This document discusses the benefits and challenges of social media marketing. It notes that while social media marketing can help increase brand awareness and allow for real-time communication, it also requires time and resources to execute properly. The document outlines different strategies companies can use for social media marketing and provides statistics on the popularity of platforms like Facebook, YouTube, and Twitter. It concludes by stating that social media marketing is becoming very popular for companies but requires the right tools and knowledge to be effective.

1. By:
Trasha Hatchett

2.  Social media is a fab: People are always
looking for new ways to interact with the
world.
 Social media is just for the young: People
over 65 are adapting to Facebook quicker
then any other age group.
 There is no return in Social Media Marketing:
500$ million is how much Marriott gets from
his blog.

3.  Social media marketing isn't right for this
business: In any business there are always
opportunities in social media marketing. In
the population a least 1 social media site is
being used daily.
 Social media marketing is new: Modem
Marketing is being changed by social media.
 Social media is time consuming: After the
initial setup and strategy and if done right
doesn’t have to be time consuming.

4.  Social media is fee: There is cost in terms of
time and resources, as well as the fees of
using consultants and agencies in building
and executing the social media society.

5. Its said that the first social media existed as
soon as the first postal service was created.
Internet was developed in the late 1960’s.
First spam email was sent in 1978.
USENET was a diverse social media that was
developed by Duke University in 1999.
Napster was created in 1999.
Wikipedia developed in 2001, and still a
leading source of information.

6. In 2003 Myspace, Delicious, Second life and
Facebook was developed.
Flickr was developed in 2004 for photo
sharing.
2005 YouTube was developed to share
videos.

7. Increased brand awareness
1. Companies can build themselves by sharing
their messages through social media.
2. Create high quality like viral marketing
which is very different to accomplish.
 Build Credibility
1. Social media has made a way to keep your
information private, because there are a lot
of hackers.

8. Real time communication
1. Release timely news
2. Track what the public say about your brand

9. B2B- Business To
Business
1. Provides product to
another business
2. Some companies will
block social media
sites, so it could get
tricky to reach a
business.
3. Some employees are
allowed to surf the
internet as a
business function.
B2C-Business to
Consumer
1. Provides product and
services to the public
2. Less complicated and
less restrictions
3. They have more
opportunities to
engage with
consumer
4. More beneficial

10. Surveys: Collect a variety of data
Content Analysis: Uncover keywords and
trends
Experimentation: Identify social media
marketing strategies
Data Mining: Track and analysis, because
every user experience is traceable.

11. Social Media Marketing is becoming so popular
that a lot of companies are using them.
Business will become tired of the social media
marketing and decide that they aren't good for
them, but with the right tools and knowledge
they can have no problems.
1. Facebook-Social Network- 700 Million
2. YouTube-Video Sharing Site- 450 Million
3. Twitter- Microblogging site- 350 Million

12. Barker/Barker/Bormann/Neher. Social Media
Marketing: A Strategic Approach, 1st Edition.
2013. Print.