STP model is useful when creating marketing communications plans
since it helps marketers to prioritise propositions and then develop and
deliver personalised and relevant messages to engage with different
audiences.
This is an audience rather than product focused approach to
communications which helps deliver more relevant messages to
commercially appealing audiences.
13. TARGET MARKET
Marketing Mix;
The term "marketing-mix" was first coined by Neil
Borden, the president of the American Marketing
Association in 1953. It is still used today to make
important decisions that lead to the execution of a
marketing plan. The various approaches that are used have
evolved over time, especially with the increased use of
technology. The marketing mix is a business tool used
in marketing and by marketers.
The marketing mix is often crucial when determining a
product or brand's offer, and is often associated with
the four P's: price, product, promotion, and place.
14. MARKET TARGETING
The list below refers to what’s needed to evaluate the potential and
commercial attractiveness of each segment.
Criteria Size: The market must be large enough to justify
segmenting. If the market is small, it may make it smaller.
Difference: Measurable differences must exist between segments.
Money: Anticipated profits must exceed the costs of additional
marketing plans and other changes.
Accessible: Each segment must be accessible to your team and the
segment must be able to receive your marketing messages
Focus on different benefits: Different segments must need different
benefits.
15. The diagram below shows how plans can have the flow from
Audience options > Audience selection > Production
positioning
16. CORE MARKETING CONCEPTS
Core Marketing Concepts
1. The
Production
Concept
5. The Holistic
Marketing
Concepts
2. The
Product
Concept
3. The Selling
Concept
4. The
Marketing
Concept
17. MARKETING MIX
Marketing
Mix
(7P)
Product/Service
For Consumers
(Fuels and Stations)
For Businesses (Additives,
Aviation, Base oils,
Chemicals, Lubricants)
Price
Global based
Flexible with
communities
Customer based
pricing strategy
Reasonable price
according to
country cost
structure
Promotion
Sales
promotion
Advertising
Card
promotion
Lottery
Social
activity
Gas & gift
cards
Place
Chevron
Corporation
does their
marketing all
over the world
through various
global channels.
Physical Evidence
Clean, disciplined,
no low quality raw
materials, smart
purification
process,
modernized plant,
air circulation
handling
Process
Automated;
well equipped
modern
technology;
advanced
production
process
People
More than 21000 thousand
employees around the
world enjoying the cultural
and lifestyle differences
18. MARKETING MIX
Target market
(4C)
Clients
Chevron puts high
emphasis on what
customer’s want and
need. They carefully
study the consumer
needs and wants.
Communication
Chevron aims to
create an open
dialogue with potential
clients based on their
needs and wants.
Costs
Chevron considers all
the cost to satisfy the
need of their
consumers including
opportunity cost or
cost of conscience.
Convenience
Chevron puts their
products/services
readily available to the
consumers and
strategically places
them in several visible
distribution points.
19. POSITIONING
NEW YORK, NY, March 9, 2010 – Chevron Corporation
(NYSE:CVX) enters the decade with an upstream portfolio of major
capital projects that uniquely positions the company for future
growth, executives said today at a meeting with financial analysts in
New York.
Positioning helps in understanding where the brand stands in mind of
the consumer as compared to the peer brands. Chevron uses value
based and user–benefit based positioning strategies.
Chevron Corporation is a highly specialized company operating in oil
& gas industry. It uses geographic and psychographic
segmentation strategies for its products meant for B2B segments
while for its retail products segment it uses demographic in addition
to other segmentation strategies.
20. POSITIONING
John Watson, Chevron's chairman and CEO. "Chevron has
held a long-term view favoring aggressive upstream
investment, and the company is poised for another decade
of upstream growth.
"Oil and gas production increased 7 percent for the year
due to the successful start up and ramp up of major capital
projects. This placed us first among competitors. Chevron
also had another outstanding year in exploration,
continuing its industry-leading performance with a 57
percent success rate in exploratory drilling. We added 1.1
billion barrels of net proved reserves, replacing 112
percent of our production. Over the past 10 years, our
reserve replacement exceeds 100 percent."
21. MISSION
The mission of Chevron oil is to conduct is to
conduct business in “the Chevron way,” which
means getting results in the right way. To
eliminate the individual interpretation of Chevron
Oil employees about what the “Chevron way” &
the “right way” is, Chevron has created this vision
to define its mission:
“At the heart of the Chevron way is our
mission…to be the global energy company most
admired for its people, partnership &
performance.”
22. VISION
Chevron’s visions are:
Safely provide energy products vital to sustainable
economic progress & human development throughout the
world.
Managing employees & the organization with superior
capabilities commitment.
Making partners up to the choice.
Earn the admiration of all the stakeholders: investors,
customers, host governments, local communities &
employees- not only for the goals they achieve but also
how they achieved them.
Delivering world class performance.
23. COMPETITORS
Chevron-#1 refiner & marketer
ExxonMobil
Royal Dutch/Shell -145 countries
ConocoPhillips-3rd integrated energy company US
Total
24. CONCLUSION
Chevron is one of the world's leading integrated energy company
The company's success is driven by the ingenuity and commitment of
its employees
Chevron is involved in virtually every facet of the energy industry
The company explores for, produces and transports crude oil and
natural gas; refines, markets and distributes transportation fuels and
other energy products; manufactures and sells petrochemical
products; generates power and produces geothermal energy; provides
energy efficiency solutions; and develops the energy resources of the
future, including biofuels
Chevron is based in San Ramon; Calif. Chevron Corporation has
some key success factor that helps to compete with many competitors
in the industry
That factor leads Chevron to ensure a sustainable position in the
market