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This document from Kingfisher School of Business and Finance outlines the steps for effective communication: 1) understand the situation and communication needs, 2) determine the purpose, audience, medium, genre/conventions, and technologies, and 3) choose and implement the best communication strategy based on analyzing the purpose, audience, and available options for genre, medium, and technologies. It emphasizes that effective communication requires understanding the purpose and audience to select the most appropriate combination of genre, medium, and technologies.
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Create a written strategic communications plan for the professional communication challenge or opportunity of your choice. Your plan should include the following components.
Description:
What is your challenge or opportunity?
Why is this professionally important to you?
Goal:
What goals or outcomes do you want to achieve with this communication?
Is the communication goal clear, concise, and actionable?
Audience:
Who is your target audience?
What are the professional positions of the audience members?
What demographic characteristics will the audience comprise?
What is your relationship to the audience?
What background knowledge and expertise does the audience have?
What does the audience know, feel about, and expect concerning this communication?
What preconceptions or biases do you possess that might prevent you from building rapport with your audience?
What information is available about your audience?
What research or sources will you use to obtain information about the audience?
What conclusions have you been able to draw about the audience?
What tone will you use to convey your message?
Is the setting casual or formal?
Is the communication personal or impersonal?
Key Message:
What is the primary message you must convey to your audience?
Is the message compelling and memorable?
Is the message clear and concise?
Is the message aligned with your audience's goals and needs?
Supporting Points:
What three or four points, reasons, or justifications support your message?
What research or sources will you use to obtain facts and data about your message?
Channel Selection:
What communication style will you employ (tell/sell or consult/join) and why?
What channels will you use to deliver your message, and why will they be the most effective?
What purpose is served by each style and channel you have selected?
Action Request:
What is your action request?
Is the action request you are making to your audience clear, concise, and easily actionable?
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The document discusses best practices for creating engaging communications. It outlines a seven step checklist for crafting communications that include: setting objectives, analyzing the audience, choosing appropriate channels, crafting the message, encouraging engagement, measuring impact, and sharing results. The steps emphasize understanding business needs, the audience, using multiple channels, gathering feedback, and demonstrating the value of internal communications through metrics.
Attached is a copy of how this assignment should be formatted..docx
Attached is a copy of how this assignment should be formatted.
Create a written strategic communications plan to open a small business for girls from less fortunate backgrounds . Your plan should include the following components.
Description:
What is your challenge or opportunity?
Why is this professionally important to you?
Goal:
What goals or outcomes do you want to achieve with this communication?
Is the communication goal clear, concise, and actionable?
Audience:
Who is your target audience?
What are the professional positions of the audience members?
What demographic characteristics will the audience comprise?
What is your relationship to the audience?
What background knowledge and expertise does the audience have?
What does the audience know, feel about, and expect concerning this communication?
What preconceptions or biases do you possess that might prevent you from building rapport with your audience?
What information is available about your audience?
What research or sources will you use to obtain information about the audience?
What conclusions have you been able to draw about the audience?
What tone will you use to convey your message?
Is the setting casual or formal?
Is the communication personal or impersonal?
Key Message:
What is the primary message you must convey to your audience?
Is the message compelling and memorable?
Is the message clear and concise?
Is the message aligned with your audience's goals and needs?
Supporting Points:
What three or four points, reasons, or justifications support your message?
What research or sources will you use to obtain facts and data about your message?
Channel Selection:
What communication style will you employ (tell/sell or consult/join) and why?
What channels will you use to deliver your message, and why will they be the most effective?
What purpose is served by each style and channel you have selected?
Action Request:
What is your action request?
Is the action request you are making to your audience clear, concise, and easily actionable?
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Solution to quiz 04
The document is solving a compound interest problem to determine the amounts of two replacement payments.
The first payment is to be twice the amount of the second payment, which is calculated to be PhP4934.70 for the first payment on year 1 and PhP2467.35 for the second payment on year 3.
Solution to quiz 04
The document is solving a compound interest problem to determine the amounts of two replacement payments.
The first payment is to be twice the amount of the second payment, which is calculated to be PhP4934.70 for the first payment on year 1 and PhP2467.35 for the second payment on year 3.
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This document discusses how to analyze and meet the needs of different target audiences. It identifies four main types of audiences: lay readers, technicians, experts, and managers. For each type, it provides examples and the kinds of documents they might refer to. It emphasizes determining an audience's knowledge level, role, interests, cultural background, and personality. The document outlines an activity where students must create an informative reminder about safety during rainy days targeted towards a specific audience like preschoolers or commuters. Finally, it discusses considering a document's purpose, scope, and appropriate medium for conveying information to the audience.
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The document discusses audience analysis and selecting appropriate media for communication. It describes analyzing audiences by understanding their knowledge, feelings, and behaviors. Effective communicators clearly identify target audience segments and consider the benefits of the communication from the audience's perspective. Audience analysis methods include literature reviews, surveys, focus groups, and research on socio-demographics and values. Target audiences can be primary, secondary, or tertiary. The document then outlines different types of media like print, outdoor, electronic, and community-based media that can be used alone or in a media mix for effective communication.
Chapter 1 PUBLIC RELATION
Public relations is the practice of managing relationships with an organization's key audiences. It aims to build goodwill and understanding through ethical communication.
A PR practitioner requires skills in research, writing, organizing events and multimedia production. They must have qualities like integrity, judgment, creativity and cultural awareness.
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Zoe amar
Dear all
Here's Zoe's slides.
Very best
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Asha Goveas
Event producer, Media Trust
T: 0207 871 5646
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Audience analysis is the process of understanding the characteristics and needs of the intended recipients of a communication. It benefits communicators by allowing them to tailor the content, style, format and tone of their message to best meet the needs and expectations of their audience. The document describes different methods for conducting an audience analysis, including using the AUDIENCE framework or creating an audience analysis grid to identify the primary and secondary audiences, their expertise, needs and the context in which they will receive the information. Conducting an audience analysis helps ensure communicators provide the right information to the right audience in the right way.
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On September 28, 2013 TRIEC hosted the PINs workshop on Building Effective Media Relations with Andrea Ellison from Andrea Ellison Communications.The main topic is Pitching a Project Idea InstructionsCrea.docx
The main topic is: Pitching a Project Idea
Instructions
Create a written strategic communications plan for the professional communication challenge or opportunity of your choice. Your plan should include the following components.
Description:
What is your challenge or opportunity?
Why is this professionally important to you?
Goal:
What goals or outcomes do you want to achieve with this communication?
Is the communication goal clear, concise, and actionable?
Audience:
Who is your target audience?
What are the professional positions of the audience members?
What demographic characteristics will the audience comprise?
What is your relationship to the audience?
What background knowledge and expertise does the audience have?
What does the audience know, feel about, and expect concerning this communication?
What preconceptions or biases do you possess that might prevent you from building rapport with your audience?
What information is available about your audience?
What research or sources will you use to obtain information about the audience?
What conclusions have you been able to draw about the audience?
What tone will you use to convey your message?
Is the setting casual or formal?
Is the communication personal or impersonal?
Key Message:
What is the primary message you must convey to your audience?
Is the message compelling and memorable?
Is the message clear and concise?
Is the message aligned with your audience's goals and needs?
Supporting Points:
What three or four points, reasons, or justifications support your message?
What research or sources will you use to obtain facts and data about your message?
Channel Selection:
What communication style will you employ (tell/sell or consult/join) and why?
What channels will you use to deliver your message, and why will they be the most effective?
What purpose is served by each style and channel you have selected?
Action Request:
What is your action request?
Is the action request you are making to your audience clear, concise, and easily actionable?
.
CIPR Conference - Morning Workshops
The document discusses best practices for creating engaging communications. It outlines a seven step checklist for crafting communications that include: 1) setting objectives; 2) analyzing the audience; 3) choosing appropriate communication channels; 4) crafting the message; 5) encouraging engagement; 6) measuring impact; and 7) sharing results. The document provides examples and tips for each step, such as considering the audience's locations, devices, and languages when analyzing them, and using a mix of written, visual, and social elements in the communications.
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The document discusses best practices for creating engaging communications. It outlines a seven step checklist for crafting communications that include: setting objectives, analyzing the audience, choosing appropriate channels, crafting the message, encouraging engagement, measuring impact, and sharing results. The steps emphasize understanding business needs, the audience, using multiple channels, gathering feedback, and demonstrating the value of internal communications through metrics.
Attached is a copy of how this assignment should be formatted..docx
Attached is a copy of how this assignment should be formatted.
Create a written strategic communications plan to open a small business for girls from less fortunate backgrounds . Your plan should include the following components.
Description:
What is your challenge or opportunity?
Why is this professionally important to you?
Goal:
What goals or outcomes do you want to achieve with this communication?
Is the communication goal clear, concise, and actionable?
Audience:
Who is your target audience?
What are the professional positions of the audience members?
What demographic characteristics will the audience comprise?
What is your relationship to the audience?
What background knowledge and expertise does the audience have?
What does the audience know, feel about, and expect concerning this communication?
What preconceptions or biases do you possess that might prevent you from building rapport with your audience?
What information is available about your audience?
What research or sources will you use to obtain information about the audience?
What conclusions have you been able to draw about the audience?
What tone will you use to convey your message?
Is the setting casual or formal?
Is the communication personal or impersonal?
Key Message:
What is the primary message you must convey to your audience?
Is the message compelling and memorable?
Is the message clear and concise?
Is the message aligned with your audience's goals and needs?
Supporting Points:
What three or four points, reasons, or justifications support your message?
What research or sources will you use to obtain facts and data about your message?
Channel Selection:
What communication style will you employ (tell/sell or consult/join) and why?
What channels will you use to deliver your message, and why will they be the most effective?
What purpose is served by each style and channel you have selected?
Action Request:
What is your action request?
Is the action request you are making to your audience clear, concise, and easily actionable?
.
Dr. Sundhararajan
This ppt will help the researchers and investigators about how to write an effective research proposal for fund raising
Communication Strategy ch 1.pptx
This document outlines five key communication strategies for managers: communicator strategy, audience strategy, message strategy, channel choice strategy, and culture strategy. The communicator strategy involves determining your objective and credibility as well as choosing an appropriate communication style. The audience strategy is tailoring your message to your audience's needs, interests, feelings, and how to persuade them. The message strategy involves structuring your message effectively through techniques like harnessing the power of introductions and conclusions. The channel choice strategy is selecting the right communication channels to overcome weaknesses and combine methods. Finally, the culture strategy accounts for differences in cultural attitudes regarding aspects like time, credibility, and nonverbal behaviors across audiences.
Communications strategy and social media for reseachers
A brief guide to building a communications strategy and using social media for development researchers
TA and Material Types.ppt
This document discusses audience analysis and selecting appropriate communication methods. It emphasizes understanding the audience by considering their knowledge, feelings and motivations. The document defines different types of target audiences - primary, secondary and tertiary - and provides examples of different media channels to use, including print, outdoor, electronic and community-based options. Effective communication is achieved through analyzing the audience and selecting an appropriate mix of media types and levels to meet communication goals.
OCASI - social media and technology use in settlement services
Our clients, volunteers and leaders are often among the most sophisticated users of technology. They have expectations about being able to communicate with us quickly and easily. How do we reach out to them with information in ways they can use? Your use of the internet should be connected to the work you do every day. What does this actually look like?
This interactive session will look at emerging trends and demonstrating best practices for online information & service provision.
TU Comminication
This document provides guidance on developing an effective communication strategy for trade unions. It outlines key components such as establishing goals and objectives, identifying target audiences, crafting core messages, developing outreach tools and processes, and tips for engaging with media. The goal is to present the union's values, actions, and aspirations to external stakeholders in a clear and strategic manner.
Chapter Two.pptx
The document discusses three key considerations for effective technical communication: purpose, audience, and context. It states that the purpose determines the appropriate format and style, the audience determines how to meet their needs and communicate appropriately, and the context influences how the message is received and interpreted. It provides examples of how these considerations impact document format and content for different purposes and audiences like a user guide for technical experts versus a policy manual for all employees. The document emphasizes analyzing the audience to understand their knowledge level, needs, and what information they already have in order to effectively convey new information to them. It also notes differences in communicating to technical versus non-technical audiences, mixed expertise audiences, and international audiences from different cultures.
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This document outlines a process for using social listening tools to gain actionable insights. It involves first understanding a brand's objectives and situation, then analyzing conversations using that framework to uncover insights about audiences, opportunities, and how to connect with customers. Insights include audience segments, concerns, media habits, and optimal content and messaging. Recommendations are provided on strategic and tactical application of these insights. The process aims to improve marketing performance and customer acquisition.
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Media trust presentation: how to identify, understand and reach your target a...
Media trust presentation: how to identify, understand and reach your target a...
PINs workshop: Building Effective Media Relations with Andrea Ellison
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The main topic is Pitching a Project Idea InstructionsCrea.docx
The main topic is Pitching a Project Idea InstructionsCrea.docx
Attached is a copy of how this assignment should be formatted..docx
Attached is a copy of how this assignment should be formatted..docx
Communications strategy and social media for reseachers
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Solution to quiz 04
The document is solving a compound interest problem to determine the amounts of two replacement payments.
The first payment is to be twice the amount of the second payment, which is calculated to be PhP4934.70 for the first payment on year 1 and PhP2467.35 for the second payment on year 3.
Solution to quiz 04
The document is solving a compound interest problem to determine the amounts of two replacement payments.
The first payment is to be twice the amount of the second payment, which is calculated to be PhP4934.70 for the first payment on year 1 and PhP2467.35 for the second payment on year 3.
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This chapter discusses theory building. Theories are conceptual frameworks used to explain and predict phenomena. Building theory involves developing increasingly abstract concepts and propositions that describe relationships between variables. A hypothesis connects concepts at the abstract level to empirically testable statements at the observable level. The process of theory building involves assessing existing knowledge, formulating concepts and propositions, stating hypotheses, acquiring empirical data to test hypotheses, and using the results to provide explanations or identify new problems.
Ch_02
This document defines key concepts related to information systems and knowledge management. It discusses how information systems capture, store, manipulate, and display data to provide relevant and timely information for managers. Decision support systems help managers access and analyze stored data and information to address problems. Knowledge management involves collecting various internal and external sources of data and information and organizing it to provide an integrated view for the enterprise.
Homework bscom13 1
This document contains a diagnostic grammar test with 3 sections. Section 1 contains 20 multiple choice questions testing grammar points related to verbs, articles, plurals, and prepositions. Section 2 provides 5 sentences to rewrite and correct. Section 3 has 10 sentences where the learner must identify the single correct option. The test focuses on common grammatical issues for English language learners including subject-verb agreement, verb tenses, pluralization, and articles.
Homework 1
This document contains a diagnostic grammar test with 3 sections. Section 1 contains 20 multiple choice questions testing parts of speech, verb tenses, articles, and prepositions. Section 2 contains 10 sentences with grammatical errors. Section 3 contains 10 multiple choice questions identifying the correctly structured sentence between two options. The test examines a variety of English grammar rules around parts of speech, subject-verb agreement, verb tenses, plural vs. singular nouns and verbs, and use of articles and prepositions.
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This document discusses genres and how they can be defined and analyzed. It provides several definitions of genre and notes that genres have common features, purposes, and inspire certain types of actions. Genres also have conventions for form, presentation and content. The document discusses how genres can be difficult to define rigidly, interact and influence each other, relate to the media in which they are presented, change over time, and are intertwined with social and cultural needs. It provides insights into analyzing genres and understanding how texts work and inspire actions.
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This document discusses genres and how they can be defined and analyzed. It provides several definitions of genre and notes that genres have certain features, purposes, conventions and inspire certain types of actions. Genres can be difficult to define rigidly and different genres interact with and influence each other. The document also discusses how genres relate to media, change over time, and are intertwined with social and cultural needs. It analyzes Carolyn Miller's definition of genres as social action and provides tips for understanding and analyzing genres.
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The document discusses roles in communication and management. It defines roles as the positions people adopt when communicating and characterizes them by the type of action and relationship to the audience. It provides examples of managerial roles like leader, facilitator, and coach. It also discusses how roles are determined by one's status in an organization as an executive, subordinate, or peer. The relationship between the communicator and audience helps determine the appropriate level of formality, genre, and appeals used in the communication.
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This document summarizes key aspects of business communication, including communication purposes and processes, genres, barriers, and ethics. It addresses communication contexts and channels, both verbal and nonverbal. Barriers to effective communication are outlined as well as strategies to improve communication skills and foster ethical practices. Listening, reading, speaking and writing skills are surveyed along with formal and informal communication networks within an organization.
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- 1. Kingfisher School of Business and Finance
- 2. Understand and assess a situation Determine communication needs Choose best available communication strategy Implement appropriate strategies
- 3. Purpose Audience Medium Genre/Conventions Technologies
- 4. Why are you communicating? Common purposes: ◦ Inform ◦ Persuade ◦ Propose a solution ◦ Define Purpose defines the desired outcome of a communication.
- 5. To whom are you communicating? Consider: ◦ What your audience already knows ◦ Who they are (demographics and status) ◦ Where they are ◦ What your relationship to them is Different audiences have different reactions to the same text.
- 6. What form will your message take? ◦ Spoken ◦ Written Print Digital Print and Digital Form determines how information can be conveyed.
- 7. What type of communication are you producing? What are the “rules” for that type of document? Genres determine rules for a document’s content, form, and presentation.
- 8. What technologies will be used to communicate? ◦ Computers ◦ Specialized software ◦ Printers ◦ Pen and Pencil How do these technologies affect the communication?
- 9. Determine purpose Analyze audience Identify possible choices for: ◦ Genre ◦ Medium ◦ Technologies Decide which genres, media, and technologies would work best with audience needs and expectations Implement communication strategy
- 10. Determine purpose Analyze audience Identify possible choices for: ◦ Genre ◦ Medium ◦ Technologies Decide which genres, media, and technologies would work best with audience needs and expectations Implement communication strategy