The document outlines a brand building and traffic generation strategy for an automotive lifestyle magazine called Sowheels. The two-step strategy involved first developing unique and engaging website content, including search engine and social media friendly articles. The second step was to promote this content across social media channels and run targeted Facebook ads. This led to improved reach, clicks, website traffic, search rankings, and search traffic over the six month period.

1. Brand Building and
Traffic Generation

2. Client - Sowheels
Automotive Lifestyle Magazine

3. Objective - Brand Building
and traffic generation
within 6 months

4. Step 1 - Website
Content

5. Website Content
• Keeping in mind the theme, we started writing
unique, high quality and engaging articles.
• We divided articles into two categories, 1 - Search
Engine friendly and 2 - Social Media Friendly

6. Search Engine Friendly
Articles
• Our team researched “High Traffic Less
Competition” Keywords in the auto domain.
• Writing High Quality and Informational articles with
minimum 800 words.

8. Social Media Friendly
Articles
• We researched interesting stories and topics
about Cars and Celebrities.
• Started writing high quality, engaging articles
about them.

10. Step 2 - Social Media

11. Social Media
• Setting up of all social media channels
• Posting creatives, link to articles, facts, puzzles
and videos regularly across all social media
channels.
• Intelligent Facebook ad targeting to the relevant
audience.
• Awarding users on giving 5 star ratings with a
poster.

13. Results?

14. Improvement in Reach

15. More clicks per post

16. Increase in Website Traffic

17. Ranking on targeted
keywords.

18. Improvement in Search
Traffic

19. Thank you
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