Hive Marketing is a consulting firm that specializes in unique marketing strategies to help clients increase revenue. They draw on 15 years of expertise to provide customized solutions using both traditional and digital tactics. Case studies provided show how Hive has helped clients in various industries grow their businesses through strategies like social media marketing, email campaigns, and public relations work.

1. 1
about hive marketing
Hive Marketing is a consulting firm that
specializes in helping clients make more
money through unique marketing strategies and
tactics.
Drawing on 15 years of corporate marketing
expertise, Hive uses everything from the
latest social media tools to good old-
buzz that sticks™
fashioned hand-to-hand combat to provide
boutique solutions that let companies focus
on counting their cash.

2. 2
my approach
1. lead with ideas: consider this a “broad
strokes” view of how my mind works
rather than a detailed action plan.
2. provide options: choose from several
ways to work with me, or mix and match.
3. deliver results: expect clear
deliverables and timely execution.

3. case studies
3

4. 4
[case study one]
Liza’s Kitchen is a family restaurant focused on high-
quality ingredients and fresh preparations of food in a
relaxed, beach atmosphere. With a new, larger
location and patio; beer and wine sales; and a new
evening meal period; there are several opportunities
that must be leveraged simultaneously in order to
maximize revenue. Liza’s Kitchen was embarking on a
period of major growth. Because the principals of the
business are fully engaged in the daily operation, now
was the time to bring in outside help to make sure
none of these opportunities are missed.
GOAL: Increase revenues while maintaining profit
margins and quality of life.
STRATEGIES:
[this client doesn’t use twitter. hive Streamline and Expand Catering Business
does traditional marketing and PR work Maximize Wine Sales and Expertise – Position Cat as
for them as well as social media.] Local Wine Expert
Position New Location for New or Non-Traditional
Types of Business

5. 5
[results]
Liza’s Kitchen
Facebook Fan Page
April 14, 2.30 pm 0 fans
April 16, 10.53 pm 296 fans
May 25, 2.14 pm 463 fans
July 15, 12.50pm 655 fans
Oct. 6, 12.34pm 923 fans
Dec. 3, 10.22am 1,009 fans
May 12, 12.26pm 1,368 fans
Fan Engagement
Favorite menu item 40 comments
Pre-Event Poll 17, 3, & 13 comments
Post-Event Poll 10 comments
Product Pictures 11 comments
Cooking Tips 3, 4, & 10 comments
Direct Calls to Action 8, 3, 2, 1, & 5 comments
Special Events via Facebook
Wine Tasting Strongest revenue performance ever for meal period
Cooking Demo Sold out event; sold highest amount of retail product ever
"Susan implemented a comprehensive strategy for us that is helping grow our business without killing us! HIVE built our
database from zero to 300 in three days, allowing us to reach out with new information real-time."
- Cat and Mike Meek, Proprietors

6. 6
[case study two]
This outplacement firm and its principal, Emory
Mulling, needed to modernize its positioning in
the marketplace. Having been out of the public
eye for 10+ years, Emory was ready to reemerge
with new messaging and new placement to
ensure he was thought of as relevant by potential
corporate clients.
GOAL: Create an up-to-date internet presence
that would position Emory as a leading expert on
workplace issues.
STRATEGIES:
[this client was pursuing a radio
show and other national media Use Facebook, Twitter, and a blog to improve
opportunities.] search results.
Respond to press queries calling for workplace
issues experts.

7. 7
[examples]
Mulling Corporation
When we started, the most recent search result for Mulling was from 1997. At the end of
our campaign, his results were only hours or days ago.

8. 8
[case study three]
Front Page News is a local patio bar and restaurant
focused on selling good times. While they aren’t
breaking new culinary ground with their menu,
Front Page News is known as a great place to hang
out after work. As new competitors entered the
marketplace and the economy tanked, FPN watched
sales erode. In order to shore up their market share
and hopefully gain new ground, the restaurant’s
owners felt the time was right to deploy new
marketing tactics.
GOAL: Remind customers why they fell in love with
Front Page News and stay top-of-mind for after
work drinking business.
STRATEGIES:
Use social media to communicate with current and
new customers.
[hive did traditional marketing Streamline email marketing to improve open and
and PR work for this client as well click-through rates.
as social media.] Evaluate new tools such as Groupon, FourSquare,
and Living Social.

9. 9
[examples]
Front Page News
Facebook Twitter
July 1 0 fans July 1 0 followers
August 1 327 fans August 1 65 followers
April 1 638 fans April 1 556 followers
Email Marketing
“Thank you so much for dragging us out of the 20th century and into the 21st. “ - Josh Sagarin, Proprietor

10. 10
[case study four]
This national hotel chain has an unusual mixture of
economy and luxury properties as a result of recent
mergers and acquisitions. They needed to breathe
life into their new loyalty program and to position
themselves against the competition effectively. The
chain had been essentially ignoring their web
presence and traveler review sites since growing in
size. With an extremely conservative corporate
culture, a social media campaign would have to
carefully considered before being launched.
GOAL: Understand the impact of social media on
guest perception and search ranking. Benchmark
the company and its top competitors.
STRATEGIES:
[this national hotel chain has a Benchmark and monitor three top competitors’
non-disclosure agreement with
hive marketing, so only
social media efforts.
generalized information is Monitor and address mentions of the chain online.
available.] Develop content that could be used if a social media
campaign got approved.

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[examples]
National Hotel Chain
Measure Confidential Competitor 1 Competitor 2 Competitor 3
National Chain
Strength 0% 0% 1% 1%
Sentiment 8:1 14:1 11:1 5:1
Passion 25% 16% 9% 58%
Reach 3% 6% 5% 6%
Ave 12 days 19 days 9 hours 12 hours
time/mention
Last mention 15 days ago 4 days ago <1 day ago <1 day ago
Unique authors 15 36 49 53
Positive 8 28 57 56
Neutral 16 46 152 219
Negative 1 2 5 11

12. 12
[case study five]
A FranNet consultant since 1999, Leslie Kuban
provides education and support to individuals who
are interested in owning franchised businesses.
Leslie has helped more than 250 people make the
transition from corporate life to business
ownership. Leslie had a database of 5,000+
prospects but felt that she wasn’t maximizing their
potential.
GOAL: Create ways to stay top of mind for prospects
without alienating them. Use social media tactics to
position client as a leader in her field.
STRATEGIES:
Create an email marketing plan to stay in contact
with prospects without spamming them.
Develop strategies for Facebook, Twitter, LinkedIn,
[hive handles a wide array of marketing YouTube, blogging, and other channels, including
for this client, including email setting up and optimizing profiles and compiling
marketing, social media, blog editorial, content.
PR, and seminar development.]

13. 13
[examples]
Leslie Kuban, FranNet of Georgia
 Launched blog “Logic Does Not Apply.”
 Increased email open rates by incorporating more
pictures and varying message types.
 Growing Facebook engagement with frequent,
relevant content about business ownership, not
just Leslie’s products.
Jan 2011 Feb 2011 Mar 2011
Total Fans 99 105 109
Daily Active Users 10.97 20.5 29.55
Weekly Active Users 41.58 74.93 145.61
Monthly Active Users 93.97 117.75 394.68

14. thank you.
hive marketing | 404 964 5765 | susan.barry@hive-marketing.com

15. © 2011 hive marketing. all plans, copy, ideas, art, layouts and other
recommendations made by hive marketing are for presentation purposes and remain
the property of hive marketing until such time as the project is commissioned.
any unauthorized use of these plans, copy, ideas, art, layouts and other
recommendations is expressly prohibited.