WOMMI @ MAFED: Buzz Marketing and Online Communities
This document discusses word-of-mouth marketing and online communities. It provides an overview of WOMMI, an Italian association for communication researchers and marketing professionals focused on ethical word-of-mouth practices. The presentation also covers the history of word-of-mouth marketing associations and strategies for brands to engage influencers and bloggers to generate buzz on social media platforms.
A presentation i delivered with James Barisic and Jackie Dawkins at Bishop Fleming in December 2010 whilst employed by Optix Solutions. This was covering the topic of an introduction of getting Charities into Social Meida.
Is Your Personal Brand Attracting The Right Audience Presented At SouthWired14Diva Marketing (Blog)
For good or bad, your digital footprint or personal brand blurred the lines between your private and professional worlds. Each social network you are involved is a unique eco-system of new followers and fans who have the potential of becoming business associates. How do you navigate this new multimedia world to your advantage? Who has done it well and who has stumbled?
In this session hosted by Toby Bloomberg and Dorothéa Bozicolona-Volpe explore lessons learned and best practices.
Portfolio Advertising, Branding, Digital Marketing & Social MediaManou Molosa
WELCOME TO MY PORTFOLIO. When you live in the world of Ad-Marketing-Communication, opportunities have no limits.In complement to my studies, I wish to develop and make advantage of my skills in consulting.
You can browse my portfolio for a preview of my work to: Written Piece about Social Marketing, | Written piece about winning an award @Ogilvy| Blog & Facebook Animations| Collage Brand @OgilvySA| Print Design | My Own SPEC ADS|
A presentation i delivered with James Barisic and Jackie Dawkins at Bishop Fleming in December 2010 whilst employed by Optix Solutions. This was covering the topic of an introduction of getting Charities into Social Meida.
Is Your Personal Brand Attracting The Right Audience Presented At SouthWired14Diva Marketing (Blog)
For good or bad, your digital footprint or personal brand blurred the lines between your private and professional worlds. Each social network you are involved is a unique eco-system of new followers and fans who have the potential of becoming business associates. How do you navigate this new multimedia world to your advantage? Who has done it well and who has stumbled?
In this session hosted by Toby Bloomberg and Dorothéa Bozicolona-Volpe explore lessons learned and best practices.
Portfolio Advertising, Branding, Digital Marketing & Social MediaManou Molosa
WELCOME TO MY PORTFOLIO. When you live in the world of Ad-Marketing-Communication, opportunities have no limits.In complement to my studies, I wish to develop and make advantage of my skills in consulting.
You can browse my portfolio for a preview of my work to: Written Piece about Social Marketing, | Written piece about winning an award @Ogilvy| Blog & Facebook Animations| Collage Brand @OgilvySA| Print Design | My Own SPEC ADS|
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the...Diva Marketing (Blog)
Always in motion is the future”– Yoda
As both digital and legacy (local) news competition continues its battle for audience and advertisers every resource and strategy must be held accountable in order to move the business forward. Social media is no longer a “feel good” tactic. It must produce results. What those results might be and how social media can be used to achieve them is what this session focused on.
This presentation, for Inland 2014 Inland Press Mobile and Social Solutions Conference, deconstructs social media in terms of newspaper brand, journalists and advertisers. There are resource worksheets included to help guide you through the process of reconstructing or contstructing your social media plan. Best of luck!
IN THIS SUMMARY
In 30 Days to Social Media Success, Gail Martin reveals how small businesses and solo professionals can take social media from being an overwhelming tool with great potential to a tangible means of reaching top business goals in measurable ways. Her chapter-a-day guide demonstrates how only 30 minutes a day for 30 days is sufficient to launch a successful social media marketing strategy. Social media is most successful when used in conjunction with strong online and offline marketing. Social media sites excel at 1) increasing visibility to clients and prospects, 2) enabling easier and more frequent contact with business contacts, 3) connecting a company with people around the world, 4) improving search engine results, 5) increasing visibility to those who will endorse the business, and 6) building an opt-in list.
SUBSCRIBE TODAY
http://www.bizsum.com/summaries/30-days-social-media-success
AUDIENCE: Food and beverage manufacturers and distributors, with a relatively low involvement in social media
EVENT: 2010 Canadian Council of Grocery Distributors Western Conference
DATE: 28-Jan-10
SPEAKER: Eric Weaver, Tribal DDB Vancouver
SYNOPSIS: This covers the "why" and "how" concerning social media for the grocery industry.
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the...Diva Marketing (Blog)
Always in motion is the future”– Yoda
As both digital and legacy (local) news competition continues its battle for audience and advertisers every resource and strategy must be held accountable in order to move the business forward. Social media is no longer a “feel good” tactic. It must produce results. What those results might be and how social media can be used to achieve them is what this session focused on.
This presentation, for Inland 2014 Inland Press Mobile and Social Solutions Conference, deconstructs social media in terms of newspaper brand, journalists and advertisers. There are resource worksheets included to help guide you through the process of reconstructing or contstructing your social media plan. Best of luck!
IN THIS SUMMARY
In 30 Days to Social Media Success, Gail Martin reveals how small businesses and solo professionals can take social media from being an overwhelming tool with great potential to a tangible means of reaching top business goals in measurable ways. Her chapter-a-day guide demonstrates how only 30 minutes a day for 30 days is sufficient to launch a successful social media marketing strategy. Social media is most successful when used in conjunction with strong online and offline marketing. Social media sites excel at 1) increasing visibility to clients and prospects, 2) enabling easier and more frequent contact with business contacts, 3) connecting a company with people around the world, 4) improving search engine results, 5) increasing visibility to those who will endorse the business, and 6) building an opt-in list.
SUBSCRIBE TODAY
http://www.bizsum.com/summaries/30-days-social-media-success
AUDIENCE: Food and beverage manufacturers and distributors, with a relatively low involvement in social media
EVENT: 2010 Canadian Council of Grocery Distributors Western Conference
DATE: 28-Jan-10
SPEAKER: Eric Weaver, Tribal DDB Vancouver
SYNOPSIS: This covers the "why" and "how" concerning social media for the grocery industry.
How do you evolve and grow as a sales leader? What's the new normal for sales today? How to change and help your sales people to change. Running sales for a start-up is different than running sales for an established company as you will be carrying a bag and doing more heavy lifting to start.
Andrea Febbraio introduce le principali metriche di misurazione del BUZZ/WOM durante la conferenza stampa del WOMMI (Word of Mouth Marketing Italia) per info www.wommi.it
How do you decide if you want a lifestyle consulting business or to scale and build a consultancy that is local, regional, or national. There's no answer but this presentation might help you think about the topic and evaluate your short/medium/long term plans/
Conférence Management 3.0 : la Motivation, enjeu employeur et salariéBoris Quinchon
Le contrat employeur - employé basé sur la sécurité de l'environnement de travail au sens large fourni par l'employeur en échange de l'implication et de l'engagement de l'employé a vécu.
C'est à présent un nouvel équilibre a réinventer avec au cœur de cet équilibre la motivation des salariés permettant leur implication et engagement pour le succès de leur entreprise.
Devoir de motivation par l'entreprise, motivation comme nouvelle compétence professionnelle du salarié, qu'est ce que la motivation et que peut on faire ?
La reinterpretazione del viral marketing nel contesto dei social network ricorda l'esplosione dell'automobile con l'avvento dell'infrastruttura stradale.
Ora esiste il sistema circolatorio e quindi il viral, il buzz, il passaparola hanno un contesto in cui muoversi agilmente e fluidamente.
In questa presentazione, tenuta da Stefano Vitta (General Manager di ZZUB.IT) durante il seminario "Lancio di nuovi prodotti e brand attraverso Viral e Buzz Marketing", si introduce il concetto di relazione a medio e lungo termine con un gruppo definito di utenti allo scopo di instaurare un vero e proprio rapporto tra l'azienda ed i consumatori. Cos' facendo è possibile identificare, attraverso una comunicazione uno a uno i propri sostenitori ed ambassador da coinvolgere in azioni di passaparola , focus group e betatestig.
Eric Swayne, Director of Social Analytics & Insights at M/A/R/C Research, highlighted the business applications of social media at the National Association of Local Advertisers in June 2011.
From an Oct. 2012 talk given to the AMA at the University of Connecticut.
What social media is exactly.
How to use it for your business to generate leads & sales, build brand awareness, buzz, etc.
What most people are doing wrong.
Best practices for facebook and blogging.
The Greatest Question Since the Meaning of Life: What is the ROI of Social MediaLumension
Prior to the Web, companies controlled the engagement with their prospects and customers through information. With the advent of the Social Web and introduction of social media, we are no longer in control of the selling process or influencing the buyer. The people are in control. Today, companies must recognize the paradigm shift in the public relations and marketing landscape as Web 2.0 has fundamentally changed the way we connect, communicate and influence our customers, partners, press, analysts, and other industry influencers. In this presentation titled: The Greatest Question Since the Meaning of Life – What is ROI of Social Media?, C. Edward Brice, SVP of Worldwide Marketing for Lumension, will provide real world insight into the following:
• The evolving marketing and PR landscape
• Why marketing MUST use social media
• Lumension’s story
• Key learnings
• Dos and Don’ts
I gave this presentation to the Los Angeles Franchise Business Network and the SoCal Women\'s Franchise Network. Feel free to contact me with questions.
"Marketing and Selling Directly to Consumers Using Social Media" - presentation to the Electronic Retailing Association (ERA) Europe national conference in Monte Carlo, Monaco, June 29, 2010
Similar to Testimonianza di WOMMI al MAFED - Bocconi (20)
1. WOMMI @ MAFED: Buzz Marketing and Online Communities Andrea Febbraio CEO PromoDigital-Wikio Group WOMMI Boardmember Daniele Federico Social media specialist WOMMI Coordinator
2. Word-of-mouthisoneof the oldest and mosteffectivewaystocommunicate. Surprisinglyitisonlyrecentlythat more studies and commercial usethiswonderfulapproach. WOMMIis the leadingItalianassociationgatheringtogethercommunicationresearchers and marketing professionals. WOMMI providesan open discussionboard and anethical guide managing community and conversation on behalfof a brand, anorganization or a non profit institution.
3. The historyof WOM associations 2004 WOMMA waslaunched Early 2009 WOMJPwasborn Sep. 2009 WOMMIwasborn 2010 The leading WOM association becomes
15. R.O.I. HonestyofRelationship: openessabout the relationshipbetweenconsumers, advocates and marketers HonestyofOpinion: nevertellconsumerswhattosay HonestyofIdentity: disclosureofidentity “A central mission of WOMMA is to create an environment of trust between consumers and marketers.” – womma.org
16. AGAINST DECEPTIVE PRACTICES Key areasof the FTC Guide 1. Overallimpression 2. Typical results in testimonials 3. Disclosurepolicies 4. Blogger relations 5. Celebrityendorsements 6. Expert testimonials The Guides become effective Dec. 1, and while they are not laws, they explain how to avoid an investigation by the FTC for deceptive advertising.
29. E-shopping and Social media StyleFeederisa “personal shopping engine” “Never shop alone” Mary Kate and Ashley Olsen Widgetsthat display user’s StyleFeed Amanda Congdon (ABC video blogger ) Celebrities and testimonialshavetheirown StyleFeed badge In January 2010 StyleFeederwasacquiredbyTime Inc. Dylan and Cole Sprouse
33. Help fund and shapea collection 4 WAYS TO ENGAGE: Become a Buyer Become a Funder Provide Feedback Become a VIP “The chance to be part of an innovative concept during the most exciting weeks in the industry. Customers can actually pre-order items that they see on the runway. It’s a first for us, and it seems like the industry is moving in this direction as the fashion life cycle comes under more and more pressure” - Chris Kunz, president of Nicholas K