Developed brand identity and creative strategy for Champions education programs that would relate to any child. An illustrated, generic Champ icon was created along with any interactive accessory the child could imagine; from skateboarders to safari searchers.
Brand architecture is the structure of brands within an organizational entity. It is the way in which the brands within a company’s portfolio are related to, and differentiated from, one another. The architecture should define the different leagues of branding within the organization; how the corporate brand and sub-brands relate to and support each other; and how the sub-brands reflect or reinforce the core purpose of the corporate brand to which they belong. Often, decisions about Brand Architecture are concerned with how to manage a parent brand, and a family of sub-brands - Managing brand architecture to maximize shareholder value can often include using brand valuation model techniques. Brand architecture may be defined as an integrated process of brand building through establishing brand relationships among branding options in the competitive environment. The brand architecture of an organization at any time is, in large measure, a legacy of past management decisions as well as the competitive realities it faces in the marketplace.
A brand blueprint weaves together your business strategy, marketing strategy, positioning and visual expression to help achieve your goals and shape the perceptions of your brand in the mind of your customers.
The process involved in creating a unique name
and image for a product in the consumers'
mind, mainly through advertising campaigns
with a consistent theme. Branding aims to establish a significant and
differentiated presence in the market that attracts and retains loyal customers.
A brand platform, or corporate image, is the set of associations that customers make with your company. Some of these associations may be quite obvious and strong, like the brand Volvo is associated with safety. In other cases, the associations can be weak; BMW, for instance, may be associated with safety but only in a very weak manner. The possible associations that a brand may want to have actually comes from many sources. For example, it may come from the benefits the customers in a target market may care the most about. But it can also come from various descriptors or the self-image of the target audience. It can also come from a company’s history or core competency.
Brand architecture is the structure of brands within an organizational entity. It is the way in which the brands within a company’s portfolio are related to, and differentiated from, one another. The architecture should define the different leagues of branding within the organization; how the corporate brand and sub-brands relate to and support each other; and how the sub-brands reflect or reinforce the core purpose of the corporate brand to which they belong. Often, decisions about Brand Architecture are concerned with how to manage a parent brand, and a family of sub-brands - Managing brand architecture to maximize shareholder value can often include using brand valuation model techniques. Brand architecture may be defined as an integrated process of brand building through establishing brand relationships among branding options in the competitive environment. The brand architecture of an organization at any time is, in large measure, a legacy of past management decisions as well as the competitive realities it faces in the marketplace.
A brand blueprint weaves together your business strategy, marketing strategy, positioning and visual expression to help achieve your goals and shape the perceptions of your brand in the mind of your customers.
The process involved in creating a unique name
and image for a product in the consumers'
mind, mainly through advertising campaigns
with a consistent theme. Branding aims to establish a significant and
differentiated presence in the market that attracts and retains loyal customers.
A brand platform, or corporate image, is the set of associations that customers make with your company. Some of these associations may be quite obvious and strong, like the brand Volvo is associated with safety. In other cases, the associations can be weak; BMW, for instance, may be associated with safety but only in a very weak manner. The possible associations that a brand may want to have actually comes from many sources. For example, it may come from the benefits the customers in a target market may care the most about. But it can also come from various descriptors or the self-image of the target audience. It can also come from a company’s history or core competency.
The presentation focuses on the role of Internal Branding In Human Resources & Marketing Management. It specifically goes through the HRM practices that incorporate internal branding like recruitment, selection, training and development, and internal communication. It also shows the impact on Brand Performance and Brand Commitment.
Some experts say that the brand resides in the heads & hearts of the persons, and thus the MC (Marketing Communications) is all about how to create, deliver, manage & evaluate the “Brand Messages” i.e., all the information & experiences that impact how customers & other stakeholders perceive a brand.
PowerPoint presentation from a lecture on branding and identity development. Has good overview information on the branding process, brand equity, the art of positioning and brand identity architecture.
Brand Management (strategic Brand Management) is a course designed for marketing students. This also includes small assignments, and class work for students.
A corporate branding is describing when a company applies their name to a particular item. The item and the organization together turn into the "brand." At times, the brand will include one item, in spite of the fact that it can be far more extensive and include different items that are promoted under one primary brand name, which is something known as family branding.
The presentation focuses on the role of Internal Branding In Human Resources & Marketing Management. It specifically goes through the HRM practices that incorporate internal branding like recruitment, selection, training and development, and internal communication. It also shows the impact on Brand Performance and Brand Commitment.
Some experts say that the brand resides in the heads & hearts of the persons, and thus the MC (Marketing Communications) is all about how to create, deliver, manage & evaluate the “Brand Messages” i.e., all the information & experiences that impact how customers & other stakeholders perceive a brand.
PowerPoint presentation from a lecture on branding and identity development. Has good overview information on the branding process, brand equity, the art of positioning and brand identity architecture.
Brand Management (strategic Brand Management) is a course designed for marketing students. This also includes small assignments, and class work for students.
A corporate branding is describing when a company applies their name to a particular item. The item and the organization together turn into the "brand." At times, the brand will include one item, in spite of the fact that it can be far more extensive and include different items that are promoted under one primary brand name, which is something known as family branding.
Ingeniería Comercial UACh campeones de XV Olimpiadas CONCAICFacea Uach
Presentación preparada por la Delegada de CONCAIC en la UACh, Javiera Llanos y por la Presidenta del CAA de Ingeniería Comercial UACh, Amparo Olivares para presentar los resultados de la participación del equipo que representó a nuestra Universidad en estas Olimpiadas.
Apresentaçao professor Sylvain Broccolichi, da Universidade de Artois - Franç...Cenpec
A localização da escola em territórios vulneráveis afeta a qualidade de suas oportunidades educativas? Foi essa a questão norteadora dos estudos apresentados no “Seminário Desigualdades Socioespaciais e Escolares nas Grandes Cidades”, promovido pelo Cenpec.
Clique para ler a cobertura do evento: http://bit.ly/1a5btUB
Brand architecture is an organizing structure that specifies brand roles and the nature of relationships between brands. Brand managers now face market fragmentation, channel dynamics, global realities, and business environments that have drastically changed their task. In addition, there is pressure to leverage brand assets because of the prohibitive cost of creating new brands. This set of challenges has created a new discipline called "brand architecture." It explores the needs for a company to be centralized or decentralized (in terms of its product range, sales, and marketing); and the extent to which the firm's market offerings are standardized versus customized.
This article explores the nuanced relationship between branding and marketing, shedding light on their distinctive roles and how they can synergize for business success. It delves into the fundamental concepts of branding and marketing, elucidating their individual significance, key differences, and shared aspects. The narrative navigates through the realms of brand development, customer experience, and the evolving landscape of digital marketing. IM4U, a digital marketing agency, is featured as a key player in providing tailored solutions. The article concludes by advocating for integrated marketing as a pivotal approach for aligning brand identity and marketing strategies seamlessly, fostering a consistent message that resonates across diverse channels.
A brand strategy is a plan for brand management that answers the big questions: who, where, why, what and when?
Building a strong brand requires a continuous commitment to excellence and an understanding of the qualities that define
the brand.
Here a practical guide to help you outline a successful Brand strategy.
A common mistake from beginner marketers is confusing their businesses brand image with their brand identity.
I get it.
They sound similar and are connected concepts.
But the brand image is distinct from the brand identity.
A brand’s identity is its intent to cultivate a certain image in consumers' minds. How a brand is perceived is the brand image.
Therefore, brands do not control the brand image, they can merely try and influence this perception.
Everything a potential customer associates or identifies with a business or a product from previous experiences or through advertising creates a perception of that brand.
Brand image is the result of a firm’s branding efforts - successful or unsuccessful.
Marketing, experiences and memories associated with that brand are the basis for a brand image, and it comes in the form of a gut opinion or mental flash of recognition.
The brand identity signifies what a firm wants its brand to stand for. They control this with all the elements that make up a brand and its marketing.
All the visible elements of a brand, such as its colours, design features, and logo. It is a marketing strategy to nurture a certain image in consumers' minds that identify and distinguish the brand.
Marketing jargon buster which includes definitions for the following:
• Strategy vs. Tactics
• Insight vs. Observation
• Product Proposition vs. Campaign Platform vs. Creative idea
• Brands & Branding
• Brand Identity vs. Look & Feel vs. Creative Vehicle
• Segmentation vs. Targeting
• Types of Segmentation vs. Types of Targeting
• Digital & Media terminology
A quick study of the basics and importance of strategic brand development. By Fanen Acho, Headstart Consultimg Limited. Headstart is a strategy and innovation company
The guidelines are intended to assist in the effective development of new programmatic and policy efforts to build incentives to value and encourage the provision of ecosystem services on farmland and rangeland. These guidelines are preliminary, serving as a first attempt to align a wide range of interests behind a common set of approaches, and we anticipate their evolution as the field develops. As always, CRAE guidelines assume an open and transparent process of implementation.
Produced social media plan to connect the community and to create awareness of events, information and education. The Ceres Project is a non-profit that delivers thousands of organic, nourishing meals cooked by teen chefs for families facing cancer and illness.
Developed brand identity and creative strategy for Champions education programs that would relate to any child. An illustrated, generic Champ icon was created along with any interactive accessory the child could imagine; from skateboarders to safari searchers.
The California Roundtable on Water and Food Supply report builds on an expansion of approaches to storing water that increase supply reliability for specialty crop agricultural production and other beneficial uses while protecting ecosystem health. The Roundtable is grateful to the USDA Specialty Crop Block Grant Program, administered by the California Department of Food and Agriculture, and Gaia Fund for their support.
Sonoma County Healthy and Sustainable Food Action PlanJulie Prilling
The Food Action Plan (FAP) serves as a framework to guide collaborative efforts of diverse stakeholders, catalyze policy change, encourage community support and engagement, and to respect the voices of all industries across the food system spectrum.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
1. 10,000 NEW BRANDS ARE CREATED EVERY DAY.
of identity branding
PRESENTED TO KLC SCHOOL PARTNERSHIPS
Creative Strategy
2. Branding is the foundation of marketing and is inseparable from business strategy.
Marketing or consumer
= the promise and delivery
of an experience
Business
= the security
of future earnings
Legal
= a separable piece
of intellectual property
Brand management is integrated into the center of an organization as a means to drive strategy and culture within itʼs environment.
Great branding starts with the assessment of your audience and brand positioning in the minds of those people.
The concept of branding applies to ANY transaction between human beings.
The 5 branding steps that can have a considerable impact on
revenues without the need for big budgets.
1. brand positioning strategy 2. naming of the product 3. objective design 4. service delivery
5. consistency of the brand experience at each contact-point with the targeted customer
Brand Associations The feelings, beliefs
and knowledge that people have about
brands. These associations are derived as a
result of experiences and must be consistent
with the brand positioning and the basis of
differentiation.
Brand Commitment The degree to which
a customer is committed to a given brand in
that they are likely to re-enroll in the future.
Brand Harmonization Ensuring that all
programs in a particular brand range have a
consistent name, visual identity and, ideally,
positioning across a number of geographic or
product/service markets.
Brand Essence The brand’s promise
expressed in the simplest, most single-minded
terms. Example, Volvo = safety; VW = drivers.
The most powerful brand essences are rooted
in a one fundamental customer need.
Suggestions:
CHAMPIONS=PARTICIPATE
CHAMPIONS=ACHIEVEMENT
CHAMPIONS=FUN
How will I differ from my competition?
Coca-Cola has associated its brand with a
bright red color, hour-glass shaped bottle &
ribbon logo. Together these aspects contribute
to differentiating Coke from rivals such as
Pepsi. The consistency through the years
has been the logo and the bright red color.
3. CHALLENGES
AWARENESS The percentage of population or target
market who are aware of the existence of a given brand
or company = existing clients.
COMPETITION
in industry
KLC School Partnership__________%
CHAMPIONS__________________%
MARKET TARGETS
Great branding typically seeks to isolate a segment that
would be particularly receptive to its message – to the
point where those select few would champion “their”
brand around them – and have a strong direct or indirect
impact on revenues.
Rebranding as well
Competitors Logos
Childrens Logos
Champions Logos
in names in the mind of society
Existing Children-Parent-School-Community constitutes
the marketing target, which is a narrower subset of the
economic target made up of all the people buying the
service. The goal is that economic target because they
identify with the marketing target.
Parents Touch Points
• parents who worry that they lack the skills/knowledge
to adequately prepare their children for school
• parents who want their child to have every advantage in
preparing to meet the increased academic demands
SOCIOECONOMIC AND DEMOGRAPHIC
Childrenʼs race/ethnicity, language, socioeconomic status, and gender alone accounted for nearly 2/10 of the
variation in childrenʼs math and reading scores, and 3/10 of the variation in childrenʼs general knowledge scores.
Childrenʼs characteristics were less strongly associated with childrenʼs school engagement and social skills,
accounting for less than 1/10. Socioeconomic and language spoken in the home were the strongest predictors.
• Teachers reporting children “usually” or “always” work to the best of their ability
77% of children in the lowest economic SES group
94% of children in the highest SES group.
• In 2003, there were twelve million U.S. children living in families with incomes below the federal poverty
level of $18,400 for a family of four. Double this income is the amount most families need to afford the basic
necessities, such as adequate food, steady housing, and healthcare. Twenty-seven million U.S. children, or
40% of all children, are in families that cannot attain these vital requirements.
4. High-quality early childhood programs, mentoring programs, and programs
aimed at boosting academic outcomes can positively influence a number of factors
related to social and psychological adjustment to school, as well as their achievement in
school and their likelihood of completing and pursuing higher education.
Branding relies on fundamental principles of
PSYCHO-SOCIOLOGY – essentially the way our
memory processes, stores, and recalls information;
tangible and intangible aspects of the brand.
• TANGIBLES = customer experience
• INTANGIBLES (functional and emotional benefits)
= the connections derived as a result of experience,
identity, communication and people.
SOCIAL INDICATORS
• Positive relationships
• Accepting peer ideas
• Making friends
• Comforting others
• Problem solving
• Participation
• Physical and verbal behavior
• Assertiveness
• Independence
EMOTIONAL INDICATORS
• Behavior indicating self-confidence
• Expressing own feelings appropriately
A great brand balances the delivery of FUNCTIONAL
BENEFITS with EMOTIONAL ONES. The path to
greatness remains the same and is almost entirely
based on the way the brain stores, recalls, and
processes memories.
Intangible brand is a combination of attributes,
communicated through a name, or a symbol, that
influences a thought-process in the mind of an
audience and creates VALUE.
The value of a brand resides, for the audience, in the
PROMISE that the service will deliver. The essence
of greatness is in the capacity of a brand to foster the
sales by creating an emotional link with its audience.
Strong brands arise from CONSISTENT
EXPERIENCES which combine to form a clear,
differentiated overall brand experience.
5. great branding seeks to focus on one attribute in the mind of that customer
One focus ..................................... acknowledgement in the marketplace
One message ................................................................ go one better
One name .....................................................................CHAMPIONS
One logo ...........................................
One color scheme ..............................
One spokesperson ..............................
One thought ................................................................. keep it simple
CHAMPIONS
Brand Identity
In its simplest form
CHAMPIONS brand focuses on a keep it simple system.
Simplify your communication; your messaging, your visuals, at every touch point.
We utilize a “keep it simple” system in which CHAMPIONS paves the
way for all programs. This new identity is an another step in KLC School
Partnershipʼs dedication to the success of educational programs.
The strategy is to communicate in the simplest form. To create solid bold
image - an icon that stands out among the mass-color-mixed-visuals that
compete at school.
The companyʼs design uses a combination of icon, name and program
logos across all communications. Its simple visuals, style and strategy will
better ensure that all marketing messages are well understood by all.
Our success depends on consistent use of the brand identity standards.
This means we avoid new graphics or changes (colors, shapes, etc.) that
detract from customers focusing on the CHAMPIONS brand.
We “go one better” to build brand equity by using a harmonious
CHAMPIONS voice in our messaging. Our unified image of
CHAMPIONS brand of services trengthens our position in the market
place, and easily allows for expansion and growth.
Brand Identity The outward
expression of the brand, including its
name and visual appearance.
Brand’s identity is its fundamental
means of consumer recognition and
symbolizes the brand’s differentiation
from competitors.
Visual Identity What a brand looks
like - including, among other things, its
logo, typography, graphics and copy
systems.
Corporate Identity At a minimum,
is used to refer to the visual identity of a
corporation (its logo, signage, etc.), but
usually taken to mean an organization’s
presentation and the means by
which it differentiates itself from other
organizations.
Brand Personality The attribution of
human personality traits (seriousness,
warmth, imagination, etc.) to a brand
as a way to achieve differentiation.
7. The colors you choose greatly affect your final results.
Mixing brilliant complementary colors gets attention.
how does color affect us?
COLOR PSYCHOLOGY & PHYSICS: How color
associations affect our personal experience. US Culture only.
Ways specific color visuals
can clear through the
C L U T T E R .
Yellow
* Cheerful, optimistic
* Enhances concentration, why its used for legal pads
* Most visible; small amounts draw notice,
such as on traffic sign or advertisements
* Overpowering if overused
When you ask children to tell
you the names of all the colors,
theyʼll know red, blue, yellow
and a few more - primary colors.
By differentiating the color by
lightness, brightness and consistent
combination of color palette makes
the brand stand out.
Orange
* Energetic
* Used to draw attention
* Signifies service is easy on the pocket
* Feelings of excitement, enthusiasm, and warmth
There are thousands of regularly
used, primary colored visual
elements in the school system.
Millions more that can be
distinguished by the human eye.
Green
* Symbolizes nature and the natural world
* Easiest color on the eye and can improve vision
* Represents tranquility, good luck, and health
* Researchers have also found that green can improve
reading ability. Some students may find that laying a
transparent sheet of green paper over reading
material increases reading speed and comprehension.
Blue
* A favorite color by many and is preferred by men =
why KLCSP dark blue is a good color for B2B
* Feelings of calmness or serenity
* Research has shown that people are more productive
in blue rooms
“Brands offer customers
a means to choose and
enable recognition within
cluttered Markets
DIFFERENTIAL ADVANTAGE
A feature of a service that is valuable
to customers and is not found in
Services of the same category.
DIFFERENTIATION Creation or
demonstration of unique characteristics
in a companyʼs services or brands
compared to those of its competitors.
In conclusion, branding is the blend of art and science that manages associations between a brand
and memories in the mind of the brandʼs audience.
Brand Image involves focusing resources on selected tangible and intangible attributes to
differentiate the brand in an attractive, meaningful and compelling way for the targeted audience.