A crash course on Advertising and Strategy shared with IACT. Uncovering the Issues that matter, discovering the Insights that make a difference and developing them into Ideas that that stand out.
Strategy 202 Questions That Really Matter (Strat Planners Workout 2011- 4As/ ...Joseph de Leon
Are you asking questions that matter or are you asking the questions that really matter?
Having the wrong answer to the right question is often better than having the right answer to the wrong question.
Beyond providing a few examples of these transformative questions, this presentation shares a framework perspective on asking the questions that really matter.
While not having all the answers, it should help lead you to asking better questions.
This is an enhanced version of a talk given during the Strategic Planners Workout- a training conducted by the 95% Academy on behalf of the 4As.
Instead of asking "Are you ready to fundraise", perhaps the better question is.. "Are you ready to grow?"
Learn about the basics of fundraising and whether you are ready.
Use the free tools and frameworks
Lean Canvas Plus (aka Fat Canvas) https://bit.ly/jdlfatcanvas
Fingerprint4Success Human Analytics: https://bit.ly/censusf4s
Startup Jump Start: Angel Investing in the Philippines (Xavier Alumni Confere...Joseph de Leon
The Why, How & What of Angel Investing in the Philippines. Prepared by Joseph de Leon, Consultant for Gravitas Prime & Leadership Committee of Manila Angel Investors Network [MAIN] for the First Xavier Alumni Conference (10 September 2016).
The Angels 8Q: Eight Questions Investors & Startups Should Ask to SucceedJoseph de Leon
This started as a personal guide so I could be a better Angel Investor.
It developed into a Playshop that was first conducted at the Global Seedstars Summit [Lausanne, Switzerland 2019].
Rather than answers, I hope this helps you find your own questions.
Drilling down into business fundamentals, founders and fit, here are some effective questions Angels ask to see which startups stand-out.
An updated edition with expanded content prepared for https://www.sandboxph.org/
Keynote Presentation for the CEO Summit 2019.
There is a natural dilemma in every M&A deal.
On one side, the seller wants to earn a premium.
On the other side, the buyer wants to get a bargain.
How can both sides be happy if selling high and buying low are the same price?
The trick is getting everyone on the same side. Let us show you how...
#CEOSummit
Startup presentations to angel seed stage investors and partnersTelmoSF
This document provides recommendations for startup companies giving presentations to angel and seed stage investors. It discusses objectives for the initial meeting from both the company and investor perspectives. It recommends including an executive summary, company overview, market opportunity, business model, management team, financial projections, and next steps. The presentation should highlight the problem being solved, market size, competitive advantages, and path to profitability. An appendix defines key terms. The editorial review board consists of experienced entrepreneurs and investors.
Fundraising for any startup is hard, but for hardware startups, it can be a soul destroying process, In this brief talk, we explore the basic stages of funding, look at a few examples, and discuss how to make sure you are targeting the right investors who will find your venture intriguing.
Strategy 202 Questions That Really Matter (Strat Planners Workout 2011- 4As/ ...Joseph de Leon
Are you asking questions that matter or are you asking the questions that really matter?
Having the wrong answer to the right question is often better than having the right answer to the wrong question.
Beyond providing a few examples of these transformative questions, this presentation shares a framework perspective on asking the questions that really matter.
While not having all the answers, it should help lead you to asking better questions.
This is an enhanced version of a talk given during the Strategic Planners Workout- a training conducted by the 95% Academy on behalf of the 4As.
Instead of asking "Are you ready to fundraise", perhaps the better question is.. "Are you ready to grow?"
Learn about the basics of fundraising and whether you are ready.
Use the free tools and frameworks
Lean Canvas Plus (aka Fat Canvas) https://bit.ly/jdlfatcanvas
Fingerprint4Success Human Analytics: https://bit.ly/censusf4s
Startup Jump Start: Angel Investing in the Philippines (Xavier Alumni Confere...Joseph de Leon
The Why, How & What of Angel Investing in the Philippines. Prepared by Joseph de Leon, Consultant for Gravitas Prime & Leadership Committee of Manila Angel Investors Network [MAIN] for the First Xavier Alumni Conference (10 September 2016).
The Angels 8Q: Eight Questions Investors & Startups Should Ask to SucceedJoseph de Leon
This started as a personal guide so I could be a better Angel Investor.
It developed into a Playshop that was first conducted at the Global Seedstars Summit [Lausanne, Switzerland 2019].
Rather than answers, I hope this helps you find your own questions.
Drilling down into business fundamentals, founders and fit, here are some effective questions Angels ask to see which startups stand-out.
An updated edition with expanded content prepared for https://www.sandboxph.org/
Keynote Presentation for the CEO Summit 2019.
There is a natural dilemma in every M&A deal.
On one side, the seller wants to earn a premium.
On the other side, the buyer wants to get a bargain.
How can both sides be happy if selling high and buying low are the same price?
The trick is getting everyone on the same side. Let us show you how...
#CEOSummit
Startup presentations to angel seed stage investors and partnersTelmoSF
This document provides recommendations for startup companies giving presentations to angel and seed stage investors. It discusses objectives for the initial meeting from both the company and investor perspectives. It recommends including an executive summary, company overview, market opportunity, business model, management team, financial projections, and next steps. The presentation should highlight the problem being solved, market size, competitive advantages, and path to profitability. An appendix defines key terms. The editorial review board consists of experienced entrepreneurs and investors.
Fundraising for any startup is hard, but for hardware startups, it can be a soul destroying process, In this brief talk, we explore the basic stages of funding, look at a few examples, and discuss how to make sure you are targeting the right investors who will find your venture intriguing.
It is a given that we will all exit our business at some point - willingly or not! - and it is never to soon to start planning that exit.
There is a link at the end of this deck to the associated blog and webinar recording
This document provides tips and advice from several venture capital investors on how to effectively pitch to investors. They emphasize focusing on the founder and company story rather than flashy presentation effects. The story behind how the founders got to where they are is important to convey credibility and purpose. A good pitch tells the customer problem and compelling solution in 30 seconds each, then spends 20 seconds each on the market and team. Practice an "elevator pitch" to quickly explain the idea and why it will work. Have financial projections prepared but focus on the core aspects of the opportunity, traction, scalability, team and presentation. Manage nerves by focusing on engagement, rehearsal, visualization techniques and being your professional self.
The document provides advice on obtaining introductions to investors by leveraging middlemen - people who investors respect and listen to. It emphasizes getting introductions from entrepreneurs and investors the target investor has backed, and avoiding introductions from investors who declined to back your company. The best way to get introductions is to craft a compelling high-level elevator pitch and deck that middlemen can forward with their recommendation.
This document provides an overview of a book that teaches readers how to use design tools, skills, and mindsets to design better businesses and harness opportunities from uncertainty. The book introduces the concept of the "double loop" design process, which is centered around developing a point of view. It then walks through the different stages of this process: prepare, understand, ideate, prototype, validate, and scale. Each chapter provides real-world examples and case studies. The introduction explains that better businesses put people at the center and connect design practices to business execution and growth. It argues that employing a design rigor can help guide business decisions and uncover new opportunities within uncertainty.
A New Value Framework for Creative Businesses - BBH Labs at SPOT Conference 2014Agathe Guerrier
A talk given by Agathe Guerrier, Head of BBH Labs in London, at SPOT conference in Aarhus in May 2014, outlining a point of view on new types of ideas that can drive growth for creative businesses.
How To Fail: 25 Secrets Learned through FailureTaylor Davidson
25 Secrets Learned through Failure, by Taylor Davidson at Unstructured Ventures.
Visit the post on unstructuredventures.com/uv (short link to post: http://tinyurl.com/howtofail ) to add to the discussion, share your lessons learned from failure, and view more.
Customer Discovery within Lean LaunchPad augmented with a select number of design research tools speeds up deep empathy, and expands student and founder understanding of the core, deep-rooted unmet needs they are trying to solve.
How is your company responding to the new realities of the market?
Is it evolving or going back to 'business-as-usual'?
How is the behavior of your company and in your company getting in the way of sustained, improved performance?
The document provides guidance on how to build an effective pitch deck for presenting to investors. It emphasizes that a pitch should tell a clear and concise story that focuses on the problem being solved, the proposed solution, the market opportunity, and credentials of the founding team. The deck should include 10-13 slides with minimal text and focus on visual elements. Key sections outlined include an elevator pitch, traction metrics, market size and customer definitions, the value proposition, business model, marketing strategy, team bios, competition, and requested funding amount. Presenting the pitch requires practicing delivery to ensure a smooth flow between main points that engages and connects with the audience.
This document discusses the challenges that managers face in balancing short-term needs with long-term innovative projects. It notes that return on investment (ROI) is often used to evaluate projects but can fail to capture the potential of truly innovative ideas. The document suggests expanding the definition of ROI to include "return on imagination," considering whether projects will spark new ideas and challenge assumptions. It argues that investing in building imagination and collaboration across a workforce can provide returns even if they are not immediately measurable.
Value Based Selling for Small Business OwnersMichael Bowers
This document provides an overview of value-based selling strategies for small business owners. It discusses the importance of sales and marketing in driving business success. Some key points covered include identifying customers' needs and pains in order to create value, developing strong value propositions and messaging focused on customer benefits, and utilizing various prospecting and sales techniques such as networking, cold calling, trade shows, and referrals to generate leads and close sales. Effective sales processes, questioning techniques, and strategies for building rapport with prospects are also summarized.
The document provides advice for how to be an effective angel investor. It recommends focusing on dealflow from other angels and through advisory services. When evaluating startups, it suggests paying close attention to the founding team's skills and experience, as well as evidence that the startup has engaged with customers. It also advises investing carefully, saying no quickly when uninterested, and aiming to add value to founders through meetings rather than spending significant time on unpromising opportunities. The goal is supporting innovation more than financial returns.
Crowdfunding is the practice of funding a project or venture by raising small amounts of money from a large number of individuals, typically via the Internet. In 2015, the global crowdfunding industry raised $34 billion, a 112% increase from 2014. Successful crowdfunding campaigns require building trust with potential backers by clearly communicating your vision and confidence in being able to achieve the project goals. Planning an effective campaign involves researching similar past projects, developing a budget, creating marketing strategies, and keeping backers engaged throughout the duration of the campaign.
About three-quarters of the way through his new book, A Curious Mind: The Secret to a Bigger Life (written with Charles Fishman), Brian Grazer hits the nail on the head. “This isn’t a science,” he says of the business of producing movies. “This is a creative business.” That pretty much describes any business, whether it’s making widgets or producing Apollo 13. Every business is the result of an original, creative innovation, and every business must innovate to sustain its hard-won success.
In survey after survey, business leaders say they want their companies to be more innovative. But companies aren’t innovative. People are. And this year’s best business books on strategy highlight two different approaches to developing the human capacity for innovation. In one, a Hollywood producer describes how curiosity made all the difference to his own life and career — and suggests that only curious leaders can build consistently innovative companies. In the other, two professors, Cass R. Sunstein and Reid Hastie, offer a more dispassionate approach informed by social science. A company’s ability to innovate, they argue in Wiser: Getting beyond Groupthink to Make Groups Smarter, boils down to how well its leaders work together in a group setting. Both are compelling, and A Curious Mind is a real joy to read. But Wiser may be the more important book because so much of scaling and sustaining a company’s success depends on its leaders working well together. For this reason, it is my pick as the best business book of the year on strategy.
The document discusses myths and solutions around business innovation. Some key myths addressed include that innovation just happens naturally, effective processes are not important, and experts are needed to drive innovation. The document argues instead that innovation must be intentionally made to happen, ineffective processes can hinder it, and diverse thinkers outside the norm are valuable. It provides solutions like rewarding failures, focusing on customer needs, opening dialogue, and ensuring the right portfolio of projects by deciding what not to pursue.
The document provides guidance on creating effective elevator pitches. It discusses the structure of pitches, including introducing yourself and the problem to be solved, describing your vision and solution, and closing by calling the audience to action. Types of pitches like sales, elevator, and investor pitches are covered. The ideal elevator pitch is short, consistent, and customized for the audience. Good pitches are compelling, credible, conceptual, clear, and concrete. Effective preparation involves understanding the audience, planning the structure and timing, rehearsing, and anticipating questions. Pitches should get the audience's attention quickly by using a hook and emphasizing what makes the idea unique.
The document discusses how to run productive meetings and manage conflicts in entrepreneurial organizations. It recommends that meetings have clear purposes and agendas. Brainstorming meetings should establish rules and frameworks for discussion. Action meetings should assign deliverables and follow ups. The document advocates that conflicts arise from differing opinions and should be encouraged and isolated to specific meetings. Conflicts should be managed by setting engagement rules, brainstorming alternatives, gathering information from all parties, and holding regular sessions to resolve issues.
Connection-based Selling (MassChallenge / Skolkovo)Rishi Dean
Slides from my workshop delivered in Moscow to Skolkovo Super League companies, as part of the MassChallenge entrepreneurship "bootcamp". "Connection-based selling" is a framework to think through the sales process, that hinges upon the notion of making emotional connections to the buyer, prior to rational arguments for your product.
This document discusses how brands can transform social media data into actionable business intelligence. It recommends a 7-step process: 1) involve other organizational departments; 2) acquire social media monitoring tools; 3) start with simple analyses of brand mentions; 4) identify and engage influencers; 5) analyze competitor mentions; 6) analyze industry discussions; 7) continuously track, report, and refine analyses. The key is to let business needs drive the analysis and link social data with other sources. Social media is just one perspective that, when properly analyzed, can provide insights for measuring, understanding, and taking action.
This document discusses using product vision as a tool in agile development. It provides examples of effective visions and outlines steps for developing, communicating, and using vision on an ongoing basis such as for prioritization, integration testing, and continuous delivery. Visions should express a unique perspective or worldview to differentiate a product and motivate teams by keeping the overall goals in focus. Feedback from customers and events may require refining the vision over time.
It is a given that we will all exit our business at some point - willingly or not! - and it is never to soon to start planning that exit.
There is a link at the end of this deck to the associated blog and webinar recording
This document provides tips and advice from several venture capital investors on how to effectively pitch to investors. They emphasize focusing on the founder and company story rather than flashy presentation effects. The story behind how the founders got to where they are is important to convey credibility and purpose. A good pitch tells the customer problem and compelling solution in 30 seconds each, then spends 20 seconds each on the market and team. Practice an "elevator pitch" to quickly explain the idea and why it will work. Have financial projections prepared but focus on the core aspects of the opportunity, traction, scalability, team and presentation. Manage nerves by focusing on engagement, rehearsal, visualization techniques and being your professional self.
The document provides advice on obtaining introductions to investors by leveraging middlemen - people who investors respect and listen to. It emphasizes getting introductions from entrepreneurs and investors the target investor has backed, and avoiding introductions from investors who declined to back your company. The best way to get introductions is to craft a compelling high-level elevator pitch and deck that middlemen can forward with their recommendation.
This document provides an overview of a book that teaches readers how to use design tools, skills, and mindsets to design better businesses and harness opportunities from uncertainty. The book introduces the concept of the "double loop" design process, which is centered around developing a point of view. It then walks through the different stages of this process: prepare, understand, ideate, prototype, validate, and scale. Each chapter provides real-world examples and case studies. The introduction explains that better businesses put people at the center and connect design practices to business execution and growth. It argues that employing a design rigor can help guide business decisions and uncover new opportunities within uncertainty.
A New Value Framework for Creative Businesses - BBH Labs at SPOT Conference 2014Agathe Guerrier
A talk given by Agathe Guerrier, Head of BBH Labs in London, at SPOT conference in Aarhus in May 2014, outlining a point of view on new types of ideas that can drive growth for creative businesses.
How To Fail: 25 Secrets Learned through FailureTaylor Davidson
25 Secrets Learned through Failure, by Taylor Davidson at Unstructured Ventures.
Visit the post on unstructuredventures.com/uv (short link to post: http://tinyurl.com/howtofail ) to add to the discussion, share your lessons learned from failure, and view more.
Customer Discovery within Lean LaunchPad augmented with a select number of design research tools speeds up deep empathy, and expands student and founder understanding of the core, deep-rooted unmet needs they are trying to solve.
How is your company responding to the new realities of the market?
Is it evolving or going back to 'business-as-usual'?
How is the behavior of your company and in your company getting in the way of sustained, improved performance?
The document provides guidance on how to build an effective pitch deck for presenting to investors. It emphasizes that a pitch should tell a clear and concise story that focuses on the problem being solved, the proposed solution, the market opportunity, and credentials of the founding team. The deck should include 10-13 slides with minimal text and focus on visual elements. Key sections outlined include an elevator pitch, traction metrics, market size and customer definitions, the value proposition, business model, marketing strategy, team bios, competition, and requested funding amount. Presenting the pitch requires practicing delivery to ensure a smooth flow between main points that engages and connects with the audience.
This document discusses the challenges that managers face in balancing short-term needs with long-term innovative projects. It notes that return on investment (ROI) is often used to evaluate projects but can fail to capture the potential of truly innovative ideas. The document suggests expanding the definition of ROI to include "return on imagination," considering whether projects will spark new ideas and challenge assumptions. It argues that investing in building imagination and collaboration across a workforce can provide returns even if they are not immediately measurable.
Value Based Selling for Small Business OwnersMichael Bowers
This document provides an overview of value-based selling strategies for small business owners. It discusses the importance of sales and marketing in driving business success. Some key points covered include identifying customers' needs and pains in order to create value, developing strong value propositions and messaging focused on customer benefits, and utilizing various prospecting and sales techniques such as networking, cold calling, trade shows, and referrals to generate leads and close sales. Effective sales processes, questioning techniques, and strategies for building rapport with prospects are also summarized.
The document provides advice for how to be an effective angel investor. It recommends focusing on dealflow from other angels and through advisory services. When evaluating startups, it suggests paying close attention to the founding team's skills and experience, as well as evidence that the startup has engaged with customers. It also advises investing carefully, saying no quickly when uninterested, and aiming to add value to founders through meetings rather than spending significant time on unpromising opportunities. The goal is supporting innovation more than financial returns.
Crowdfunding is the practice of funding a project or venture by raising small amounts of money from a large number of individuals, typically via the Internet. In 2015, the global crowdfunding industry raised $34 billion, a 112% increase from 2014. Successful crowdfunding campaigns require building trust with potential backers by clearly communicating your vision and confidence in being able to achieve the project goals. Planning an effective campaign involves researching similar past projects, developing a budget, creating marketing strategies, and keeping backers engaged throughout the duration of the campaign.
About three-quarters of the way through his new book, A Curious Mind: The Secret to a Bigger Life (written with Charles Fishman), Brian Grazer hits the nail on the head. “This isn’t a science,” he says of the business of producing movies. “This is a creative business.” That pretty much describes any business, whether it’s making widgets or producing Apollo 13. Every business is the result of an original, creative innovation, and every business must innovate to sustain its hard-won success.
In survey after survey, business leaders say they want their companies to be more innovative. But companies aren’t innovative. People are. And this year’s best business books on strategy highlight two different approaches to developing the human capacity for innovation. In one, a Hollywood producer describes how curiosity made all the difference to his own life and career — and suggests that only curious leaders can build consistently innovative companies. In the other, two professors, Cass R. Sunstein and Reid Hastie, offer a more dispassionate approach informed by social science. A company’s ability to innovate, they argue in Wiser: Getting beyond Groupthink to Make Groups Smarter, boils down to how well its leaders work together in a group setting. Both are compelling, and A Curious Mind is a real joy to read. But Wiser may be the more important book because so much of scaling and sustaining a company’s success depends on its leaders working well together. For this reason, it is my pick as the best business book of the year on strategy.
The document discusses myths and solutions around business innovation. Some key myths addressed include that innovation just happens naturally, effective processes are not important, and experts are needed to drive innovation. The document argues instead that innovation must be intentionally made to happen, ineffective processes can hinder it, and diverse thinkers outside the norm are valuable. It provides solutions like rewarding failures, focusing on customer needs, opening dialogue, and ensuring the right portfolio of projects by deciding what not to pursue.
The document provides guidance on creating effective elevator pitches. It discusses the structure of pitches, including introducing yourself and the problem to be solved, describing your vision and solution, and closing by calling the audience to action. Types of pitches like sales, elevator, and investor pitches are covered. The ideal elevator pitch is short, consistent, and customized for the audience. Good pitches are compelling, credible, conceptual, clear, and concrete. Effective preparation involves understanding the audience, planning the structure and timing, rehearsing, and anticipating questions. Pitches should get the audience's attention quickly by using a hook and emphasizing what makes the idea unique.
The document discusses how to run productive meetings and manage conflicts in entrepreneurial organizations. It recommends that meetings have clear purposes and agendas. Brainstorming meetings should establish rules and frameworks for discussion. Action meetings should assign deliverables and follow ups. The document advocates that conflicts arise from differing opinions and should be encouraged and isolated to specific meetings. Conflicts should be managed by setting engagement rules, brainstorming alternatives, gathering information from all parties, and holding regular sessions to resolve issues.
Connection-based Selling (MassChallenge / Skolkovo)Rishi Dean
Slides from my workshop delivered in Moscow to Skolkovo Super League companies, as part of the MassChallenge entrepreneurship "bootcamp". "Connection-based selling" is a framework to think through the sales process, that hinges upon the notion of making emotional connections to the buyer, prior to rational arguments for your product.
This document discusses how brands can transform social media data into actionable business intelligence. It recommends a 7-step process: 1) involve other organizational departments; 2) acquire social media monitoring tools; 3) start with simple analyses of brand mentions; 4) identify and engage influencers; 5) analyze competitor mentions; 6) analyze industry discussions; 7) continuously track, report, and refine analyses. The key is to let business needs drive the analysis and link social data with other sources. Social media is just one perspective that, when properly analyzed, can provide insights for measuring, understanding, and taking action.
This document discusses using product vision as a tool in agile development. It provides examples of effective visions and outlines steps for developing, communicating, and using vision on an ongoing basis such as for prioritization, integration testing, and continuous delivery. Visions should express a unique perspective or worldview to differentiate a product and motivate teams by keeping the overall goals in focus. Feedback from customers and events may require refining the vision over time.
This presentation is about the power of starting with value instead of profit when doing business. How you can create value beyond calculation and be successful beyond the status quo if you you a a human centered focus. A human centered focus in how you create value, the value you deliver and how you capture the value.
ImagineNation LAST Generating Creative Conversations Presentation Janet Sernack
A creative conversation transfers ideas from one mind to another, it also allows you to reveal and remove all obstacles in the way of making creative ideas and inventions happen. It even allows you to see opportunities, realise possibilities and easily solves real-life, personal and business problems.
It’s not that we’ve forgotten how to hold genuine conversations. The problem is much deeper. We’ve stopped learning how to hold a genuine conversation.
The good news is we can all learn it. All this ability demands is the ability to be observant, having a core skill-set and following the four key steps in the generative discovery cycle.
The emergence of "soft power" in marketing and communications.
A view of understanding coalitions for and against a brand -- taken from the world of Influence Operations
Presentation at Aalto University marketing forum, Helsinki
Demetris C. Hadjisofocli. Presentation of information on how any individual can explore the opportunity to set up and manage their own business and how they can turn an idea into a business opportunity in the area of social enterprise or regular business. This presentation was given to a group of individuals with various types of disabilities and the purpose was to inform them, encourage them, and facilitate their introduction into the business world. A definition of systemic entrepreneurship, a termed and a process that I developed and coined and use the last 2 years, was given out.
This presentation was part of a social media measurement and awareness training day held by Lynchpin Analytics and Pangaea Digital in Edinburgh, April 2010
The document discusses marketing strategies for schools. It provides guidance on developing a marketing plan with components like environment, marketing mix, and market segments. It emphasizes understanding customer needs, defining attractive market segments, and creating a marketing mix to acquire and retain pupils in order to achieve enrollment goals.
Data vs Hunch - Beyond Lecture at Hyper Island 2015Beyond
How do you strike a balance between data and creative hunch in a digital marketing world obsessed with metrics and ROI? Slides from a session with the Hyper Island Digital Data Strategy class of 2015, at the school's Stockholm campus.
This document discusses the changing relationship between data, creativity, and marketing in today's digital world. It notes that with the rise of digital, marketing has become more metrics-driven and accountable to ROI. However, it cautions that data cannot provide all the answers and emotions still drive human behavior. The document provides tips for marketers to balance data and creativity, including understanding data's limitations, using multiple data sets, distinguishing where data ends and strategy begins, and allowing for creative leaps beyond just the numbers. It advocates for custom cross-functional teams to develop ideas and applying creativity processes to fully leverage an organization's talent against increasingly complex challenges.
This document summarizes a talk on managing your tech career and tracking your tech skills. The talk covered finding your path in the industry, building your personal brand, evolving your mindset, and tracking emerging technologies. It discussed understanding the different roles and paths available, developing your career narrative, maintaining an online presence, participating in communities, and dealing with imposter syndrome. The talk emphasized the importance of continuous learning, building a technology radar to track new tools and platforms, and appreciating how your skills fit within the broader tech ecosystem.
This document summarizes the skills that will be important for personal assistants and secretaries in 2020 and beyond based on a seminar presented by Catalyst Consulting. It identifies that complex problem solving, critical thinking, creativity, people management, coordinating with others, emotional intelligence, judgment and decision making, service orientation, negotiation, and cognitive flexibility will be the top 10 skills needed in 2020. It provides definitions and examples for each skill area, emphasizing how personal assistants can develop these skills through continuous learning, communication, collaboration and embracing change.
Nick Jankel shares his journey from running profitable companies focused on consumerism to pursuing social innovation and entrepreneurship. He discusses the transition from Enterprise 1.0 focused solely on profit to Enterprise 2.0 which uses business as a vehicle to benefit people and the planet. Jankel advocates recalibrating the world towards thriveability by connecting head, heart and hand in service of people and the planet. He offers tools and training to teach others how to innovate and collaborate effectively to co-create a better world.
Jason Mesut - Tactics for Amplifying the Strategic Value of DesignUX Lausanne
Jason Mesut draws on his experience as a management consultant and a designer to unpack some of the core challenges he has found with design realising its value to business.
a new copy testing research tool for measuring advertising effectiveness. A fresh approach to advertising research and communications testing by MM-Eye
Brand Strategy 101: The Core of Brand StrategyValerie Nguyen
Brand strategy consists of three core components and tapping into an infinite amount of human emotions.
Presented as part of Griffin Farley's Beautiful Minds 2020 program.
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Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
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Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
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15. Destination Purpose
Where do we want to go?
The Direction Path
Basic How do we get there?
Elements of
Strategy Differentiation Position
What is unique about this?
Decision Priorities
What next? Programs
Plans
18. Strategic The Strategic MindField
Perspective
Ultimately, you choose the Past NOW The Future
tools which will be best
for the challenge at hand.
Context
This is a simplified map
of the big picture to work
with those other tools.
ME
The Strategic Mindfield is
a gentle reminder &
Control
trigger for asking the
questions that really
matter.
21. We are often trapped by the
tyranny of now
NOW
but urgent ≠ important…
22. The big picture includes the
dimension of time
Past NOW The Future
Appreciate and … to build a better
understand what bridge to where
got us here… you want to go
23.
24. We are often too caught
ME up with ourselves
but we ≠ world…
25. Context Context really matters
It is easy to miss out on the larger forces
and circumstances that impact us…
The Universe
Politics, Economics, Society, Technology
Environment &Culture
ME Consumers & Markets
Direct & Indirect Competition/ Influencers
Your Client (as an organization & eco-system)
Your Client (as individuals)
Your Company (as an organization & eco-system)
Your Company (as individuals)
Your Team (as a group & individuals)
Control And it goes on…
26. Context Amplify the impact of what you
Control
Realizing how what you control impacts
outwards, you expand your influence…
Your Team (as a group & individuals)
Your Company (as individuals)
ME Your Company (as an organization & eco-system)
Your Client (as individuals)
Your Client (as an organization & eco-system)
Direct & Indirect Competition/ Influencers
Consumers & Markets
Environment &Culture
Politics, Economics, Society, Technology
Control And it goes on…
31. Pathways is a foundation that
helps underprivileged
students transition into
university.
They thought they were in
the business of helping
people graduate…
32. Pathways realized that
they are actually in the
business of creating the
next generation of
leaders.
If you want to help make a difference…
www.pathwaysphilippines.org
42. But nature abhors a vacuum and smart people, such as yourself
hate not having any answers, so….
how about this or that or he said
we could try optimized high impact ad
Sometimes you have too
go viral culture next big thing Socia
much information
& she said client likes creative hate
competitive edge the population o
salesithinkmaybeiloveherdata indicate
amncigaretteconsumer blue ocean sout
nextmeetinghot button360 integratedlike
awardsustainableimpacttouchpoint manage
uccessmetricscommunitynextbeachtripBoraca
keholdersmeaningoflifegeniusdamnfungryno
Aaaaaarrrrrggggggghhhhhh!!!
43. Take a step back
& distill your
thoughts
Focus on what
really matters
44. Art Science
The The
Insight Number
that really that makes you
matters stop& think
45. Art Science
The The
Insight Number
that really that makes you
matters stop& think
46. Art Science
The The
Insight Number
that really that makes you
matters stop& think
47. Insight
Understanding
Knowledge
Organization
Information
Analysis
Data
48. Seeing and
understanding
the inner nature
of things clearly…
49. Capture relevant data ...
Cluster data to information...
Connect info into knowledge…
Craft initial insights…
… Insight that matters
56. More young women … because they
Consumer
are smoking than worry more about Consumer
Consumer
Observation ever before despite looking good than Insight
Insight
known health risks dying early
Strategic Develop anti-smoking campaigns that appeal to
Idea women’s vanity
57. Airlines are pushing … because higher
Category Competitive
Consumer
Observation
free seat promos for flight yields secure Insight
Insight
individual travelers their profitability
Strategic ‘Buy 3, 1 Free’ bundles on full-fare tickets to
Idea nurture retention and encourage group travel
58. EA Sports is a … because EA isn’t
Client Client
Consumer
Observation
leader in sports about gaming, it’s Insight
Insight
video gaming about ‘winning’
Strategic Don’t just put the player ‘in the game’
Idea put them in the middle of ‘the win’
Source: Heat Interactive
59. Youths (18 to 24) … because they want
Context are 2x more likely to more than to be Context
Consumer
Observation watch movies than entertained; they Insight
Insight
anyone else want to be together
Strategic Transform cinema into a more intimate and social
Idea experience, by putting it under the stars
Images of Rooftop Films Events: Sarah Palmer (L), Andrew Frisicano (R)
60. Does it do the job?
Idea Does it stand out?
Checklist
Does it stretch?
How can we make
it even better?
61. What does
success Past NOW The Future
look like?
Context
Understanding
where you are,
being clear about ME
where you want to
be and how to get Control
there…
63. The Golden Circle
1. Why?
What belief do you have and that consumers
believe about themselves that will make them
choose you?
“ We believe that you are … and that …. ”
Why
2. How?
How can you make these possibilities real?
How “So we…”.
What 3. What?
What do you have to offer to fulfill this promise?
The Golden Circle is a communications 1. Our Products
model that is aligned with how we 2. Our Services
arrive at our choices at a subliminal 3. Our Experiences
and neurological level.
64. 17th Floor, Menara IGB,
Mid Valley City,
Lingkaran Syed Putra
59200 Kuala Lumpur
Malaysia
Joseph.deLeon@draftfcb.com
www.draftfcb.com
www.draftfcb.com.my
thank you http://tinyurl.com/StratCrash