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CHAPTER - 1 
Introduction 
1.1 Background of the Fieldwork Report 
Nepal is the developing country. More than 80% of the economically active 
people depended on agriculture for their life hood. Traditional agriculture system 
is the main causes of the last developed. The prospects, for over all economic 
development will be brighter only in the present structure, can be gradually 
transformed through the process of industrialization. Industrial development can 
play highly meaningful role in replacing unemployment and substitutions and 
imports through increasing domestic productions and improving in the balance of 
payment situation in favor of the country. 
With in decades, production of the noodles are highly increased in Nepal. In 
this sometime. Many private companies were established in Nepalese market. The 
market for consumer product has been changing into the more competition due to 
the increase in large number of manufactures. In the case of noodles market in 
Nepal. There are many companies such as Nepal thai food industries, Everest 
noodles industries, multi food industries, Gandaki noodles industries etc. They 
product different types or brands of noodles such as Mayos, RumPum, WaiWai, 
MinMin, 2P.M. etc. It will makes a good contribute in national revenue in future. 
At last the purpose of the study is to test the marketing variable of instant 
noodles to analyze them and to provide some possible suggestions to get success in 
marketing. 
1.2 Marketing and Marketing Environment 
Marketing is not new words for us. In general marketing means only buying 
and selling activities or marketing is the performance of business activities that 
direct the flow of goods and services from producer to consumer or user but in 
actual marketing means before production and after sales services of all activities. 
There fore marketing is a system of business activities design to plan to price 
promote to distribute want satisfied goods and services to present and potential 
consumers or individual user. 
Marketing environment refers to various factors affecting the marketing 
process. Micro environment and Macro environment. 
The micro environment is the set of forces that affects the presence of a 
company under consideration in the market the main element of micro 
environment are the company customer, supplier competition, mediator and public. 
The macro environment also affects the presence of the company in the 
market. It effects are broad and these affect all the market area. The macro 
environment is beyond the control of the company and has many strands like 
Economic, Socio-cultural, Demographic, Political and legal, Technological, 
Natural environment. 
- 1 -
1.3 Noodles 
It takes very little time to prepare and can be use as fried or boiled or can be 
eaten as it is. It is long thin strip made of flour and water, or flour and egg paste 
and it can be used in soup with sources. In Nepal it called "Chaw Chaw" and taken 
'Khaja'. But it is consumed as a meal in Italy, China and other countries. It can be 
taken in several ways such as chawmein, fry chawmein, Thukpa with caution of 
egg, chilly, meat, cauli-flower, tomato, tomato, Venice onion, garlic, salt etc. Pre 
cooked ready made noodles can be consume straightly from the packet too. 
General noodles in made out of wheat flour, vegetable oil ghee, egg, 
chicken, salt, breaking powder, garlic, herbs and chemicals. A now a days noodle 
has become popular food and it has increased in demand. The reason for its ever 
increasing consumption may be attributed to its easy availability preparation and 
consumption that 10,000 tone noodles are manufactured annually in Nepal. 
Various brands and types of noodles are available in Nepalese market like 
RumPum, Mayos, 2Pm, Aaha, MinMin, GolMal, Lekali, RaRa and WaiWai etc. 
1.3.1 Types of Noodles 
We can categorize it is in two types of noodles. 
a) Plain noodles 
b) Instant noodles 
a) Plain noodles: 
This types of noodles is in unprepared condition and it takes more 
time to prepare. This noodles is cheaper price in comparison than instant noodles. 
Thus restaurant mostly use these noodles. It requires curry, tomato, egg or meat, 
Cabbage to make ready and make tasteful. 
There are more than six dozens of plain noodles produced in Nepal. They 
are preferable form the view cheaper price. Some popular plain noodles in 
Nepalese market udyog, anmol foods product etc. 
b) Instant noodles: 
This is verity of noodles which is half readymade in its nature. It 
takes very little time to prepare. So, it is called instant noodles. It can be use as 
boiled or fried or without cooking. This noodle is costly high than plain noodles, 
but people prefer these noodles due to the time factor. We do not require or 
mixture to make it ready. To make ready, noodles are boiled for two minutes and 
mixtures are added to make it tasty. 
Instant noodles are common junk food which can be eaten straight from the 
pocket any time any where. In Nepalese society it is taken as 'Khaja' although 
some time it is used in place of meal. Trekkers and mountaineers take it as meal 
while trekking or expedition. This type of noodle is more popular in Nepalese 
market because of its taste easiness to prepare in short time, ready made nature. 
About 2 dozen brand of instant noodles are available in Nepalese market like 2 
PM, RumPum, Mayos, WaiWai, MinMin, YumYum, RaRa, Aaha etc. They can be 
categorized in three types as follows : 
- 2 -
(i) According to brands: 
· Domestic brand : Rara, Aaha, Hurray etc 
· Foregn brand : Mayos, YumYum, WaiWai etc. 
(ii) According to soup base : 
· Chicken flavored : RumRum, Rara, MinMin 
· Vegetable flavored : RumPum, WaiWai 
(iii) According to include spice: 
· Season noodles : Aaha, Big MiMi, MinMin etc. 
· Snack noodles : Hurry, MiMi etc. 
1.3.2 Objectives of Fieldwork Report 
· To understand the attribute of people towards brands on Geetanagar. 
· To prepare the consumer opinion about quality, price, test, distribution 
system, packaging, promotion, awareness etc. 
· To analysis the sales of different brands of instant noodles. 
· To identify the marketing strategy should be adopted by different 
noodles. 
Every study must have the characteristics of limitations. The following are 
the major limitation of the study. 
a) This study will be limited to urban area of Geetanagar. 
b) Only the popular instant noodles should in Geetanagar are selected 
such as WaiWai, RumPum, Mayos, MinMin, GolMol etc. 
1.4 Organization of the Study 
a) Introduction 
b) The Research Methodology 
c) Data Presentation and Analysis 
d) Summary, Conclusion and Recommendation 
This chapter mainly gives a brief picture of what is going to 
be studied why the study is important and what the study is going to see. 
In research methodology chapter, methodology employed in the 
present study is described. It described about how the study being prepare, 
what data collected, what types of sources are used for the data collection, how 
these data are processed to fulfill the needs of the study. 
The chapter of analysis and presentation of data deals with the issues 
identified in the introduction and the last chapter is summary, conclusion and 
recommendation. In the summary this presented study is discussed briefly and 
conclusions are derived from analysis of the data on the basis of the study 
suggestions will be made in this chapter. 
1.5 Review of Study 
In generally market means the meeting point and buyer and sellers. It 
is the place or area where buyer and seller meet together. It consists of all 
existing and potential customers. They should have needs and wants to satisfy. 
- 3 -
They should have money to spend. They should willingness to spend through 
exchange relationships. 
Marketing activities are part of every day life. This is the age of 
marketing. All types of organizational need marketing to achieve their goods 
marketing has gained a great deal of strategic importance in modern 
organization. 
According to W.J. Stanton - "Marketing is a total system of business 
activities designed to plan, price, promote and distribute wants satisfying 
products, services and ideas to target markets in order to achieves 
organizational objectives." 
"Marketing refers to anybody or persons who are in intimate business and 
carry on intensive transactions in any commodity." 
- Jevons 
"Marketing is the performance of activities that seek to accomplish 
on organizations objectives by anticipating customer or client needs and 
directing a flow of need satisfying goods and services from producer to 
customer or client." 
- E.Jerome Mc carthy 
1.6 Brief Introduction of Sample Noodle Companies 
Himalayan snack and Noodles (Pvt.) Ltd. was established 3 years ago. But it 
started its operations from October 21st 2000. It's authorized capital of Rs. 20 
cores and it s a large private sector company that has used modern Thai 
machine which produces 4000 cases per hour. The approved production 
capacity of company is 450,000 cases. It head office is located at Bijuli Bazaar, 
Kathmandu and factory at Banepa. The major objection of company is to be the 
market leader in Noodles. The product quality noodles to fulfill its social 
responsibility etc. 
The general food industries has been servicing the marketing by producing the 
instant noodles 'YumYum'. It was establish in 2045 (B.S) under the company 
Act 1964. At the establishment the authorized capital was Rs. 10 cores and 50 
lakhs. But its present authorized capital has reached Rs. 15 cores. General food 
industry is situated in chitwan, Tandi and head office is located at Kupandol, 
Lalitpur, however it distributes it products nation wide through twenty-three 
dealers. The objectives of general food industries includes the following : To 
products of quality noodles, to play dominant role in import substitution by 
increasing production of noodles etc. 
The leader brand of instant noodles "WaiWai" manufacturer company, Thai 
foods (Pvt.) Ltd. was established in 2041 B.S. with the authorized capital Rs. 
90 million. It is situated in Dumkauli Nawalparasi. The company started its 
productions from 2042. It head office is located at Sanepa, Lalitpur. The major 
objectives of Nepal Thai foods (Pvt.) Ltd. are to produce high quality noodles 
to generate employment in the country etc. 
Everest noodles industries (Pvt.) Ltd. produce one of the popular brand instant 
noodles 'Aaha'. It had been established as one of the private enterprises with the 
authorized capital Rs. 60,00,000. The head office of the company is located at 
- 4 -
Kupandol and factory of the company is situated in Koshi district. The major 
objectives of the company is to produce snack and to distribute different types 
of noodles. 
- 5 -
CHAPTER - 2 
Research Methodology 
Research methodology is the way of solving systematically about research 
problem. The search methodology is followed to achieve the basis objectives and 
goals of this research work. The major contents of research methodology followed 
in course of this study are as follows: 
2.1 Research Design 
The study is design as exploratory in nature. In this two types of consumer 
samples attitude have been evaluate. Hence, for this only questionnaire data are 
used. The attitude data for instant noodles in Geetanagar Bazaar are collected on 
the basis of non disguised and structured questionnaire technique. 
2.2 Nature and Source of Data 
On the field of research analysis, to obtain the objectives of this study, 
primary data have been used because they are the first study on the marketing of 
noodles in Geetanagar. Some secondary data have been also used for the purpose 
of study. Most information collected from the primary source through the 
questionnaires, and oral conversation with concerned dealers, wholesalers and 
consumers. The questionnaires were distributed to the consumers and wholesalers 
of chitwan, for the collect of necessary information. 
2.3 Population 
The population of the study is all buyers and sellers of the instant noodles in 
Geetanagar area. They have different academic background, income level, sex age 
and professions. The population represents the resident of Geetanagar and visitors 
also. 
2.4 Sampling 
The target population of this study is very large. It is almost impossible to 
include the whole population in the study so, out of these population only 100 
customers and 10 dealer or wholesalers have been taken from different urban 
areas, and the method used for this study is judgmental sampling is that population 
under study is very large time and resources constraints have compelled the 
researcher to adopt judgmental sampling method. 
2.5 Data Collection Procedure 
For the purpose of collection data from consumers are set of trucked 
questionnaires were developed. The questionnaires were most carefully designed 
to support all the objectives of this research and subjective closed and opened 
- 6 -
questions were included in questionnaires. Sample of the questionnaires are 
presented in the appendix no. (i). 
Altogether 100 questionnaire for consumers and 10 questionnaires for 
dealer or wholesaler were distributed and all of them were collected. In the process 
of the data collection the research was also in touch with the responsible officers of 
different brands of noodles companies. 
2.6 Data Processing and Analysis Techniques 
All the questionnaires were distributed and collected by the researcher 
himself so there was not any delay in every questionnaire was thoroughly checked 
after the collection of the questionnaires distributed. All the questionnaires 
distributed. All the questionnaires were found correct in the style of filling. 
All the analysis is made on the basis of the data as presented in the master 
table data is analyzed both descriptively, and statistically. For statistical analysis 
required tools such as percentage, various graphs diagrams, multiple diagram etc. 
are adopted. 
- 7 -
CHAPTER - 3 
Data Presentation and Analysis 
This chapter incorporates data presentation and analysis. The data and 
information collection from the consumers are presented and clear manner, 
analysis carried out with the help of necessary table statistical tools and the 
interpretation of the finding for attaining the stated objectives of the study. 
3.1 Opinion Collected From Consumers 
From the collection of data, a semi structured questionnaire was 
administrated among 3 hundred selected respondents randomly. All respondents 
conformant that they consume instant noodles on the basis of their responses, it 
was fund that hundred of the respondents use instant noodles since last 7 year 
before. The primary research data in different aspects are presented and analyzed 
below: 
3.1.1 Noodles Consumption Method 
Noodles are consumed in different method by consumer. i.e., directly from 
package, boiling or frying. The data obtained from the final consumer about their 
consuming way of noodles have been provided in underneath table. 
Table no. 1 
Method of using noodles. 
Method No. of respondents Percentage 
Boiled 66 66% 
Fried 8 8% 
Straight 26 26% 
From package 100 100% 
Source : Field survey, 2063 
According to above table must of the consumers consume noodles by 
boiling followed by the consumer who consume it directly from package and a 
small number of consumers consume it. 
Figure no. 1 
Method of using noodles. 
66 
8 
26 
70 
60 
50 
40 
30 
20 
10 
0 
Boiled Fried Straight 
Boiled 
Fried 
Straight 
- 8 -
3.1.2 Noodles Consumption by Purpose 
Noodles are used for multipurpose. They are used as meal as well as tiffin. 
The data obtain from final consumer about their purpose of noodles have been 
provided in the underneath. 
Table no. 2 
Classification of consuming purpose of Noodles. 
Purpose No. of consumer Percentage 
Meal purpose 8 8% 
Tiffin purpose 72 72% 
Meal and Tiffin purpose 20 20% 
Total 100 100% 
Noodles are specially eaten as Tiffin but sometimes people eat as meat and 
both purpose out of 100 person 72 person eat only as Tiffin 20 person use for both 
purpose and 8 person use for meal purpose. 
Multiple bar diagram showing the classification of noodles consumption of 
purpose. 
Figure no. 2 
Classification of consuming purpose of Noodles. 
20% 
72% 
8% 
80 
60 
40 
20 
0 
Meal purpose Tiffin purpose Meal and Tiffin 
purpose 
Precnetage 
No. of Consumers 
3.1.3 Background Characteristics of end use Consumers of Noodles 
Background characteristics is a major factor in consumption of any goods 
so for the purpose of the study consumer's background characteristics is studies in 
six board division and sub division as required. 
- 9 -
Table no. 3 
Classification of consumers by background characteristics 
Classification Sub-Classification No. of respondents 
consuming noodles 
percentage 
Age Below 15 years 
10-35 
36-45 
46 - above 
30 
28 
22 
20 
30 
28 
22 
20 
Total 100 100% 
Marital Status Married 
Unmarried 
46 
54 
46 
54 
Total 100 100% 
Education Illiterate 
Elementary 
S.L.C 
Intermediate 
Bachelor above 
6 
48 
24 
12 
10 
6 
48 
24 
12 
10 
Total 100 100% 
Sex Male 
Female 
48 
52 
48 
52 
Total 100 100% 
Profession Farmer 
Student 
Service holder 
Business men 
House wife 
Other 
12 
30 
18 
8 
14 
18 
12 
30 
18 
8 
18 
Total 100 100% 
Family income 
(Monthly) 
Below 3000 
3001 - 5000 
5001 - 10000 
10000 above 
12 
34 
32 
22 
12 
34 
32 
22 
Total 100 100% 
Source: Field survey, 2063 
3.1.4 Preference of Consumers Over Different Brands 
In the table below the consumers priority to noodles has been presented. 
Note that the highest priority given noodles is denoted by 7 and the lowest priority 
given noodles is denoted by: 
- 10 -
Table no. 4 
Ranking of noodle by consumers preference 
Noodles No. of Respondent 7 6 5 4 3 2 1 Mean Rank 
Mayos 15 11 8 7 5 4 - 5.24 1 
RumPum 12 13 9 8 5 2 1 5.18 2 
MinMin 7 8 16 6 10 2 1 4.72 3 
WaiWai 11 9 8 7 6 5 4 4.62 4 
GolMol 3 5 12 11 9 8 2 4.00 5 
Hits 5 6 7 8 13 7 4 3.9 6 
YumYum - 3 7 10 11 6 13 3.09 7 
Source: Field survey , 2063 
By the over all mean ranking of various seven brands of noodles, mayos 
noodles is seen to be preferred most with highest mean value 5.24. It is followed 
by RumPum. The YumYum noodles having the lowest value is the least preferred 
brand. 
3.1.5 Availability of Noodles 
In the market easily to available brands of noodles is the consumers were 
requested to response priority base which is presented in table no. 3.5, Here it is 
denoted that 7 denoted the highest priority as 1 denotes the lowest. 
Table no. 5 
Ranking of noodles brands by their availability 
Noodles 7 6 N5o. of R4esponde3nt 2 1 Mean Rank 
Mayos 21 13 11 3 2 - - 5.96 1 
RumPum 19 15 8 4 3 1 - 5.80 2 
MinMin 16 11 9 7 4 3 1 5.36 3 
WaiWai 13 11 9 6 5 4 2 5.04 4 
GolMol 11 9 13 6 4 2 8 4.82 5 
Hits 6 8 12 10 4 2 8 4.28 6 
YumYum 9 2 4 12 11 5 7 3.86 7 
Source: Field Survey, 2063 
From the table one will be able to dectear that Mayos is the noodles with 
best advantages. RumPum and MinMin is also good but hits and YumYum brands 
poor. 
3.1.6 Sources of Knowledge noodles 
Responds were asked on the sources of knowledge they introduced with 
noodles. The expressed response are tabulated below: 
- 11 -
Table no. 6 
Distribution of consumer introductory sources of knowledge about 
noodles. 
Media No. of respondents Percentage 
F.M./Radio 
Television 
News paper 
Internet 
Magazine 
wall painting 
Pumplets 
Hoarding board 
Friend and family 
Cinema 
Hulak/Telephone 
26 
24 
16 
95764823 
26% 
24% 
16% 
9% 
5% 
7% 
6% 
4% 
8% 
2% 
3% 
Total 100 100% 
Observing the table, it is found that audio media, radio is the most popular 
source to make the consumers introduced with noodles nearly followed by the 
audio visual media-television where as the other source being news paper and 
internet. The effects of cinema and hulak is found to be of equal valuable to make 
consumer knowledge about noodles. 
3.1.7 Consumer Loyalty over Different Brands 
To know consumer loaylty, consumer were asked if they usually buy the 
some preferred noodle. The responses are presented below: 
Table no. 7 
Distribution of consumer loyalty over different brands 
Brands No. of consumers Percentage 
Mayos 
Rumpum 
MinMin 
WaiWai 
GolMol 
Hits 
YumYum 
20 
11 
496-- 
40 
22 
8 
12 
-- 
Total 50 100 
Source : Field survey, 2063 
From the field survey it is found that only a low percentage of consumer are 
loyal over specific brand 75 among the loyal consumer mayos has the highest 
number of consumer followed by RumPum, but Hits and YumYum has no loyal 
consumers. 
- 12 -
3.1.8 Major Findings 
1) The consumption of noodles in urban areas of Geetanagar is very popular 
since it is seen that every consumer consumers noodles out of the total 
potential consumers, only 100 of them in Geetanagar area selected for the 
openion regaring instant noodles. It was found that 100% consumers have 
been consuming noodles (Table no. 3) 
2) With regard to preference consumer over different brands mayos has been 
found to be the most populer brand in the market followed by RumPum 
(Table no. 4) 
3) Regarding the availability of different brands of noodles most of the 
consumers respond that mayos is easily available among seven brands. 
(Table no. 5) 
4) Most of the advertisement from radio and T.V. (Table no. 6) 
- 13 -
CHAPTER - 4 
Summary, Conclusion and Recommendation 
4.1 Summary and Conclusion 
Today, marketing sector is the fully changes than traditional marketing 
according to the modern concept of marketing, the consumer is given the highest 
priority therefore the fundamental function of the marketing is the satisfy 
consumer identifying their needs wants demand and accordingly providing goods 
and services. 
"Instant noodles industry" is a major category of food industry in Nepal. 
There are more then 27 companies in Nepal but only ten companies are fighting it 
out for a share instant noodle is a common food of Nepalese society. It is taken as 
a Khaja but it does not serve the purpose of a wholesome meal although sometimes 
it is used as a meal. In my study it can be seen that the consumption of instant 
noodles is highly ncreasing in Geetanagar. Most people respondent have consumed 
noodles at least time either as a Tiffin or meal. It's future is bright. 
Mayos noodle is very popular and successful noodle in market it has coverd 
highest percent of market share position. The good quality and easily availability 
are the main factor their market share. 
In conclusion accordance with sample survey it can be said that the future 
of noodles in Nepal in bright the should equally take care in quality as well as on 
promotional activities along with reasonable pricing to uplift their market share. 
4.2 Recommendation 
1) The consumption of noodles in urban area of Geetanagar is very 
popular. All types of consumer consume noodles at least one time. 
Student and service holder consumers prefer to consumer more and 
more because of easy availability and easily prepare able. So, instant 
noodles companies should make their targets to these groups and 
focus marketing strategy to them. 
2) The quality of Hits and YumYum brand noodles seen 10 be inferior. 
So, that it is better to improve the quality of these noodles. 
3) The availability of noodles is one of the most important influencing 
factors to make the decision of buying noodles for consumers so 
companies should give more emphasis on it. 
4) A very few consumers are found to be brand loyalty and is not so 
strong. As a result no company seems succeeded to make consumer 
loyal to their brand so it is advised that the companies should make 
appropriate programme for product positioning to their own brand. 
5) Most of the consumer is found to know about noodles and their 
brands through advertising at the pioneering stage. So, manufactures 
are suggested to advertise their product through popular media like 
radio and T.V. rather than in magazine. 
- 14 -
6) Distribution network of Aaha is very poor among the other brand 
noodles. So, that is should established efficient distribution network. 
7) Lastly every and each competin is increasing trend so that every and 
each should adopt effective marketing polices and strategy to achieve 
the goal. 
- 15 -
Bibliography 
Books: 
· Koirala, K.D. : "Marketing decisions" 5th edition M.K. Publisher and 
distribution Bhotahity, Kathmandu 
· Agrawal, G.R. : "Fundamental of Marketing" M.K. publishers and 
Distribution Bhotahity, Kathmandu oct, 2004 
· Annual Report : Different kinds of instant noodles, 2005 
· Basnet, N.B. : A study of marketing potentially of Gandaki Noodles in 
Kathmandu valley, 2043 
· Joy, P.K. : "Total project management", The Indian context, New Delhi, 
2002 
- 16 -
Appendix - I 
Questionnaire for Consumer: 
I am B.B.S student of Arunodaya college and my name is Kamala Kunwar. 
I am writing a field work report entitled "Marketing of instant noodles" in 
Geetanagar for this purpose, I will be thankful if you could provide below 
mention information your response will be keeping confidential and will be 
used for the academic purpose only. 
I request you furnish the following as per the questionnaire. 
Name : 
Address: 
Sex ( ) Male ( ) Female 
Education : 
( ) Elementary ( ) S.L.C ( ) Intermediate 
( ) Bachelor 
Profession : 
( ) Student ( ) Service holder ( ) Farmer 
( ) Business men ( ) Other ( ) House wife 
Age : 
( ) Below 15 years ( ) 16-25 yrs. ( ) 26-35 yrs. 
( ) 36-45 yrs. ( ) 46 yrs and above 
Marital status: 
( ) Married ( ) Unmarried 
Family income (Monthly): 
( ) 3000 below ( ) 3001-5000 ( ) 5001-10,000 
1. Have you ever eaten instant noodles ? 
( ) Yes ( ) No 
2. How do you prefer to eat these noodles ? 
( ) Boiled ( ) Friend ( ) Straight from the package 
- 17 -
3. Which types of meal do you eat noodles ? What time you prefer noodle for ? 
( ) Lunch ( ) Tiffin ( ) Dinner 
4. Who ever you think of noodles which of the following noodles comes in 
your mind ? 
( ) Mayos ( ) RumPum ( ) WaiWai 
( ) MinMin ( ) YumYum ( ) GolMol 
5. Do you usually buy the some noodles ? 
( ) Yes ( ) No 
If yes which one do you buy ? 
( ) MinMin ( ) Mayos ( ) WaiWai 
( ) YumYum ( ) GolMol 
6. How did you came to know about noodles ? 
( ) T.V. ( ) Radio ( ) Newspaper 
( ) Cinema ( ) Pamphlets ( ) Hording board 
( ) Painting ( ) Friend and family ( ) Other 
7. Which of the following media do you usually spent more time in a day ? 
( ) Television ( ) Radio ( ) Newspaper 
( ) Magazine 
8. Which brand of noodles is easily available in your place ? (Priority base) 
( ) WaiWai ( ) YumYum ( ) GolMol 
( ) Mayos ( ) RumPum ( ) Hits 
( ) MinMin 
9. Please rank the following noodles in order to your preference from 7 to 3 (7 
to 1) the most preferred one and so on. 
( ) Mayos ( ) RumPum ( ) Hits 
( ) GolMol ( ) MinMin ( ) YumYum 
( ) WaiWai 
- 18 -
Appendix - II 
List of the following noodles industries in Nepal. 
1. Himalayan foods industries (Pvt.) Ltd. 
2. Nepal Thai foods (Pvt.) Lalitpur 
3. Gandaki Noodles (Pvt.) Ltd. Pokhara. 
4. Everest Noodles (Pvt.) Ltd. Pokhara 
5. Asian Thai foods (Pvt.) Ltd. Biratnagar 
6. Fast food industry (Pvt.) Ltd. Nawalparasi 
7. General food industry (pvt.) Ltd. Chitwan 
8. Pokhara noodles (Pvt.) Ltd. Pokhara 
9. Himalayan Hygienic sanax and noodles (Pvt.) Ltd. 
10. Multi food industries (Pvt.) Ltd. Kathmandu 
11. Anupam foods Nepal (Pvt.) Ltd. 
12. Morang noodles, Morang 
13. Deurali noodles udyog, Kathmandu 
14. Shaktishali chaw udyog (Pvt.) Ltd., Kathmandu 
15. Himalayan agro products foods, Kathmandu 
16. Woodland foods products (Pvt.) Ltd. Sunsari 
17. National food and Ahied industries Ltd. 
18. Mcoyur noodles Pvt. Ltd. Morang 
19. Fresh foods industries (Pvt.) Ltd. Kathmandu 
20. Anmol foods product (Pvt.) Ltd. Biratnagar 
21. Dragon noodles (Pvt.) Ltd. Chitwan 
22. Nippon noodles (Pvt.) Ltd. Hetauda 
Source: HMG,. Department of Industries 
- 19 -

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BÀI TẬP BỔ TRỢ TIẾNG ANH GLOBAL SUCCESS LỚP 3 - CẢ NĂM (CÓ FILE NGHE VÀ ĐÁP Á...
 

fild Work

  • 1. CHAPTER - 1 Introduction 1.1 Background of the Fieldwork Report Nepal is the developing country. More than 80% of the economically active people depended on agriculture for their life hood. Traditional agriculture system is the main causes of the last developed. The prospects, for over all economic development will be brighter only in the present structure, can be gradually transformed through the process of industrialization. Industrial development can play highly meaningful role in replacing unemployment and substitutions and imports through increasing domestic productions and improving in the balance of payment situation in favor of the country. With in decades, production of the noodles are highly increased in Nepal. In this sometime. Many private companies were established in Nepalese market. The market for consumer product has been changing into the more competition due to the increase in large number of manufactures. In the case of noodles market in Nepal. There are many companies such as Nepal thai food industries, Everest noodles industries, multi food industries, Gandaki noodles industries etc. They product different types or brands of noodles such as Mayos, RumPum, WaiWai, MinMin, 2P.M. etc. It will makes a good contribute in national revenue in future. At last the purpose of the study is to test the marketing variable of instant noodles to analyze them and to provide some possible suggestions to get success in marketing. 1.2 Marketing and Marketing Environment Marketing is not new words for us. In general marketing means only buying and selling activities or marketing is the performance of business activities that direct the flow of goods and services from producer to consumer or user but in actual marketing means before production and after sales services of all activities. There fore marketing is a system of business activities design to plan to price promote to distribute want satisfied goods and services to present and potential consumers or individual user. Marketing environment refers to various factors affecting the marketing process. Micro environment and Macro environment. The micro environment is the set of forces that affects the presence of a company under consideration in the market the main element of micro environment are the company customer, supplier competition, mediator and public. The macro environment also affects the presence of the company in the market. It effects are broad and these affect all the market area. The macro environment is beyond the control of the company and has many strands like Economic, Socio-cultural, Demographic, Political and legal, Technological, Natural environment. - 1 -
  • 2. 1.3 Noodles It takes very little time to prepare and can be use as fried or boiled or can be eaten as it is. It is long thin strip made of flour and water, or flour and egg paste and it can be used in soup with sources. In Nepal it called "Chaw Chaw" and taken 'Khaja'. But it is consumed as a meal in Italy, China and other countries. It can be taken in several ways such as chawmein, fry chawmein, Thukpa with caution of egg, chilly, meat, cauli-flower, tomato, tomato, Venice onion, garlic, salt etc. Pre cooked ready made noodles can be consume straightly from the packet too. General noodles in made out of wheat flour, vegetable oil ghee, egg, chicken, salt, breaking powder, garlic, herbs and chemicals. A now a days noodle has become popular food and it has increased in demand. The reason for its ever increasing consumption may be attributed to its easy availability preparation and consumption that 10,000 tone noodles are manufactured annually in Nepal. Various brands and types of noodles are available in Nepalese market like RumPum, Mayos, 2Pm, Aaha, MinMin, GolMal, Lekali, RaRa and WaiWai etc. 1.3.1 Types of Noodles We can categorize it is in two types of noodles. a) Plain noodles b) Instant noodles a) Plain noodles: This types of noodles is in unprepared condition and it takes more time to prepare. This noodles is cheaper price in comparison than instant noodles. Thus restaurant mostly use these noodles. It requires curry, tomato, egg or meat, Cabbage to make ready and make tasteful. There are more than six dozens of plain noodles produced in Nepal. They are preferable form the view cheaper price. Some popular plain noodles in Nepalese market udyog, anmol foods product etc. b) Instant noodles: This is verity of noodles which is half readymade in its nature. It takes very little time to prepare. So, it is called instant noodles. It can be use as boiled or fried or without cooking. This noodle is costly high than plain noodles, but people prefer these noodles due to the time factor. We do not require or mixture to make it ready. To make ready, noodles are boiled for two minutes and mixtures are added to make it tasty. Instant noodles are common junk food which can be eaten straight from the pocket any time any where. In Nepalese society it is taken as 'Khaja' although some time it is used in place of meal. Trekkers and mountaineers take it as meal while trekking or expedition. This type of noodle is more popular in Nepalese market because of its taste easiness to prepare in short time, ready made nature. About 2 dozen brand of instant noodles are available in Nepalese market like 2 PM, RumPum, Mayos, WaiWai, MinMin, YumYum, RaRa, Aaha etc. They can be categorized in three types as follows : - 2 -
  • 3. (i) According to brands: · Domestic brand : Rara, Aaha, Hurray etc · Foregn brand : Mayos, YumYum, WaiWai etc. (ii) According to soup base : · Chicken flavored : RumRum, Rara, MinMin · Vegetable flavored : RumPum, WaiWai (iii) According to include spice: · Season noodles : Aaha, Big MiMi, MinMin etc. · Snack noodles : Hurry, MiMi etc. 1.3.2 Objectives of Fieldwork Report · To understand the attribute of people towards brands on Geetanagar. · To prepare the consumer opinion about quality, price, test, distribution system, packaging, promotion, awareness etc. · To analysis the sales of different brands of instant noodles. · To identify the marketing strategy should be adopted by different noodles. Every study must have the characteristics of limitations. The following are the major limitation of the study. a) This study will be limited to urban area of Geetanagar. b) Only the popular instant noodles should in Geetanagar are selected such as WaiWai, RumPum, Mayos, MinMin, GolMol etc. 1.4 Organization of the Study a) Introduction b) The Research Methodology c) Data Presentation and Analysis d) Summary, Conclusion and Recommendation This chapter mainly gives a brief picture of what is going to be studied why the study is important and what the study is going to see. In research methodology chapter, methodology employed in the present study is described. It described about how the study being prepare, what data collected, what types of sources are used for the data collection, how these data are processed to fulfill the needs of the study. The chapter of analysis and presentation of data deals with the issues identified in the introduction and the last chapter is summary, conclusion and recommendation. In the summary this presented study is discussed briefly and conclusions are derived from analysis of the data on the basis of the study suggestions will be made in this chapter. 1.5 Review of Study In generally market means the meeting point and buyer and sellers. It is the place or area where buyer and seller meet together. It consists of all existing and potential customers. They should have needs and wants to satisfy. - 3 -
  • 4. They should have money to spend. They should willingness to spend through exchange relationships. Marketing activities are part of every day life. This is the age of marketing. All types of organizational need marketing to achieve their goods marketing has gained a great deal of strategic importance in modern organization. According to W.J. Stanton - "Marketing is a total system of business activities designed to plan, price, promote and distribute wants satisfying products, services and ideas to target markets in order to achieves organizational objectives." "Marketing refers to anybody or persons who are in intimate business and carry on intensive transactions in any commodity." - Jevons "Marketing is the performance of activities that seek to accomplish on organizations objectives by anticipating customer or client needs and directing a flow of need satisfying goods and services from producer to customer or client." - E.Jerome Mc carthy 1.6 Brief Introduction of Sample Noodle Companies Himalayan snack and Noodles (Pvt.) Ltd. was established 3 years ago. But it started its operations from October 21st 2000. It's authorized capital of Rs. 20 cores and it s a large private sector company that has used modern Thai machine which produces 4000 cases per hour. The approved production capacity of company is 450,000 cases. It head office is located at Bijuli Bazaar, Kathmandu and factory at Banepa. The major objection of company is to be the market leader in Noodles. The product quality noodles to fulfill its social responsibility etc. The general food industries has been servicing the marketing by producing the instant noodles 'YumYum'. It was establish in 2045 (B.S) under the company Act 1964. At the establishment the authorized capital was Rs. 10 cores and 50 lakhs. But its present authorized capital has reached Rs. 15 cores. General food industry is situated in chitwan, Tandi and head office is located at Kupandol, Lalitpur, however it distributes it products nation wide through twenty-three dealers. The objectives of general food industries includes the following : To products of quality noodles, to play dominant role in import substitution by increasing production of noodles etc. The leader brand of instant noodles "WaiWai" manufacturer company, Thai foods (Pvt.) Ltd. was established in 2041 B.S. with the authorized capital Rs. 90 million. It is situated in Dumkauli Nawalparasi. The company started its productions from 2042. It head office is located at Sanepa, Lalitpur. The major objectives of Nepal Thai foods (Pvt.) Ltd. are to produce high quality noodles to generate employment in the country etc. Everest noodles industries (Pvt.) Ltd. produce one of the popular brand instant noodles 'Aaha'. It had been established as one of the private enterprises with the authorized capital Rs. 60,00,000. The head office of the company is located at - 4 -
  • 5. Kupandol and factory of the company is situated in Koshi district. The major objectives of the company is to produce snack and to distribute different types of noodles. - 5 -
  • 6. CHAPTER - 2 Research Methodology Research methodology is the way of solving systematically about research problem. The search methodology is followed to achieve the basis objectives and goals of this research work. The major contents of research methodology followed in course of this study are as follows: 2.1 Research Design The study is design as exploratory in nature. In this two types of consumer samples attitude have been evaluate. Hence, for this only questionnaire data are used. The attitude data for instant noodles in Geetanagar Bazaar are collected on the basis of non disguised and structured questionnaire technique. 2.2 Nature and Source of Data On the field of research analysis, to obtain the objectives of this study, primary data have been used because they are the first study on the marketing of noodles in Geetanagar. Some secondary data have been also used for the purpose of study. Most information collected from the primary source through the questionnaires, and oral conversation with concerned dealers, wholesalers and consumers. The questionnaires were distributed to the consumers and wholesalers of chitwan, for the collect of necessary information. 2.3 Population The population of the study is all buyers and sellers of the instant noodles in Geetanagar area. They have different academic background, income level, sex age and professions. The population represents the resident of Geetanagar and visitors also. 2.4 Sampling The target population of this study is very large. It is almost impossible to include the whole population in the study so, out of these population only 100 customers and 10 dealer or wholesalers have been taken from different urban areas, and the method used for this study is judgmental sampling is that population under study is very large time and resources constraints have compelled the researcher to adopt judgmental sampling method. 2.5 Data Collection Procedure For the purpose of collection data from consumers are set of trucked questionnaires were developed. The questionnaires were most carefully designed to support all the objectives of this research and subjective closed and opened - 6 -
  • 7. questions were included in questionnaires. Sample of the questionnaires are presented in the appendix no. (i). Altogether 100 questionnaire for consumers and 10 questionnaires for dealer or wholesaler were distributed and all of them were collected. In the process of the data collection the research was also in touch with the responsible officers of different brands of noodles companies. 2.6 Data Processing and Analysis Techniques All the questionnaires were distributed and collected by the researcher himself so there was not any delay in every questionnaire was thoroughly checked after the collection of the questionnaires distributed. All the questionnaires distributed. All the questionnaires were found correct in the style of filling. All the analysis is made on the basis of the data as presented in the master table data is analyzed both descriptively, and statistically. For statistical analysis required tools such as percentage, various graphs diagrams, multiple diagram etc. are adopted. - 7 -
  • 8. CHAPTER - 3 Data Presentation and Analysis This chapter incorporates data presentation and analysis. The data and information collection from the consumers are presented and clear manner, analysis carried out with the help of necessary table statistical tools and the interpretation of the finding for attaining the stated objectives of the study. 3.1 Opinion Collected From Consumers From the collection of data, a semi structured questionnaire was administrated among 3 hundred selected respondents randomly. All respondents conformant that they consume instant noodles on the basis of their responses, it was fund that hundred of the respondents use instant noodles since last 7 year before. The primary research data in different aspects are presented and analyzed below: 3.1.1 Noodles Consumption Method Noodles are consumed in different method by consumer. i.e., directly from package, boiling or frying. The data obtained from the final consumer about their consuming way of noodles have been provided in underneath table. Table no. 1 Method of using noodles. Method No. of respondents Percentage Boiled 66 66% Fried 8 8% Straight 26 26% From package 100 100% Source : Field survey, 2063 According to above table must of the consumers consume noodles by boiling followed by the consumer who consume it directly from package and a small number of consumers consume it. Figure no. 1 Method of using noodles. 66 8 26 70 60 50 40 30 20 10 0 Boiled Fried Straight Boiled Fried Straight - 8 -
  • 9. 3.1.2 Noodles Consumption by Purpose Noodles are used for multipurpose. They are used as meal as well as tiffin. The data obtain from final consumer about their purpose of noodles have been provided in the underneath. Table no. 2 Classification of consuming purpose of Noodles. Purpose No. of consumer Percentage Meal purpose 8 8% Tiffin purpose 72 72% Meal and Tiffin purpose 20 20% Total 100 100% Noodles are specially eaten as Tiffin but sometimes people eat as meat and both purpose out of 100 person 72 person eat only as Tiffin 20 person use for both purpose and 8 person use for meal purpose. Multiple bar diagram showing the classification of noodles consumption of purpose. Figure no. 2 Classification of consuming purpose of Noodles. 20% 72% 8% 80 60 40 20 0 Meal purpose Tiffin purpose Meal and Tiffin purpose Precnetage No. of Consumers 3.1.3 Background Characteristics of end use Consumers of Noodles Background characteristics is a major factor in consumption of any goods so for the purpose of the study consumer's background characteristics is studies in six board division and sub division as required. - 9 -
  • 10. Table no. 3 Classification of consumers by background characteristics Classification Sub-Classification No. of respondents consuming noodles percentage Age Below 15 years 10-35 36-45 46 - above 30 28 22 20 30 28 22 20 Total 100 100% Marital Status Married Unmarried 46 54 46 54 Total 100 100% Education Illiterate Elementary S.L.C Intermediate Bachelor above 6 48 24 12 10 6 48 24 12 10 Total 100 100% Sex Male Female 48 52 48 52 Total 100 100% Profession Farmer Student Service holder Business men House wife Other 12 30 18 8 14 18 12 30 18 8 18 Total 100 100% Family income (Monthly) Below 3000 3001 - 5000 5001 - 10000 10000 above 12 34 32 22 12 34 32 22 Total 100 100% Source: Field survey, 2063 3.1.4 Preference of Consumers Over Different Brands In the table below the consumers priority to noodles has been presented. Note that the highest priority given noodles is denoted by 7 and the lowest priority given noodles is denoted by: - 10 -
  • 11. Table no. 4 Ranking of noodle by consumers preference Noodles No. of Respondent 7 6 5 4 3 2 1 Mean Rank Mayos 15 11 8 7 5 4 - 5.24 1 RumPum 12 13 9 8 5 2 1 5.18 2 MinMin 7 8 16 6 10 2 1 4.72 3 WaiWai 11 9 8 7 6 5 4 4.62 4 GolMol 3 5 12 11 9 8 2 4.00 5 Hits 5 6 7 8 13 7 4 3.9 6 YumYum - 3 7 10 11 6 13 3.09 7 Source: Field survey , 2063 By the over all mean ranking of various seven brands of noodles, mayos noodles is seen to be preferred most with highest mean value 5.24. It is followed by RumPum. The YumYum noodles having the lowest value is the least preferred brand. 3.1.5 Availability of Noodles In the market easily to available brands of noodles is the consumers were requested to response priority base which is presented in table no. 3.5, Here it is denoted that 7 denoted the highest priority as 1 denotes the lowest. Table no. 5 Ranking of noodles brands by their availability Noodles 7 6 N5o. of R4esponde3nt 2 1 Mean Rank Mayos 21 13 11 3 2 - - 5.96 1 RumPum 19 15 8 4 3 1 - 5.80 2 MinMin 16 11 9 7 4 3 1 5.36 3 WaiWai 13 11 9 6 5 4 2 5.04 4 GolMol 11 9 13 6 4 2 8 4.82 5 Hits 6 8 12 10 4 2 8 4.28 6 YumYum 9 2 4 12 11 5 7 3.86 7 Source: Field Survey, 2063 From the table one will be able to dectear that Mayos is the noodles with best advantages. RumPum and MinMin is also good but hits and YumYum brands poor. 3.1.6 Sources of Knowledge noodles Responds were asked on the sources of knowledge they introduced with noodles. The expressed response are tabulated below: - 11 -
  • 12. Table no. 6 Distribution of consumer introductory sources of knowledge about noodles. Media No. of respondents Percentage F.M./Radio Television News paper Internet Magazine wall painting Pumplets Hoarding board Friend and family Cinema Hulak/Telephone 26 24 16 95764823 26% 24% 16% 9% 5% 7% 6% 4% 8% 2% 3% Total 100 100% Observing the table, it is found that audio media, radio is the most popular source to make the consumers introduced with noodles nearly followed by the audio visual media-television where as the other source being news paper and internet. The effects of cinema and hulak is found to be of equal valuable to make consumer knowledge about noodles. 3.1.7 Consumer Loyalty over Different Brands To know consumer loaylty, consumer were asked if they usually buy the some preferred noodle. The responses are presented below: Table no. 7 Distribution of consumer loyalty over different brands Brands No. of consumers Percentage Mayos Rumpum MinMin WaiWai GolMol Hits YumYum 20 11 496-- 40 22 8 12 -- Total 50 100 Source : Field survey, 2063 From the field survey it is found that only a low percentage of consumer are loyal over specific brand 75 among the loyal consumer mayos has the highest number of consumer followed by RumPum, but Hits and YumYum has no loyal consumers. - 12 -
  • 13. 3.1.8 Major Findings 1) The consumption of noodles in urban areas of Geetanagar is very popular since it is seen that every consumer consumers noodles out of the total potential consumers, only 100 of them in Geetanagar area selected for the openion regaring instant noodles. It was found that 100% consumers have been consuming noodles (Table no. 3) 2) With regard to preference consumer over different brands mayos has been found to be the most populer brand in the market followed by RumPum (Table no. 4) 3) Regarding the availability of different brands of noodles most of the consumers respond that mayos is easily available among seven brands. (Table no. 5) 4) Most of the advertisement from radio and T.V. (Table no. 6) - 13 -
  • 14. CHAPTER - 4 Summary, Conclusion and Recommendation 4.1 Summary and Conclusion Today, marketing sector is the fully changes than traditional marketing according to the modern concept of marketing, the consumer is given the highest priority therefore the fundamental function of the marketing is the satisfy consumer identifying their needs wants demand and accordingly providing goods and services. "Instant noodles industry" is a major category of food industry in Nepal. There are more then 27 companies in Nepal but only ten companies are fighting it out for a share instant noodle is a common food of Nepalese society. It is taken as a Khaja but it does not serve the purpose of a wholesome meal although sometimes it is used as a meal. In my study it can be seen that the consumption of instant noodles is highly ncreasing in Geetanagar. Most people respondent have consumed noodles at least time either as a Tiffin or meal. It's future is bright. Mayos noodle is very popular and successful noodle in market it has coverd highest percent of market share position. The good quality and easily availability are the main factor their market share. In conclusion accordance with sample survey it can be said that the future of noodles in Nepal in bright the should equally take care in quality as well as on promotional activities along with reasonable pricing to uplift their market share. 4.2 Recommendation 1) The consumption of noodles in urban area of Geetanagar is very popular. All types of consumer consume noodles at least one time. Student and service holder consumers prefer to consumer more and more because of easy availability and easily prepare able. So, instant noodles companies should make their targets to these groups and focus marketing strategy to them. 2) The quality of Hits and YumYum brand noodles seen 10 be inferior. So, that it is better to improve the quality of these noodles. 3) The availability of noodles is one of the most important influencing factors to make the decision of buying noodles for consumers so companies should give more emphasis on it. 4) A very few consumers are found to be brand loyalty and is not so strong. As a result no company seems succeeded to make consumer loyal to their brand so it is advised that the companies should make appropriate programme for product positioning to their own brand. 5) Most of the consumer is found to know about noodles and their brands through advertising at the pioneering stage. So, manufactures are suggested to advertise their product through popular media like radio and T.V. rather than in magazine. - 14 -
  • 15. 6) Distribution network of Aaha is very poor among the other brand noodles. So, that is should established efficient distribution network. 7) Lastly every and each competin is increasing trend so that every and each should adopt effective marketing polices and strategy to achieve the goal. - 15 -
  • 16. Bibliography Books: · Koirala, K.D. : "Marketing decisions" 5th edition M.K. Publisher and distribution Bhotahity, Kathmandu · Agrawal, G.R. : "Fundamental of Marketing" M.K. publishers and Distribution Bhotahity, Kathmandu oct, 2004 · Annual Report : Different kinds of instant noodles, 2005 · Basnet, N.B. : A study of marketing potentially of Gandaki Noodles in Kathmandu valley, 2043 · Joy, P.K. : "Total project management", The Indian context, New Delhi, 2002 - 16 -
  • 17. Appendix - I Questionnaire for Consumer: I am B.B.S student of Arunodaya college and my name is Kamala Kunwar. I am writing a field work report entitled "Marketing of instant noodles" in Geetanagar for this purpose, I will be thankful if you could provide below mention information your response will be keeping confidential and will be used for the academic purpose only. I request you furnish the following as per the questionnaire. Name : Address: Sex ( ) Male ( ) Female Education : ( ) Elementary ( ) S.L.C ( ) Intermediate ( ) Bachelor Profession : ( ) Student ( ) Service holder ( ) Farmer ( ) Business men ( ) Other ( ) House wife Age : ( ) Below 15 years ( ) 16-25 yrs. ( ) 26-35 yrs. ( ) 36-45 yrs. ( ) 46 yrs and above Marital status: ( ) Married ( ) Unmarried Family income (Monthly): ( ) 3000 below ( ) 3001-5000 ( ) 5001-10,000 1. Have you ever eaten instant noodles ? ( ) Yes ( ) No 2. How do you prefer to eat these noodles ? ( ) Boiled ( ) Friend ( ) Straight from the package - 17 -
  • 18. 3. Which types of meal do you eat noodles ? What time you prefer noodle for ? ( ) Lunch ( ) Tiffin ( ) Dinner 4. Who ever you think of noodles which of the following noodles comes in your mind ? ( ) Mayos ( ) RumPum ( ) WaiWai ( ) MinMin ( ) YumYum ( ) GolMol 5. Do you usually buy the some noodles ? ( ) Yes ( ) No If yes which one do you buy ? ( ) MinMin ( ) Mayos ( ) WaiWai ( ) YumYum ( ) GolMol 6. How did you came to know about noodles ? ( ) T.V. ( ) Radio ( ) Newspaper ( ) Cinema ( ) Pamphlets ( ) Hording board ( ) Painting ( ) Friend and family ( ) Other 7. Which of the following media do you usually spent more time in a day ? ( ) Television ( ) Radio ( ) Newspaper ( ) Magazine 8. Which brand of noodles is easily available in your place ? (Priority base) ( ) WaiWai ( ) YumYum ( ) GolMol ( ) Mayos ( ) RumPum ( ) Hits ( ) MinMin 9. Please rank the following noodles in order to your preference from 7 to 3 (7 to 1) the most preferred one and so on. ( ) Mayos ( ) RumPum ( ) Hits ( ) GolMol ( ) MinMin ( ) YumYum ( ) WaiWai - 18 -
  • 19. Appendix - II List of the following noodles industries in Nepal. 1. Himalayan foods industries (Pvt.) Ltd. 2. Nepal Thai foods (Pvt.) Lalitpur 3. Gandaki Noodles (Pvt.) Ltd. Pokhara. 4. Everest Noodles (Pvt.) Ltd. Pokhara 5. Asian Thai foods (Pvt.) Ltd. Biratnagar 6. Fast food industry (Pvt.) Ltd. Nawalparasi 7. General food industry (pvt.) Ltd. Chitwan 8. Pokhara noodles (Pvt.) Ltd. Pokhara 9. Himalayan Hygienic sanax and noodles (Pvt.) Ltd. 10. Multi food industries (Pvt.) Ltd. Kathmandu 11. Anupam foods Nepal (Pvt.) Ltd. 12. Morang noodles, Morang 13. Deurali noodles udyog, Kathmandu 14. Shaktishali chaw udyog (Pvt.) Ltd., Kathmandu 15. Himalayan agro products foods, Kathmandu 16. Woodland foods products (Pvt.) Ltd. Sunsari 17. National food and Ahied industries Ltd. 18. Mcoyur noodles Pvt. Ltd. Morang 19. Fresh foods industries (Pvt.) Ltd. Kathmandu 20. Anmol foods product (Pvt.) Ltd. Biratnagar 21. Dragon noodles (Pvt.) Ltd. Chitwan 22. Nippon noodles (Pvt.) Ltd. Hetauda Source: HMG,. Department of Industries - 19 -