This presentation discusses customer expectations of service. It begins by defining customer expectations and explaining that there are different types and levels of expectations, including ideal, normative, experience-based, acceptable, and minimum tolerance expectations.
It then examines the factors that influence customer expectations, such as explicit and implicit promises made by marketers, word of mouth, past experience, and situational factors. Current issues involving customer expectations are also addressed, like how to meet unrealistic expectations and exceed customer expectations.
The presentation concludes by providing strategies for how service marketers can influence expectations, answering frequently asked questions, and highlighting examples of what basic expectations customers have for different service types.
Service marketing introduction, , classification and challengesPROF.JITENDRA PATEL
This Module contain basic of Service Marketing, its definition, major characteristics of Services, its various classification, contribution of service in economy and various challenges faced by service marketer.
It defines the relations, promises and marketing efforts between the three key stakeholders in services marketing - companies, providers (employees), and customers. Internal marketing is done between company and providers, external marketing is performed between companies and customers, and interactive marketing takes place between customers and providers.Marketing service triangle plays a very important role in service industries.
Service marketing- customer relationship managementsksbatish
customer relation management in service sector, the profitability segmentation of customers in service marketing, service marketing, the types of customers in various segmentation,
Significance of Service quality is very important for the success of a service company :
1. To win credibility & get repeat customers : If a company offers quality service consistently, It enjoys repeat business, i.e., customers visit it repeatedly. They may even refer it to their friends & relatives and provide positive word-of-mouth publicity to the quality service offered by the company.
2. To charge premium price : When a company offers superior quality service, compared to its competitors, customers who value quality will always prefer this company to other players in the market. So, the company will be in a position to charge a premium price from customers.
According to Berry & A Parasuraman, service quality is determined by customers using various criteria like credibility, security, access, communications, tangibles, responsiveness, reliability, competence, courtesy, tangibles, understanding, etc. Gronoos also suggested another list of criteria as professionalism & skills, attitude & behaviour, accessibility & flexibility, reliability & trustworthiness, reputation & credibility, and recovery. Since some of these factors are similar or overlapping, the authors have consolidated these into five distinct dimensions,
These dimensions represent how consumers organise information about service quality in their minds. These five dimensions were found relevant for banking, insurance, appliances repair, & maintenance, securities brokerage, long distance tele-service, auto repair service, & others. The dimensions are also applicable to retail & business services. This can be logically extended to internal services as well.
Offering a unique service which was not not earlier offered into the market is called new service and the process of designing such new service is called New Service Development.
Service marketing introduction, , classification and challengesPROF.JITENDRA PATEL
This Module contain basic of Service Marketing, its definition, major characteristics of Services, its various classification, contribution of service in economy and various challenges faced by service marketer.
It defines the relations, promises and marketing efforts between the three key stakeholders in services marketing - companies, providers (employees), and customers. Internal marketing is done between company and providers, external marketing is performed between companies and customers, and interactive marketing takes place between customers and providers.Marketing service triangle plays a very important role in service industries.
Service marketing- customer relationship managementsksbatish
customer relation management in service sector, the profitability segmentation of customers in service marketing, service marketing, the types of customers in various segmentation,
Significance of Service quality is very important for the success of a service company :
1. To win credibility & get repeat customers : If a company offers quality service consistently, It enjoys repeat business, i.e., customers visit it repeatedly. They may even refer it to their friends & relatives and provide positive word-of-mouth publicity to the quality service offered by the company.
2. To charge premium price : When a company offers superior quality service, compared to its competitors, customers who value quality will always prefer this company to other players in the market. So, the company will be in a position to charge a premium price from customers.
According to Berry & A Parasuraman, service quality is determined by customers using various criteria like credibility, security, access, communications, tangibles, responsiveness, reliability, competence, courtesy, tangibles, understanding, etc. Gronoos also suggested another list of criteria as professionalism & skills, attitude & behaviour, accessibility & flexibility, reliability & trustworthiness, reputation & credibility, and recovery. Since some of these factors are similar or overlapping, the authors have consolidated these into five distinct dimensions,
These dimensions represent how consumers organise information about service quality in their minds. These five dimensions were found relevant for banking, insurance, appliances repair, & maintenance, securities brokerage, long distance tele-service, auto repair service, & others. The dimensions are also applicable to retail & business services. This can be logically extended to internal services as well.
Offering a unique service which was not not earlier offered into the market is called new service and the process of designing such new service is called New Service Development.
Customer Behaviour in Service Encounters (C2)M.docxalanrgibson41217
Customer Behaviour in Service Encounters (C2)
Marketing of Services
*
Developing Effective Service Marketing Strategies
Understanding Customer Needs, Decision Making, and Behaviour in Service Encounters
BA 3371
Building the Service Model
Managing the Customer Interface
Implementing Profitable Service Strategies
*
Developing Effective Service Marketing Strategies
Two Key Themes in Part I of the
Services Marketing Strategy Framework:
Differences among Services Affect
Customer Behaviour
Three-Stage Model of Service Consumption
BA 3371
Prepurchase Stage: Search, evaluation of alternatives, decision
Service Encounter Stage: Role in high-contact vs. low-contact delivery
Post-Encounter Stage: Evaluation against expectations, future intentions
*
Learning ObjectivesUnderstanding the Service Act is key to satisfied customersDetermine the service management challenges of the 4 categories of the service actBetter manage service encounters by understanding service consumption, expectations and perceived risksExamine key elements of the customer service encounter
BA 3371
*
Differences in Services Affect Customer BehaviourConsumers often involved in service production and may have preferences for service deliveryService marketers need to understand how customers interact with service operationsBased on differences in nature of service act (tangible/intangible) and who or what is direct recipient of service (people/possessions), there are four categories of services:People processingPossession processingMental stimulus processingInformation processing
BA 3371
*
Four Categories of Services
BA 3371
Information processing
(services directed at intangible assets): Accounting Banking
Nature of the Service Act
People
Possessions
Tangible Actions
People processing
(services directed at people’s bodies): Barbers Health care
Who or What Is the Direct Recipient of the Service?
Possession processing
(services directed at physical possessions): Refueling Disposal/recycling
Mental stimulus processing
(services directed at people’s minds): Education Advertising/PR
Intangible Actions
*
People ProcessingCustomers must:Physically enter the service factoryCo-operate actively with the service operationManagers should think about process and output from customer’s perspective To identify benefits created and non-financial costs:
Time, mental, physical effort
Four Categories Of Services
BA 3371
*
Possession Processing
Possession ProcessingCustomers are less physically involved compared to people processing servicesInvolvement is limitedProduction and consumption are separable
BA 3371
*
Mental Stimulus Processing
Mental Stimulus ProcessingEthical standards required when customers who depend on such services can potentially be manipulated by suppliersPhysical presence of recipients not requiredCore content of services is information-basedCan be “inventoried”
BA 3371
*
Informatio.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
3. PRESENTED FOR
Mr. Kazi Mahfuz Mamtazur Rahman
Course Instructor
Course Title: Service Marketing
Course Code: MKT 402
4. We Are THE MEGAMINDS
Md. Shafaeth Zaman (802)
Nafiz Imtiaz Noor (816)
Md. Ashiqul Islam (1332)
Md. Asiful Islam (1985)
Muqtadir Fattah Nayeeb (807)
Md. Saidur Rahman (792)
Aniqa Tahsin Anchal (787)
5. LEARNING OBJECTIVES
Recognize that customers hold different types of
expectations for service performance.
Discuss the sources of customer expectations of
service, including those that are controllable and
uncontrollable by marketers.
Acknowledge that the types and sources of
expectations are similar for end consumers and
business customers, for pure service and productrelated service, for experienced customers and
inexperienced customers.
Delineate the most important current issues
surrounding customer expectations.
6. 1
• Meaning and Types of Expected
Service
2
• Factors That Influence Customer
Expectations of Service
3
• Current Issues Involving
Customer Service Expectations
8. Customer Expectations of
Service
Customer Expectations
Beliefs about service delivery
Serve as standards or reference points against
which performance is judged.
Customers compare their perceptions of
performance with these reference points
when evaluating service quality.
Thorough knowledge about customer
expectations is critical to services marketers.
9. Expected Service: Levels of Expectations
Possible Levels of Customer Expectation
Ideal Expectations or Desires
Normative “Should” Expectations
Experience Based Norms
Acceptable Expectations
Minimum Tolerance Expectations
11. Dual Customer Expectation Levels
Desired Service:
Level
of service that
customer hopes to
receive
Adequate service:
Level
of service the
customer will accept
12. Global Feature: Global Outsourcing of Personal
Services: what are Customers’ Expectations?
Offshoring of Personal Consumer Services
Once customer wanted to create a short, but professional looking video
to show at his sister’s wedding. He found a graphic artist in Romania
who created a two minute video with a space theme set to the music of
star wars a hit at he wedding. The cost for everything? Only $59.
A man was looking for a graphic artist to illustrate a children’s book his
grandmother had written for her grandchildren about her early childhood
experiences in New York City. Rather than search for a graphic artist
through a local telephone directory, he described his project on the
guru.com website. Within a week he received 80 bids from artists in
countries like Malaysia, Ukraine, and Lebanon. He ended up hiring a
woman from the Philippines who offered to do 25 drawings for $300.
One family hired an online tutor for their daughter. after obtaining
quotes around $40/hour for local tutoring services, they found an online
tutor from India who charged $99/month for two hour, five day per week
sessions. The lessons simply required the family to have a digital tablet,
instant messaging and a headset for communication.
13. The Zone of Tolerance
Range or window in which customers do
not notice service performance
When service falls outside this
range(either very high or very low), the
service gets the customer’s attention in
either a positive or negative way
14. Different customers possess
different Zone of tolerance
Some customers have narrow zones of
tolerance
They require tighter range of service
from providers
Others allow a greater range of service
An individual customer’s zone of
tolerance vary for a number of factors
e.g. price, personal needs, behavior etc.
15. Tolerance zones vary for
different dimensions
The more important the
factor the narrower the zone
of tolerance is likely to be
The zone of tolerance for the
most important service
dimension is smaller & the
desired & adequate service
levels higher.
16. Zones of Tolerance for
Different Service Dimensions
Desired Service
Desired Service
Level
of
Expectation
Zone
of
Tolerance
Zone of
Tolerance
Adequate Service
Adequate Service
Most Important Factors
Least Important factors
Source: Berry, Parasuraman, and Zeithaml (1993)
20. Factors That Influence Adequate
Service Expectations
These influences are short term and tend to fluctuate more than the factors
that influence desired service.
In this section we explain the five factors that influence adequate service:
(1) temporary service intensifiers
(short-term, individual factors that make a consumer more aware of the need of service)
(2) perceived service alternatives
(As the number of alternatives increases, the level of adequate service increases and the
zone of tolerance narrows)
(3) customer self-perceived service role
(how well the customer perceives they are performing their own role in service delivery)
(4) situational factors
(Temporary changes in the normal state of things ---- tends to lower the level of adequate
service expected and widen the zone of tolerance)
Example: Reason for purchase, Consumer mood, Weather, Time constraints ,Emergency
(5) predicted service.
23. Sources of Both Desired and
Predicted Service Expectations
Explicit Service Promises
Implicit Service Promises
Word of Mouth
Past Experience
particular service
within the same industry
related services
More experience the narrower the Zone of Tolerance
Explicit --- personal and no personal statements from the organization (Advertising,
personal selling, contracts, other communications) --- usually increases desired
level and narrows zone
Implicit--- ---service related cues
-Tangibles - Price -- price directly related to predicted service and inversely related to width
of zone.
Distribution - multiple outlets
26. TABLE 4.1: How Services Marketers Can Influence Factors
Factor
Possible Influence Strategies
Explicit service promises
Make realistic and accurate promises that reflect the service actually delivered
rather than an idealized version of the service.
Ask contact people for feedback on the accuracy of promises made in advertising
and personal selling.
Avoid engaging in price or advertising wars with competitors because they take
the focus off customers and escalate promises beyond the level at which they can
be met.
Formalize service promises through a service guarantee that focuses company
employees on the promise and that provides feedback on the number of times
promises are not fulfilled.
Implicit service promises
Ensure that service tangibles accurately reflect the type and level of service provided.
Ensure that price premiums can be justified by higher levels of performance by the company
on important customer attributes.
Lasting service
intensifiers
Use market research to determine sources of derived service expectations and
their requirements. Focus advertising and marketing strategy on ways the service
allows the focal customer to satisfy the requirements of the influencing customer.
Use market research to profile personal service philosophies of customers and use
this information in designing and delivering services.
Personal needs
Educate customers on ways the service addresses their needs.
Temporary service
intensifiers
Increase service delivery during peak periods or in emergencies.
27. TABLE 4.1: (Continued) How Services Marketers Can
Influence Factors
Factor
Possible Influence Strategies
Perceived service alternatives
Be fully aware of competitive offerings, and where possible
and appropriate, match them.
Self-perceived service role
Educate customers to understand their roles and perform
them better.
Word-of-mouth
communications
Simulate word of mouth in advertising by using testimonials
and opinion leaders.
Identify influencers and opinion leaders for the service and
concentrate marketing efforts on them.
Use incentives with existing customers to encourage them to
say positive things about the service.
Past experience
Use marketing research to profile customers’ previous
experience with similar services.
Situational factors
Use service guarantees to assure customers about service
recovery regardless of the situational factors that occur.
Predicted service
Tell customers when service provision is higher than what
can normally be expected so that predictions of future
service encounters will not be inflated.
28. Frequently Asked Questions
About Customer Expectations
What does a service marketer do if customer
expectations are “unrealistic”?
Should a company try to delight the customer?
How does a company exceed customer service
expectations?
Do customer service expectations continually
escalate?
How does a service company stay ahead of
competition in meeting customer expectations?
29. What does a service marketer do if
customer expectations are “unrealistic”?
• Under promise
• Reality check after purchase
30. TABLE 4.2: Service Customers Want The Basics
Type of service
Type of customer
Principal expectations
Car repair
Consumers
•
•
•
Car insurance
Consumers
•
•
•
•
•
•
Hotel
Consumers
Be competent. (‘Fix it right the first time.‘)
Explain things. (‘Explain why I need the suggested
repairs – provide an itemized list.‘)
Be respectful. (‘Don’t treat me like a dumb
female.‘)
Keep me informed. (‘I shouldn’t have to learn
about insurance law changes from the newspaper.‘)
Be on my side. (‘I don’t want them to treat me like
a criminal just because I have a claim.‘)
Play fair. (‘Don’t drop me when something goes
wrong.‘)
Protect me from catastrophe. (‘Make sure my
family is
provided for in the event of a major accident.‘)
Provide prompt service. (‘I want fast settlement of
claims.‘)
• Provide a clean room. (‘Don’t have a deep-pile carpet
that can’t be completely cleaned . . . you can literally
see germs down there.‘)
• Provide a secure room. (‘Good bolts and peephole on
door.‘)
• Treat me like a guest. (‘It is almost like they’re
looking you over to decide whether they’re going to
let you have a room.‘)
• Keep your promise. (‘They said the room would be
ready, but it wasn’t at the promised time.‘)
31. TABLE 4.2: Service Customers Want The Basics (Continued)
Type of service
Type of customer
Principal expectations
Property and accident
insurance
Business customers
•
•
•
•
Equipment repair
Business customers
•
•
•
Vehicle rental/leasing
Business customers
•
•
•
Fulfil obligations. (‘Pay up.‘)
Learn my business and work with me. (‘I
expect them to know me and my company.‘)
Protect me from catastrophe. (‘They should
cover my risk exposure so there is no single
big loss.‘)
Provide prompt service. (‘Fast claim
service.‘)
Share my sense of urgency. (‘Speed of
response. One time I had to buy a second
piece of equipment because of the huge
downtime with the first piece.‘)
Be competent. (‘Sometimes you are quoting
stuff from their instruction manuals to their
own people and they don’t even know what it
means.‘)
Be prepared. (‘Have all the parts ready.‘)
Keep the equipment running. (‘Need to have
equipment working all of the time – that is
the key.‘)
Be flexible. (‘The leasing company should
have the flexibility to rent us equipment
when we need it.‘)
Provide full service. (‘Get rid of all the
paperwork and headaches.‘)
32. Should a company try to delight the
customer?
O Musts
O Satisfiers
O Delights
Have Both costs
& benefits
O
33. HOW DOES A COMPANY EXCEED CUSTOMER SERVICE
EXPECTATIONS?
Honor promises don’t work on exceeding
expectations
34. HOW DOES A SERVICE COMPANY STAY AHEAD OF COMPETITION IN MEETING
CUSTOMER EXPECTATIONS?
• Meet customer’s expectations better than the
competition
35. DO CUSTOMER SERVICE EXPECTATIONS CONTINUALLY
ESCALATE?
Desired service expectations are relatively stable
Adequate service expectations rise as quickly as service delivery or
promise rise
36. INDIAN SERVICE STRATEGY INSIGHT: TCSEXPERIENCE CERTAINTY
“The global marketing and brand building image goes beyond advertising
campaigns… which helps to familiarize and internalize the brand promise throughout
these 85,000 strong organizations. This is being rolled out and cascaded through
the organizations across over 40 countries using a combination of physical and
digital methods and using the many channels of employee communication that
exists to create a nurture a close alignment of the company’s brand promise and its
brand ambassadors- the employees who interact with customer organizations
everyday”
- Vandrevala, Head of
Corporate Affairs
“When TCS says it has 99.6% on time delivery record, it represents only one of the
dimensions of delivery. We have evolved a number of other dimensions like quality
expressed in terms of defect free software, availability of systems, the ability to
deliver systems with budget, total cost of ownership, faster time to market etc”
- Chandrasekaran, Head of Global Sales and Operations