TBWA Worldwide is an international advertising agency founded in 1970 in New York City by Paolo Airoldi, William G. Tragos, Claude Bonnanage, and Uli Wiesendanger. In the 1990s, TBWA began rapidly expanding and gaining major clients like Masterfoods, strengthening its client base. It was named Advertising Age's Global Agency Network of the Year in 2004 and Advertising Agency's Global Agency Network of the Decade in 2010. TBWA now works with many large companies as clients, such as Adidas, McDonald's, Nissan, and Apple, producing advertisements for products like the iPhone.