1. Kingfisher School of Business and Finance

2.  Communication Purposes
 Communication Process
 Communication Context
 Genres of Communication
 Communication Barriers
 Communication Ethics

3.  Provide factual information
 Inform readers about or provide information
 Clarify and condense information
 State precise responsibilities
 Persuade and make recommendations

4.  Listening 45%
 Reading 16%
 Speaking 30%
 Writing 9%

5.  Sender has an idea
 Sender encodes the idea
 Sender transmits the message
 Receiver gets the message
 Receiver decodes the message
 Receiver sends feedback

7.  Purpose
 Audience
 Medium
 Genre/Conventions
 Technologies

8.  Nonverbal
◦ Less structured, harder to classify
◦ More spontaneous, less control
 Verbal
◦ More structured, easier to study
◦ Conscious purpose, more control

9.  Written Communication
 Oral Communication
 Mixed Communication

10.  Letters
 Memos
 Email
 Reports/White Papers
 Web sites
 Promotional Materials
 Other written documents

11.  Meetings
 Conference calls
 Phone calls
 Presentations
 Video or audio recordings
 Other forms of oral communication

12.  Web sites
 PowerPoint presentations (spoken and written
communication)
 Performance reviews

13.  Official structure
◦ Formal chain of command
◦ Up, down, across formal power lines
 The grapevine
◦ Informal networking
◦ Unofficial lines of power

14.  Formal contacts
◦ Marketing
◦ Public relations
 Informal contacts
◦ Employees
◦ Managers

15.  Perception and language
 Restrictive environments
 Distractions
 Deceptive tactics
 Information overload

16.  Adopt audience-centered approach
 Foster open communication climate
 Commit to ethical communication
 Create lean, efficient messages

17.  Understand biases
 Consider education
 Factor in age
 Recognize status
 Acknowledge style

18.  Recognize ethical choices
 Make ethical choices
 Motivate ethical choices

19. The majority of the slides for this presentation
were taken from Prentice Hall’s Business
Communication Today (2003) PowerPoint
presentation.