The document discusses gamifying eLearning course promotions to increase enrollment. It covers topics like intrinsic motivation, game design elements, and creating a sense of flow. The goal is to use game mechanics and a focus on progress to motivate learners to engage with course content for a desired behavioral outcome. Examples are provided of game elements like goals, feedback, and community building that can be incorporated into eLearning promotion strategies.

1. Opportunity
Smooth Mechanics
Well-designed Instruction
Actually taking the course
Goal of eLearning:
Positively Influence Behavior
Contributors:
How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015

2. Course Promotion = Direct
Response Marketing
How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015

3. How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015

4. Motivating Someone to
Engage in an Activity for a
Desired Outcome
How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015

5. How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015

6. FLOW
How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015

7. Core Elements of
Game Design*
Overarching Elements of
Intrinsic Motivation**
Goals Purpose
Rules Mastery
Feedback Autonomy
Creating …FLOW
* Jason Fox, PhD – The Game Changer
** Daniel Pink – Drive: The Surprising Truth About What Motivates Us
How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015

8. The activity is meaningful.
The effort is appropriately
challenging.
Progress is visible.
Creating …FLOW
How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015

9. Intersection of Game Theory
and Motivation
How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015

10. Interest (Relevance)
How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015

11. Headline (Title)
Lead-in (Description)
How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015
Interest (Relevance)

12. ● Created in
1926
● One of most
popular and
successful ads
in history
● Still used as
basis of ads
today
Interest (Relevance)
How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015

13. What really motivates
workers?
› Recognition for good
work?
› Incentives?
› Interpersonal support?
› Support for making
progress?
› Clear goals?
“The Progress Principle”
How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015

14. How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015
What really motivates
workers?
Making Progress
“The Progress Principle”

15. “The Progress Principle”
How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015
Where you are
Where you
want to be

16. “The Progress Principle”
How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015

17. Immediate Feedback
How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015
 Get out of bed
 Drink orange juice
 Brush teeth
 Make to-do list
 Pay bills
 Get kids to soccer
 See dentist
 Make dinner with an old
tomato and a bag of basil

18. Immediate Feedback
How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015
Project Management Certification Series

19. Community
How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015

20. How to Pass GO and Collect More Virtual Butts-in-Seats by
Gamifying Your eLearning Course Promotion
by Barb Ostapina
Direct Response Copywriter, Marketing Strategist... Gamifier!
© 2015
It was a fun, fast five
minutes, chock full
of good ideas!
Thanks for coming!