The document discusses how culture influences global business activities. It explores the role of subcultures and how values, communication styles, and social institutions vary across cultures. Key topics covered include direct vs indirect communication styles; individualism vs collectivism; adjusting to cultural differences like culture shock; and how factors like language, family relationships, gender roles, and religion impact culture. The document aims to help readers understand cultural influences to succeed in international business.

1. 3-1 Culture Around the World 3-2 Culture and Social Organizations 3-3 Communication Across Cultures 3-4 Values Around the World International Business Chapter 3 Cultural Influences on Global Business [P.57-83]

2. East vs West

4. International Business A culture is a system of learned, shared, unifying, and interrelated beliefs, values, and assumptions. Culture Around the world Concept Chapter 3-1

6. La Habana

7. Montreal

8. Lima

9. Londres

10. Sto. Domingo

11. China

12. International Business Chapter 3-1 Influences of Culture & Subculture Explained (Arepa)

13. International Business Chapter 3-1 Subcultres of US Business Explained Import - Export More brands Similar product

17. HOW THEY DO IT?

20. International Business Chapter 3-3 Direct and Indirect Communication High-context culture Low-context culture Less words more gesture Value of single word is not as important as how it is said Few words can communicate a complex message high context culture, many things are left unsaid, letting the culture explain More explicit The value of the word is not as important as the whole message lower context culture demands more independence, and expects many relationships, but fewer intimate ones.

25. Culture shock is the difficulty people have adjusting to a new culture that differs markedly from their own.

26. Have you ever wonder why latinos come to live in Miami?

27. Now you know...

28. Homework DEFINE and explain with EXAMPLES Individualism Collectivism Ethnocentrism Culture Shock