1) The document outlines 10 SEO tips for improving search engine rankings, including optimizing anchor text, text around links, font size of keywords, using formatting selectively, adding sitemaps, increasing site content, file locations, domain names vs subdomains, domain name types, and hyphenated domains and pages. 2) Internal link anchor text and external link anchor text are important, and anchor text should match the topic of the linked page. Text surrounding links provides context for search engines. 3) Increasing font size of keywords adds emphasis without overusing formatting, which could make pages hard to read. Sitemaps help spiders and users navigate sites. More high-quality content increases chances of page rankings.