The document provides branding guidelines for CHAMPIONS programs. It outlines the key elements of the brand identity including logos, colors, fonts, and proper usage. The strategy is to communicate in the simplest form using a unified visual style to ensure marketing messages are well understood. Adhering to the branding standards helps project a consistent image and build equity in positioning CHAMPIONS programs.

1. CHAMPIONS
Brand Identity
We utilize a “keep it simple” system in which CHAMPIONS
paves the way for all programs. This new identity is an
Kindergarten Extended Day
another step in KLC School Partnershipʼs dedication to the
success of educational programs.
The strategy is to communicate in the simplest form. To
create solid bold image - an icon that stands out among
the mass-color-mixed-visuals that compete at school.
The companyʼs design uses a combination of icon, name
and program logos across all communications. Its simple
visuals, style and strategy will better ensure that all
marketing messages are well understood by all customers.
Our success depends on consistent use of the brand identity
standards. This means we avoid new graphics or changes
(colors, shapes, etc.) that detract from customers focusing
on the CHAMPIONS brand.
This goes a long way in projecting a unified image.
By speaking to all audiences as one CHAMPIONS,
we can ensure that all of our marketing investment is
building equity into positioning CHAMPIONS programs
are in alignment with our business transformation.
Always use approved reproducible
artwork which is available
from KLC School Partnership
Marketing: 303.526.3289 or
klcspmarketing@klcorp.com
In its simplest form
At Sc
Identity ................................
Logo ....................................
Colors ..................................
Tagline ..................................
Letterset ...............................
Fonts .....................................
Champ .................................
Smallest Size .........................
Space ...................................
Don’ts ...................................

2. IDENTITY LOGO
There are three acceptable logos.
1) ICON 2) LOGO 3) PROGRAM
The CHAMPIONS logo is made up
of three elements:
1. CHAMP symbol = Icon
2. Custom-drawn font: Champions
3. Background color association
for program.
(PC/MAC)
Together these form the brand identity.
ICON
LOGO
ay
At School
PROGRAM
Black and White Logo
Best if used for Print, Embossing
Engraving, Stamps and Faxing.
Only on black and white logos
does the drop shadow on
Champ become a black outline.
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3. COLOR*
Each one of the CHAMPIONS service offerings is designated by its own
color, the overall CHAMPIONS brand uses all five program colors and
PMS280, dark blue. Correct use of this combination of colors helps to
differentiate the CHAMPIONS brand from the competition.
Keep in mind color change
when printing 4 COLOR.
Spot color (PMS) printing is best for exact color brightness.
Activity
Signage
Name
BRAND
Stamp
TM
PMS 280
C:100
| M:72 | Y:0 | K:18.5
R:0
PMS 290
|
G:38
|
B:127
TM
Preschool / Pre-K
PMS 290
C:25
| M:6 | Y:0 | K:0
R:204
|
G:204
|
B: 255
TM
PROGRAMS
Kindergarten Extended Day
PMS 129
C:0
| M:15 | Y:76 | K:0
R:255
|
G:204
|
B:51
TM
Before and After School
PMS 375
C:43
| M:0 | Y:79 | K:0
R:153
|
G:204
|
B:0
TM
Summer Camp
PMS 101
C:0
| M:0 | Y:79 | K:0
R:255
|
G:255
|
B:54
TM
Tutoring
PMS 2995
C:100
| M:8.5 | Y:0 | K:0
R:0| G:153
|
B:204

4. TA G L I N E
“...go one better!”
As Champions we don’t settle for status quo nor are we satisfied with the norm, striving to
achieve is in our nature we ...go one better!
Only use approved logo with tagline.
Tagline uses Century Gothic Font.
LETTERSET
Cheryl Bailey, Marketing Director
573 Park Point Drive
Golden, CO 80401
c 303.555.1212
p 303.526.3289
cbailey@klcorp.com
f 303.526.7552
www.klcschoolpartnerships.com
573 Park Point Drive
Golden CO 80401
p 303.526.3289
f 303.526.7552
www.klcschoolpartnerships.com
For Corporate, Sales and
Education use only.
Cheryl Bailey, Marketing Director
573 Park Point Drive
p 303.526.3289
cbailey@klcorp.com
573 Park Point Drive
Golden, CO 80401
c 303.555.1212
Golden CO 80401
p 303.526.3289
f 303.526.7552
www.klcschoolpartnerships.com
573 Park Point Drive
Golden CO 80401
p 303.526.3289
f 303.526.7552
www.klcschoolpartnerships.com
f 303.526.7552
www.klcschoolpartnerships.com
Field Management use.
FONTS
Call outs: Champions
Programs, Tagline and
Subheads: Century Gothic
We here at KLC School...
Consistent use of fonts
enhances the impact
of the visual style.
Copy: Futura Medium
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5. CHAMP
CHAMP is our icon and our brandʼs representative. CHAMP brings our brand to life as a
happy and interactive entity. CHAMP has the ability to achieve and succeed in anything.
We accessorize CHAMP to communicate our enthusiasm about our program and activities
to the children we value.
Champ guides with the confidence of a peer. His tone is spirited, fun and smart - keeping
a simple approach! He delivers a consitant message of encouragment.
Illustration Examples: The 5 activity areas
Take the
Challenge
Homework
Imagine
That
Art, Music, Drama
Sports Zone
Recreation
The Nature
of It.
Science
Snack
Attack
Nutrtion
©Julie Prilling Design
All sylized adaptations to the CHAMP icon will come from KLC School Partnerships Marketing.
If there is a particular need or idea you would like to see implemented, please contact Marketing.
ONLY USE APPROVED ILLUSTRATIONS.

6. SIZE
1.5” WIDTH
Icon Logo cannot appear at a size less than 1.5” square.
Name Logo can be shown no less than 1.5” wide.
Tagline: 40% on Logo.
1.5” WIDTH
Go One Better...
40% WIDTH
Kindergarten Extended Day
At School
S PA C E
1/4”
Clear space around ANY of the CHAMPIONS logo, icon
or illustration are 1/4” on every* communication.
2X
*When used on large format/banners/signage,
all elements used in proximity to the icon should
be placed no closer than twice (2X) the width of
the ICON to create visibility.
The CHAMPIONS logos are valued assets and the equity
in the CHAMPIONS brand must NOT change in any way.
At School
DO NOT
lock up the CHAMPIONS logo with other elements
Keep it Simple!!!
Avoid crowding the layout
with type and images.
change the color
rearrange elements
condense, stretch or distort
change the proportions of
Adhering to these guidelines
helps to ensure proper usage
of the CHAMPIONS Logos.
se
Plea k!
c
che
change the design
remove any words, artwork, or trademark
to any of the CHAMPIONS
logo elements.
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7. Marketing & Advertising
All marketing and advertising for both KLC School Partnerships and
the CHAMPIONS programs are managed at different levels, but all
are planned and guided by KLC School Partnerships Marketing. To
ensure a consistent brand message, all marketing must follow the
brand plan and guidelines.
National and Companywide Level
We develop an annual plan that falls within an approved budget
for a marketing spend. The annual plan focuses on business growth
and opportunities to achieve that growth. Several campaigns will
be launched throughout the year in all markets; these campaigns
will include supportive collateral and specific instructions on how to
execute the campaign, all contained within a new campaign guide.
The Customer Service Manager (CSM) in your market will release
all campaigns with specific instructions; these will be shared via email,
intranet, MAT calls and other team calls.
Simple as a symbol.
Interactive with elements of cur
Simple as a symbol.
Interactive with elements of curriculum
Grassroots Level
Each employee is responsible for marketing and the growth of the
business. Our business and program offerings have many variables,
so many, that often one type of marketing or advertising doesnʼt work
in all markets.
Simple as a symbol.
Interactive with elements of curriculum
Word-of-mouth is the most effective marketing technique we have, so delivering
the promise of our brand quality is our most valuable marketing tool.
Building solid client relationships, continuous two-way communication
and effectively solving issues are a few ways to get people praising
us, and are key to building a strong word-of-mouth campaign.
KLC School Partnerships Marketing facilitates
directions, suggestions and assistance on
building a successful grassroots marketing
campaign. It is mandatory that each PA develop
quarterly marketing plans to assist in reaching
goals for new business growth.
Your regional CSM is responsible for assisting
and reviewing those marketing plans by offering
suggestions, ideas and guidance on how to best
develop your market.
Here are some of the ways your CSM can help:
• Assist in planning events and ordering
promotional materials
• Direct you on how to advertise in local
papers and or industry publications
• Advise on media such as radio, TV,
Internet or outdoor advertising
EDITABLE TEMPLATES are available for all
types of collateral designed for each and every
program offering in both English and Spanish.
Templates, and instructions for their use are on
the company intranet or ask your CSM.
Reminder that printing of grassroots marketing
materials is paid from your field level marketing
budgets.
Questions?
Please contact your Regional CSM or email
Marketing at spmarketing@klcorp.com.

8. Public Relations
To give a clear definition: public relations practice is the planned
and sustained effort to establish and maintain goodwill and mutual
understanding between an organization and its public. Public relations
(PR) within KLC School Partnerships is managed at different levels and
is everyoneʼs responsibility.
PR has a reactive segment which attracts media attention to an
incident or event. Whether the event is good or bad, always refer to
your DM for direction on how best to handle the situation. PR also has
a proactive segment during which we make a conscious effort to build
strong community relationships through media announcements.
Please consult the KLC School Partnershipsʼ Public Relations, Press
Release and Corporate Communications Guide. There, you can also
find the Logo CD and company intranet guidance. If you donʼt have a
copy, speak with your CSM.
Corporate
Communications
SP Press
One of our primary forms of corporate communication is the SP
Press. The SP press is an educational and informative source of news,
information, events and company announcements. The SP Press is
produced bi-monthly and focuses on the field management audience.
Also produced is the SP Press Quarterly, it focuses on the site level
audience. Both periodicals are delivered to PA level, quarterlies are
delivered by PAs to staff.
If you have news for the SP Press about successes, important events or
a story that could be valuable or interesting to your cohorts, please
submit articles and pictures to: spmarketing@klcorp.com.
Ask CHAMP
The new ASK CHAMP online open forum provides an avenue for
questions and answers regarding our business. Email blasts will be
sent to the field management audience with answers and advice on
varied subjects.
If you have questions regarding anything to do with our business
please submit them to askchamp@klcorp.com. CHAMP will try to
answer all questions, answers will be published in the weekly ASK
CHAMP email blasts.
Input and involvement in both the SP Press &
ASK CHAMP are greatly encouraged !
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9. Legal
Logo Guidelines
KLC School Partnerships
A service mark symbol (SM) always follows the
word “Partnerships.” It is placed at the top of the
symbol to line up with the top of the lower case
“s” that precedes it and measures half the height.
A registered trademark symbol must always
appear next to our name in the corporate logo.
It is placed after the “n” in Corporation. The top
of the symbol lines up with the top of the lower
case letters and is half their size.
CHAMPIONS
CHAMPIONS should be followed by (TM).
The (TM) is placed directly above the “s” and
small enough to be below the height of the “n”.
TAGLINE should befollowed by (SM).
The superscript is placed below last letter.
Copy Guidelines
In all communications--correspondence and
marketing for both KLC School Partnerships
and CHAMPIONS - it is imperative that we
communicate clearly and consistently throughout
our messaging. When using either name in copy,
always follow these guidelines to ensure that we
will build strong brand recognition.
• Knowledge Learning Corporation® School
Partnerships is our business name, always
use it when referring to our business. In
copy the first time that this company name
is used on the page it should be spelled out
in its entirety; thereafter, use KLC School
Partnerships without any ®.
• CHAMPIONSTM is our business-to-consumer
name and is used when speaking to our
consumer audience or when speaking
of our program offerings. When we use
CHAMPIONS in copy, it should always be in
all capital letters and followed by the (TM)
symbol after the first reference—the (TM) can
be dropped in subsequent references.
• When referring to the CHAMPIONS Tutoring
service offering always follow with (formally
EdSolutions) the first time it is used in copy.
Legal notice must be on all company
materials © 2006 Knowledge Learning
Corporation Golden, CO. All Rights Reserved.
Company
Processes
Email
To assure consistency of brand and messaging,
all email signatures should follow these guidelines:
• Do not use background stationary/wallpaper
• No graphics, quotes or sayings attached
• 7pt or 8pt font in either Futura or Century Gothic,
using either black or navy blue.
An example follows:
First name Last Name
Title
KLC School Partnerships
Street address
City, State ZIP
Phone
Fax
Email
www.klcschoolpartnerships.com
* Previously EdSolutions
• Use the “signatureLogo.bmp” file, located on the
Logo CD in the Misc file, and in either Futura or
Century Gothic font, in either black or navy blue:
First name Last Name
Title
Street address
City, State ZIP
Phone
Fax
Email
www.klcschoolpartnerships.com
* Previously EdSolutions
Fax
For presentations use the fax templates located on
the Logo CD and also on the intranet.
Phone
When answering the phone:
“KLC School Partnerships, home of the
CHAMPIONS (*previously EdSolutions),
this is-First and Last name”
When placing a message for voice mail:
“You have reached Knowledge
Learning Corporation School
Partnerships, home of the CHAMPIONS
(*previously EdSolutions), and the desk
of (name, position).”
(Customize your messaging as you like from here)
PowerPoint
You have your choice of two PowerPoint templates
to use for presentations located on the Logo CD.
* For transition of EdSolutions SES only

10. This new logo program replaces all
previously implemented designs
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