This chapter discusses the economic boom and rise of suburban living in the United States during the postwar period from 1940-1960. Key topics covered include strong economic growth fueled by government spending, advances in science and technology like penicillin and the space program, the rise of consumerism and mass media like television, increasing social conflicts around civil rights, and Eisenhower's handling of the Cold War as president.

1. Chapter Thirty:
The Affluent Society
Brinkley, The Unfinished
Nation, 4/e

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Chapter Thirty:
The Affluent Society
 The Economic “Miracle”
 Booming Economic Growth
The American Birth Rate
1940-1960

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Chapter Thirty:
The Affluent Society
 The Economic “Miracle”
 Economic Growth
 Government Spending
 Suburban Expansion

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 The Economic “Miracle”
 The Rise of the Modern West
 Government-Induced Growth
Oil Rig
Chapter Thirty:
The Affluent Society

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 The Economic “Miracle”
 Capital and Labor
 AFL-CIO
Chapter Thirty:
The Affluent Society
Workers Represented by
Unions, 1920-1990

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 The Economic “Miracle”
 Capital and Labor
 AFL-CIO
 Jimmy Hoffa
Chapter Thirty:
The Affluent Society
“I may have many faults, but
being wrong ain't one of them.”
- Jimmy Hoffa

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 The Explosion of Science and Technology
 Medical Breakthroughs
 Development of Antibacterial Drugs
 Penicillin
 Salk Vaccine
Chapter Thirty:
The Affluent Society

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 The Explosion of Science and Technology
 Pesticides
 DDT
Chapter Thirty:
The Affluent Society

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 The Explosion of Science and Technology
 Postwar Electronic Research
 Television
 Integrated Circuits Invented
Chapter Thirty:
The Affluent Society

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 The Explosion of Science and Technology
 Postwar Computer Technology
 UNIVAC
 IBM
Chapter Thirty:
The Affluent Society

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 The Explosion of Science and Technology
 Bombs, Rockets, and Missiles
 Nuclear Fusion
 ICBMs
Chapter Thirty:
The Affluent Society

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 The Explosion of Science and Technology
 The Space Program
 Sputnik
Chapter Thirty:
The Affluent Society
Launching a Satellite, 1961

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 The Explosion of Science and Technology
 The Space Program
 Sputnik
 Apollo
Chapter Thirty:
The Affluent Society
Buzz Aldrin, August 1969

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 People of Plenty
 The Consumer Culture
 Growing Focus on Consumer Goods
Electric Institute of Washington.
Dishwasher
(Library of Congress)
Chapter Thirty:
The Affluent Society

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 People of Plenty
 The Suburban Nation
 William Levitt
Houses on Laconia Street in a
suburb of Cincinnati, Ohio
(Library of Congress)
Chapter Thirty:
The Affluent Society

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 People of Plenty
 The Suburban Nation
 William Levitt
 Segregated Suburbs
Chapter Thirty:
The Affluent Society
Chicago’s Annexation
and the Suburban Noose

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 People of Plenty
 The Suburban Family
 Traditional Gender Roles Reinforced
Chapter Thirty:
The Affluent Society

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 People of Plenty
 The Birth of Television
 Growing Popularity of TV
Teaching television studio, Annenberg School of
Communications, University of Pennsylvania
(Library of Congress)
Chapter Thirty:
The Affluent Society

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 People of Plenty
 The Birth of Television
 Growing Popularity of TV
 Social Conflict Accentuated
Chapter Thirty:
The Affluent Society

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 People of Plenty
 Travel, Outdoor Recreation, and
Environmentalism
 Echo Park
 Sierra Club Reborn
Chapter Thirty:
The Affluent Society

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 People of Plenty
 Organized Society and Its Detractors
 The Organization Man
Chapter Thirty:
The Affluent Society
“They are the ones of our middle class who have left home,
spiritually as well as physically, to take the vows of
organization life, and it is they who are the mind and soul of
our great self-perpetuating institutions.”
- William Whyte

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 People of Plenty
 The Beats and the Restless Culture of Youth
 Howl
“Robot Apartments! Invincible suburbs!
Skeleton treasuries! blind capitals!
demonic industries!”
Allen Ginsberg
Chapter Thirty:
The Affluent Society

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 People of Plenty
 The Beats and the Restless Culture of Youth
 Howl
 “Juvenile Delinquency”
Chapter Thirty:
The Affluent Society

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 People of Plenty
 Rock n’ Roll
 Elvis Presley
 Rock n’ Roll’s Black Origins
 Rapidly Growing Record Scandals
Chapter Thirty:
The Affluent Society

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 The Other America
 On the Margins of the Affluent Society
 Michael Harrington
“The entire invisible land of the other Americans
became a ghetto, a modern poor farm for the
rejects of society and the economy.”
Michael Harrington
Chapter Thirty:
The Affluent Society

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 The Other America
 On the Margins of the Affluent Society
 Michael Harrington
 Persistent Poverty
Chapter Thirty:
The Affluent Society

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 The Other America
 Rural Poverty
Chapter Thirty:
The Affluent Society

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 The Other America
 The Inner Cities
 “Ghettoes”
Chapter Thirty:
The Affluent Society
African-American Migration
1950-1980

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 The Other America
 The Inner Cities
 “Ghettoes”
 Declining Opportunities for Unskilled Workers
Chapter Thirty:
The Affluent Society

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 The Rise of the Civil Rights Movement
 The Brown Decision and “Massive
Resistance”
 Brown v. Board of Education
George E.C. Hayes, Thurgood Marshall, and
James Nabrit congratulating each other after the
Brown decision, 1954 (Library of Congress)
Chapter Thirty:
The Affluent Society
“We conclude that in the field of
public education the doctrine of
‘separate but equal’ has no place.”

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 The Rise of the Civil Rights Movement
 The Brown Decision and “Massive
Resistance”
 Brown v. Board of Education
 Little Rock’s Central High School
Chapter Thirty:
The Affluent Society

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 The Rise of the Civil Rights Movement
 The Expanding Movement
 Rosa Parks
5,000 at Meeting Outline Boycott; Bullet Clips Bus."
Montgomery, Alabama, Bus Boycott. Montgomery
Advertiser, December 6, 1955. (Library of Congress)
Chapter Thirty:
The Affluent Society
“All I was doing was trying
to get home from work.”
- Rosa Parks

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 The Rise of the Civil Rights Movement
 The Expanding Movement
 Rosa Parks
 Martin Luther King, Jr.
Chapter Thirty:
The Affluent Society
“We have waited for more than three hundred
and forty years for our constitutional and God-
given rights.”
Martin Luther King, Jr.

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 The Rise of the Civil Rights Movement
 Causes of the Civil Rights Movement
 Growing Urban Black Middle Class
 Political Mobilization of Northern Blacks
Chapter Thirty:
The Affluent Society

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 Eisenhower Republicanism
 “What Was Good for . . . General Motors”
 Keynesian Welfare State Accepted
Dwight D. Eisenhower
(Library of Congress)
Chapter Thirty:
The Affluent Society

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 Eisenhower Republicanism
 “What Was Good for . . . General Motors”
 Keynesian Welfare State Accepted
 Eisenhower’s Fiscal Conservatism
Chapter Thirty:
The Affluent Society
Dwight D. Eisenhower
(Library of Congress)

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 Eisenhower Republicanism
 The Survival of the Welfare State
 Federal Highway Act of 1956
Chapter Thirty:
The Affluent Society

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 Eisenhower Republicanism
 The Decline of McCarthyism
 Army-McCarthy Hearings
Chapter Thirty:
The Affluent Society
“Have you no sense of decency, sir? At
long last, have you left no sense of
decency?”
-Joseph Welch

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 Eisenhower, Dulles, and the Cold War
 Dulles and “Massive Retaliation”
 “Brinkmanship”
Chapter Thirty:
The Affluent Society
“We walked to the brink and we looked it in the face.”
- John Foster Dulles

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 Eisenhower, Dulles, and the Cold War
 France, America, and Vietnam
 Ho Chi Minh
 Dien Bien Phu
 Ngo Dinh Diem
Chapter Thirty:
The Affluent Society

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 Eisenhower, Dulles, and the Cold War
 Cold War Crises
 Israel Recognized
Chapter Thirty:
The Affluent Society

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 Eisenhower, Dulles, and the Cold War
 Cold War Crises
 Israel Recognized
 Gamal Abdel Nasser
 Jacobo Arbenz Guzmán Overthrown
 Growing Conflict with Cuba
Chapter Thirty:
The Affluent Society

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 Eisenhower, Dulles, and the Cold War
 Europe and the Soviet Union
 Hungarian Revolution of 1956
Chapter Thirty:
The Affluent Society

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 Eisenhower, Dulles, and the Cold War
 The U-2 Crisis
 “Military-Industrial Complex”
Chapter Thirty:
The Affluent Society
“In the councils of government, we must guard against
the acquisition of unwarranted influence, whether
sought or unsought, by the military-industrial complex.
The potential for the disastrous rise of misplaced
power exists and will persist.”
- Dwight
Eisenhower