The document discusses roles in communication and management. It defines roles as the positions people adopt when communicating and characterizes them by the type of action and relationship to the audience. It provides examples of managerial roles like leader, facilitator, and coach. It also discusses how roles are determined by one's status in an organization as an executive, subordinate, or peer. The relationship between the communicator and audience helps determine the appropriate level of formality, genre, and appeals used in the communication.

1. Kingfisher School of Business and Finance

2.  Roles are the positions that we adopt when we
communicate.
 Roles can be characterized:
◦ In terms of the type of action we are doing
◦ In terms of our relationship to our audience

3.  Managerial Roles:
◦ Leader
◦ Facilitator
◦ Coach
◦ Liaison
◦ Idea Generator
◦ Mediator
 Communicative roles:
◦ Speaker
◦ Listener
◦ Reader
◦ Writer
Roles can be characterized by the type of
action that we do:

4.  Roles depending on our status in an organization:
◦ Executive
◦ Subordinate
◦ Peers/Coworkers
 This is sometimes called “writing up” or “writing
down” depending on one’s position on the
corporate ladder.

5.  The relationships between speaker/listener or
reader/writer or the managerial role being played
determine what type of communication is most
appropriate.
◦ Levels of formality
◦ Choice of genres
◦ Use of appeals

6.  What role am I playing as communicator and as
manager?
 What is my relationship to my audience?
 Am I “writing up” or “writing down” within a
company?
 If I’m writing to people outside the company, what
relationship do we have?

7.  What role am I playing as communicator and as
manager?
 What is my relationship to my audience?
 Am I “writing up” or “writing down” within a
company?
 If I’m writing to people outside the company, what
relationship do we have?