Ch11 informative speaking for workplace communication

© 2016 Cengage Learning
Eleventh Edition
11 Informative Presentations:
Plan, Research, Organize,
And Deliver

Really?
11
“When you start a presentation, work
backwards. Start with the key message or
takeaway that you want to convey. Then imagine
that you had to send that message via Twitter . .
. . Force yourself to summarize your key points in
no more than 140 characters. Based on that
focus, then think through what other
information you’ll need as backup and support”
(Ashkenas, 2012).
Ashkenas, R. (2012, January 10). In presentations, learn to say less. HBR Blog Network.
Retrieved from http://blogs.hbr.org/ashkenas/2012/01/in-presentations-learn-to-say.html

© Phil Boorman/AgeFotostock
Informative
Presentations:
Getting Ready

© Phil Boorman/AgeFotostock © 2016 Cengage Learning
In small groups, decide whether each of the following is a myth or fact . . .
1. Myth or Fact: After this class, I won’t have to give any
presentations during my career.
2. Myth or Fact: Business audiences are basically the same, so
there is no need for me to analyze each one separately.
3. Myth or Fact: The best and current research is done on the
Internet—Google and Wikipedia are all I need.
4. Myth or Fact: Picking a topic I already know a lot about and
that really interests me, will add to my speaker confidence.
5. Myth or Fact: Instead of planning ahead, the best speakers
let audience questions determine the direction to take.
6. Myth or Fact: The best speakers memorize their speeches.

Don’t confuse the two types . . .
 Informative presentation
An oral briefing or report that promotes
understanding of an idea or body of related
facts. For example:
─Volunteer opportunities in the Metroplex
─ Potential advantages of a company blog

Don’t confuse the two types . . .
 Informative presentation
 Persuasive presentation
A deliberate attempt to influence opinions,
behaviors, and choices. For example,
─ Volunteer work is everyone’s duty
─ Company blogs should be restricted

Begin by analyzing your audience . . .
 How many people will be present?
 Why are they attending?
 Who are they?
 What do they know about the topic?
 Do they know you?
 Attitude toward you
& your topic?
Digital
Vision/Getty
Images

 To find new information.
 To add to personal credibility.
 To prepare for Q & A.
 To find content to support main points.
Personal knowledge & experience:
Definitely important. However, citing
additional sources shows that you are
an objective and informed speaker
and adds to your credibility.

 To find new information, authors, ideas.
 To find novel ways to present info.
 To find visual materials (charts and photos).
 To find supports that add interest, clarify, &
prove main points (like statistics, quotations,
and examples).

Keep in mind . . .
 Not all information on web is authoritative
 Know keywords & where to look
 Many valuable resources not available
online
 Blogs & tweets are generally opinions; if so,
don’t present as facts.

Ask the following questions . . .
 Is author qualified?
 Is information objective?
 Is information accurate?
 Is information current?
 https://drive.google.com/op
en?id=1RW8TLtKeKUM_Zk
DRY7GmoBeaGKfp609C

In small groups, discuss what plagiarism is and how to avoid it . . .:

For informative speeches . . .
 Topical



Main points are related ideas,
but have no time, spatial, or
causal connection.

 Topical
 Chronological


Main points arranged by time
(step-by-step, or by date).

 Topical
 Chronological
 Spatial (Geographic)
Main points arranged by location
in space (front to back, first to third
floor, or north to south).

 Topical
 Chronological
 Spatial (Geographic)
 Causal
Main points indicate an effect-
cause or cause-effect
relationship.

Practice using speaking notes (if allowed) and visual aids . . .
 Prepare speaking notes on note cards
 Practice presentation
 Practice using visual aids
See sample speaking notes in
Figure 11.4.

Methods include . . .
 Extemporaneous speaking
 Speaking from visuals
 Speaking from memory
 Speaking from manuscript
 Impromptu speaking

To improve your vocal variety, vary your . . .
 Volume – loudness & softness of voice
 Pitch – highness & lowness of tones
 Emphasis – stressing a word with your voice
 Rate – fastness and slowness
of speech

Remember . . .
 Nervousness is normal
 If all else fails, fake confidence!
 Don’t call attention to errors
 Never apologize

Ch11 informative speaking for workplace communication

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