Imagine an IT project that introduces a new integrated working environment, changing collaboration tools and devices for 120,000 employees worldwide. How to enable employees for a smooth transition – and at the same time inspire new ways of working? Change Management expert Cordelia Krooß shared her experiences at the IOM Summit in Cologne, Germany, on September 28,2016.
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Change Management for the Connected Enterprise
1. Cordelia Krooß, Senior Expert Change Management, BASF SE, September 2016
Change Management for the Connected Enterprise
2. BASF – We create chemistry
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Our chemistry is used in almost all industries
We combine economic success, social responsibility
and environmental protection
Sales 2015: €70,449 million
EBIT 2015: €6,248 million
Employees (as of December 31, 2015): 112,435
6 Verbund sites and 338 other production sites
3. The Connected Enterprise program
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The Mission
Global introduction of a new, integrated working
environment
> 112,000 employees, > 350 sites, > 20 languages,
7 steps, 2014 – 2017
The new technology
Innovative solutions for email, chat, web- and video-
conferencing, file sharing and social collaboration
New notebooks, desktop PCs, tablets and
Windows Smartphones
4. Our aim: changing more than IT
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Simplify collaboration within the
company and with customers
Inspire new, connected ways of
working
Support innovation and better
customer service
5. Change Management beyond business as usual
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Enable a smooth transition
Engage stakeholder, take
concerns seriously
Help employees getting started,
minimize business disruption
Tremendous change
Never before has an IT project
changed such a large part of the
collaboration tools used by BASF
employees worldwide in such a
short timeframe
Inspire new ways of working
Drive user adoption of new tools
and functionalities
Foster behavior change towards
connected way of working
We change more than IT
To tap the full potential of the
technology, employees need to
work differently – e. g. actively
share information on a common
platformCollaboration
Workingoutloud
Sharing
Virtual Meetings
Social
Mobile
New ways of working
Ideation
6. Change Management, Communication and Training
in numbers
1 Smartphone App
24 languages in the training material
66 pages FAQ
70 training videos
130 emails for employees
414 hours live online training
40.000 clicks for the most popular newsletter article (Office 365)
132.000 Visits of the website in May 2015 (beginning of email migration)
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7. Stakeholder Engagement
Executives: early information, Executive Experiences,
VIP trainings
Personal Assistants: information sessions and workshops
Business Units: Change Enablement Board aligns important
rollout decisions
Works Councils: regular updates in dedicated commission,
topics: security of employee data, trainings, etc.
Employees: numerous dialog offers, e.g. online community
up to 150 inquiries per week
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8. What exactly is the Connected Way of Working:
Use Cases
Real-life use cases show how to simplify
collaboration
Examples: effective meeting management,
co-authoring a presentation
Benefits become tangible and relevant
Use Cases become a crucial element of
roadshow, training, etc.
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9. Pioneers of the Digital Transformation:
the Change Agent Network
300 Change Agents from all Business Units and
regions reach out to employees worldwide
Present the new environment, raise awareness
for information and training offer
Provide feedback to program team
Act as role model for connected way of working
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10. Bringing Connected Enterprise to employees
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Early Engagement Workshops
Insights on requirements, business benefits and
challenges
Anticipation of the change to come
Global Roadshow
Offer: explore the new integrated environment,
experience the Connected Way of Working
Program team starts with 7 sites
Change Agents bring roadshow to 150 sites
23,000 employees reached
11. Collaboration Transformation Project:
Creating value with Digital Transformation
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Before
Connected Enterprise
Old
Technology
Old
Behavior
New
Technology
Old
Behavior
New
Technology
New
Behavior
Integrated working
environment
Connected Way
of Working
Business
value
Time
12. Teams discover new ways of working:
Explorer Groups
Changing more than IT requires behavior
transformation
Supported by project team, Explorers Groups
discover business use scenarios: virtual
teams, mobile working, connected executives
Practice of new habits is supported by
coaching
Based on the Explorer Groups‘ experiences,
an information and training offer will be
developed
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13. First success
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IT Dashboard
Rapid growth of chat, web and video conferences, and
SharePoint sites
However, email is still frequently used one-to-many
(six times more mails received than sent)
Travel cost
Web and video conferences help to reach company
target
40% decrease of travel cost achieved
Employees discover advantages of virtual formats,
e.g. easy inclusion of more colleagues