A quick overview of our core capabilities, with client applications of our media.

1. Marketing Profiling Targeting Mapping Monitoring Metrics Front-Door Media and Marketing Services

2. Front-Door Marketing “ A highly specialized and measurable discipline that uses creative, precisely targeted media to reach and engage consumers through one of the last uncluttered environments — their front door .”

3. Meet — Front-Door Media and Marketing Services — — 10 years experience — — Category pioneer and innovator — — 2010 Inc.’s 500 | 5000 List of Fastest-Growing Private Companies in America — — Over 1,500 campaigns produced and delivered — — Broad ranging industry experience — — Preferred partner for nation’s top brands and agencies — — North American distribution —

4. Preferred and trusted by top national brands

5. Front-door Campaigns Die-cut Card Affixed Letters/Envelopes Scratch-off

7. Front-Door Media Products PowerHangers™ Specialty Front-Door Media PowerPersonalization™ Online Lead Generation PowerSampling TM Sample and Coupon Delivery PowerShopper TM Co-Op Polybag Program

9. Front-Door Marketing solves many marketing challenges — Traffic Generation — — Awareness/Branding — — Acquisition — — Retention — — Market Expansion — — Competitive Blunting — — New Product Launch — — Grand Openings — — Trial — — Loyalty —

11. The “Science” of Front-Door Marketing “ Tightly integrated blend of marketing expertise, proven direct-response methodologies , leading-edge monitoring and campaign metrics .” This combination is unique to PowerDirect

12. Proven expertise in optimizing front-door media — Front-door marketing strategy — — Creative consulting (copy, design, offer) — Integration with client brand positioning and other media — Promotional ideas — — Partnerships — — Dynamic testing recommendations — Marketing

15. Methodologies Profiling I Targeting I Mapping Sophisticated geo-demographic and behavioral segmentation — Identifies ideal customer demographic and profile — Only quality data and segmentation sources Nielsen Claritas I Experian I MRI

16. Methodologies Profiling I Targeting I Mapping — Block-group analysis and targeting to identify best customers —

17. Methodologies Profiling I Targeting I Mapping — Visualizing market coverage — — Precise area mapping —

19. Monitoring During Campaign I Post Campaign — Guaranteed delivery — — Multiple levels of in-field auditing — — GPS walker-level tracking — (A PowerDirect exclusive) Handheld GPS tracker

20. Monitoring During Campaign I Post Campaign — Geo-targeting and mapping with Google Earth —

21. Monitoring During Campaign I Post Campaign — PowerTrakker (client extranet) —

22. Monitoring During Campaign I Post Campaign Independent phone surveys indicate that consumers report: — High recall of receipt of a direct-to-door ad — — Strong recall and comprehension of marketer’s message and offer — — High intent to purchase/act on the offer —

23. Metrics — Cost per coupon redeemed — — Cost per inquiry — — Cost per sale — — Incremental traffic — — Increased visit frequency — — Increased average transaction value — Because our media is trackable, you can measure:

24. Wendy’s Phone Survey Distribution Date: Survey Date: Markets: Research Interval: October 18 th – October 20 th October 19 th – October 22 nd Bartlett, IL; Streamwood, IL; Bolingbrook, IL; Romeoville, IL; Montgomery, IL Naperville, IL; Oswego, IL One to two days following delivery Research Topic Recall Receipt of Door Hanger Recall Product or Promotional Offer Redeem (Very or Somewhat Likely to Redeem or Already Redeemed) Percent of Respondents* 63.29% 57% 74% *Each result reflects a percentage of persons asked the question (base). Error rate of +/- 5%

27. Thank You! Questions? Contact YOUR NAME at 949-253-#### or youremail @ powerdirect.net Front-Door Media and Marketing Services

28. APPENDIX

34. Broad Category Experience QSR Telecommunications Financial Wine & Spirits Computers

35. CPG Retail Healthcare Multicultural Insurance Broad Category Experience