The business plan outlines a new local travel consultant business called BE LOCAL that will provide customized travel packages and reservations for small businesses in South Africa. The plan discusses objectives like providing enjoyable, quality excursions on time and budget to develop satisfied repeat customers. Keys to success include building trust, going beyond saving money to increase revenues, and timely fulfillment of promises. The financial plan expects to cover increased fixed costs through sales to existing clients and break even within the first few months of operations.