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PRESIDENT DWIGHT EISHENHOWER ,[object Object]
Born:   Oct. 14, 1890, in Texas
Died:  March 28, 1969, in Washington, D.C.
Education:  Graduate of West Point
WWII:Supreme Allied Commander during WWII
34th President:  Republican, 1953 to 1961
VP:  Richard Nixon,[object Object]
GI BILL OF RIGHTS On June 22, 1944, President Franklin D. Roosevelt signed the "Servicemen's Readjustment Act of 1944" “GI Bill of Rights”
GI BILL OF RIGHTS ,[object Object]
Gain higher education if you couldn’t afford one
Restore lost educational opportunities because of military service.
Enhance our nation through a more highly educated and productive work force
FDR signing the GI Bill of Rights into law.
This was a correction of our mistake after WWI.,[object Object]
Loans for a home, farm, or business
unemployment pay of $20 a week for 52 weeks
job-finding assistanceEligible for GI Bill Benefits WWII veteran, served 90 days or more after September 16, 1940 and a honorable discharge.  Program ended July 25, 1956 ,[object Object]
2,230,000 in college
3,480,000 in other schools
1,400,000 in on-job training
690,000 in farm trainingTotal cost of the World War II education program was $14.5 billion.
Suburban Living Levittown, L. I.: “The American Dream” 1949  William Levitt produced           150 houses per week. $7,990 or $60/month with no down payment.
Suburban Living:The New “American Dream”  1 story high  12’x19’ living room  2 bedrooms  tiled bathroom  garage  small backyard  front lawn By 1960  1/3 of the U. S. population in               the suburbs.
Suburban Living SHIFTS IN POPULATION DISTRIBUTION, 1940-1970 194019501960	1970 Central Cities	  31.6%       32.3%	32.6%    32.0% Suburbs	           19.5%       23.8%	30.7%    41.6% Rural Areas/	  48.9%       43.9%	36.7%    26.4% Small Towns U. S. Bureau of the Census.
Suburban LivingThe Typical TV Suburban Families Leave It to Beaver1957-1963 The Donna Reed Show1958-1966 Father Knows Best1954-1958 The Ozzie & Harriet Show1952-1966
Baby Boomers ,[object Object]
British visitor to America, 1958.,[object Object]
Post WWII, both increase,[object Object]
full employment
a higher minimum wage
better farm price supports
New Tennessee Valley Administrations
 extension of Social Security.“Point Four Program” ,[object Object]
keep underprivileged peoples from becoming communists.,[object Object]
Consumerism Americans were caught up in the “economic boom” that took place after WWII 1950 --> Introduction of the Diner’s Card
Consumerism Americans were becoming a consumer society…..Buying whatever new product that came out that would make their lives comfortable.

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Hoye 1950s p2

  • 1.
  • 2. Born: Oct. 14, 1890, in Texas
  • 3. Died: March 28, 1969, in Washington, D.C.
  • 4. Education: Graduate of West Point
  • 6. 34th President: Republican, 1953 to 1961
  • 7.
  • 8. GI BILL OF RIGHTS On June 22, 1944, President Franklin D. Roosevelt signed the "Servicemen's Readjustment Act of 1944" “GI Bill of Rights”
  • 9.
  • 10. Gain higher education if you couldn’t afford one
  • 11. Restore lost educational opportunities because of military service.
  • 12. Enhance our nation through a more highly educated and productive work force
  • 13. FDR signing the GI Bill of Rights into law.
  • 14.
  • 15. Loans for a home, farm, or business
  • 16. unemployment pay of $20 a week for 52 weeks
  • 17.
  • 21. 690,000 in farm trainingTotal cost of the World War II education program was $14.5 billion.
  • 22. Suburban Living Levittown, L. I.: “The American Dream” 1949  William Levitt produced 150 houses per week. $7,990 or $60/month with no down payment.
  • 23. Suburban Living:The New “American Dream” 1 story high 12’x19’ living room 2 bedrooms tiled bathroom garage small backyard front lawn By 1960  1/3 of the U. S. population in the suburbs.
  • 24. Suburban Living SHIFTS IN POPULATION DISTRIBUTION, 1940-1970 194019501960 1970 Central Cities 31.6% 32.3% 32.6% 32.0% Suburbs 19.5% 23.8% 30.7% 41.6% Rural Areas/ 48.9% 43.9% 36.7% 26.4% Small Towns U. S. Bureau of the Census.
  • 25. Suburban LivingThe Typical TV Suburban Families Leave It to Beaver1957-1963 The Donna Reed Show1958-1966 Father Knows Best1954-1958 The Ozzie & Harriet Show1952-1966
  • 26.
  • 27.
  • 28.
  • 31. better farm price supports
  • 32. New Tennessee Valley Administrations
  • 33.
  • 34.
  • 35. Consumerism Americans were caught up in the “economic boom” that took place after WWII 1950 --> Introduction of the Diner’s Card
  • 36. Consumerism Americans were becoming a consumer society…..Buying whatever new product that came out that would make their lives comfortable.
  • 37.
  • 38.
  • 39. Television Family Shows --> glossy view of mostly middle-class suburban life. Wally and the Beav I Love Lucy Alice Kramden, The Honeymooners
  • 40. Popular Culture Paperback books Reading Increase despite television—1 million copies a day Records Mass-marketed, inexpensive LP’s or 45’s Rock and Roll music becomes popular with teenagers
  • 41. RISE OF THE TEENAGE CULTURE Elvis Presley Chuck Berry elvis
  • 42. Teen Culture In the 1950s --> the word “teenager” entered the American language. 1956 --> 13 mil. teens with $7 billion to spend a year. 1951 --> “race music” --> “ROCK ‘N ROLL” Elvis Presley --> “The King”
  • 43. Teen Culture “Happy Days” OR“Juvenile Delinquency”? Marlon Brando inThe Wild One (1953) James Dean inRebel Without a Cause (1955) Dobie Gillis
  • 44. Popular Culture Role of Women Mass media reinforced traditional roles Lower wages in the workplace Social Critics Struggle against conformity Wanted increased social spending Beatniks Jack Kerouac, Allen Ginsberg
  • 45. Well-Defined Gender Roles Changing Sexual Behavior:Alfred Kinsey--> 1948 --> Sexual Behavior in the Human Male1953 --> Sexual Behavior in the Human Female * premarital sex was common. * extramarital affairs were frequent among married couples. Kinsey’s results are an assault on the family as a basic unit of society, a negation of moral law, and a celebration of licentiousness. -- Life magazine, early 1950s
  • 46.
  • 47. Against traditional values of the Great Depressions and WWII generation (their parents)
  • 48.
  • 49. Well-Defined Gender Roles Theideal 1950’s manwas the provider, protector, and the boss of the house. -- Life magazine, 1955 1956 --> William H. Whyte, Jr. --> The Organization Man * a middle-class, white suburban male is the ideal. Young Gentleman Family Man The Provider
  • 50. Religious Revival Today in the U. S., the Christian faith is back in the center of things. -- Time magazine, 1954 Church membership: 1940 --> 64,000,000 1960 --> 114,000,000 Television Preachers 1. Catholic Bishop Fulton J. Sheen --> “Life is Worth Living” 2. Methodist Minister Norman Vincent Peale --> The Powerof Positive Thinking 3. Reverend Billy Graham --> ecumenical message; warned against the evils of Communism.
  • 51. Progress Through Science 1951 -- First IBM Mainframe Computer 1952 -- Hydrogen Bomb Test 1953 -- DNA Structure Discovered 1954 -- Salk Vaccine Tested for polio 1957 -- First Commercial U. S. Nuclear Power Plant 1958 -- NASA Created (National Aeronautical Space Administration) 1959 -- Press Conference of the First 7 American Astronauts
  • 52. Highway Act of 1956 42,000 miles of interstate highways linking major cities Improve national defense Good for jobs, trucking Bad for the poor, public transportation
  • 53.
  • 54. The Culture of the Car America became a more homogeneous nation because of the automobile. First McDonald’s (1955) Drive-In Movies Howard Johnson’s
  • 55. The Culture of the Car Car registrations: 1945 --> 25,000,000 1960 --> 60,000,000 2-family cars doubles from 1951-1958 1956 -->Federal Interstate Highway Act--> largest public works project in American history! * Cost $32 billion * 41,000 miles of new highways built
  • 56. The Culture of the Car 1959 Chevy Corvette 1958 Pink Cadillac
  • 57. The Culture of the Car 1955 --> Disneyland opened in Southern California. (40% of the guests came from outside California, most by car.) Frontier Land Main Street Tomorrow Land
  • 58.
  • 59. NE & Mid-W ---> S & SW (“Sunbelt” states)