Employees play a critical role as representatives of an organization to customers. Their attitudes, such as job satisfaction and commitment, significantly impact performance, productivity, absenteeism, and turnover. Management should aim to change negative attitudes into positive ones. Job satisfaction is influenced by the work itself, compensation, personality. Satisfied employees are more productive, committed, and provide better customer service. Employee retention requires motivating employees through empowerment, recognition, and trust to encourage them to remain with an organization. Strategies include hiring the right people, empowering employees in their work, and maintaining a healthy work environment and relationships.
Employee Commitment, while presenting a complex approach to productivity improvement, actually offers managers serious leverage and higher performance payoffs. The companies that have successfully built and capitalized on a reservoir of employee commitment have accomplished this by mastering three concepts, and one basic equation. Each of which is discussed in this presentation.
Employee Commitment, while presenting a complex approach to productivity improvement, actually offers managers serious leverage and higher performance payoffs. The companies that have successfully built and capitalized on a reservoir of employee commitment have accomplished this by mastering three concepts, and one basic equation. Each of which is discussed in this presentation.
How can satisfaction in the workplace be fixed and/or improved? Both employees and employers can take action to increase their job satisfaction. Commitment from both sides leads to understanding and improvement in the workplace. O.C. Tanner provides 5 tips for each to help increase employee satisfaction and retain top talent.
Promotion, Objectives of Promotion, Types of Promotion, Bases of Promotion, Seniority, Merit, Seniority cum Merit, Promotion Policy, Essentials of Sound Promotion Policy, Transfer, Need for Transfer, Types of Transfer, Production Transfer
Remedial Transfer, Replacement Transfer, Versatility Transfer, Shift Transfers, Penalty Transfer,
Voluntary Transfer/ Personal Transfer, Essentials of Sound Transfer Policy, Dismissal, Reasons for Dismissal, Essentials of Sound Dismissal Policy,
How can satisfaction in the workplace be fixed and/or improved? Both employees and employers can take action to increase their job satisfaction. Commitment from both sides leads to understanding and improvement in the workplace. O.C. Tanner provides 5 tips for each to help increase employee satisfaction and retain top talent.
Promotion, Objectives of Promotion, Types of Promotion, Bases of Promotion, Seniority, Merit, Seniority cum Merit, Promotion Policy, Essentials of Sound Promotion Policy, Transfer, Need for Transfer, Types of Transfer, Production Transfer
Remedial Transfer, Replacement Transfer, Versatility Transfer, Shift Transfers, Penalty Transfer,
Voluntary Transfer/ Personal Transfer, Essentials of Sound Transfer Policy, Dismissal, Reasons for Dismissal, Essentials of Sound Dismissal Policy,
[Slideshare] Cracking the Employee Engagement Code - Workforce GroupWorkforce Group
On a scale of 1-10, how would you rate the effectiveness of your employee engagement strategies? How would your employees rate it?
As a leader, do you find it challenging to engage your direct reports effectively? What would you consider "an engagement strategy"? Do your employees lack the motivation to perform their daily tasks? Are you worried about their dedication or commitment levels? If yes, there is a good chance that your Employee Engagement methods are ineffective.
Many organisations are aware of the importance of employee engagement, yet, many leaders struggle to create the right strategies and implement the best engagement practices. In the same vein, extensive research has proven that the rate of engagement of an employee is directly proportional to the quality of work output and the level of commitment to that organisation.
Therefore, what practices can business leaders adopt to drive emotional connection, foster loyalty, and encourage their employees to bring their best selves to work every day?
This slide deck provides proven engagement strategies that business leaders can deploy to drive employee engagement, motivation and performance.
In the deck, we share how you can crack the employee engagement code.
Adopt the best practices shared in this deck to improve employee development and effectiveness, invariably reducing employee burnout and leading to better business outcomes.
Learn how to engineer a shift from robotic compliance-driven practices to genuine commitment-driven initiatives where employees thrive and perform optimally by downloading this deck today.
Motivating employees is one of the most important challenges managers face today. With increased competition and changing attitudes, having motivated employees is crucial to increased productivity and the ultimate success of a company.
To learn more just click on on view a presentation designed and prepared by: Shaima Sharafi
1. Definition and importance of Relationship Marketing
2. Evolution of Relationship Marketing
3. Fundamental Principles of Relationship Marketing
4. Expanded Marketing Mix
5. Drivers of Relationship Marketing
6. Elements of Relationship Marketing: Quality, Customer Service and Marketing
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
3. The Critical Importance of Service
Employees
They are the service (boundary spanner).
They are the organization in the customer’s eyes.
They are the brand (image carrier).
They are marketers.
4. evaluative statements (either
favorable or unfavorable) concerning
objects, people, or events.
reflect how one feels about
something.
ATTITUDES
example: “I like my job.”
5. Cognitive = evaluation
My superior gave a
promotion to a coworker
who deserved it less than
me. My supervisor is unfair.
Affective = feeling
I dislike my supervisor!
Behavioral = action
I’m looking for other work;
I’ve complained about my
supervisor to anyone who
would listen.
Negative
attitude
toward
supervisor
ATTITUDES
6. Changing Attitudes
•Employees’ attitudes can be changed and sometimes it is in the
best interests of managements to try to do so.
•For example, if employees believe that their employer does not
look after their welfare, the management should try to change
their attitude and help develop a more positive attitude in them.
•However, the process of changing the attitude is not always
easy.
7. Important Attitudes Related to
Organizations
Job Involvement
- The degree to which a person identifies with a job, actively participates in it, and
considers performance important to self-worth.
Job Satisfaction
- Is a set of favorable or unfavorable feelings and emotions with which employees view
their work.
Organizational Commitment
- The degree to which an employee identifies with a particular organization and its
goals and wishes to maintain membership in the organization
8. JOB SATISFACTION
Satisfaction with Pay
Satisfaction with Promotion
Satisfaction with Work
Satisfaction with Supervision
Satisfaction with Co-workers
Organizational
Commitment
Involvement and
Engagement
9. Causes of Job Satisfaction
Most people prefer work that is
challenging and stimulating.
Jobs with good compensation have
average job satisfaction levels.
Money may be a motivator, but may
not stimulate job satisfaction.
There is a link between a person’s
personality and job satisfaction.
Negative people are usually not
satisfied with their jobs.
10. The Effect of Job Satisfaction
on Employee Performance
Satisfaction and Productivity
Satisfied workers are more productive AND
more productive workers are more satisfied!
Worker productivity is higher in organizations
with more satisfied workers.
Satisfaction and Absenteeism
Satisfied employees have fewer avoidable
absences.
11. Satisfaction and Turnover
Satisfied employees are less likely to quit.
Organizations take actions to retain high
performers and to weed out lower performers.
Satisfaction and Customer
Satisfaction
Satisfied workers provide better customer
service.
12. Job satisfaction & organizational
citizenship behavior (OCB)
Satisfied employees who feel fairly treated
by and are trusting of the organization are
more willing to engage in behaviors that go
beyond the normal expectations of their job.
Satisfied employees increase customer
satisfaction because:
They are more friendly, upbeat, and
responsive.
They are less likely to turnover, which helps
build long-term customer relationships.
14. Employee Retention
A process in which the employees
are encouraged to remain with
the organization for the maximum period
of time or until completion of the project.
Employee retention is beneficial for the
organization as well as the employee.
15. IMPORTANCE OF
EMPLOYEE RETENTION
The cost of turnover.
Loss of company knowledge.
Interruption of operations.
Turnover leads to more turnovers.
Goodwill of Company.
Regaining efficiency.
16. Job is not what the employee
expected
No growth opportunities
Lack of appreciation
Lack of trust and support
REASONS WHY EMPLOYEES LEAVE
17. Stress from overwork
Compensation
New job offers
No personal life
Physical strains
18. EMPLOYEE RETENTION STRATEGIES
Hire the right person in right place
Empower the employee
Make them realize that they are valuable
for Organization
19. Have faith in them, trust & respect them
Provide information & knowledge
Give feedback on performance.
Recognize & appreciate their achievements.
Keep their morale high
Create healthy environment
20. Motivation
20
The forces either internal or external to a person that
arouse enthusiasm and persistence to pursue a certain
course of action
21. Types of Rewards
Intrinsic Rewards
◦Internal satisfactions a person receives in the process of performing a
particular action – empower employee or letting employee make choices on
how they want to complete their work
Extrinsic Rewards
◦Rewards given by another person, typically a supervisor, such as pay
increases and promotions
21
22. A primary goal of employee empowerment is to give workers a
greater voice in decisions about work-related matters.
Their decision-making authority can range from offering suggestions
to exercising veto power over management decisions.
Possible areas include: how jobs are to be performed, working
conditions, company policies, work hours, peer review, and how
supervisors are evaluated
Empowerment
23. Organizational Improvement through
Employee Empowerment
First, empowerment can strengthen motivation by providing employees with
the opportunity to attain intrinsic rewards from their work, such as a greater
sense of accomplishment and a feeling of importance.
Intrinsic rewards such as job satisfaction and a sense of purposeful work
can be more powerful than extrinsic rewards such as higher wages or
bonuses.
The second means by which employee empowerment can increase
productivity is through better decisions. Especially when decisions require
task-specific knowledge, those on the front line can often better identify
problems.
They are the service.
in many cases, the contact employee is the service
- we often DO NOT DISTINGUISH between the person and the firm
(haircutting, child care, counseling, legal services)
in these cases, the offering is the employee
- other examples?
They are the organization in the customer’s eyes.
employees represent the firm to the client
may be the ONLY contact they have with the firm
e.g., Dixon Pest Control
everything they say and do can influence perceptions of the organization
even “off-duty” employees can influence perceptions
They are marketers.
they are walking “billboards”
they represent the company and influence customer satisfaction
they are salespersons
(waiters selling dessert; AT&T operators cross-selling)