This document discusses marketing intermediaries, marketing decisions, and logistics issues. It identifies the major marketing intermediaries as retailers, wholesalers, and logistical organizations. Marketing decisions intermediaries make include targeting markets, channels, pricing, and private labeling. Important logistics issues involve order processing, warehousing, inventory levels, and transportation methods.

1. Delivering Value
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MANAGING RETAILING,
WHOLESALING, AND LOGISTIC
Hannah Jade S Valdez, RMT, MAC, ASCPi
Camp Siongco Station Hospital, 6ID, PA
Ateneo Graduate School of Business-Health Program

2. Questions and Objectives:
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RETAILING, WHOLESAILING &
LOGISTIC MANAGEMENT
1. What are the Major Marketing Intermediaries ?
2. What are the Marketing Decisions Intermediaries
make?
3. What are the Important Issues in logistics?

3. Outline:
Delivering Values of Goods through…
1. Major Marketing Intermediaries
Retailers
Wholesalers
Logistical
organization
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4. Outline:
Delivering Values of Goods through…
2. Marketing Decisions Intermediaries make
To Consider the following Key Areas:
 Target Market
 Channels
 Product assortment
 Procurement
 Prices
 Services
 Store Atmosphere
 Store Activities and experiences
 Communications
 Location
 Private label brand or “reseller, store, house or distributor
brand”
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5. Outline:
Delivering Values of Goods through…
3. What are the Important Issues in Market logistics?
 Order processing: How should orders be handled?
 Warehousing: Where should stocks be located?
 Inventory: How much stock should be held?
 Transportation: How should goods be shipped?
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6. 1. What are the major marketing Intermediaries :
Delivering Values of Goods through…
Retailers
A fast moving challenging industry
Selling goods or services directly to final
consumers
Types:
1. Store Retailers
2. Non-store Retailing
3. Corporate Retailing
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7. Delivering Values of Goods through…
Wholesalers
1. What are the major marketing Intermediaries :
selling goods/services to those who
buy for resale/business use
Major Issues Manufactures face against wholesaler:
 Wholesalers don’t aggressively promote manufacturers
product line
 Act more like order takers
 Don’t have enough inventory and therefore don’t fill
customers’ orders fast enough
 Don’t supply the manufacturer with up-to-date market,
customer and competitive information
 They don’t attract high-caliber managers to bring down
their own costs
 They charge too much for their services
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8. Delivering Values of Goods through…
1. What are the major marketing Intermediaries :
Logistical
organization
implementing and controlling the physical flows
of materials and final goods from points of
origin of use to meet customer requirements at
a profit.
Market logistics has 4 steps:
1. Deciding on the company’s value proposition
2. Selecting the best channel design
3. Developing operational excellence in sales forecasting,
warehouse management, transportation management etc.
4. Implementing the solution with the best info systems,
equipment, policies and procedures.
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9. Marketing decisions KEY AREAS…
2. What are the Marketing Decisions Intermediaries make :
 Target Market – Introduce new line of stores
 Channels – which channel to employ to reach customers
 Product assortment—must match target market’s expectation
 Procurement – Direct Product profitability
 Prices - key positioning factor
 Services –service mix to offer customers
 Store Atmosphere – Shapes customer experience
 Store Activities and experiences - reliable customer service,
 Communications - ads, run special sales, coupons, e-mail promotions etc
 Location - keys to retail success
 Private label brand or “reseller, store, house or distributor brand”
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10. Marketing decisions KEY AREAS…
3. What are the Important Issues in logistics? :
 Order processing: How should orders be handled?
 Warehousing: Where should stocks be located?
 Inventory: How much stock should be held?
 Transportation: How should goods be shipped?
www.linkedin.com/in/hannah-jade-valdez-combatmedic

11. Outline:
Delivering Values of Goods through…
1. Major Marketing Intermediaries
Retailers
Wholesalers
Logistical
organization
www.linkedin.com/in/hannah-jade-valdez-combatmedic

12. Outline:
Delivering Values of Goods through…
2. Marketing Decisions Intermediaries make
To Consider the following Key Areas:
 Target Market
 Channels
 Product assortment
 Procurement
 Prices
 Services
 Store Atmosphere
 Store Activities and experiences
 Communications
 Location
 Private label brand or “reseller, store, house or distributor
brand”
www.linkedin.com/in/hannah-jade-valdez-combatmedic

13. Local Application (Past Work)
Clinical Laboratory:
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Timely and correct Inventory:
Adapting modern ways to connect with the customers to increase reachability

14. Outline:
Delivering Values of Goods through…
3. What are the Important Issues in Market logistics?
 Order processing: How should orders be handled?
 Warehousing: Where should stocks be located?
 Inventory: How much stock should be held?
 Transportation: How should goods be shipped?
www.linkedin.com/in/hannah-jade-valdez-combatmedic

15. Delivering Value
MANAGING RETAILING,
WHOLESAILING, AND LOGISTICS
Hannah Jade S Valdez, RMT, MAC, ASCPi
Camp Siongco Station Hospital, 6ID, PA
Ateneo Graduate School of Business-Health Program
www.linkedin.com/in/hannah-jade-valdez-combatmedic