Ch17 what are the guidelines for effective brand-building events and experiences
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This document discusses strategies for corporate event sponsorship including choosing events that reinforce a brand's image, designing sponsorship programs to entertain key clients and create experiences, and measuring sponsorship activities through supply-side and demand-side methods to enhance corporate image and evoke feelings while committing to society.
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This portfolio showcases Kay Anderson's design work across various mediums including event advertising, social media marketing, magazine layout, movie posters, slide design, photography, and typography. The portfolio provides a glimpse into Kay Anderson's design process and thinking through examples of completed projects in different visual communication fields. The portfolio aims to highlight Kay Anderson's design skills and experience for potential clients and collaborators.
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Approaching a company with a sponsorship request for your event is always difficult. A few years ago my students had to organise their very own festival. The plan was to organise a town based festival for the local community. We approached a bank that had recently opened a branch in the centre of town. After researching the bank’s mission and business approach, as well as their customers, we sent them an email and got invited for a meeting.
Sometimes you have meetings that just don’t work out. This was one of those. And after 5 minutes that became painfully clear. Long story short: we had misunderstood the bank’s mission. “We cannot provide sponsorship for your event”, the bank manager said, “but I can place some of my employees outside and hand out balloons”. Yes, that is really helpful.
Before you approach a potential sponsor you need to have a good look at your own event, the audience you are aiming for, your own data, and what you actually want from a potential sponsor.
This slideshow will help you identify some of the questions you need to find the answers to with regards to event sponsorship.
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Sponsorship is a fast-growing marketing medium due to decreasing effectiveness of traditional media, changing social values, and the increasing need for two-way communication. Companies sponsor events and causes to increase brand loyalty, create awareness and visibility, change or reinforce their image, drive retail traffic, showcase community responsibility, drive sales, sample products, entertain clients, and differentiate themselves from competitors through festival, arts, sports, and other sponsorships.
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THE STATE OF Event Sponsorship- Defining event sponsorship in 2019 and strategic research on the trends.
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This document outlines the "10 Commandments of Events Sponsorship". It provides guidance on selecting the right events to sponsor by choosing ones that fit your brand values and target audience. It also advises evaluating potential risks to brand image from events and creating memorable experiences for attendees. Additionally, it recommends consistency in sponsorship over time, maximizing sponsorship through integrated marketing, paying attention to details, and evaluating sponsorship results and return on investment.
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This document appears to be a list of graphic design services offered including social media marketing, event fliers, magazine spreads, web page layout, movie posters, and slide design. The designer looks forward to creating designs for companies and offers their help.
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This portfolio showcases Kay Anderson's design work across various mediums including event advertising, social media marketing, magazine layout, movie posters, slide design, photography, and typography. The portfolio provides a glimpse into Kay Anderson's design process and thinking through examples of completed projects in different visual communication fields. The portfolio aims to highlight Kay Anderson's design skills and experience for potential clients and collaborators.
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Event Sponsorship: 4 questions every event planner should ask themselves
Approaching a company with a sponsorship request for your event is always difficult. A few years ago my students had to organise their very own festival. The plan was to organise a town based festival for the local community. We approached a bank that had recently opened a branch in the centre of town. After researching the bank’s mission and business approach, as well as their customers, we sent them an email and got invited for a meeting.
Sometimes you have meetings that just don’t work out. This was one of those. And after 5 minutes that became painfully clear. Long story short: we had misunderstood the bank’s mission. “We cannot provide sponsorship for your event”, the bank manager said, “but I can place some of my employees outside and hand out balloons”. Yes, that is really helpful.
Before you approach a potential sponsor you need to have a good look at your own event, the audience you are aiming for, your own data, and what you actually want from a potential sponsor.
This slideshow will help you identify some of the questions you need to find the answers to with regards to event sponsorship.
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Sponsorship is a fast-growing marketing medium due to decreasing effectiveness of traditional media, changing social values, and the increasing need for two-way communication. Companies sponsor events and causes to increase brand loyalty, create awareness and visibility, change or reinforce their image, drive retail traffic, showcase community responsibility, drive sales, sample products, entertain clients, and differentiate themselves from competitors through festival, arts, sports, and other sponsorships.
The state of event sponsorship report 2019
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This report is for sponsorship decision-makers. In it, you’ll find the necessary information to create more effective sponsorship opportunities. The goal is for you to generate greater revenue for the event and improve the ROI for your sponsors. This mutually beneficial relationship should grow in the years to come.
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This document outlines the "10 Commandments of Events Sponsorship". It provides guidance on selecting the right events to sponsor by choosing ones that fit your brand values and target audience. It also advises evaluating potential risks to brand image from events and creating memorable experiences for attendees. Additionally, it recommends consistency in sponsorship over time, maximizing sponsorship through integrated marketing, paying attention to details, and evaluating sponsorship results and return on investment.
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All rights reserved. No parts of this publication may be reproduced without the written permission of PSFK Labs.
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This document outlines the functions of public relations as press relations, product publicity, corporate communications, and lobbying and counselling. It also discusses the major decisions in public relations as establishing objectives, choosing effective messages and platforms, and implementing and evaluating the results of the public relations plan.
Ch17 how should sales promotion decisions be made
The document discusses the major decisions involved in sales promotion, including establishing objectives, selecting consumer promotion tools like advertising and sales incentives, selecting trade promotion tools for retailers, selecting sales force promotion tools to motivate salespeople, and implementing the promotional program. It also outlines factors to consider in developing a promotional plan such as size, conditions, duration, distribution, vehicle, timing, budget, and lead time for selling the promotion.
Ch17 what steps are required in developing an advertisement program
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Ch16 what is an integrated marketing communications program
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Ch16 what is the communication mix
The document discusses factors to consider when setting a marketing communication mix, including the type of product market, buyer readiness stage, and product lifecycle stage. It also outlines different communication tools like pervasiveness, amplified experience, dramatization, events and experiences, and personal selling that should be attention-getting, incentivizing, engaging, implicit, interactive, timely, and able to reach hard-to-find buyers. Setting the right communication mix requires analyzing the target audience and product to determine the most effective strategies.
Ch16 developing effective marketing communications
The document outlines 8 steps in developing effective marketing communications: 1) Identify the target audience, 2) Establish communication objectives like brand awareness or purchase intention, 3) Design the message strategy and creative strategy, 4) Choose between informational or transformational message appeals, 5) Select communication channels like advertising, social media, or events, 6) Integrate channels for maximum effect, 7) Estimate the total communications budget using methods like percentage-of-sales or competitive parity, 8) Consider objectives and tasks to determine the appropriate budget.
Ch16 how does marketing communication work
This document discusses two models for how marketing communication works: the macro model and micro model. The macro model outlines the communication process from sender to receiver, including encoding a message, transmitting through media, decoding by the receiver, potential noise, and feedback response. The micro model focuses on the consumer's response and includes the hierarchy of effects model.
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Whether you're a startup or a Fortune 500 company, building a strong brand is vital. This presentation gives an overview of the three parts of a brand and how to strengthen each. This version was presented to Yale Entrepreneurial Institute's Innovator's Toolkit series on October 28, 2016.
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Your Brand Voice Toolkit should contain:
1. Brand Character + Personification
2. Brand Personality
3. Defined Vocabulary
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5. Writing Samples
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This document discusses branding strategies and how to build strong brands. It defines brand equity as the effect of brand name on customer response. Brand positioning includes deciding on product attributes, benefits, beliefs and values. Important considerations for brand name selection include suggesting benefits, being memorable, distinctive, translatable and protectable. Brand sponsorship can involve manufacturer brands, private brands or licensing. Strategies for brand development include line extensions, brand extensions, multibrands and new brands. The document emphasizes managing brands by continuously communicating with target audiences and optimizing resources to engage them.
Fundamentals of brand building
Branding has evolved over hundreds of years from cattle branding to signify ownership to a key business concept in the modern world. A brand provides differentiation for a product or service and is not just a logo or slogan but involves leveraging functional and emotional attributes to build equity. There are various types of brands including corporate, product, service, and cause brands. An effective brand building process involves assessing the brand, crafting a promise and blueprint, culturalizing the brand internally, and leveraging the brand for advantage.
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A brand is more than just a product or logo - it is the identity and reputation that differentiates a company's offerings from competitors. Building a strong brand is important for both large multi-national companies and small businesses alike. Key aspects of developing a brand include selecting a memorable name, developing consistent branding and messaging, committing resources to build brand awareness over time, and measuring the return on branding investments through customer loyalty and perceptions.
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This document discusses branding and defines a brand as a combined effort between a company and consumer. It states that brands add emotion and trust to products and services to simplify consumers' choices. Brands help create relationships between brands and consumers to ensure loyalty. They also create aspirational lifestyles that allow brands to charge premium prices. The document discusses various aspects of branding including brand equity, awareness, preference, insistence and association. It notes that strong brands improve perceptions, loyalty, margins and marketing effectiveness.
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It’s time for brands to tackle the experience gap – the gap between how consumers want to experience brands, and what brands are actually doing.
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Ch16 role of marketing communications
Marketing communications are how firms directly or indirectly inform, persuade, and remind consumers about products and brands. This includes branding, which creates brand equity through brand awareness, perceived quality, loyalty, identity, and associations that impact consumer purchases and perceptions. The prime contributions of effective marketing communications are building brand equity and increasing sales.
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5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Boost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
What Software is Used in Marketing in 2024.
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
AI Best Practices for Marketing HUG June 2024
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationPickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Recently uploaded (20)
Boost Your Instagram Views Instantly Proven Free Strategies.
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Mastering Your Online Visibility - Fernando Angulo
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No Cookies, No Problem - Steve Krull, Be Found Online
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
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From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
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Mastering The Best Restaurant Advertising Campaigns Detailed Guide
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Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Ch17 what are the guidelines for effective brand-building events and experiences
- 12. Major Sponsorship Decisions Choosing Events Designing Sponsorship Programs Measuring Sponsorship Activities Creating Experiences