A business' reputation can be one of their most valuable assets. Reputation can impact the success of a business as it generates an image of the brand.

1. Building Your Business
Reputation is everything!
How can you protect
yours?

2. A business’ reputation can have a
major impact on its survival.
It can be the difference between
and
Photos by Enrico Donnell and Iain Farrell

3. How is your reputation
created?

4. Marketed
You can establish a reputation
through strong marketing to
begin building your name in
your industry.

5. Marketed
How do you present
your business?
- Overall look and feel
- Business values
- Products offered
- Messaging
- Media (newspapers)

6. Organic
Reputation can be built from:
Word of mouth
Online reviews
Quality of work
Customer Service
Response to complaints

7. How long does it take to
build a strong reputation?

8. It can take years to build a solid
reputation.
A business must build trust and
prove themselves.
Building your reputation

9. How long does it take
to ruin reputation?

10. Instantly.

11. In this new digital age
a business’ reputation
can be ruined
at the click of a button.
Building your reputation

12. How can you protect
your reputation?

13. Ensure your business operates
in a way that reflects your
promises.
Building your reputation

14. Be truthful and deliver what
you’ve agreed upon.
Building your reputation

15. Hotondo Homes has
developed a strong
reputation since its launch
in 1979.

16. The national building
franchise works hard to
protect the brand and its
reputation by delivering
what is promised.

17. If you would like to learn more, please visit
franchise.hotondo.com.au

18. Subscribe to our podcast on iTunes or read our
blog online.