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Chapter 2:
Information Systems and
Knowledge Management
 An organized collection of computer hardware,
communication equipment, software, data, and
personnel designed to capture, store, update,
manipulate, analyze, and immediately display
information about worldwide business activities.
 Data—the raw facts—record measures of
certain phenomena which are necessary to
provide
 Information—facts in a form suitable for
managers to base decisions on.
 Relevance
 Quality
 Timeliness
 Completeness
 A computer-based system that helps decision
makers confront problems through direct
interaction with databases and analytical software
programs.
 The purpose of a decision support system is to
store data and transform them into organized
information that is easily accessible to marketing
managers.
Database
Software
 A database is a collection of raw data arranged
logically and organized in a form that can be
stored and processed by a computer
 Information management term
 The process that allows information from
operational systems to be stored and organized
into separate systems designed for simple access
 Bring together lots of pieces of information
◦ customer profiles
◦ sales
◦ marketing effectiveness/responsiveness
◦ market trends
 Provides the enterprise with a complete,
dependable, and integrated view of its customer
base.
 Management, salespeople, customer service, and
perhaps the customer can directly
◦ access information e.g. other products a customer has
purchased
◦ match customer needs with satisfying product offerings
◦ remind customers of service requirements
 Various types of programs that tell computers,
printers, and other hardware what to do
 Software allows managers to combine and
restructure databases, diagnose relationships,
build analytical models, estimate variables, and
otherwise analyze the various databases
 The application of software tools to analyze data
in extensive data warehouses to discover
significant patterns and relationships.
 Internal records
 Proprietary business research
 Business intelligence
 Outside vendors and external distributors
 Internal records that may become useful
information for managers.
 Accounting reports of sales and inventory figures,
provide considerable data.
 Data about costs, shipments, inventory, sales, and
other aspects of regular operations are routinely
collected and entered into the computer.
 Distributors of market information as their
products.
 Many organizations specialize in the collection
and publication of high-quality information.
 e.g. A. C. Nielsen Company provides television
program ratings, audience counts.
 Organized and retrievable
 DVD and CD-ROM
 Internet
 DIALOG
◦ ABI/INFORM
◦ PROMT (The Predicast Overview of Markets &
Technologies)
 DOW-JONES NEWS RETREVIAL
◦ Business Newsstand
◦ Historical Market Data Center
 LEXIS-NEXIS
 Bibliographic/text
 Statistical/geographic
 Scanner
 Financial
 Image and video
 Emphasizes the company’s gathering of new data.
 Not conducted regularly or continuously.
 Projects conducted to study specific company
problems.
 A business intelligence system consists of a
network of sources and regular procedures by
which executives obtain everyday information
about nonrecurring developments in the external
business environment.
 Inputs - all numerical, text, voice, and image data
entered into the decision support system
 Electronic Data Interchange (EDI) is the term used
when one company’s computer systems is
integrated directly with another company’s
proprietary computer system.
 A worldwide network of computers that allows
users access to information and documents from
distant sources.
 A combination of a worldwide communication
system and the world’s largest library.
 Uniform resource locator
 Web site address
 Graphic interface
 1000s of interconnected pages or documents
 http://www.usatoday.com
 http://www.businessweek.com
 http://www.adcritic.com
 http://www.ceoexpress.com
 http://www.census.gov
 http://www2.bus.okstate.edu/zikmund/
 A computerized directory to search the WWW
 YAHOO -www.yahoo.com
 HOTBOT - www.hotbot.com
 GOOGLE - www.google.com
 DOGPILE - www.dogpile.com
 Smart agents
 Find information
 Do the searching for you
 Distribute it to desktop
 Learns an individual user’s preferences
 Automatically searches out information
 Delivers information to the desktop
 “Magic cookies”
 Small computer files
 Provides saves onto the computer of someone
who visits
 Tracks websites and files visited
 Private data network
 Uses internet standards and technology
 Firewalls for security

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Ch_02

  • 1. Chapter 2: Information Systems and Knowledge Management
  • 2.
  • 3.  An organized collection of computer hardware, communication equipment, software, data, and personnel designed to capture, store, update, manipulate, analyze, and immediately display information about worldwide business activities.
  • 4.  Data—the raw facts—record measures of certain phenomena which are necessary to provide  Information—facts in a form suitable for managers to base decisions on.
  • 5.  Relevance  Quality  Timeliness  Completeness
  • 6.  A computer-based system that helps decision makers confront problems through direct interaction with databases and analytical software programs.  The purpose of a decision support system is to store data and transform them into organized information that is easily accessible to marketing managers.
  • 8.  A database is a collection of raw data arranged logically and organized in a form that can be stored and processed by a computer
  • 9.  Information management term  The process that allows information from operational systems to be stored and organized into separate systems designed for simple access
  • 10.  Bring together lots of pieces of information ◦ customer profiles ◦ sales ◦ marketing effectiveness/responsiveness ◦ market trends  Provides the enterprise with a complete, dependable, and integrated view of its customer base.
  • 11.  Management, salespeople, customer service, and perhaps the customer can directly ◦ access information e.g. other products a customer has purchased ◦ match customer needs with satisfying product offerings ◦ remind customers of service requirements
  • 12.  Various types of programs that tell computers, printers, and other hardware what to do  Software allows managers to combine and restructure databases, diagnose relationships, build analytical models, estimate variables, and otherwise analyze the various databases
  • 13.  The application of software tools to analyze data in extensive data warehouses to discover significant patterns and relationships.
  • 14.  Internal records  Proprietary business research  Business intelligence  Outside vendors and external distributors
  • 15.  Internal records that may become useful information for managers.  Accounting reports of sales and inventory figures, provide considerable data.  Data about costs, shipments, inventory, sales, and other aspects of regular operations are routinely collected and entered into the computer.
  • 16.  Distributors of market information as their products.  Many organizations specialize in the collection and publication of high-quality information.  e.g. A. C. Nielsen Company provides television program ratings, audience counts.
  • 17.  Organized and retrievable  DVD and CD-ROM  Internet
  • 18.  DIALOG ◦ ABI/INFORM ◦ PROMT (The Predicast Overview of Markets & Technologies)  DOW-JONES NEWS RETREVIAL ◦ Business Newsstand ◦ Historical Market Data Center  LEXIS-NEXIS
  • 19.  Bibliographic/text  Statistical/geographic  Scanner  Financial  Image and video
  • 20.  Emphasizes the company’s gathering of new data.  Not conducted regularly or continuously.  Projects conducted to study specific company problems.
  • 21.  A business intelligence system consists of a network of sources and regular procedures by which executives obtain everyday information about nonrecurring developments in the external business environment.
  • 22.  Inputs - all numerical, text, voice, and image data entered into the decision support system
  • 23.  Electronic Data Interchange (EDI) is the term used when one company’s computer systems is integrated directly with another company’s proprietary computer system.
  • 24.  A worldwide network of computers that allows users access to information and documents from distant sources.  A combination of a worldwide communication system and the world’s largest library.
  • 25.  Uniform resource locator  Web site address
  • 26.  Graphic interface  1000s of interconnected pages or documents
  • 27.  http://www.usatoday.com  http://www.businessweek.com  http://www.adcritic.com  http://www.ceoexpress.com  http://www.census.gov
  • 29.
  • 30.  A computerized directory to search the WWW  YAHOO -www.yahoo.com  HOTBOT - www.hotbot.com  GOOGLE - www.google.com  DOGPILE - www.dogpile.com
  • 31.  Smart agents  Find information  Do the searching for you  Distribute it to desktop
  • 32.  Learns an individual user’s preferences  Automatically searches out information  Delivers information to the desktop
  • 33.  “Magic cookies”  Small computer files  Provides saves onto the computer of someone who visits  Tracks websites and files visited
  • 34.  Private data network  Uses internet standards and technology  Firewalls for security