DIRECTV Intranet Case Study
Caroline Leach, DIRECTV
Michael Ambrozewicz, DIRECTV
with Toby Ward, Prescient Digital Media
©...
Slides
www.Slideshare.net/Prescient
Video replay > PrescientDigital.com
Intranet Insight > PrescientDigital.com
Next webinar
SharePoint for The
Complete Social Intranet
Visit www.PrescientDigital.com
June 18, 12:30 PM EST
Next webinar
SharePoint for The
Complete Social Intranet
Visit www.PrescientDigital.com
June 18, 12:30 PM EST
Intranet Insight > PrescientDigital.com
Caroline Leach
Michael Ambrozewicz
May 21, 2014
DIRECTV Intranet Case Study:
Driving New Ways of Working with Social Busin...
2
What is Social Business?
3
Social Technologies Today . . .
■70% of companies use some type of
social (web 2.0) technologies
■90% of companies using...
4
How Do You Go From . . .
What is CORE?
(Our Jive-powered social collaboration platform)
. . . to Company’s Strategy?
5
6
From John Kotter’s Change Model . . .
#1: Create a sense of urgency:
 Link business case to company strategy
 Set the ...
7
#2: Form a Guiding Coalition
 CEO and Direct Reports
 Top 150 Leaders
 I.T. Leaders
 Governance model – Enterprise
C...
8
#3: Create a Vision
Make it easy for DIRECTV employees
to connect, collaborate, access and share information
in multiple...
9
#4: Communicate the Vision
 Communicate in every channel
 Repeat
 Repeat again
 and again . . .
Group Owner Training...
10
System-wide Announcements to
generate buzz
Company News carousel for additional visibility
#4: Communicate the Vision
11
#5: Empower Others to Act on Vision
 Pilot process
 Training
 Use cases
CORE Champion (advanced-level, half-day) Tra...
12
#5: Empower Others to Act on Vision
Knowledge documents and reference guides at various levels
13
#6: Create Quick Wins
 Highlight success stories
 Launch CEO and leader blogs
 Transition existing intranet content
...
14
#6: Create Quick Wins
Romulo Pontual, EVP
Chief Technology
Officer
Paul Guyardo, EVP,
Chief Revenue &
Marketing Officer
15
#6: Create Quick Wins
Mike White, CEO
16
#6: Create Quick Wins
Crowdsourcing at its best. Naming convention for DIRECTV’s
new fitness center
And the winner is …...
17
#7: Build on the Change
 Showcase new ways of working
 Expand CORE champions
 And deal with the challenges
18
#7: Build on the Change
Leveraging our Champions to test new features, present new
ideas and be part of the decision-ma...
19
#8: Institutionalize the Change
 IT support model for cloud applications
 Expansion to frontline employees
 Enhanced...
The Numbers to Date . . .
20
121,000+ 3,600
daily page views
and at least that many
fewer emails in inboxes
13,000
communi...
Teams Maximize Collaboration
 Revenue & Marketing
 Customer Experience Champions
 Digital Entertainment Products
 I.T....
22
Coming Soon: Gamification
Turn on
CORE/Jive
advanced
gamification
missions,
points, badges
Set up
Nitro platform,
integ...
23
Wherever You Are . . .
 Just start
 Experiment
 Learn from success
and failure
 Course correct
 Repeat
Questions
13
Toby Ward
toby@prescientdigital.com
www.PrescientDigital.com
www. IntranetBlog.com
@TobyWard
416.926.8800
DIRECTV Intranet Case Study
DIRECTV Intranet Case Study
DIRECTV Intranet Case Study
DIRECTV Intranet Case Study
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DIRECTV Intranet Case Study

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In this webinar Thyda Nhek & Michael Ambrozewicz share the lessons learned in building and rolling out a social intranet at DIRECTV.

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DIRECTV Intranet Case Study

  1. 1. DIRECTV Intranet Case Study Caroline Leach, DIRECTV Michael Ambrozewicz, DIRECTV with Toby Ward, Prescient Digital Media © 2014 Prescient Digital Media Not for distribution View the complete webinar video: www.prescientdigital.com/articles/presentations
  2. 2. Slides www.Slideshare.net/Prescient
  3. 3. Video replay > PrescientDigital.com
  4. 4. Intranet Insight > PrescientDigital.com
  5. 5. Next webinar SharePoint for The Complete Social Intranet Visit www.PrescientDigital.com June 18, 12:30 PM EST
  6. 6. Next webinar SharePoint for The Complete Social Intranet Visit www.PrescientDigital.com June 18, 12:30 PM EST
  7. 7. Intranet Insight > PrescientDigital.com
  8. 8. Caroline Leach Michael Ambrozewicz May 21, 2014 DIRECTV Intranet Case Study: Driving New Ways of Working with Social Business
  9. 9. 2 What is Social Business?
  10. 10. 3 Social Technologies Today . . . ■70% of companies use some type of social (web 2.0) technologies ■90% of companies using social technologies report some business benefit from them ■28 hours per week is the time spent by knowledge workers writing emails, searching for information and collaborating internally The Benefits of a Connected Workforce Source: McKinsey Global Institute: The social economy: unlocking value and productivity through social technologies, July 2012 . . . and Their Untapped Potential  2X potential value from better communication, collaboration compared with other social technology benefits  3% of companies that derive substantial benefit from social technologies used by all stakeholders  20 to 25% potential improvement possible in knowledge worker productivity
  11. 11. 4 How Do You Go From . . . What is CORE? (Our Jive-powered social collaboration platform) . . . to Company’s Strategy?
  12. 12. 5
  13. 13. 6 From John Kotter’s Change Model . . . #1: Create a sense of urgency:  Link business case to company strategy  Set the stage with key leaders  Create the 2020 Workplace  Engage and retain top talent  Empower employees with a voice  Drive collaboration, productivity, innovation
  14. 14. 7 #2: Form a Guiding Coalition  CEO and Direct Reports  Top 150 Leaders  I.T. Leaders  Governance model – Enterprise Collaboration Council
  15. 15. 8 #3: Create a Vision Make it easy for DIRECTV employees to connect, collaborate, access and share information in multiple settings, leading to greater engagement and productivity, better decision-making and increased innovation
  16. 16. 9 #4: Communicate the Vision  Communicate in every channel  Repeat  Repeat again  and again . . . Group Owner Training Guide Online, In-person SessionsEmail Updates, Invites
  17. 17. 10 System-wide Announcements to generate buzz Company News carousel for additional visibility #4: Communicate the Vision
  18. 18. 11 #5: Empower Others to Act on Vision  Pilot process  Training  Use cases CORE Champion (advanced-level, half-day) Training Class in Tulsa
  19. 19. 12 #5: Empower Others to Act on Vision Knowledge documents and reference guides at various levels
  20. 20. 13 #6: Create Quick Wins  Highlight success stories  Launch CEO and leader blogs  Transition existing intranet content Mike White, CEO Joe Bosch, EVP Chief HR Officer Romulo Pontual, EVP Chief Technology Officer Paul Guyardo, EVP, Chief Revenue & Marketing Officer Mike Benson, EVP Chief Information Officer Caroline Leach, VP, Communications CORE Genius Award Presented at Team Meetings Leaders Using Blogs to Engage Their Teams, Broader Workforce
  21. 21. 14 #6: Create Quick Wins Romulo Pontual, EVP Chief Technology Officer Paul Guyardo, EVP, Chief Revenue & Marketing Officer
  22. 22. 15 #6: Create Quick Wins Mike White, CEO
  23. 23. 16 #6: Create Quick Wins Crowdsourcing at its best. Naming convention for DIRECTV’s new fitness center And the winner is … “The Gym”
  24. 24. 17 #7: Build on the Change  Showcase new ways of working  Expand CORE champions  And deal with the challenges
  25. 25. 18 #7: Build on the Change Leveraging our Champions to test new features, present new ideas and be part of the decision-making process
  26. 26. 19 #8: Institutionalize the Change  IT support model for cloud applications  Expansion to frontline employees  Enhanced features  Next-gen productivity metrics
  27. 27. The Numbers to Date . . . 20 121,000+ 3,600 daily page views and at least that many fewer emails in inboxes 13,000 communities from every DIRECTV Department; 1/3 are public pieces of content 50% are documents uploaded or created in CORE 85%adoption by the U.S.-based employees (excludes CSRs, Technicians) CORE scope of use is at / ahead of other companies using these platforms. 8,099 YTD (as of May 9, 2014) 3,716 881 Active users Participating users Contributing users
  28. 28. Teams Maximize Collaboration  Revenue & Marketing  Customer Experience Champions  Digital Entertainment Products  I.T.  Customer Care  Talent Acquisition  New Campus 21 • ‘My DIRECTV Appointment’ project used CORE to innovate with 100s of employees at key solution-design phase • Brief overview provided quick facts to set context for ?s like: • What would be your preferred way to confirm your appointment (text, email, automated phone call, etc.)? • When, how frequently should we contact you between the time you scheduled your appointment and the technician’s arrival? • Input used for requirements in building this new feature
  29. 29. 22 Coming Soon: Gamification Turn on CORE/Jive advanced gamification missions, points, badges Set up Nitro platform, integrations with other systems + CORE
  30. 30. 23 Wherever You Are . . .  Just start  Experiment  Learn from success and failure  Course correct  Repeat
  31. 31. Questions
  32. 32. 13 Toby Ward toby@prescientdigital.com www.PrescientDigital.com www. IntranetBlog.com @TobyWard 416.926.8800

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