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A Case Study On 
The Marketing of Instant Noodles in 
Geetanager Bazzar 
by: 
Kamala Kunwar 
T.U. Regd. No. : 7-1-240-294-2000 
S.No. : 5371 
A Field Work Report 
Submitted to: 
Arunodaya College, Geetanager 
Tribhuvan University 
In partial fulfillment of the requirements for the degree of Bachelor of 
Business Studies 
Project Management 
Geetanagar, Chitwan 
July, 2007
Faculty of Management 
Tribhuvan University 
RECOMMENDATION 
This is to certify that the fieldwork assignment report 
Submitted by: 
Kamala Kunwar 
T.U. Regd. No. : 7-1-240-294-2000 
S.No. : 5371 
Entitled: 
A Case Study On 
The Marketing of Instant Noodles In 
Geetanager Bazzar 
has been prepared as approved by this department. This fieldwork 
assignment report is forwarded for examination. 
..................................... 
Supervisor 
Date : .................... Head of the department 
Arunodaya College 
Geetanager, Chitwan
ACKNOWLEDEGEMENT 
B.B.S. programme to order by T.U. every student have to prepare a 
fieldwork study report on any one selected concentration areas. Actually, this 
report is a practical work of project management in Nepal. In this regard. I 
have prepared a fieldwork report on the topic. "The Marketing of Instant 
Noodles in Geetanager, Bazzar." 
I feel great pleasure in expressing my grateful in datedness and sincere 
thanks to lecture Rajesh Baniya and Padam Raj Sapkota. My thanks also 
go to Banju K.C. or the correction of language. I wish to express my deep 
appreciation to all my friends whose ideas have helpful me in preparing this 
fieldwork report. 
At last, but not least, I express my thank to Gyanjyoti Pustak 
Bhandar for having computer layout and print of this report. 
Kamala Kunwar 
B.B.S. 3rd year 
Arunodaya College 
Geetanager
Table of Contents 
Recommendation 
Acknowledgement 
List of table 
List of figure 
Page no. 
CHAPTER -1 
Introduction 1-4 
1.1 Background of the fieldwork report 1 
1.2 Marketing and Marketing environment 1 
1.3 Noodles 2 
1.3.1 Types of Noodles 2 
1.3.2 Objectives of fieldwork report 3 
1.4 Organization of the study 3 
1.5 Review of study 3 
1.6 Brief introduction of sample noodles companies 4 
CHAPTER -2 
Research Methodology 5-6 
2.1 Research design 5 
2.2 Nature and source of data 5 
2.3 Population 5 
2.4 Sampling 5 
2.5 Data collection procedure 5 
2.6 Data processing and analysis techniques 6 
CHAPTER -3 
Data presentation and Analysis 7-12 
3.1 Opinion collected from consumer 7 
3.1.1 Noodles consumption method 
7 
3.1.2 Noodles consumption by purpose 8 
3.1.3 Background characteristics of end use consumers of noodles 8 
3.1.4 Preference f consumers over different brands 9 
3.1.5 Availability f noodles 10 
3.1.6 Sources of knowledge about noodles 10 
3.1.7 Consumers loyalty over different brands 11 
3.1.8 Major Findings 12 
CHAPTER -4 
Summary, Conclusion and Recommendation 13-14 
4.1 Summary and Conclusion 13 
4.2 Recommendations 13 
Bibliography 15 
Appendix - I 16
Appendix - II 18
List of Table 
Table no. Title Page no. 
1 Methods of using noodles 7 
2 Classification of consuming purpose of noodles 8 
3 Classification of consumer's by background characteristics 9 
4 Ranking of noodles by consumers preference 10 
5 Ranking of noodles brands by their availability 10 
6 Distribution of consumers introducing sources of 
knowledge about noodles 
11 
7 Distribution of consumers loyalty over different brands 11 
List of Figures 
Figure 
no. 
Title Page no. 
1 Methods of using noodles 7 
2 Classification of consuming purpose of noodles 8
List of Table 
Table no. Title Page no. 
1 Methods of using noodles 7 
2 Classification of consuming purpose of noodles 8 
3 Classification of consumer's by background characteristics 9 
4 Ranking of noodles by consumers preference 10 
5 Ranking of noodles brands by their availability 10 
6 Distribution of consumers introducing sources of 
knowledge about noodles 
11 
7 Distribution of consumers loyalty over different brands 11 
List of Figures 
Figure 
no. 
Title Page no. 
1 Methods of using noodles 7 
2 Classification of consuming purpose of noodles 8

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Fild Work

  • 1. A Case Study On The Marketing of Instant Noodles in Geetanager Bazzar by: Kamala Kunwar T.U. Regd. No. : 7-1-240-294-2000 S.No. : 5371 A Field Work Report Submitted to: Arunodaya College, Geetanager Tribhuvan University In partial fulfillment of the requirements for the degree of Bachelor of Business Studies Project Management Geetanagar, Chitwan July, 2007
  • 2. Faculty of Management Tribhuvan University RECOMMENDATION This is to certify that the fieldwork assignment report Submitted by: Kamala Kunwar T.U. Regd. No. : 7-1-240-294-2000 S.No. : 5371 Entitled: A Case Study On The Marketing of Instant Noodles In Geetanager Bazzar has been prepared as approved by this department. This fieldwork assignment report is forwarded for examination. ..................................... Supervisor Date : .................... Head of the department Arunodaya College Geetanager, Chitwan
  • 3. ACKNOWLEDEGEMENT B.B.S. programme to order by T.U. every student have to prepare a fieldwork study report on any one selected concentration areas. Actually, this report is a practical work of project management in Nepal. In this regard. I have prepared a fieldwork report on the topic. "The Marketing of Instant Noodles in Geetanager, Bazzar." I feel great pleasure in expressing my grateful in datedness and sincere thanks to lecture Rajesh Baniya and Padam Raj Sapkota. My thanks also go to Banju K.C. or the correction of language. I wish to express my deep appreciation to all my friends whose ideas have helpful me in preparing this fieldwork report. At last, but not least, I express my thank to Gyanjyoti Pustak Bhandar for having computer layout and print of this report. Kamala Kunwar B.B.S. 3rd year Arunodaya College Geetanager
  • 4. Table of Contents Recommendation Acknowledgement List of table List of figure Page no. CHAPTER -1 Introduction 1-4 1.1 Background of the fieldwork report 1 1.2 Marketing and Marketing environment 1 1.3 Noodles 2 1.3.1 Types of Noodles 2 1.3.2 Objectives of fieldwork report 3 1.4 Organization of the study 3 1.5 Review of study 3 1.6 Brief introduction of sample noodles companies 4 CHAPTER -2 Research Methodology 5-6 2.1 Research design 5 2.2 Nature and source of data 5 2.3 Population 5 2.4 Sampling 5 2.5 Data collection procedure 5 2.6 Data processing and analysis techniques 6 CHAPTER -3 Data presentation and Analysis 7-12 3.1 Opinion collected from consumer 7 3.1.1 Noodles consumption method 7 3.1.2 Noodles consumption by purpose 8 3.1.3 Background characteristics of end use consumers of noodles 8 3.1.4 Preference f consumers over different brands 9 3.1.5 Availability f noodles 10 3.1.6 Sources of knowledge about noodles 10 3.1.7 Consumers loyalty over different brands 11 3.1.8 Major Findings 12 CHAPTER -4 Summary, Conclusion and Recommendation 13-14 4.1 Summary and Conclusion 13 4.2 Recommendations 13 Bibliography 15 Appendix - I 16
  • 6. List of Table Table no. Title Page no. 1 Methods of using noodles 7 2 Classification of consuming purpose of noodles 8 3 Classification of consumer's by background characteristics 9 4 Ranking of noodles by consumers preference 10 5 Ranking of noodles brands by their availability 10 6 Distribution of consumers introducing sources of knowledge about noodles 11 7 Distribution of consumers loyalty over different brands 11 List of Figures Figure no. Title Page no. 1 Methods of using noodles 7 2 Classification of consuming purpose of noodles 8
  • 7. List of Table Table no. Title Page no. 1 Methods of using noodles 7 2 Classification of consuming purpose of noodles 8 3 Classification of consumer's by background characteristics 9 4 Ranking of noodles by consumers preference 10 5 Ranking of noodles brands by their availability 10 6 Distribution of consumers introducing sources of knowledge about noodles 11 7 Distribution of consumers loyalty over different brands 11 List of Figures Figure no. Title Page no. 1 Methods of using noodles 7 2 Classification of consuming purpose of noodles 8