Chapter3 marketing infosys
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The document discusses how an unintegrated information system at Fitter Snacker leads to inefficiencies in their sales order process. It describes how an ERP system like SAP integrates all stages of the sales order cycle from order entry to payment to increase efficiency. The ERP system provides real-time availability of data across the organization and automated processing of documents and transactions. It also discusses how customer relationship management systems can further enhance customer interactions when integrated with an ERP system.
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The document describes the unintegrated and inefficient sales processes of the fictional Fitter Snacker company. It outlines problems like incorrect pricing, delays, and missed deadlines due to the company's separate sales, warehouse, and accounting information systems. The chapter then explains how an integrated ERP system from SAP can streamline the end-to-end sales order process, increasing accuracy and efficiency through features like real-time data sharing, available-to-promise checks, automated delivery documents, and electronic invoicing. It provides an example of how a standard sales order would be processed within SAP's integrated system.
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This chapter discusses marketing information systems and the sales order process. It describes the unintegrated sales processes of a fictional snack food company called Fitter Snacker that lead to inefficiencies. It then explains how an integrated ERP system like SAP R/3 can streamline the entire sales process from quotations to delivery to billing. Key benefits include automatic data sharing between functions, fewer errors from manual data entry, and increased visibility into inventory levels and customer data.
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Introduction to ERP
Enterprise resource planning (ERP) systems evolved from earlier systems like material requirements planning (MRP) and manufacturing resource planning (MRP II) by integrating additional business functions. ERP combines databases across departments into a central database accessible to all employees. It automates business processes and provides consistent, integrated data across modules. Implementing ERP requires changes to business processes, organizational structure, and technology. Success requires strong leadership, communication, and balanced project teams. Selecting an ERP vendor involves evaluating features, implementation plans, and client feedback before selecting a solution.
Running head TECHNICAL PAPER FINAL PROJECT PLAN1TECHNICAL P.docx
Running head: TECHNICAL PAPER FINAL PROJECT PLAN
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TECHNICAL PAPER FINAL PROJECT PLAN
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Technical paper final project plan
Strayer University
1. Suggest at least five (5) expected business benefits that Especially for You Jewelers company might derive from a new system. Provide a rationale for your suggestions.
Compare with its present situation, the following benefits might be Especially for You Jewelers expects that a new system could derived.
1) Savings in Costs
a. Time Cost. A computerized system has an outstanding system performance of database consolidation and update, efficient sorting and searching of records, accurate inventory and financial calculations.
b. Cost of Labor. A smaller workforce, which requires a certain degree of expertise, is needed to operate the automated system as opposed to manual labor.
2) Customer Relationship Management (CRM).Details of customers' information and their purchases are integrated into the customer database for CRM purposes. These details are retrieved and automatically updated when the next purchase takes place. This helps Especially for You Jewelers identify customers and buyer behaviors as well as the latest and upcoming trends to cater to the current demands of society.
3) Inventory Control / Ad Hoc Reporting.The system would has the capability to produce sales and other reports such as monthly sales reports, consume pattern analysis, and more if such a need arises. These reports are used to evaluate the profitability of specials and marketing decision making support.
4) Increased Customer Satisfaction.The computer-based system provides a rapidly and responsive service while the customer service department provides comprehensive support and information, improve substantial satisfaction among customers. As a result, a satisfied customer retains loyalty and increases the sales revenue and profitability of the company over time.
5) Agile, customer-oriented business model. The system gives the company the capability to adjust the inventory or initiate a promotion according to the sales trend report and customers’ consume pattern analysis which based on CRM database.
2. Propose at least five (5) system capabilities for the company. Provide a rationale for your proposals.
a. Tracks and retrieves details such as customer particulars and information of each order. Assign a unique code to each transaction as its key attribute that can be tracked. Create a new entry to every new customer in the database whereas existing customers are sorted according to attributed transaction code.
b. Calculates the profit/loss margin of single transactions by necessary cost, which is calculated by a comprehensive algorithm based on the information retrieved from the system. And daily profit and loss reports are produced immediately at the end of the day, efficiency and accurately.
c. Builds a customer database to assists marketing to preparing special mailings and sales. That is based on a report that generated by ...
Erp ch4
The document discusses how an ERP system can help a snack food manufacturer called Fitter Snacker improve production planning and supply chain management. It describes Fitter Snacker's production process and materials planning challenges. An ERP system allows Fitter Snacker to integrate sales forecasting, production planning, materials requirements planning, and supplier collaboration to increase efficiency across the supply chain. The chapter also outlines how an ERP system supports integrated planning, scheduling, inventory management, and performance measurement for supply chain management.
OE/S Process
The document discusses the order entry/sales (OE/S) process. It describes the key functions and goals of the OE/S process which include supporting repetitive work routines and decision making. It also outlines the various steps in the OE/S process from a customer placing an order through shipping. New technologies like data mining and customer relationship management systems are helping to improve decision making.
SCM CRP ERP Decision Support
Decision Support
Decision Making and Information Systems
Types of decisions, examples
TPS, MIS, DSS
Executive Support Systems
Supply Chain Management
Customer Relationship Management
Enterprise Resource Planning
Scm2008 Phelan Undocumented Advice To Help You Better Final
The document provides advice on simplifying and automating procurement processes using SAP Materials Management. It discusses setting up invoicing plans and evaluated receipt settlement to automate invoice creation. It also covers optimizing the vendor master and purchase order configuration to support organizational structures and standardize purchasing processes. The goal is to reduce manual work and control spending by leveraging SAP's standard functionality.
what-is-ecommerce-erp_.pdf
s e-commerce continues to expand, enterprise resource planning (ERP) ecommerce features have grown more vital as traditional brick and mortar stores have declined in popularity. If your firm uses an e-commerce platform, integrating it with an ERP ecommerce system may help you improve efficiency, keep more of your customers, and earn more money.
Improving wal mart customer service
This document outlines a business project to improve customer service at Walmart. It proposes adding more registers and employees, keeping shelves fully stocked, improving the price matching policy, and offering more American-made products. It also suggests upgrading the inventory management system to better track stock and updating the mobile app to allow virtual shopping. The key stakeholders are identified as customers, employees, suppliers, shareholders, and competitors.
automate your order processing workflow.pdf
Discover a No-Code route to automation that ensures your goods and services are delivered faster; your invoices paid sooner;
and your employees spend less time on mundane, error-prone tasks.
Procurement process
The document provides information on procurement processes in SAP, including:
- It describes the typical stages in a procurement cycle from identifying needs to payment settlement.
- It explains key SAP procurement concepts like purchase orders, goods receipt, and invoice verification.
- It outlines the different organization levels in procurement like client, company code, plant, and purchasing groups.
- It provides an overview of how to navigate in SAP and execute transactions like creating a purchase order.
Unlocking Business Potential How an ERP System Can Benefit Your Company.pdf
Advanced ERP software UAE can analyze historical data to predict future demand, helping you avoid stockouts and overstock situations. Supply Chain Visibility: Gain better control over your supply chain, ensuring a smooth flow of materials and products.
Supply Chain Enterprise Resources Planning
This document discusses supply chain management and business process engineering. It defines key terms like supply chain, enterprise resource planning (ERP), and business process reengineering (BPR). It also provides examples of how Dell and SAP implemented supply chain management and ERP systems to improve operations.
Erp functions
The document discusses the typical business functions handled by an ERP system. It describes the functional process modules for marketing and sales, supply chain management, accounting and finance, and human resources. It then contrasts a conventional supply chain with independent systems to a supply chain using an integrated ERP system. The ERP system allows for optimization and information sharing but lacks flexibility.
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Chapter3 marketing infosys
- 1. Concepts in Enterprise Resource Planning Third Edition Chapter Three Marketing Information Systems and the Sales Order Process
- 9. Concepts in Enterprise Resource Planning, Third Edition Concepts in Enterprise Resource Planning, Third Edition Figure 3-1 The sales process Problems with Fitter Snacker’s Sales Process (cont’d.)
- 28. Taking an Order in SAP ERP (cont’d.) Concepts in Enterprise Resource Planning, Third Edition Figure 3-2 SAP ERP order entry screen
- 29. Taking an Order in SAP ERP (cont’d.) Concepts in Enterprise Resource Planning, Third Edition Figure 3-3 Data entry fields in the order entry screen
- 30. Taking an Order in SAP ERP (cont’d.) Concepts in Enterprise Resource Planning, Third Edition Figure 3-5 Search screen for customers
- 33. Taking an Order in SAP ERP (cont’d.) Concepts in Enterprise Resource Planning, Third Edition Figure 3-9 The Document Flow tool, which links sales order documents
- 35. Discount Pricing in SAP ERP (cont’d.) Concepts in Enterprise Resource Planning, Third Edition Figure 3-10 Pricing conditions for sales order
- 37. Integration of Sales and Accounting (cont’d.) Concepts in Enterprise Resource Planning, Third Edition Figure 3-12 Accounting detail for the West Hills sales order
- 41. Concepts in Enterprise Resource Planning, Third Edition Figure 3-14 SAP ERP sales activity manager
- 43. SAP’s CRM Software (cont’d.) Concepts in Enterprise Resource Planning, Third Edition Figure 3-15 SAP CRM system landscape
- 45. SAP’s CRM Software (cont’d.) Concepts in Enterprise Resource Planning, Third Edition Figure 3-16 Marketing and campaign planning