3 Steps to Rock Your Business Now

© 2014, Rock Your Bu
3 Things You Need to Be
Doing RIGHT NOW to Rock
Your Business!

Steven Placey
President, Rock Your Business, Inc.
Best Selling Author, “ROI Marketing Secrets”
Fresh Ideas and Proven Systems to Accelerate Your
Growth
About Rock Your Business®
The Rock Your Business® Team of passionate, innovative
professionals thrive on uncovering unforeseen opportunities for
revenue growth, creating automated systems for business
development and executing forward.
The results: Automated Systems for Lead Generation, Lead
Capture, Follow Up, Sales, and Increased Marketing ROI.
You spend less, do less and make more.
Masters at Converting Opportunities into Profits.

RockYourBusinessNow.com
321-248-7233
Attract target customers
Convert more sales
Multiply your customers

1. ME solutions, ME advertising, ME marketing, ME
ANSWERS
2. Innovative SIMPLE Solutions / Answers to Common
Problems
3. Boutique Products, Classes, Info and Solutions
 They want CONTENT relative to THEIR industry, THEIR
issues.
 General content will be less effective in conversion.
 Remember when “talking” on social media – you are
talking to “ONE PERSON” at a time….not an entire
industry or vertical market.RockYourBusinessNow.com
321-248-7233
They want to hear about:
© 2015, Rock Your Business, Inc.

 No CLEAR answer to “What’s next?”
 How can they dip their toe in your water?
 No BIG product or service
◦ Progression chart
◦ Medium popcorn
 No boutique products and services
321-248-7233 © 2015, Rock Your Business, Inc.

 Converting your website into a Customer Generation
Engine
• Everyone checks you
out!
• Make a good 1st or 2nd
impression
• Turn their interest into
action!

 Pictures for the right brainers….Stats and facts for the
left brainers
 WIIFM
◦ Every product or system – THIS is the result you can expect
 Proof of what makes you different – should see it
instantly
◦ Show your attitude (why RYB?)
 Testimonials
◦ #1 influence on the buying decision
 Educational videos
◦ Show what you know…more later…
 Lead capture
◦ Club, report, download…this feeds your automated systems…
321-248-7233 © 2015, Rock Your Bu

 LOTS of text.
◦ Who reads it?
 Your life history
◦ It’s not WIIFU
 BORING!
321-248-7233 © 2015, Rock Your Bu

 One of biggest deficiencies I see in professionals at all
levels in lack of FOLLOW UP.
 Follow up is the beginning of opportunity…
 None of the stuff I have showed you today matters if
you don’t follow up with people Multiple Times
◦ Best to automate this process if possible…
Marketing and PR are COST centers…
they do NOT make you money…unless you….

 Works for them 24 / 7
◦ More ROI out of their networking / tradeshows / talks / all
marketing
◦ More Sales from the Sales Staff
◦ Higher Conversion = Reduce Marketing Time / Expenses =
Higher Profitability
◦ NO OPPORUTNITY GETS MISSED
 4U-Insurance
 Rental Home Management Services
 Simple systems – professionally written.

New Contact Follow Up Sales Conversion Cross Sell / Up sell Referrals

It’s what you say, when you say it…

 You speak at an event, you get business cards…
◦ Feed ALL of them into your automated follow up system with a thank you
email day 1
 And a call request to “brainstorm”
◦ Day 7 – Educational content (video) and “have we connected yet?”
◦ Day 14 – Educational content and “have we connected yet?”….
 You speak at an event, you get business cards…
◦ Feed ALL of them into your automated follow up system with a thank you
email day 1
 And a call request to “brainstorm”
◦ Day 7 – Educational content (video) and “have we connected yet?”
◦ Day 14 – Educational content and “have we connected yet?”….

 Referred customers usually spend more money, buy
more often, are more loyal, and tend to refer more.
 Most people don’t get referrals from clients … WHY?
 Referrals can be the quickest way to generate new
revenues NOW!
 How many referrals are you getting for your business
right now?
 Take that number and multiply it by _____. That’s the
potential increase in business expect by implementing
an automated client referral system… © 2015, Rock Your Bu

 Have an automated email for new clients
◦ Sent on day 7
◦ Sent on day 35
 Sales Staff up front contracts
 Rental Home Management Services Example

 Hello, this is Tim from 4U Insurance.
 We strongly believe that good people surround themselves with other great people.
Those people may be struggling with their own insurance decisions, may not
adequately be protected or simply paying way too much for their coverage.
 Do you have a friend or family member that is
 - Is getting married?
 - Is having children?
 - Has teenagers getting ready to drive?
 - Is getting divorced?
 - Owns a business?
 If so, we’d love to offer them the same great service we provided for you and
thousands of other customers. Simply send them our way or email us back their info
and we’ll reach out to them to see if we can be of assistance. No pressure, no
hassle, simply offering a helping hand.
 Respectfully-
 Tim Davenport

 Could be leaving huge revenues on the table simply
because your clients don’t know….
 Have an automated email for new clients
◦ Sent on day 7
◦ Sent on day 35
 PANGOLIN
 4U Insurance

 Having videos on YouTube has become as essential as
having a website
 Over 1 Billion individuals watch videos on YouTube every
month
 40% of all those individuals watched “How To” videos (400
Million / mo.)
 People will spend more time watching a video than reading an
article or a website
 Video Marketing is a fantastic lead generator for any industry
of any size
 People of all ages are watching videos online
 Google has started ranking pages higher that have video
content
 You can be more creative in videos

 75% of executives told Forbes that they watch work-
related videos on business websites at least once a
week. The results breakdown:
◦ 50% watch business-related videos on YouTube
◦ 65% visit the marketer’s website after viewing a video
 In 2010, an Implix email marketing survey found that
including a video in an introductory email increased the
click-through rate by 96%.
◦ That’s nearly twice as many people clicking through to your
website when you include a video in your marketing emails

 There are lots of “experts” these days.
 Each of you has hundreds of competitors and
more coming….and they ALL can have a voice.
 SHOWING people what you know, with passion,
is the ONLY true separator these days…

 Over 10 Million people EVERY DAY are going to
YouTube to learn HOW TO do something.
 Do you have a presence there so they can
find YOUR COMPANY?
 If not, they are learning it from your competition
and buying from THEM.

 1. Creating New Prospects
◦ People need answers – show them you know what
you know – separate yourself and gain their trust.
 2. Reducing Your Sales Cycle
◦ Since you have shown WHAT you know – then it’s a
matter of can you show value to their issues?

 3. Creating More Client Referrals
◦ It is easy for people to forward and share your videos
with people that they know may be dealing with issues
you have solutions for.
 4. Re-igniting Past Clients
◦ Past clients can easily be re-engaged if you stay in
front of them – and give them MORE reasons to use
you!

 Makes blenders…
 Had an idea to do videos demonstrating the power of
their blenders… (www.Willitblend.com)
 Starting seeing if things would blend.. 2 x 4’s, etc..
 Blending iPhone video 10 Million+ views…
 Increased sales….

 Creates multiple six figures a year in revenues
for us yearly…
 Cut sales cycle in half
 More speaking opps
 More referrals
 I passed it on to my friends…
http://youtu.be/wfIrGiZemUU

 I see many people go to every class, buy every book,
spend thousands on seminars…
 Knowledge is good, innovation is great, but
EXECUTION makes you money.
A few other tips:
 GET HELP!
 Outsource
 Execute!

 Now is your time –
 Do you realize some people (that are not near as smart or
good looking as you all) are playing with dollars while many
people still play with pennies!
 People are making millions…Why not you?
 Why not now?

407-869-ROCK (7625)
Orlando Office
660 Executive Park Court
Suite 1100
Apopka, FL 32703

3 Steps to Rock Your Business Now

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