This document summarizes the opportunity to become a franchise partner for Wrap It Up!, a growing international quick service restaurant (QSR) brand based in the UK. Wrap It Up! has over a decade of success operating 20 restaurants across the UK and is now seeking well-capitalized franchise partners to help expand internationally. Potential franchise partners would benefit from Wrap It Up!'s experienced management team and operational support system to replicate the brand's UK success in new markets. The franchise opportunity offers a unique healthy fast food concept inspired by global cuisines, with low startup costs compared to competitors and potential for multi-unit ownership.

1. RESTAURANT
FRANCHISE
PARTNERING

2. AROUND
the
WORLD
INVESTING
IN AN INTERNATIONAL FUTURE
“We are excited to share
our passion for high-quality
food with like-minded
professionals, eager to become
part of Wrap It Up! on an
international scale”
Tayub Mushtaq, MD

3. An expanding portfolio of 20
restaurants across the UK
Exceeding our ambitious yearly
openings and refurbishments target
Desire to replicate UK success with
international expansion
Well-capitalised
A dedicated Franchise Support Team
HIGHLIGHTS
FROM OUR BUSINESS PORTFOLIO
State-of-the-art central kitchen,
making top-quality food our primary
focus
Bi-annual staff training ensuring the
best customer service
Innovative menu with hand-selected
recipes inspired by food from around
the world

4. As a Wrap It Up! partner you will be privy to
one of the fastest-growing QSR concepts in
the UK, joining an established brand as we
develop our business around the world.
NOW IS THE TIME
TO BECOME
INVESTING
IN AN INTERNATIONAL FUTURE
Successful franchise partners will
not only become a part of the Wrap It
Up! family, but also a business that
operates several outlets, serving
thousands of wraps each year.
INTERNATIONAL

5. Afnan Bashir
Advisor and Founder
Afnan co-founded Wrap It Up!
in 2006 and provides expertise
in the Quick Service Restaurant
sector. MBA from the University
of Chicago.
Neil Mcinerney
Advisor
Neil has over 20 years experience
in investment banking, including
at Merrill Lynch as Head of
Equity Market Risk and more
recently as a trading consultant at
UBS.
Faisal Haque
Founder and Board Member
Faisal co-founded Wrap It Up!
in 2006 and has over 20 years of
experience helping fast-growing
UK companies.
ADVISORS
INTRODUCING
THE WRAP IT UP! TEAM
Tayub Mushtaq
Managing Director
Tayub with his visionary
leadership is in charge of Wrap It
Up! negotiations and is leading the
business performance in a positive
direction.
Horun Meah
Director of Business
Development
Horun is responsible for the overall
management and is creating
excellent business opportunities for
Wrap It Up!’s growth.
Kashif Akram
Director of Finance & Strategy
Kashif’s expertise is securing a
profitable long-term and a healthy
financial growth for Wrap It Up!.
Naureen Khan
Food Safety Consultant
Providing expertise and
knowledge, Naureen designs and
implements Wrap It Up! food
service facilities and operational
systems.
David Iborra
Head of Marketing
David’s role is to ensure that Wrap
It Up! deliver effective, consistent
and high-quality marketing and
communications.
Andrius Norkus
Head of Operations
Andrius makes sure that the
every-day operations of Wrap It
Up! run smoothly and efficiently.
MANAGEMENT TEAM

6. Wrap It Up! was launched
in London in 2006. With
a decade of success behind
us, we thought it was time
for a change. Recently
we have undertaken an
exciting rebranding, even
more exciting is that our
customers love it!
Our new colour palette draws
its central inspiration from
the tropics. Spanning many
multicultural influences such as
Latin America and the Middle East
we wanted to reflect our vibrant
and diverse menu with the bright
colours of our interior.
The contemporary design, exuding
a welcoming vibe, combined with
an all day international wrap
menu, proves a winning formula
for an ever growing army of loyal
customers.
THE BRAND
THE WRAP IT UP! BRAND

7. We pioneered the wrap
concept 10 years ago and
it is now arguably one of
the hottest trends in the
food market. Whether the
popular Mexican Burrito
or the full flavoured
Caribbean Roti, Wrap It
Up! wraps have taken the
UK by storm.
Our adventurous and well-
travelled customers require a
diverse menu to excite their taste
buds. To put it simply, we use
premium ingredients to create
authentic food, while giving the
customer generous portions and
incredible value.
With Mexican, Indo-Caribbean,
Portuguese and Greek origins, the
entire world inspires our fresh
and flavoursome food.
BREAKFAST
Wrap up and go! There’s
something for everyone on our
breakfast menu, from pastries
to breakfast wraps to amazing
flatbreads, we use quality
ingredients for the best morning
flavours.
THE BRAND
FOOD
LUNCH
A menu for those who have
nowhere to go! We offer a
wide-range of wraps including
gluten free, vegetarian & health
conscious options.
DINNER
Mix it Up! Alongside our core
menu, we love to keep our
customers intrigued with new
wraps and recipes.

8. Great care is taken over
the design of each new
and refurbished store.
An eclectic design entices the
modern consumer for their daily
dining experience.
Wood floors and steel materials
are used for an industrial vibe,
while bold colours combined with
geometric patterns creates an
urban brand. Our contemporary
shopfronts and interiors, using
high-quality materials, completes
the shop to reflect the upmarket
Wrap It Up! brand.
THE BRAND
INTERIOR DESIGN

9. After 10 years in business,
our Wrap It Up! team
have proven their penchant
for finding the best sites to
match the brand. Alongside
this is their incredible
skill for acquisition and
development. Therefore
the team can advise all
franchisees on their
endeavours, from layout to
local demographics.
We have a proven successful
model with stores in some of the
highest footfall locations in the
UK- London’s Canary Wharf,
Liverpool Street and London Bridge
along with Manchester’s Piccadilly
Gardens. Our team continually
identifies ideal locations whether
they are local to shopping areas or
central offices.
The Wrap It Up! brand is
incredibly flexible in terms of
location and could be found on any
street. Our recommendation for
franchisees is that potential stores
have wide frontages, to more easily
attract customers, while also be
located within the central area of a
city. In the UK we operate in areas
that can attract an all day trade in
line with our menu.
400 to 1,500 Sq Feet
Potential for larger premises
Mall sites
Prime mixed use retail and leisure
schemes
Concessions environment
High traffic areas in popular cities
Amongst like-minded outlets
THE BRAND
PROPERTY

10. CITY WORKER
Fast-paced work and life. Needs quick but
filling food on the go, something different
to break up a day in the office. Only eats top
quality food. Health conscious. Eats out a lot
and are willing to pay a premium price.
MILLENNIALS
Adventurous, well travelled and well informed.
Enjoys trying new foods with friends.
Incredibly socially active and keeps up-to-date
on all things via this medium. Wants great
value for money. Likes a vibrant atmosphere
as well as diverse food.
REGULARS
Knows our menu inside and out and is on a
first name basis with the employees.
Invested in our brand and what we become
in the future, always suggesting new recipes
and products to stock. Has already completed
several loyalty cards.
1
2
3
THE BRAND
GUEST TYPE

11. With a diverse team from varying work
sectors, we are dedicated to supporting
you and your business.
THE BRAND
OUR FRANCHISE SUPPORT
COMMITMENTS
From marketing to operations, our
Franchise Team’s expertise means we are
able to establish and develop your brand
on all fronts.

12. Wherever our
franchisees may be, we
are partnered with global
translation agencies to
assist with bringing our
brand to new markets,
languages and cultures,
while still maintaining
Wrap It Up!’s core brand
concept.
PRE-LAUNCH WE WILL
Translate our brand including all
core information and documents
e.g. all menus and launch
communications.
Conduct focus groups to test
the Wrap It Up! tone in target
language.
Assist with all graphic design
adaptations.
Tailor our Brand Guidelines
for your market and target
language.
MARKETING
TRANSLATION & localisation
POST-LAUNCH YOU CAN
Work with our agency for an
agreed fee where you will benefit
from consistency of translations.
OR, manage your own
translation services. If so a
bi-annual audit will take place
through our agency to ensure the
Wrap It Up! brand is consistently
implemented.

13. All franchisees will be
provided a branded
website template to ensure
the Wrap It Up! brand
presence is consistent
world-wide, while also
giving you the opportunity
to effectively and
successfully market your
business.
WEBSITE TEMPLATE
• Customise our branded template
with your own content
• Multilanguage options available
• Content Guide provided
• Optimised websites for web and
search
• Initial SEO setup to track and
monitor web traffic
• Small hosting and service
maintenance fee
If there are several franchisees
in one market there will be one
centrally controlled home page,
with options to all regional pages
which franchisees will control.
Wrap It Up! provides
an online Marketing
Toolkit for franchise
requirements. Branded
point of sale and
marketing materials will
be readily available for
customisation.
This not only keeps the
Wrap It Up! brand
consistent but also
eliminates expensive
agencies, keeping your
costs low.
MARKETING
ONLINE
KEY FUNCTIONS
• Customisable templates for
language, pricing and sizing
differences
• Menu templates, franchisees
can add localised content and
change currency
• User friendly and accessible
from anywhere with your
username
• Content is tailored to your
brand and market
CONTENTS
• Regularly updated menus
• Store opening packages
• Quarterly brand marketing
campaigns
• Seasonal campaigns
• Digital advertising templates
• E-CRM templates
• Wrap It Up! Brand Guidelines

14. Ready to create an
engaging social media
presence and a PR
strategy targeted for
your market, our central
Marketing Team is there
to assist with all your
needs.
SOCIAL MEDIA SUPPORT
• Planning content
• Acquiring customers and
followers
• Social media engagement
• Conducting campaigns
PR
With each new menu or campaign
launch, sample press releases will
be provided to all franchisees, to be
found in the Marketing Toolkit.
All franchisees are free to alter the
content template, however ALL
press releases must be signed off by
our marketing team.
MARKETING
SOCIAL MEDIA & PR
ANNUAL REVIEW PROCESS
• Is the tone of voice in keeping
with the Wrap It Up! brand?
• Has significant marketing
coverage been achieved in your
market?
• Is there regular social
engagement?
• Has there been a return of
investment?
A report will be shared
with areas of improvement
highlighted.

15. To maintain Wrap
It Up!’s dedication to
quality food and world-
inspired cuisine our Food
Development Team will
facilitate with product
development.
They will ensure all
recipes are matched with
our London based menu
and provide help with
sourcing local produce
and training kitchen
staff.
After the menu is created it is the
job of our Marketing Team to
set up a menu strategy. This is
comprised of category planning,
pricing of all products to be sold in
stores and overall analysis.
MENUS
Menus must consist of all core
Wrap It Up! wraps.
Franchisees are allowed to develop
2 wraps to suit local tastes &
flavours.
Additional products e.g. drinks,
crisps etc will be arranged and
agreed upon with our central
Marketing Team.
Advanced notice will be given of
menu changes.
MARKETING
MENU DEVELOPMENT
EXAMPLE MENU CHANGE PROCESS
Six month process:
• Analysis of current menu
• Menu change signed off by Management Team
• New recipes submitted for consideration
• Recipe development
• Recipe sign off
• New menus created
• Final sign off!

16. Twice a year your
assigned marketing
manager will visit your
store/s. They will analyse
footfall, customer service
and the economic climate
to assist with a Marketing
Plan.
Along with arranged
monthly calls, our
Marketing Team’s aim is
to respond to all queries
within 24hrs.
WE WILL
• Assist in creating your initial
annual marketing plan
• Review your progress at each
bi-annual visit
• Review marketing campaigns
and analysis
• Offer advice and direction for
upcoming campaigns
• Assist with social media & PR
• Assist with menu strategies and
menu launch planning
MARKETING
MARKETING VISITS & SUPPORT

17. To ensure each aspect of your store
is synonymous with our brand
we provide all franchisees with a
comprehensive package.
An exhaustive Design
Guideline to ensure the
best design concept is used
for each restaurant.
Comprehensive design
documents including
detailed front and back of
house layouts.
A design developed to suit
the local market.
In-house resources to
assist in planning and
management, ensuring
cost-efficient openings.
Contact with recognised
design teams.
The Wrap It Up!
standardised store design
for simple and efficient
brand consistency.
OPERATIONS
PROPERTY

18. FUNCTIONALITY
• Brand documents are stored in
an online portal
• Documents are regularly
updated to ensure all are current
• All documents are available to
download, email and print directly
from the portal
• Each country will have specific
content accessible via country
specific login
ILLUSTRATIVE CONTENTS
• Core brand documents ranging
from set ups to displays
• Food and Health and Safety
Procedures
• Job applications, job descriptions,
interview forms and Staff
Training Manuals
• Guides on how to conduct
operations and team meetings
• Team and management review
documents
• Interactive training videos with
corresponding guides to bring the
brand to life
SAFEGUARDS
You will have access to Wrap It
Up!’s tried and tested processes,
systems and documents, used in
all of our stores.
• All stores will be supported with
an audit to ensure the correct Food
and Health and Safety standards
are in place
• Our complete Wrap It Up! range
of policies to act as your guide and
a template when producing your
own
• Extensive Food Safety
Procedures with forms that can be
modified to the local market
• A simple to use Health and
Safety system for safe work
practices
OPERATIONS
PARTNER PROGRAMME
• Financial Policies to protect the
business and act as a template to be
modified for the local market
TRAINING
A committed Wrap It Up! team
with considerable international
and brand expertise will help you
with all stages of management.
You will benefit from support
with recruiting and specified
development tools for your local
market, enabling your team to
deliver fantastic food and even
better customer service.
• Assistance in planning your
chain of command
• Extensive Management
Inductions and training to take
place in our UK stores
• A structured interview process
and recruitment materials in-line
with the brand
• Guidance for planning and
running pre/post opening training
sessions
• Separate focused training for
both front and back of house teams
• Localised training materials
molded for your market

19. SUPPORT
Complete and engaging training
materials covering each aspect
of the process, from the initial
induction to group training
sessions, for all members of your
team.
Translated and exhaustive online
materials tailored to culture and
store menu.
Continuous support from our UK
team, including periodic reviews to
encourage the development of your
team.
BUSINESS REVIEWS
Business reviews will be
conducted on a bi-annual basis
to ensure that the Wrap It Up!
brand is a success in the local
market.
Reviews to be conducted in-line
with the Wrap It Up! core concept-
Healthy, premium quality fast-
food inspired by world-wide foods
with exceptional service.
Reviews on customer feedback with
regards to both food and service.
Objectives and suggestions for
improvement to be available after
each review.
OPERATIONS
SUPPORT & BUSINESS REVIEWS

20. Become
part of the
fastest
growing
wrap brand
in the UK!
An established brand with a wealth
of knowledge and support.
Over a decade of business expertise
in running restaurant brands with
an experienced management team
at the helm.
A unique and highly successful
QSR concept - wraps inspired by
food from around the world.
Be privy to your own dedicated
Franchise Team with a wealth
of knowledge in international
business and so much more...
A proven business model thriving
for over a decade in the toughest
market
Low setup costs compared to our
high-street competitors
A premium brand delivering high
quality food in the fast-food sector
An original, healthy street food
concept adaptable to any culture
SUMMARY
WHY FRANCHISE WITH WRAP IT UP!?
What we
look for in a
partner
Our ideal franchise partner
should be a well funded
professional with a good local
food network already established,
with long-term ambitions for
their business and for Wrap It
Up! and a proven track record in
F&B
[1] SCALE
Should be a large, well-capitalised
professional with the capital to
invest for a minimum of 5 years.
[2] F&B QSR EXPERIENCE
Significant experience in the
QSR with additional preferred
experience of successful expansion
of Western brands.
[3] NETWORK
Good local links to secure prime
real estate in high footfall
locations, along with the ability to
effectively secure a supply chain.
[4] BRAND FOCUS
Passion for the Wrap It Up! brand
and the dedication to deliver
a consistent experience to the
customers.
[5] REGIONAL EXPANSION
CAPABILITY
A strong ability to be able to
successfully develop the Wrap It
Up! brand in adjacent regions.

21. CONTACT