The document discusses food and beverage marketing. It explains that marketing focuses on delivering pleasing guest experiences through feasibility studies, ongoing research, and complete marketing plans. Feasibility studies involve analyzing market characteristics, site evaluation, competition, demand estimation, and operating projections. Marketing plans implement tactics like sales, advertising, public relations, publicity, and promotions. The goal is developing repeat guests through quality service and strategic marketing.
John Mahoney of MaconPOS won a competitive ticketing and POS project with the Georgia National Fair by taking a consultative sales approach and creating extra value for the customer. Specifically, Mahoney listened to understand the customer's needs, created multiple proposal scenarios, and suggested using the POS solution capabilities to generate advertising revenue. This consultative sale approach, along with delivering a reliable solution, has led to a new market opportunity in fairs and entertainment venues for MaconPOS.
Amazon.com – on the Brink of Bankruptcy CaseAkash Patil
The document discusses Amazon's business challenges in late 2000. As an early pioneer in e-commerce, Amazon saw declining profits and stock prices after the dot-com crash. Their key challenge was to achieve profitability by 2001 while facing intense competition and the need to satisfy investors. Potential solutions discussed include reducing costs, partnering with other retailers, expanding services, and improving operations.
The document discusses Front-Door Media and Marketing Services, a company that specializes in targeted direct mail marketing delivered directly to consumers' front doors. The summary highlights that Front-Door uses data profiling and segmentation to precisely target consumers. Their specialized media includes direct mail pieces like postcards, letters, and packages delivered to increase brand awareness, coupon redemptions, and sales. Front-Door tracks campaign metrics like cost per coupon redeemed to measure return on investment.
How Your Restaurant Can Use Fund Raising To Partner with Non Profit Organiza...Digital Growth Atl
This document provides information about a restaurant marketing and fundraising program called Xpect Restaurant Marketing Solutions. The program allows restaurants to support local non-profits by donating a percentage of customer purchases back to the non-profits. It provides tools for restaurants to track donations and customer spending in real-time. The program is designed to increase customer visits and spending through rewards and fundraising efforts.
Restaurant business profit loss statementashok kumar
The document outlines the profit and loss statement for a restaurant over a month. It shows that food sales accounted for 65% of total sales and beverages 35%, with total monthly sales being 300,000 rupees. Cost of goods for food was 21% and beverages 11% of total costs. After operating expenses, the net monthly profit was 22% of total sales or 63,000 rupees.
The document is a profit and loss statement for a restaurant for the month of February 2015. It shows that the restaurant had total sales of $121,281, costs of $52,499, and net profit of $68,782 or 56.71% of sales. Cover (number of customers) was slightly below budget and last year. Food costs were higher than budget while beverage costs were lower than budget. Overall costs were under budget resulting in higher than budgeted net profit.
The document discusses various methods of food preservation, including drying, commercial drying methods like freeze-drying and osmotic drying, curing using salt and drying, fermentation, pickling using vinegar, using edible coatings, canning which involves heating sealed containers, refrigeration, freezing, and pasteurization which heats liquids to kill microorganisms. It also covers types of food spoilage from biological, chemical and physical changes and how different preservation methods address these changes.
John Mahoney of MaconPOS won a competitive ticketing and POS project with the Georgia National Fair by taking a consultative sales approach and creating extra value for the customer. Specifically, Mahoney listened to understand the customer's needs, created multiple proposal scenarios, and suggested using the POS solution capabilities to generate advertising revenue. This consultative sale approach, along with delivering a reliable solution, has led to a new market opportunity in fairs and entertainment venues for MaconPOS.
Amazon.com – on the Brink of Bankruptcy CaseAkash Patil
The document discusses Amazon's business challenges in late 2000. As an early pioneer in e-commerce, Amazon saw declining profits and stock prices after the dot-com crash. Their key challenge was to achieve profitability by 2001 while facing intense competition and the need to satisfy investors. Potential solutions discussed include reducing costs, partnering with other retailers, expanding services, and improving operations.
The document discusses Front-Door Media and Marketing Services, a company that specializes in targeted direct mail marketing delivered directly to consumers' front doors. The summary highlights that Front-Door uses data profiling and segmentation to precisely target consumers. Their specialized media includes direct mail pieces like postcards, letters, and packages delivered to increase brand awareness, coupon redemptions, and sales. Front-Door tracks campaign metrics like cost per coupon redeemed to measure return on investment.
How Your Restaurant Can Use Fund Raising To Partner with Non Profit Organiza...Digital Growth Atl
This document provides information about a restaurant marketing and fundraising program called Xpect Restaurant Marketing Solutions. The program allows restaurants to support local non-profits by donating a percentage of customer purchases back to the non-profits. It provides tools for restaurants to track donations and customer spending in real-time. The program is designed to increase customer visits and spending through rewards and fundraising efforts.
Restaurant business profit loss statementashok kumar
The document outlines the profit and loss statement for a restaurant over a month. It shows that food sales accounted for 65% of total sales and beverages 35%, with total monthly sales being 300,000 rupees. Cost of goods for food was 21% and beverages 11% of total costs. After operating expenses, the net monthly profit was 22% of total sales or 63,000 rupees.
The document is a profit and loss statement for a restaurant for the month of February 2015. It shows that the restaurant had total sales of $121,281, costs of $52,499, and net profit of $68,782 or 56.71% of sales. Cover (number of customers) was slightly below budget and last year. Food costs were higher than budget while beverage costs were lower than budget. Overall costs were under budget resulting in higher than budgeted net profit.
The document discusses various methods of food preservation, including drying, commercial drying methods like freeze-drying and osmotic drying, curing using salt and drying, fermentation, pickling using vinegar, using edible coatings, canning which involves heating sealed containers, refrigeration, freezing, and pasteurization which heats liquids to kill microorganisms. It also covers types of food spoilage from biological, chemical and physical changes and how different preservation methods address these changes.
Food Preservation Methods and Food Processing rmasterson
Microbes are important to our food; however, there are processes that can eliminate the "bad bugs" from our food. Dive into this presentation for a look at 8 different methods of food preservation. Take a look at 2 different ways of meat processing and view those differences.
The document discusses food preservation through cold chain methods. It explains that food preservation aims to retain foods for longer periods without contamination or loss of quality by using techniques like freezing, refrigeration and cold storage. Cold chain ensures temperature-controlled storage and transport of foods from farms to processing to distribution and retail locations to maximize shelf life. Key methods discussed are freezing, refrigeration, pre-cooling and maintaining cold temperatures throughout the supply chain.
This document explains about food preservation techniques like pulping, drying, dehydrating and its advantages in preserving food and controlling microorganisms
Packaging & labeling in food industriesnaveenaugust
The document discusses packaging and labeling in the food industries. It begins with definitions of packaging and labeling, describing packaging as enclosing or protecting products and labeling as written communications on packaging. It outlines the objectives of both, such as marketing, protection, and portion control. It also discusses primary, secondary, and tertiary packaging types as well as considerations for packaging design. The document uses Tetra Pak as a case study and examines future trends in packaging technologies and symbols used in food industries.
Packaging serves several important functions for both consumer and industrial products. It presents products in an attractive and eye-catching way, protects products to increase their lifespan, and preserves qualities like color and flavor. Packaging also aims to contain products safely and securely while providing convenience for handling and identification. Well-designed packaging can promote product sales through clear labeling and suitability for international transport, taking into account factors like language, size and container type across markets. The Indian Institute of Packaging works to support effective export packaging through research and standards.
The document discusses food chains and food webs within an ecosystem. It defines a food chain as the transfer of energy from producers, like plants, through consumers at different trophic levels, and explains the key levels as producers, primary consumers, secondary consumers, and decomposers. Food webs are described as interconnected food chains that form a network of feeding relationships between species. Ecological pyramids illustrate the structure of ecosystems by depicting the numbers, biomass, or productivity at each trophic level, with producers at the base and top predators at the apex. Disturbances like bioaccumulation and biomagnification of chemicals can disrupt ecosystem balance.
The document provides an overview of the food service industry, including:
1) It describes the main types of commercial and non-commercial food service facilities such as independent restaurants, chains, franchises, and non-profit operations in places like schools, hospitals, and prisons.
2) It discusses the origins and development of the industry from early inns and hotels to the rise of freestanding restaurants and changing consumer trends.
3) It outlines some of the trends that may impact the future of food service, such as greater convenience options and an emphasis on value, quality, and entertainment.
This document summarizes key aspects of menu planning and design for food and beverage operations. It discusses menu pricing styles (table d'hote, a la carte, combination), types of menus (breakfast, lunch, dinner, specialty), menu schedules (fixed, cycle), sources for recipes, menu balance, design considerations (layout, graphics, paper), legal requirements, software tools, and calculating contribution margin to evaluate profitability. The overall goal is to create menus that attract customers and maximize profits through strategic planning, pricing, and item selection.
TechMark Global is a marketing partner that helps technology companies develop effective growth strategies through in-depth analysis of products, marketing, sales and competitive landscapes. It manages marketing execution in a cost-effective way by acting as a virtual marketing department. TechMark focuses on technology-driven small companies and provides services like business strategy development, marketing communications and business development to connect clients with customers and help close deals.
This document provides an overview of Direct Marketing Group (DMG), a direct marketing company. DMG offers a full range of direct marketing services including list services, creative services, production, and measurable results. As a single source provider, DMG aims to reduce production cycle times and costs per acquisition through testing and optimization. Their focus is on improving client results and returns through strategic direct mail services.
MMB is an international marketing and sales company that helps medical device manufacturers bring their products to international markets. MMB acts as a bridge between manufacturers and markets by providing in-market presence, distribution management, and implementation of marketing strategies in local markets. Their services include market analysis, navigating regulations and reimbursement in different countries, selecting and managing distributors, and helping companies maximize their sales potential internationally. MMB has country managers located across Europe, India, Israel, Brazil, Australia, and other regions to facilitate distribution and sales.
The document discusses the evolution and concept of the Market Intelligence Circle approach to integrating market research, competitive intelligence, and corporate objectives. It presents the Market Intelligence Circle model and three case studies applying the approach to different companies: a Chinese herbs business looking to expand, a legal forms company seeking new funding, and a chemical company trying to enter new markets. The presentation aims to demonstrate how the Market Intelligence Circle framework can help organizations understand their business environment and make strategic decisions.
The document discusses marketing strategies for economic development organizations through technology. It covers topics like defining marketing objectives and target audiences, developing a marketing strategy, executing the strategy using tools like websites, SEO, social media, and more. The document provides examples of targeted marketing campaigns and discusses how to select target markets to maximize resources. It also explores various technology tools that can be used for targeted marketing via the web.
This deck is a look at the information you need to know to make marketing decisions. Marketing is the connection that you have with your customers - you need to understand your customers in order to reach them effectively.
The Garage Entrepreneurs Team
blog.garageentrepreneurs.com
The document summarizes a presentation given by Drew O'Sullivan from 4th Level Ventures on raising finance for high potential start-ups. Some key points from the presentation include:
1) 4th Level Ventures is an early stage venture capital fund that invests up to 1.5 million in Irish technology companies commercializing university research.
2) To be investable, a start-up needs a large market opportunity, an experienced management team, novel technology/product with strong IP, a viable business model, and a clear investment and exit strategy.
3) Realistically, many start-ups have smaller markets, inexperienced founders, weak IP, underestimate costs/timelines
Synergy Juice Breadfast Seminar: Drew O Sullivan 4 Lv Presentation It Tal...una coleman
Raising Finance
Investor Perspective: Drew O’Sullivan, Investment Mgr, 4th Level Ventures
Drew is a former Manager of the Genesis Enterprise Platform Programme in Cork and has worked in Nova UCD as Project Manager. Drew joined 4th Level Ventures in 2007 Where he works with technology based businesses with high potential for growth on finance and fundraising, new product introduction and IP protection, business models, team development and export market entry.
1. The document discusses the challenges facing display advertising on the web and argues it can survive if it leverages the medium of information.
2. It suggests that for display advertising to be effective, it needs to give people control, deliver relevant content, test and measure performance, and properly value user actions.
3. The key is for publishers to make their content more relevant to ads, and for advertisers to make ads more relevant to content, while all parties leverage marketing technology expertise to optimize experiences and quantify results.
The document discusses various aspects of sales management and sales organizations. It covers objectives of sales departments, sales job classifications, sales forecasting methods, factors to consider when setting sales targets, different types of sales organizations and their advantages. Specifically, it outlines objectives like achieving sales targets and market share. It also describes common sales roles and different approaches to sales forecasting like top-down and bottom-up.
Features major direct marketing and advertising trend with long term impact, details the 7 profit drivers for insurance direct marketing and explores Web 2.0 opportunities for direct marketers.
The document discusses two conversion case histories from AmericanGreetings.com and Moen.com. For AmericanGreetings.com, attribution modeling was used to identify influencers and reallocate budget, leading to a 13% decrease in cost per click, 32% increase in spend, and 28% increase in profit. For Moen.com, guerrilla tactics like timed emails and a product launch sweepstakes were used during a CRM refresh, resulting in a 7% increase in email opens and a 32% increase in response rate. The takeaways emphasize the importance of true analytics over basic metrics, understanding consumer behavior, and creativity during difficult times.
The document outlines techniques for increasing conversion rates on websites, including implementing A/B testing to optimize landing pages and targeting content to different visitor segments. Case studies are presented that showed significant increases in conversion rates and reductions in customer acquisition costs from applying testing and personalization. Attendees are invited to have the presenters analyze their sites to identify opportunities for improving conversions.
It is rare that when considering taking on your product/service, customers won’t look at what is on offer from other parties. Ie. your competitors.
Yet many companies don’t review the customer’s experience in doing this and so fail to understand why they then fail to make the sale.
This programme looks at how best to identify the key competitors that give you grief and how you should then best react to this, in terms of improving a range of facilities within your business.
Food Preservation Methods and Food Processing rmasterson
Microbes are important to our food; however, there are processes that can eliminate the "bad bugs" from our food. Dive into this presentation for a look at 8 different methods of food preservation. Take a look at 2 different ways of meat processing and view those differences.
The document discusses food preservation through cold chain methods. It explains that food preservation aims to retain foods for longer periods without contamination or loss of quality by using techniques like freezing, refrigeration and cold storage. Cold chain ensures temperature-controlled storage and transport of foods from farms to processing to distribution and retail locations to maximize shelf life. Key methods discussed are freezing, refrigeration, pre-cooling and maintaining cold temperatures throughout the supply chain.
This document explains about food preservation techniques like pulping, drying, dehydrating and its advantages in preserving food and controlling microorganisms
Packaging & labeling in food industriesnaveenaugust
The document discusses packaging and labeling in the food industries. It begins with definitions of packaging and labeling, describing packaging as enclosing or protecting products and labeling as written communications on packaging. It outlines the objectives of both, such as marketing, protection, and portion control. It also discusses primary, secondary, and tertiary packaging types as well as considerations for packaging design. The document uses Tetra Pak as a case study and examines future trends in packaging technologies and symbols used in food industries.
Packaging serves several important functions for both consumer and industrial products. It presents products in an attractive and eye-catching way, protects products to increase their lifespan, and preserves qualities like color and flavor. Packaging also aims to contain products safely and securely while providing convenience for handling and identification. Well-designed packaging can promote product sales through clear labeling and suitability for international transport, taking into account factors like language, size and container type across markets. The Indian Institute of Packaging works to support effective export packaging through research and standards.
The document discusses food chains and food webs within an ecosystem. It defines a food chain as the transfer of energy from producers, like plants, through consumers at different trophic levels, and explains the key levels as producers, primary consumers, secondary consumers, and decomposers. Food webs are described as interconnected food chains that form a network of feeding relationships between species. Ecological pyramids illustrate the structure of ecosystems by depicting the numbers, biomass, or productivity at each trophic level, with producers at the base and top predators at the apex. Disturbances like bioaccumulation and biomagnification of chemicals can disrupt ecosystem balance.
The document provides an overview of the food service industry, including:
1) It describes the main types of commercial and non-commercial food service facilities such as independent restaurants, chains, franchises, and non-profit operations in places like schools, hospitals, and prisons.
2) It discusses the origins and development of the industry from early inns and hotels to the rise of freestanding restaurants and changing consumer trends.
3) It outlines some of the trends that may impact the future of food service, such as greater convenience options and an emphasis on value, quality, and entertainment.
This document summarizes key aspects of menu planning and design for food and beverage operations. It discusses menu pricing styles (table d'hote, a la carte, combination), types of menus (breakfast, lunch, dinner, specialty), menu schedules (fixed, cycle), sources for recipes, menu balance, design considerations (layout, graphics, paper), legal requirements, software tools, and calculating contribution margin to evaluate profitability. The overall goal is to create menus that attract customers and maximize profits through strategic planning, pricing, and item selection.
TechMark Global is a marketing partner that helps technology companies develop effective growth strategies through in-depth analysis of products, marketing, sales and competitive landscapes. It manages marketing execution in a cost-effective way by acting as a virtual marketing department. TechMark focuses on technology-driven small companies and provides services like business strategy development, marketing communications and business development to connect clients with customers and help close deals.
This document provides an overview of Direct Marketing Group (DMG), a direct marketing company. DMG offers a full range of direct marketing services including list services, creative services, production, and measurable results. As a single source provider, DMG aims to reduce production cycle times and costs per acquisition through testing and optimization. Their focus is on improving client results and returns through strategic direct mail services.
MMB is an international marketing and sales company that helps medical device manufacturers bring their products to international markets. MMB acts as a bridge between manufacturers and markets by providing in-market presence, distribution management, and implementation of marketing strategies in local markets. Their services include market analysis, navigating regulations and reimbursement in different countries, selecting and managing distributors, and helping companies maximize their sales potential internationally. MMB has country managers located across Europe, India, Israel, Brazil, Australia, and other regions to facilitate distribution and sales.
The document discusses the evolution and concept of the Market Intelligence Circle approach to integrating market research, competitive intelligence, and corporate objectives. It presents the Market Intelligence Circle model and three case studies applying the approach to different companies: a Chinese herbs business looking to expand, a legal forms company seeking new funding, and a chemical company trying to enter new markets. The presentation aims to demonstrate how the Market Intelligence Circle framework can help organizations understand their business environment and make strategic decisions.
The document discusses marketing strategies for economic development organizations through technology. It covers topics like defining marketing objectives and target audiences, developing a marketing strategy, executing the strategy using tools like websites, SEO, social media, and more. The document provides examples of targeted marketing campaigns and discusses how to select target markets to maximize resources. It also explores various technology tools that can be used for targeted marketing via the web.
This deck is a look at the information you need to know to make marketing decisions. Marketing is the connection that you have with your customers - you need to understand your customers in order to reach them effectively.
The Garage Entrepreneurs Team
blog.garageentrepreneurs.com
The document summarizes a presentation given by Drew O'Sullivan from 4th Level Ventures on raising finance for high potential start-ups. Some key points from the presentation include:
1) 4th Level Ventures is an early stage venture capital fund that invests up to 1.5 million in Irish technology companies commercializing university research.
2) To be investable, a start-up needs a large market opportunity, an experienced management team, novel technology/product with strong IP, a viable business model, and a clear investment and exit strategy.
3) Realistically, many start-ups have smaller markets, inexperienced founders, weak IP, underestimate costs/timelines
Synergy Juice Breadfast Seminar: Drew O Sullivan 4 Lv Presentation It Tal...una coleman
Raising Finance
Investor Perspective: Drew O’Sullivan, Investment Mgr, 4th Level Ventures
Drew is a former Manager of the Genesis Enterprise Platform Programme in Cork and has worked in Nova UCD as Project Manager. Drew joined 4th Level Ventures in 2007 Where he works with technology based businesses with high potential for growth on finance and fundraising, new product introduction and IP protection, business models, team development and export market entry.
1. The document discusses the challenges facing display advertising on the web and argues it can survive if it leverages the medium of information.
2. It suggests that for display advertising to be effective, it needs to give people control, deliver relevant content, test and measure performance, and properly value user actions.
3. The key is for publishers to make their content more relevant to ads, and for advertisers to make ads more relevant to content, while all parties leverage marketing technology expertise to optimize experiences and quantify results.
The document discusses various aspects of sales management and sales organizations. It covers objectives of sales departments, sales job classifications, sales forecasting methods, factors to consider when setting sales targets, different types of sales organizations and their advantages. Specifically, it outlines objectives like achieving sales targets and market share. It also describes common sales roles and different approaches to sales forecasting like top-down and bottom-up.
Features major direct marketing and advertising trend with long term impact, details the 7 profit drivers for insurance direct marketing and explores Web 2.0 opportunities for direct marketers.
The document discusses two conversion case histories from AmericanGreetings.com and Moen.com. For AmericanGreetings.com, attribution modeling was used to identify influencers and reallocate budget, leading to a 13% decrease in cost per click, 32% increase in spend, and 28% increase in profit. For Moen.com, guerrilla tactics like timed emails and a product launch sweepstakes were used during a CRM refresh, resulting in a 7% increase in email opens and a 32% increase in response rate. The takeaways emphasize the importance of true analytics over basic metrics, understanding consumer behavior, and creativity during difficult times.
The document outlines techniques for increasing conversion rates on websites, including implementing A/B testing to optimize landing pages and targeting content to different visitor segments. Case studies are presented that showed significant increases in conversion rates and reductions in customer acquisition costs from applying testing and personalization. Attendees are invited to have the presenters analyze their sites to identify opportunities for improving conversions.
It is rare that when considering taking on your product/service, customers won’t look at what is on offer from other parties. Ie. your competitors.
Yet many companies don’t review the customer’s experience in doing this and so fail to understand why they then fail to make the sale.
This programme looks at how best to identify the key competitors that give you grief and how you should then best react to this, in terms of improving a range of facilities within your business.
This document summarizes a presentation on event driven marketing (EDM) and how it can help banks respect customers. It discusses defining EDM as targeting customers with the right message through the right channel at the right time. It also outlines the scope of an EDM project at a Belgian bank to improve customer satisfaction, sales, and retention across channels. Testing showed EDM improved conversion rates and the salesforce felt it was an improvement over traditional listings. The conclusion is that EDM shows value but requires complex campaign management, and that customer respect means being present during key moments in a customer's life.
The document discusses BzzAgent, a company that leverages a network of loyal brand advocates called BzzAgents to organize, measure, and manage word-of-mouth advertising campaigns. It recommends focusing on multi-brand organizations as prime prospects and provides a 2-year action plan that includes launching "Bzz" media outlets, conducting exit surveys, and offering discounted pricing to repeat clients. Financial projections estimate incremental revenue growth from $24 million in 2008 to over $51 million in 2012 under a moderate pricing strategy.
This document discusses Pay Per Click (PPC) Judo, which aims to lower cost per conversion while maintaining or increasing total conversions. It outlines essential PPC metrics like impressions, clicks, and conversions. The main PPC Judo moves are improving clickthrough rate through keyword and ad copy management and improving conversion rate through ad copy and landing page management. The key is to test changes using A/B testing and measure metrics in a continuous cycle of management.
Starbucks global quest in 2008: is the best yet to come?Yohann HELSON
This document provides an analysis of Starbucks' business and recommendations for its future strategy. It summarizes that Starbucks is the largest coffeehouse company in the world with over 20,000 stores in 61 countries. It identifies opportunities for international expansion but recommends focusing on improving customers' in-store experience by enhancing the atmosphere and "third place" concept to continue its strong financial performance and challenge the status quo.
The document summarizes a presentation given by Dean Louie on bridging the technology gap between traditional culinary education and modern needs. It discusses mapping learning objectives across programs, courses, and accreditation standards. It also covers using online assessment platforms and learning management systems to more effectively collect student performance data and improve instruction. Specific tools mentioned include LiveText, Laulima, and Zoho. The presentation shows how incorporating mobile devices, videos, and social media into classrooms can help engage today's learners.
The document discusses project-based learning and describes how it can be implemented in a baking and pastry arts program. It provides examples of projects students could undertake, such as creating wedding cakes. It emphasizes that projects should be authentic experiences that mirror real-world tasks. The document also stresses the importance of planning projects thoroughly by mapping out timelines, learning outcomes, and assessments in order to ensure students have clear guidelines and are successfully engaged in their learning.
The document appears to be notes from an introductory meeting for a food and beverage operations course. It includes the learning outcomes which are to help students understand food service operations, careers, management roles, menu planning, purchasing, production and more. It also outlines the grading breakdown, resources for students including presentations and career planning, and discusses cell phone policies for class.
This document outlines the syllabus for a Food & Beverage Operations course taught at Shanghai Normal University. The course will cover topics like food production, menu planning, nutrition, beverage management, and food service operations over 11 class sessions. Students will be evaluated based on attendance, participation, two quizzes worth 80 points total, and a final exam worth 100 points. The goal of the course is to provide students with an overview of the food service industry and principles of food service management.
This document discusses financial management and accounting for food and beverage operations. It covers topics such as uniform systems of accounts, operations budgets, income statements, balance sheets, ratio analysis, and accounting software. The objectives are to describe uniform systems and how they provide advantages, explain how operations budgets are used as standards, identify the components and uses of income statements and balance sheets, describe and calculate different types of ratios, and briefly discuss accounting tasks performed by software.
The document outlines the layout and design planning process for food and beverage operations. It discusses factors to consider in kitchen design like workflow, layouts, and equipment. It also summarizes considerations for redesigning receiving, storage, dining, and lounge areas, such as accommodations, atmosphere, and capacity. The document describes types of equipment needed for cooking, food storage, and beverage dispensing.
This document discusses food and beverage safety and sanitation. It covers the causes of unsafe food including bacteria, chemicals, and physical hazards. Specific foodborne illnesses are explained along with the importance of personal cleanliness and safe food handling procedures. Common food service accidents are outlined as well as managers' roles in safety planning and accident prevention.
This document outlines topics related to food and beverage service. It discusses four types of table service, two other food service styles, pre-opening concerns and activities for servers. It also covers factors that affect table assignment, providing guest service, serving alcohol beverages appropriately, liquor liability and laws, how computers are used in the service process, revenue control procedures, and techniques for suggestive selling. The goal is to provide an overview of key aspects of ensuring efficient and compliant food and beverage service.
This document outlines the key functions and principles of food production. It discusses preparation and cooking methods for various ingredients like fruits, vegetables, meat and fish. It also covers holding and serving foods and beverages safely. The document emphasizes using quality ingredients, proper preparation techniques, and serving foods at the right temperatures to ensure excellent and safe products.
The document discusses the roles and processes of purchasing, receiving, storing, and issuing food and beverage products. It covers topics like the purchase requisition and order process, goals of purchasing programs, techniques for getting lower prices from suppliers, choosing suppliers, receiving and storing procedures, record keeping, reducing inventory costs, and how technology impacts operations. The document is presented as teaching materials, outlining concepts and processes for students to learn about food and beverage operations management.
This document discusses standard recipes, food and beverage costs, and menu pricing strategies for food and beverage operations. It covers developing standard recipes with consistent ingredients, portions, and preparation. Cost calculations include determining portion cost by dividing total cost by number of portions and calculating drink cost percentage. Pricing methods include subjective approaches like reasonable or loss leader pricing as well as objective methods like desired food cost percentage markup or profit pricing based on allowable food costs and sales forecasts. The goal is consistent quality, costs and pricing for the menu.
This document discusses nutrition for food service operations. It covers the six basic nutrients - carbohydrates, fats, proteins, vitamins, water and minerals. It also discusses dietary guidelines like MyPyramid, nutrition labeling and dietary concerns like calories, sodium, carbohydrates and food allergies. The document provides information on menu planning, purchasing, storage, preparation and recipe development from a nutrition perspective. It also discusses vegetarian diets and special meal options for food service.
This document discusses key concepts in food and beverage management. It defines management as the process of planning, organizing, coordinating, staffing, directing, controlling, and evaluating. The management process aims to achieve organizational objectives through allocating resources and solving problems. Several management tasks are also outlined, including defining goals and objectives, developing action plans, organizing work assignments, effective communication, delegation, scheduling, recruiting and hiring, measuring performance, and assessing training programs. Daily activities for managers are listed such as developing budgets, addressing problems, coordinating special events, revising job descriptions, supervising employees, controlling costs, and conducting performance reviews. Managers must work with both primary and secondary groups to provide hospitality to guests.
The document discusses the organization of food and beverage operations. It outlines the different managerial, production, and service positions within food service and how they are organized on an organizational chart. It also discusses the roles of top managers, middle managers, and supervisors. The document provides examples of organizational structures for large corporations and independent restaurants. It describes typical job descriptions and responsibilities for various positions.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
Cha4 Marketing
1. Food & Beverage Marketing
Food and Beverage Operations
Food and Beverage Operations
Tuesday, May 19, 2009 1
2. Chapter Objectives
• Explain marketing in terms of delivering guest-
pleasing service
• Describe the steps involved in developing a
feasibility study and list the three types of
ongoing marketing research
• Describe the elements of a complete marketing
plan, focusing on the roles of sales, advertising,
PR, and publicity
• Identify marketing tactics for noncommercial
food service operation
Tuesday, May 19, 2009 2
Why do we do the things we do?
The most valuable asset of any company is repetition and growth: Guest Service
Market Research what drives data? People, popularity, trends, Starbucks is one example of a coffee shop gone global
Tactics of business
3. Managers Concerned about
Guests
• “Moments of truth”
• Recognize that service is as important as the
product
• Develop guest-friendly procedures that meet
the operation’s standards and goals
• Assess and respond to guests’ ever-changing
preferences and needs
Tuesday, May 19, 2009 3
Moments of Truth: Some can be tired sayings Ritz-Carleton: Our motto states that “We are Ladies and Gentlemen serving Ladies
and Gentlemen,”
Moments of Truth: How are you going to “Wow” me today?
Includes employees as well as the guests
4. Functions of a Feasibility
Study
• Identify market area characteristics
• Evaluate the proposed site
• Analyze competitors
• Estimate demand
• Project operating results
Tuesday, May 19, 2009 4
Gambling 101
Not considering a feasibility study 95% FAIL RATE
Who is your customer/guest?
Demographics
Area and amenities, flow of traffic: Restaurant is on side street or on a busy corner. In a high rise penthouse or in the basement
without windows?
Who is the competition with your concept? Do you have superior products or service? Nordstomʼs vs Macyʼs
Demand shapes hours of operation, labor and product usage
Honeymoon- Estimate how your F&B operation will consistently be able to preform after the popularity wears off.
Consideration of a feasibility study 50% SUCCESS RATE
5. Market Area Characteristics
• Demographic
information
• Retail sales volume
• Number and types of
business
• Impact of tourism
• Available
transportation
• Economic stability
Tuesday, May 19, 2009 5
6. Evaluating the Proposed Site
• Availability and
convenience of
parking
• Traffic flow
• Presence of other
attractions that may
bring in guests
• Site accessibility
Tuesday, May 19, 2009 6
7. Analyzing the Competition
• Location • Availability of Liquor
• Type of establishment Service
• Times of operation • Entertainment
• Menu prices • Promotional efforts
• Average Guest Check • Chain affiliation
• Type of Service • Other service
distinctions
• Number of Seats
Tuesday, May 19, 2009 7
8. Estimating Demands
• Surveying potential guests by
– Personal interview
– Direct mail questionnaires
– Computer-assisted survey
• What to ask:
– Food preferences
– How often…
– How far…
– How much time…
– How much money…
Tuesday, May 19, 2009 8
10. Ongoing Marketing Research
• Property Analysis
– Appraisal for production, service areas,
products, and services
– Outsiders’ viewpoint
• Competition Analysis
– cover the same categories listed in the
feasibility study
– Visit competitor’s operations at a variety of
times
• Market Analysis
• Government Statistics and Data
Tuesday, May 19, 2009 10
11. Market Analysis
• Guest Profile Research
– Age
– Gender
– Frequency of visits to the
property
– Employment
• Data Gathering Tools
– Guest surveys
– Guest comment cards
NRA website
http://www.restaurant.org/research/
Tuesday, May 19, 2009 11
12. Market Analysis
• Marketplace Factors/Trends
• Changes in demographics
• Positive and negative events in the
community, region, state, and nation
• Cost of energy and other utilities
• Government regulations
• Cost of travel
Tuesday, May 19, 2009 12
13. Steps in a Typical Marketing
Plan
Select target market
Determine Objective
Create action plans
Evaluate and revise
Tuesday, May 19, 2009 13
Also related to a Business Plan
14. Implementing the Marketing
Plan
• Sales efforts
• Advertising
• Public
relations
• Publicity
Tuesday, May 19, 2009 14
15. Special Promotions
• Cut-out Coupons
• Product Sampling
• Contests
• Package
• Premiums
• Gift Certificates
• Discounting
• Bonus Offers
• Frequent Diner program
Tuesday, May 19, 2009 15
Depends on your demographic
Fast food chains do this alot
Incentive needs to be built with a message to return
Concerns not to cheapen your business with frequency
What are you trying to accomplish? One time diner or repeat?
If repeat you have one moment to have them consider you again and return
16. Outdoor Sign Advertising
•Pros
– Low cost
– Long life span
– Broad reach
•Cons
– Limited message
length
– Wasted coverage
– Zoning/posting
Tuesday, May 19, 2009 16
Needs to be read from a distance with contrasting colors and shade-Night AND Day
17. Newspaper Advertising
• Pros
– Low cost
– Broad reach
– Effective coverage
– Immediacy
– Flexibility
• Cons
– Read or skimmed quickly
– Usually seen by only reader per
issue
– Poor reproduction quality
– Wasted coverage
Tuesday, May 19, 2009 17
Most Popular restaurant News Ad Holidays;
New Years Eve, Valentineʼs Day, Easter, Motherʼs Day, Fourth of July, Thanksgiving, Christmas
18. Magazine Advertising
★ Pros
– life span
– Several readers per issue
– Can target specific audiences
– Excellent reproduction quality
★ Cons
– High cost
– Long preparation time needed
– Inflexibility
– Some wasted coverage
Tuesday, May 19, 2009 18
Wow! Maui as travel destination has over 6 different menu publications.
Lots of advertising dollars being spent. You SHOULD get a 10% return on your investment!!
One full page ad cost an average of $4000 for a full year, not including set up and photos.
The cover and back costs a premium of $8,000-$10,000 per year
19. Radio Advertising
• Pros
– Potentially saturate an entire area
– Low cost
– Produced quickly and used
immediately
– Sponsorship
– Drive time
• Cons
– Short life span
– Audio only
Tuesday, May 19, 2009 19
Radio is repetitive, lively but disappears quickly after itʼs heard
DJ can flub up your message
Need to determine your station and demographic.
20. Television Advertising
• Pros
– Appealing presentation of sight
and sound
– Viewers retain message
– Extensive coverage
– Target market
• Cons
– Highest cost!
– Long preparation time
– Wasted coverage
Tuesday, May 19, 2009 20
If you can afford it this is the way to go
21. Direct Mail Advertising
• Pros
– Audience selectivity
– Flexibility
– Personalized message
– Easily stopped or started
– Easily evaluated for effectiveness
• Cons
– High cost
– “Junk mail” image
Tuesday, May 19, 2009 21
Targets Shut Inʼs and Senior Citizens
Use this for marketing lunch; many offices and businesses are locked in to an hour and are on a budget
22. Internet Advertising
• One-on-one guest
relationships
• E-newsletters
• Online reservations
• Banner ads
Tuesday, May 19, 2009 22
Fastest growing area in the world but yet to be exploited
World wide 1.5 billion have access to internet
China 23% Growing 1000% from 2000-2008 250 million
US 73% 250 million
http://www.internetworldstats.com/stats2.htm
23. PR and Publicity
• Public Relation:
– communicating favorable info about the operation to
the public to create a positive impression
– Word of mouth
– Charity work
• Publicity:
– Free media coverage of an operation, its staff, or
special property events by the media
– Editorial page
– Medium controls the message
Tuesday, May 19, 2009 23
Promotional, Concierge, Participation in Events, Charity, Associations, Face time and Demonstrations, Teaching
24. Marketing Review
• Explain marketing in terms of delivering guest-
pleasing service
• Describe the steps involved in developing a feasibility
study and list the three types of ongoing marketing
research
• Describe the elements of a complete marketing plan,
focusing on the roles of sales, advertising, PR, and
publicity
• Identify marketing tactics for noncommercial food
service operation
24
Tuesday, May 19, 2009 24
F & B Marketing focuses on one main thing: repeat guest experiences.
In order to do that...
Identify market area characteristics, Evaluate the proposed site, Analyze competitors,
Estimate demand, Project operating results
Property Analysis, Competition Analysis, Market Analysis, Government Statistics and Data
Media
Coupons, Magazines, Radio, Newspaper, TV, Outdoor Signage, Internet, Direct Mail, Media
Events/PR