SlideShare a Scribd company logo
Digital democracy
survey
Tenth Edition
www.deloitte.com/us/tmttrends
#TMTtrends
A multi-generational
view of consumer
technology, media and
telecom trends
Copyright © 2016 Deloitte Development LLC. All rights reserved.
Millennials
Generation
X
Baby
Boomers Matures
14-18 19-25 26-32 33-49 50-68 69+
*2010 US Census Bureau — Population Division
US Interim Projections 2000-2050
83 million 70 million 75 million 23 million
Born
2001-1997
Born
1996-1990
Born
1989-1983
Born
1982-1966
Born
1965-1947
Born
1946 and prior
2015 US population*
The survey focuses on four generations and six
age groups:
Copyright © 2016 Deloitte Development LLC. All rights reserved.
10%
Smartphone
8%
Tablet
38%
Laptop/
desktop
Other devices
9%
Smartphone
8%
Tablet
39%
Laptop/
desktop
Other devices
44%
Television 56%
44%
Television
56%
Movies TV shows
Millennials aged 19-25 are spending just as much
time watching moves and TV show on devices other
than TVs
Copyright © 2016 Deloitte Development LLC. All rights reserved.
Average number of paid video
subscription services by generation
14–18 33–49
19–25 50–68
26–32 69+
Two
Two
Three
Two
Two
One
46%of US consumers
61%of Millennials
subscribe to a
streaming video service
&
Copyright © 2016 Deloitte Development LLC. All rights reserved.
Home internet Pay TV Streaming video services
95%of US consumers
79%of US consumers
61%of US consumers
14–18 19–25 26–32
92% 94% 94%
14–18 19–25 26–32
64% 61% 68%
14–18 19–25 26–32
66% 78% 56%
Millennials value their streaming services more than
pay TV subscriptions
Copyright © 2016 Deloitte Development LLC. All rights reserved.
Millennials spend more time streaming video content
than watching live TV
Live
programming 30% 29% 28%
Streaming 32% 38% 31%
14–18 19–25 26–32
Copyright © 2016 Deloitte Development LLC. All rights reserved.
Average number of additional activities while watching TV
14–18 33–4919–25 50–6826–32 69+
Four Four Four Three One One
51% 49% 47% 40%
Top activities millennials engage in while watching TV
Browse & surf
the web
Use a
social network
Text
message
Read email
92% of US consumers are multitasking while
watching TV
Copyright © 2016 Deloitte Development LLC. All rights reserved.
Of those millennials
that binge
76%binge watch TV at
least monthly
70%of US consumers
& 84%of Millennials
binge watch TV
Average # of episodes
watched
14–18 19–25 26–32
5
66
Copyright © 2016 Deloitte Development LLC. All rights reserved.
Social media recommendations are more influential
than TV ads for 19-32 year olds
Buying decision high/medium influence
Television
ads
Recommendation
from within your
social media circle
14–18 19–25 26–32
74%
72%
65%
63%63%
68%
14–18 19–25 26–32
Copyright © 2016 Deloitte Development LLC. All rights reserved.
Checking social networks is a daily habit for more
than half of US consumers
Frequency of checking social networks
Daily Weekly Monthly
58%
14%13% 15%
Not on
social
networks
66%of Millennials aged 19-32 value
their time interacting with
friends on social media sites as
much as their time spent with
friends in person
Copyright © 2016 Deloitte Development LLC. All rights reserved.
Social media sites have surpassed television as the
most popular source of news for Millennials
Television Social media sites
21%
16%
27%
29%
37%
34%
14–18 19–25 26–32 14–18 19–25 26–32
Copyright © 2016 Deloitte Development LLC. All rights reserved.
Contact information
For more information on DDS10, visit:
www.deloitte.com/us/tmttrends
For inquiries, email:
tmttrends@deloitte.com
About Deloitte
Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and
their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as “Deloitte Global”) does not
provide services to clients. Please see www.deloitte.com/about for a detailed description of DTTL and its member firms. Please see
www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest
clients under the rules and regulations of public accounting.
Copyright © 2016 Deloitte Development LLC. All rights reserved.

More Related Content

What's hot

Reuters digital news report 2013
Reuters digital news report 2013Reuters digital news report 2013
Reuters digital news report 2013
Nic Newman
 
Internet trends 2014 Mobile by KPCB
Internet trends 2014 Mobile by KPCBInternet trends 2014 Mobile by KPCB
Internet trends 2014 Mobile by KPCB
polatic
 
Comscore Whitebook | 2013 Southeast Asia Digital Future in Focus
Comscore Whitebook | 2013 Southeast Asia Digital Future in FocusComscore Whitebook | 2013 Southeast Asia Digital Future in Focus
Comscore Whitebook | 2013 Southeast Asia Digital Future in Focus
Thao Trinh Xuan
 
Comscore US mobile App report 2014
Comscore US mobile App report 2014Comscore US mobile App report 2014
Comscore US mobile App report 2014
Nick Bilogorskiy
 
Nielsen mobile marketing insights
Nielsen mobile marketing insightsNielsen mobile marketing insights
Nielsen mobile marketing insights
Nguyen Ngoc
 
Jumptap screen jumping_study
Jumptap screen jumping_studyJumptap screen jumping_study
Jumptap screen jumping_study
François Avril
 
Millward Brown AME AdReaction Study 2013
Millward Brown AME AdReaction Study 2013Millward Brown AME AdReaction Study 2013
Millward Brown AME AdReaction Study 2013
Kantar
 
comScore: Mobile's Hierarchy of Needs
comScore: Mobile's Hierarchy of NeedscomScore: Mobile's Hierarchy of Needs
comScore: Mobile's Hierarchy of Needs
comScore
 
Vietnam Digital Landscape 2015
Vietnam Digital Landscape 2015 Vietnam Digital Landscape 2015
Vietnam Digital Landscape 2015
Xuân Lan Nguyễn
 
comScore 2016 U.S. Mobile App Report
comScore 2016 U.S. Mobile App ReportcomScore 2016 U.S. Mobile App Report
comScore 2016 U.S. Mobile App Report
comScore
 
2015 Digital Marketing, Social Media und Mobile Marketing Trends
2015 Digital Marketing, Social Media und Mobile Marketing Trends2015 Digital Marketing, Social Media und Mobile Marketing Trends
2015 Digital Marketing, Social Media und Mobile Marketing Trends
Gnocchi / Digital Marketing
 
MMA Mobile Insights Latam
MMA Mobile Insights LatamMMA Mobile Insights Latam
MMA Mobile Insights Latam
Mobile Marketing Association
 
Vietnam Mobile Market Analysis 2012
Vietnam Mobile Market Analysis 2012Vietnam Mobile Market Analysis 2012
Vietnam Mobile Market Analysis 2012
Dunglt
 
Vietnam Digital landscape update 2013 Sep_2013_Mindshare
Vietnam Digital landscape update 2013 Sep_2013_MindshareVietnam Digital landscape update 2013 Sep_2013_Mindshare
Vietnam Digital landscape update 2013 Sep_2013_Mindshare
Phương Bi
 
The Mobile Shift
The Mobile ShiftThe Mobile Shift
The Mobile Shift
Thierry Pires
 
2015 Reuters Institute Digital News Report Slides
2015 Reuters Institute Digital News Report Slides2015 Reuters Institute Digital News Report Slides
2015 Reuters Institute Digital News Report Slides
Nic Newman
 
Nielsen sea cross platform report 2014- Vietnam
Nielsen sea cross platform report 2014- VietnamNielsen sea cross platform report 2014- Vietnam
Nielsen sea cross platform report 2014- Vietnam
Vietguys - Mobile Marketing Solutions
 
8 key facts about japan digital marketing landscape
8 key facts about japan digital marketing landscape8 key facts about japan digital marketing landscape
8 key facts about japan digital marketing landscape
Chandler Nguyen
 
Vietnam Digital Landscape 2015
Vietnam Digital Landscape 2015Vietnam Digital Landscape 2015
Vietnam Digital Landscape 2015
Duy Nguyen
 
The State of Social Media in Vietnam
The State of Social Media in VietnamThe State of Social Media in Vietnam
The State of Social Media in Vietnam
zingopen
 

What's hot (20)

Reuters digital news report 2013
Reuters digital news report 2013Reuters digital news report 2013
Reuters digital news report 2013
 
Internet trends 2014 Mobile by KPCB
Internet trends 2014 Mobile by KPCBInternet trends 2014 Mobile by KPCB
Internet trends 2014 Mobile by KPCB
 
Comscore Whitebook | 2013 Southeast Asia Digital Future in Focus
Comscore Whitebook | 2013 Southeast Asia Digital Future in FocusComscore Whitebook | 2013 Southeast Asia Digital Future in Focus
Comscore Whitebook | 2013 Southeast Asia Digital Future in Focus
 
Comscore US mobile App report 2014
Comscore US mobile App report 2014Comscore US mobile App report 2014
Comscore US mobile App report 2014
 
Nielsen mobile marketing insights
Nielsen mobile marketing insightsNielsen mobile marketing insights
Nielsen mobile marketing insights
 
Jumptap screen jumping_study
Jumptap screen jumping_studyJumptap screen jumping_study
Jumptap screen jumping_study
 
Millward Brown AME AdReaction Study 2013
Millward Brown AME AdReaction Study 2013Millward Brown AME AdReaction Study 2013
Millward Brown AME AdReaction Study 2013
 
comScore: Mobile's Hierarchy of Needs
comScore: Mobile's Hierarchy of NeedscomScore: Mobile's Hierarchy of Needs
comScore: Mobile's Hierarchy of Needs
 
Vietnam Digital Landscape 2015
Vietnam Digital Landscape 2015 Vietnam Digital Landscape 2015
Vietnam Digital Landscape 2015
 
comScore 2016 U.S. Mobile App Report
comScore 2016 U.S. Mobile App ReportcomScore 2016 U.S. Mobile App Report
comScore 2016 U.S. Mobile App Report
 
2015 Digital Marketing, Social Media und Mobile Marketing Trends
2015 Digital Marketing, Social Media und Mobile Marketing Trends2015 Digital Marketing, Social Media und Mobile Marketing Trends
2015 Digital Marketing, Social Media und Mobile Marketing Trends
 
MMA Mobile Insights Latam
MMA Mobile Insights LatamMMA Mobile Insights Latam
MMA Mobile Insights Latam
 
Vietnam Mobile Market Analysis 2012
Vietnam Mobile Market Analysis 2012Vietnam Mobile Market Analysis 2012
Vietnam Mobile Market Analysis 2012
 
Vietnam Digital landscape update 2013 Sep_2013_Mindshare
Vietnam Digital landscape update 2013 Sep_2013_MindshareVietnam Digital landscape update 2013 Sep_2013_Mindshare
Vietnam Digital landscape update 2013 Sep_2013_Mindshare
 
The Mobile Shift
The Mobile ShiftThe Mobile Shift
The Mobile Shift
 
2015 Reuters Institute Digital News Report Slides
2015 Reuters Institute Digital News Report Slides2015 Reuters Institute Digital News Report Slides
2015 Reuters Institute Digital News Report Slides
 
Nielsen sea cross platform report 2014- Vietnam
Nielsen sea cross platform report 2014- VietnamNielsen sea cross platform report 2014- Vietnam
Nielsen sea cross platform report 2014- Vietnam
 
8 key facts about japan digital marketing landscape
8 key facts about japan digital marketing landscape8 key facts about japan digital marketing landscape
8 key facts about japan digital marketing landscape
 
Vietnam Digital Landscape 2015
Vietnam Digital Landscape 2015Vietnam Digital Landscape 2015
Vietnam Digital Landscape 2015
 
The State of Social Media in Vietnam
The State of Social Media in VietnamThe State of Social Media in Vietnam
The State of Social Media in Vietnam
 

Similar to Digital democracy survey: A multi-generational view of consumer TMT trends

Gen Y and Z Webinar with Ben Page from Ipsos Mori and Seb Reeve
Gen Y and Z Webinar with Ben Page from Ipsos Mori and Seb ReeveGen Y and Z Webinar with Ben Page from Ipsos Mori and Seb Reeve
Gen Y and Z Webinar with Ben Page from Ipsos Mori and Seb Reeve
Seb Reeve
 
Media Logic Media Preferences of Older Adults 2023
Media Logic Media Preferences of Older Adults 2023Media Logic Media Preferences of Older Adults 2023
Media Logic Media Preferences of Older Adults 2023
Media Logic
 
MME 4.5 New Content Formats: Reaching audiences - what do the kids want? Carl...
MME 4.5 New Content Formats: Reaching audiences - what do the kids want? Carl...MME 4.5 New Content Formats: Reaching audiences - what do the kids want? Carl...
MME 4.5 New Content Formats: Reaching audiences - what do the kids want? Carl...
MME 4.5 / Music 4.5 / 2Pears
 
Medicare Marketing Insights: 2022 Senior Media Preferences
Medicare Marketing Insights: 2022 Senior Media PreferencesMedicare Marketing Insights: 2022 Senior Media Preferences
Medicare Marketing Insights: 2022 Senior Media Preferences
Media Logic
 
A snapshot of UK Gen Z
A snapshot of UK Gen ZA snapshot of UK Gen Z
A snapshot of UK Gen Z
Buzzoole LTD
 
Marketing to Millenials (ComScore)
Marketing to Millenials (ComScore)Marketing to Millenials (ComScore)
Marketing to Millenials (ComScore)
Isabel Maria
 
Online Video Advertising Trends
Online Video Advertising TrendsOnline Video Advertising Trends
Online Video Advertising Trends
Glenn Humble
 
Mindshare digital 2013
Mindshare digital 2013 Mindshare digital 2013
Mindshare digital 2013
GAPIT Communications JSC.
 
Digital 2013 - Mindshare
Digital 2013 - MindshareDigital 2013 - Mindshare
Digital 2013 - Mindshare
Tuan Le
 
Milennial Whitepaper 7.22
Milennial Whitepaper 7.22Milennial Whitepaper 7.22
Milennial Whitepaper 7.22
Heather Engel
 
Broadcast Education Association 2018 Convention Program
Broadcast Education Association 2018 Convention ProgramBroadcast Education Association 2018 Convention Program
Broadcast Education Association 2018 Convention Program
City of Clarksville, TN
 
COVID-19 // Media Behaviours Report Vol.1 // Havas Media UK POV
COVID-19 // Media Behaviours Report Vol.1 // Havas Media UK POVCOVID-19 // Media Behaviours Report Vol.1 // Havas Media UK POV
COVID-19 // Media Behaviours Report Vol.1 // Havas Media UK POV
Havas
 
2021 Senior Media Preferences Report - Media Logic
2021 Senior Media Preferences Report - Media Logic2021 Senior Media Preferences Report - Media Logic
2021 Senior Media Preferences Report - Media Logic
Media Logic
 
Deloitte's Digital Democracy Survey
Deloitte's Digital Democracy SurveyDeloitte's Digital Democracy Survey
Deloitte's Digital Democracy Survey
Deloitte United States
 
Deloitte digital democracy 2014
Deloitte digital democracy 2014Deloitte digital democracy 2014
Deloitte digital democracy 2014
Lionel Martins
 
Reaching an Engaged Audience in a Multiplatform World with Newsy
Reaching an Engaged Audience in a Multiplatform World with NewsyReaching an Engaged Audience in a Multiplatform World with Newsy
Reaching an Engaged Audience in a Multiplatform World with Newsy
MediaPost
 
Millennials Car Electronics Research
Millennials Car Electronics ResearchMillennials Car Electronics Research
Millennials Car Electronics Research
Troy Smith
 
socialnomics
socialnomicssocialnomics
Media Trends in America. Past, Present and Future--Duane "DJ" Sprague
Media Trends in America. Past, Present and Future--Duane "DJ" SpragueMedia Trends in America. Past, Present and Future--Duane "DJ" Sprague
Media Trends in America. Past, Present and Future--Duane "DJ" Sprague
Duane "DJ" Sprague
 
TMT Outlook 2017: A new wave of advances offer opportunities and challenges
TMT Outlook 2017:  A new wave of advances offer opportunities and challengesTMT Outlook 2017:  A new wave of advances offer opportunities and challenges
TMT Outlook 2017: A new wave of advances offer opportunities and challenges
Deloitte United States
 

Similar to Digital democracy survey: A multi-generational view of consumer TMT trends (20)

Gen Y and Z Webinar with Ben Page from Ipsos Mori and Seb Reeve
Gen Y and Z Webinar with Ben Page from Ipsos Mori and Seb ReeveGen Y and Z Webinar with Ben Page from Ipsos Mori and Seb Reeve
Gen Y and Z Webinar with Ben Page from Ipsos Mori and Seb Reeve
 
Media Logic Media Preferences of Older Adults 2023
Media Logic Media Preferences of Older Adults 2023Media Logic Media Preferences of Older Adults 2023
Media Logic Media Preferences of Older Adults 2023
 
MME 4.5 New Content Formats: Reaching audiences - what do the kids want? Carl...
MME 4.5 New Content Formats: Reaching audiences - what do the kids want? Carl...MME 4.5 New Content Formats: Reaching audiences - what do the kids want? Carl...
MME 4.5 New Content Formats: Reaching audiences - what do the kids want? Carl...
 
Medicare Marketing Insights: 2022 Senior Media Preferences
Medicare Marketing Insights: 2022 Senior Media PreferencesMedicare Marketing Insights: 2022 Senior Media Preferences
Medicare Marketing Insights: 2022 Senior Media Preferences
 
A snapshot of UK Gen Z
A snapshot of UK Gen ZA snapshot of UK Gen Z
A snapshot of UK Gen Z
 
Marketing to Millenials (ComScore)
Marketing to Millenials (ComScore)Marketing to Millenials (ComScore)
Marketing to Millenials (ComScore)
 
Online Video Advertising Trends
Online Video Advertising TrendsOnline Video Advertising Trends
Online Video Advertising Trends
 
Mindshare digital 2013
Mindshare digital 2013 Mindshare digital 2013
Mindshare digital 2013
 
Digital 2013 - Mindshare
Digital 2013 - MindshareDigital 2013 - Mindshare
Digital 2013 - Mindshare
 
Milennial Whitepaper 7.22
Milennial Whitepaper 7.22Milennial Whitepaper 7.22
Milennial Whitepaper 7.22
 
Broadcast Education Association 2018 Convention Program
Broadcast Education Association 2018 Convention ProgramBroadcast Education Association 2018 Convention Program
Broadcast Education Association 2018 Convention Program
 
COVID-19 // Media Behaviours Report Vol.1 // Havas Media UK POV
COVID-19 // Media Behaviours Report Vol.1 // Havas Media UK POVCOVID-19 // Media Behaviours Report Vol.1 // Havas Media UK POV
COVID-19 // Media Behaviours Report Vol.1 // Havas Media UK POV
 
2021 Senior Media Preferences Report - Media Logic
2021 Senior Media Preferences Report - Media Logic2021 Senior Media Preferences Report - Media Logic
2021 Senior Media Preferences Report - Media Logic
 
Deloitte's Digital Democracy Survey
Deloitte's Digital Democracy SurveyDeloitte's Digital Democracy Survey
Deloitte's Digital Democracy Survey
 
Deloitte digital democracy 2014
Deloitte digital democracy 2014Deloitte digital democracy 2014
Deloitte digital democracy 2014
 
Reaching an Engaged Audience in a Multiplatform World with Newsy
Reaching an Engaged Audience in a Multiplatform World with NewsyReaching an Engaged Audience in a Multiplatform World with Newsy
Reaching an Engaged Audience in a Multiplatform World with Newsy
 
Millennials Car Electronics Research
Millennials Car Electronics ResearchMillennials Car Electronics Research
Millennials Car Electronics Research
 
socialnomics
socialnomicssocialnomics
socialnomics
 
Media Trends in America. Past, Present and Future--Duane "DJ" Sprague
Media Trends in America. Past, Present and Future--Duane "DJ" SpragueMedia Trends in America. Past, Present and Future--Duane "DJ" Sprague
Media Trends in America. Past, Present and Future--Duane "DJ" Sprague
 
TMT Outlook 2017: A new wave of advances offer opportunities and challenges
TMT Outlook 2017:  A new wave of advances offer opportunities and challengesTMT Outlook 2017:  A new wave of advances offer opportunities and challenges
TMT Outlook 2017: A new wave of advances offer opportunities and challenges
 

More from Deloitte United States

Digital Asset Risk and Regulatory Compliance Expectations for 2024
Digital Asset Risk and Regulatory Compliance Expectations for 2024Digital Asset Risk and Regulatory Compliance Expectations for 2024
Digital Asset Risk and Regulatory Compliance Expectations for 2024
Deloitte United States
 
Setting the AI table: Leave a seat for legal
Setting the AI table: Leave a seat for legalSetting the AI table: Leave a seat for legal
Setting the AI table: Leave a seat for legal
Deloitte United States
 
Turning diligence insights into actionable integration steps
Turning diligence insights into actionable integration stepsTurning diligence insights into actionable integration steps
Turning diligence insights into actionable integration steps
Deloitte United States
 
Emerging Technologies in Transformations Drive the Need for Evolving Internal...
Emerging Technologies in Transformations Drive the Need for Evolving Internal...Emerging Technologies in Transformations Drive the Need for Evolving Internal...
Emerging Technologies in Transformations Drive the Need for Evolving Internal...
Deloitte United States
 
Almost Half of Executives Expect Supply Chain Security Challenges in Year Ahead
Almost Half of Executives Expect Supply Chain Security Challenges in Year AheadAlmost Half of Executives Expect Supply Chain Security Challenges in Year Ahead
Almost Half of Executives Expect Supply Chain Security Challenges in Year Ahead
Deloitte United States
 
Pivotal Moments All-in-One_FINAL.pdf
Pivotal Moments All-in-One_FINAL.pdfPivotal Moments All-in-One_FINAL.pdf
Pivotal Moments All-in-One_FINAL.pdf
Deloitte United States
 
Divestiture Trends: 2023 Could See More Sell-Offs, but Expect Lengthier and M...
Divestiture Trends: 2023 Could See More Sell-Offs, but Expect Lengthier and M...Divestiture Trends: 2023 Could See More Sell-Offs, but Expect Lengthier and M...
Divestiture Trends: 2023 Could See More Sell-Offs, but Expect Lengthier and M...
Deloitte United States
 
Cash and Liquidity Management Confidence Levels Declining Among Executives, a...
Cash and Liquidity Management Confidence Levels Declining Among Executives, a...Cash and Liquidity Management Confidence Levels Declining Among Executives, a...
Cash and Liquidity Management Confidence Levels Declining Among Executives, a...
Deloitte United States
 
Lead Through Disruption Guide PDF
Lead Through Disruption Guide PDFLead Through Disruption Guide PDF
Lead Through Disruption Guide PDF
Deloitte United States
 
2023 Cyber Forecast Infographic
2023 Cyber Forecast Infographic2023 Cyber Forecast Infographic
2023 Cyber Forecast Infographic
Deloitte United States
 
Few are Confident in Their Organizations’ Ability to Report on ESG Financials
Few are Confident in Their Organizations’ Ability to Report on ESG FinancialsFew are Confident in Their Organizations’ Ability to Report on ESG Financials
Few are Confident in Their Organizations’ Ability to Report on ESG Financials
Deloitte United States
 
Deloitte Poll: Legacy Tech Poses a Challenge to Zero Trust Adoption
Deloitte Poll: Legacy Tech Poses a Challenge to Zero Trust AdoptionDeloitte Poll: Legacy Tech Poses a Challenge to Zero Trust Adoption
Deloitte Poll: Legacy Tech Poses a Challenge to Zero Trust Adoption
Deloitte United States
 
Private Equity Leads Corporate Deal Teams on ESG in M&A
Private Equity Leads Corporate Deal Teams on ESG in M&APrivate Equity Leads Corporate Deal Teams on ESG in M&A
Private Equity Leads Corporate Deal Teams on ESG in M&A
Deloitte United States
 
Almost Half of Executives Expect a Rise in Cyber Events Targeting Accounting ...
Almost Half of Executives Expect a Rise in Cyber Events Targeting Accounting ...Almost Half of Executives Expect a Rise in Cyber Events Targeting Accounting ...
Almost Half of Executives Expect a Rise in Cyber Events Targeting Accounting ...
Deloitte United States
 
Could M&A Activity be a Springboard for Controllership Transformation?
Could M&A Activity be a Springboard for Controllership Transformation?Could M&A Activity be a Springboard for Controllership Transformation?
Could M&A Activity be a Springboard for Controllership Transformation?
Deloitte United States
 
Putting intercompany accounting back in the spotlight: Controllership Perspec...
Putting intercompany accounting back in the spotlight: Controllership Perspec...Putting intercompany accounting back in the spotlight: Controllership Perspec...
Putting intercompany accounting back in the spotlight: Controllership Perspec...
Deloitte United States
 
Many C-suite Executives Say Their Organizations Want to Build Trust in Year A...
Many C-suite Executives Say Their Organizations Want to Build Trust in Year A...Many C-suite Executives Say Their Organizations Want to Build Trust in Year A...
Many C-suite Executives Say Their Organizations Want to Build Trust in Year A...
Deloitte United States
 
Harvest Now, Decrypt Later Attacks Pose a Security Concern as Organizations C...
Harvest Now, Decrypt Later Attacks Pose a Security Concern as Organizations C...Harvest Now, Decrypt Later Attacks Pose a Security Concern as Organizations C...
Harvest Now, Decrypt Later Attacks Pose a Security Concern as Organizations C...
Deloitte United States
 
SOX modernization: Optimizing compliance while extracting value
SOX modernization: Optimizing compliance while extracting valueSOX modernization: Optimizing compliance while extracting value
SOX modernization: Optimizing compliance while extracting value
Deloitte United States
 
A new working relationship: Aligning organizations with the workforce of the ...
A new working relationship: Aligning organizations with the workforce of the ...A new working relationship: Aligning organizations with the workforce of the ...
A new working relationship: Aligning organizations with the workforce of the ...
Deloitte United States
 

More from Deloitte United States (20)

Digital Asset Risk and Regulatory Compliance Expectations for 2024
Digital Asset Risk and Regulatory Compliance Expectations for 2024Digital Asset Risk and Regulatory Compliance Expectations for 2024
Digital Asset Risk and Regulatory Compliance Expectations for 2024
 
Setting the AI table: Leave a seat for legal
Setting the AI table: Leave a seat for legalSetting the AI table: Leave a seat for legal
Setting the AI table: Leave a seat for legal
 
Turning diligence insights into actionable integration steps
Turning diligence insights into actionable integration stepsTurning diligence insights into actionable integration steps
Turning diligence insights into actionable integration steps
 
Emerging Technologies in Transformations Drive the Need for Evolving Internal...
Emerging Technologies in Transformations Drive the Need for Evolving Internal...Emerging Technologies in Transformations Drive the Need for Evolving Internal...
Emerging Technologies in Transformations Drive the Need for Evolving Internal...
 
Almost Half of Executives Expect Supply Chain Security Challenges in Year Ahead
Almost Half of Executives Expect Supply Chain Security Challenges in Year AheadAlmost Half of Executives Expect Supply Chain Security Challenges in Year Ahead
Almost Half of Executives Expect Supply Chain Security Challenges in Year Ahead
 
Pivotal Moments All-in-One_FINAL.pdf
Pivotal Moments All-in-One_FINAL.pdfPivotal Moments All-in-One_FINAL.pdf
Pivotal Moments All-in-One_FINAL.pdf
 
Divestiture Trends: 2023 Could See More Sell-Offs, but Expect Lengthier and M...
Divestiture Trends: 2023 Could See More Sell-Offs, but Expect Lengthier and M...Divestiture Trends: 2023 Could See More Sell-Offs, but Expect Lengthier and M...
Divestiture Trends: 2023 Could See More Sell-Offs, but Expect Lengthier and M...
 
Cash and Liquidity Management Confidence Levels Declining Among Executives, a...
Cash and Liquidity Management Confidence Levels Declining Among Executives, a...Cash and Liquidity Management Confidence Levels Declining Among Executives, a...
Cash and Liquidity Management Confidence Levels Declining Among Executives, a...
 
Lead Through Disruption Guide PDF
Lead Through Disruption Guide PDFLead Through Disruption Guide PDF
Lead Through Disruption Guide PDF
 
2023 Cyber Forecast Infographic
2023 Cyber Forecast Infographic2023 Cyber Forecast Infographic
2023 Cyber Forecast Infographic
 
Few are Confident in Their Organizations’ Ability to Report on ESG Financials
Few are Confident in Their Organizations’ Ability to Report on ESG FinancialsFew are Confident in Their Organizations’ Ability to Report on ESG Financials
Few are Confident in Their Organizations’ Ability to Report on ESG Financials
 
Deloitte Poll: Legacy Tech Poses a Challenge to Zero Trust Adoption
Deloitte Poll: Legacy Tech Poses a Challenge to Zero Trust AdoptionDeloitte Poll: Legacy Tech Poses a Challenge to Zero Trust Adoption
Deloitte Poll: Legacy Tech Poses a Challenge to Zero Trust Adoption
 
Private Equity Leads Corporate Deal Teams on ESG in M&A
Private Equity Leads Corporate Deal Teams on ESG in M&APrivate Equity Leads Corporate Deal Teams on ESG in M&A
Private Equity Leads Corporate Deal Teams on ESG in M&A
 
Almost Half of Executives Expect a Rise in Cyber Events Targeting Accounting ...
Almost Half of Executives Expect a Rise in Cyber Events Targeting Accounting ...Almost Half of Executives Expect a Rise in Cyber Events Targeting Accounting ...
Almost Half of Executives Expect a Rise in Cyber Events Targeting Accounting ...
 
Could M&A Activity be a Springboard for Controllership Transformation?
Could M&A Activity be a Springboard for Controllership Transformation?Could M&A Activity be a Springboard for Controllership Transformation?
Could M&A Activity be a Springboard for Controllership Transformation?
 
Putting intercompany accounting back in the spotlight: Controllership Perspec...
Putting intercompany accounting back in the spotlight: Controllership Perspec...Putting intercompany accounting back in the spotlight: Controllership Perspec...
Putting intercompany accounting back in the spotlight: Controllership Perspec...
 
Many C-suite Executives Say Their Organizations Want to Build Trust in Year A...
Many C-suite Executives Say Their Organizations Want to Build Trust in Year A...Many C-suite Executives Say Their Organizations Want to Build Trust in Year A...
Many C-suite Executives Say Their Organizations Want to Build Trust in Year A...
 
Harvest Now, Decrypt Later Attacks Pose a Security Concern as Organizations C...
Harvest Now, Decrypt Later Attacks Pose a Security Concern as Organizations C...Harvest Now, Decrypt Later Attacks Pose a Security Concern as Organizations C...
Harvest Now, Decrypt Later Attacks Pose a Security Concern as Organizations C...
 
SOX modernization: Optimizing compliance while extracting value
SOX modernization: Optimizing compliance while extracting valueSOX modernization: Optimizing compliance while extracting value
SOX modernization: Optimizing compliance while extracting value
 
A new working relationship: Aligning organizations with the workforce of the ...
A new working relationship: Aligning organizations with the workforce of the ...A new working relationship: Aligning organizations with the workforce of the ...
A new working relationship: Aligning organizations with the workforce of the ...
 

Recently uploaded

Introducing Milvus Lite: Easy-to-Install, Easy-to-Use vector database for you...
Introducing Milvus Lite: Easy-to-Install, Easy-to-Use vector database for you...Introducing Milvus Lite: Easy-to-Install, Easy-to-Use vector database for you...
Introducing Milvus Lite: Easy-to-Install, Easy-to-Use vector database for you...
Zilliz
 
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Albert Hoitingh
 
Introduction to CHERI technology - Cybersecurity
Introduction to CHERI technology - CybersecurityIntroduction to CHERI technology - Cybersecurity
Introduction to CHERI technology - Cybersecurity
mikeeftimakis1
 
Video Streaming: Then, Now, and in the Future
Video Streaming: Then, Now, and in the FutureVideo Streaming: Then, Now, and in the Future
Video Streaming: Then, Now, and in the Future
Alpen-Adria-Universität
 
Removing Uninteresting Bytes in Software Fuzzing
Removing Uninteresting Bytes in Software FuzzingRemoving Uninteresting Bytes in Software Fuzzing
Removing Uninteresting Bytes in Software Fuzzing
Aftab Hussain
 
Large Language Model (LLM) and it’s Geospatial Applications
Large Language Model (LLM) and it’s Geospatial ApplicationsLarge Language Model (LLM) and it’s Geospatial Applications
Large Language Model (LLM) and it’s Geospatial Applications
Rohit Gautam
 
National Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practicesNational Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practices
Quotidiano Piemontese
 
20240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 202420240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 2024
Matthew Sinclair
 
Building RAG with self-deployed Milvus vector database and Snowpark Container...
Building RAG with self-deployed Milvus vector database and Snowpark Container...Building RAG with self-deployed Milvus vector database and Snowpark Container...
Building RAG with self-deployed Milvus vector database and Snowpark Container...
Zilliz
 
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
James Anderson
 
Uni Systems Copilot event_05062024_C.Vlachos.pdf
Uni Systems Copilot event_05062024_C.Vlachos.pdfUni Systems Copilot event_05062024_C.Vlachos.pdf
Uni Systems Copilot event_05062024_C.Vlachos.pdf
Uni Systems S.M.S.A.
 
20240607 QFM018 Elixir Reading List May 2024
20240607 QFM018 Elixir Reading List May 202420240607 QFM018 Elixir Reading List May 2024
20240607 QFM018 Elixir Reading List May 2024
Matthew Sinclair
 
Essentials of Automations: The Art of Triggers and Actions in FME
Essentials of Automations: The Art of Triggers and Actions in FMEEssentials of Automations: The Art of Triggers and Actions in FME
Essentials of Automations: The Art of Triggers and Actions in FME
Safe Software
 
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
Neo4j
 
How to Get CNIC Information System with Paksim Ga.pptx
How to Get CNIC Information System with Paksim Ga.pptxHow to Get CNIC Information System with Paksim Ga.pptx
How to Get CNIC Information System with Paksim Ga.pptx
danishmna97
 
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
Neo4j
 
UiPath Test Automation using UiPath Test Suite series, part 5
UiPath Test Automation using UiPath Test Suite series, part 5UiPath Test Automation using UiPath Test Suite series, part 5
UiPath Test Automation using UiPath Test Suite series, part 5
DianaGray10
 
Full-RAG: A modern architecture for hyper-personalization
Full-RAG: A modern architecture for hyper-personalizationFull-RAG: A modern architecture for hyper-personalization
Full-RAG: A modern architecture for hyper-personalization
Zilliz
 
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
SOFTTECHHUB
 
Microsoft - Power Platform_G.Aspiotis.pdf
Microsoft - Power Platform_G.Aspiotis.pdfMicrosoft - Power Platform_G.Aspiotis.pdf
Microsoft - Power Platform_G.Aspiotis.pdf
Uni Systems S.M.S.A.
 

Recently uploaded (20)

Introducing Milvus Lite: Easy-to-Install, Easy-to-Use vector database for you...
Introducing Milvus Lite: Easy-to-Install, Easy-to-Use vector database for you...Introducing Milvus Lite: Easy-to-Install, Easy-to-Use vector database for you...
Introducing Milvus Lite: Easy-to-Install, Easy-to-Use vector database for you...
 
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
 
Introduction to CHERI technology - Cybersecurity
Introduction to CHERI technology - CybersecurityIntroduction to CHERI technology - Cybersecurity
Introduction to CHERI technology - Cybersecurity
 
Video Streaming: Then, Now, and in the Future
Video Streaming: Then, Now, and in the FutureVideo Streaming: Then, Now, and in the Future
Video Streaming: Then, Now, and in the Future
 
Removing Uninteresting Bytes in Software Fuzzing
Removing Uninteresting Bytes in Software FuzzingRemoving Uninteresting Bytes in Software Fuzzing
Removing Uninteresting Bytes in Software Fuzzing
 
Large Language Model (LLM) and it’s Geospatial Applications
Large Language Model (LLM) and it’s Geospatial ApplicationsLarge Language Model (LLM) and it’s Geospatial Applications
Large Language Model (LLM) and it’s Geospatial Applications
 
National Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practicesNational Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practices
 
20240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 202420240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 2024
 
Building RAG with self-deployed Milvus vector database and Snowpark Container...
Building RAG with self-deployed Milvus vector database and Snowpark Container...Building RAG with self-deployed Milvus vector database and Snowpark Container...
Building RAG with self-deployed Milvus vector database and Snowpark Container...
 
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
 
Uni Systems Copilot event_05062024_C.Vlachos.pdf
Uni Systems Copilot event_05062024_C.Vlachos.pdfUni Systems Copilot event_05062024_C.Vlachos.pdf
Uni Systems Copilot event_05062024_C.Vlachos.pdf
 
20240607 QFM018 Elixir Reading List May 2024
20240607 QFM018 Elixir Reading List May 202420240607 QFM018 Elixir Reading List May 2024
20240607 QFM018 Elixir Reading List May 2024
 
Essentials of Automations: The Art of Triggers and Actions in FME
Essentials of Automations: The Art of Triggers and Actions in FMEEssentials of Automations: The Art of Triggers and Actions in FME
Essentials of Automations: The Art of Triggers and Actions in FME
 
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
 
How to Get CNIC Information System with Paksim Ga.pptx
How to Get CNIC Information System with Paksim Ga.pptxHow to Get CNIC Information System with Paksim Ga.pptx
How to Get CNIC Information System with Paksim Ga.pptx
 
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
 
UiPath Test Automation using UiPath Test Suite series, part 5
UiPath Test Automation using UiPath Test Suite series, part 5UiPath Test Automation using UiPath Test Suite series, part 5
UiPath Test Automation using UiPath Test Suite series, part 5
 
Full-RAG: A modern architecture for hyper-personalization
Full-RAG: A modern architecture for hyper-personalizationFull-RAG: A modern architecture for hyper-personalization
Full-RAG: A modern architecture for hyper-personalization
 
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
 
Microsoft - Power Platform_G.Aspiotis.pdf
Microsoft - Power Platform_G.Aspiotis.pdfMicrosoft - Power Platform_G.Aspiotis.pdf
Microsoft - Power Platform_G.Aspiotis.pdf
 

Digital democracy survey: A multi-generational view of consumer TMT trends

  • 1. Digital democracy survey Tenth Edition www.deloitte.com/us/tmttrends #TMTtrends A multi-generational view of consumer technology, media and telecom trends
  • 2. Copyright © 2016 Deloitte Development LLC. All rights reserved. Millennials Generation X Baby Boomers Matures 14-18 19-25 26-32 33-49 50-68 69+ *2010 US Census Bureau — Population Division US Interim Projections 2000-2050 83 million 70 million 75 million 23 million Born 2001-1997 Born 1996-1990 Born 1989-1983 Born 1982-1966 Born 1965-1947 Born 1946 and prior 2015 US population* The survey focuses on four generations and six age groups:
  • 3. Copyright © 2016 Deloitte Development LLC. All rights reserved. 10% Smartphone 8% Tablet 38% Laptop/ desktop Other devices 9% Smartphone 8% Tablet 39% Laptop/ desktop Other devices 44% Television 56% 44% Television 56% Movies TV shows Millennials aged 19-25 are spending just as much time watching moves and TV show on devices other than TVs
  • 4. Copyright © 2016 Deloitte Development LLC. All rights reserved. Average number of paid video subscription services by generation 14–18 33–49 19–25 50–68 26–32 69+ Two Two Three Two Two One 46%of US consumers 61%of Millennials subscribe to a streaming video service &
  • 5. Copyright © 2016 Deloitte Development LLC. All rights reserved. Home internet Pay TV Streaming video services 95%of US consumers 79%of US consumers 61%of US consumers 14–18 19–25 26–32 92% 94% 94% 14–18 19–25 26–32 64% 61% 68% 14–18 19–25 26–32 66% 78% 56% Millennials value their streaming services more than pay TV subscriptions
  • 6. Copyright © 2016 Deloitte Development LLC. All rights reserved. Millennials spend more time streaming video content than watching live TV Live programming 30% 29% 28% Streaming 32% 38% 31% 14–18 19–25 26–32
  • 7. Copyright © 2016 Deloitte Development LLC. All rights reserved. Average number of additional activities while watching TV 14–18 33–4919–25 50–6826–32 69+ Four Four Four Three One One 51% 49% 47% 40% Top activities millennials engage in while watching TV Browse & surf the web Use a social network Text message Read email 92% of US consumers are multitasking while watching TV
  • 8. Copyright © 2016 Deloitte Development LLC. All rights reserved. Of those millennials that binge 76%binge watch TV at least monthly 70%of US consumers & 84%of Millennials binge watch TV Average # of episodes watched 14–18 19–25 26–32 5 66
  • 9. Copyright © 2016 Deloitte Development LLC. All rights reserved. Social media recommendations are more influential than TV ads for 19-32 year olds Buying decision high/medium influence Television ads Recommendation from within your social media circle 14–18 19–25 26–32 74% 72% 65% 63%63% 68% 14–18 19–25 26–32
  • 10. Copyright © 2016 Deloitte Development LLC. All rights reserved. Checking social networks is a daily habit for more than half of US consumers Frequency of checking social networks Daily Weekly Monthly 58% 14%13% 15% Not on social networks 66%of Millennials aged 19-32 value their time interacting with friends on social media sites as much as their time spent with friends in person
  • 11. Copyright © 2016 Deloitte Development LLC. All rights reserved. Social media sites have surpassed television as the most popular source of news for Millennials Television Social media sites 21% 16% 27% 29% 37% 34% 14–18 19–25 26–32 14–18 19–25 26–32
  • 12. Copyright © 2016 Deloitte Development LLC. All rights reserved. Contact information For more information on DDS10, visit: www.deloitte.com/us/tmttrends For inquiries, email: tmttrends@deloitte.com
  • 13. About Deloitte Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as “Deloitte Global”) does not provide services to clients. Please see www.deloitte.com/about for a detailed description of DTTL and its member firms. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting. Copyright © 2016 Deloitte Development LLC. All rights reserved.

Editor's Notes

  1. NOTES: This is a look at the generational breakdown. Millennials are now the largest generation, surpassing the Baby Boomers. Since this is such a large grouping of consumers, we have broken Millennials into three separate age groups this year. 14-18 year olds who are still primarily living at home with parents, 19-25 year olds who are largely in college or just starting households of their own, and 26-32 year olds who are in many cases on their own and starting families of their own.
  2. Q17 Millennials spend nearly 50% of their time TV shows on devices other than a TV, primarily laptops/desktops, followed by smartphones and tablets. Millennials spend nearly 50% of their time watching movies and TV shows on devices other than a TV, primarily laptops/desktops, followed by smartphones and tablets. The TV and movie percentages are so close that we no longer see a device distinction for how consumers prefer to watch long-form and short-form content, and both are increasingly watched on mobile devices. Nearly 20% of Millennials’ TV/movie viewing time is now on mobile devices (smartphones and tablets). Millennials spend nearly 50% of their time watching movies and TV shows on devices other than a TV, primarily laptops/desktops, followed by smartphones and tablets. The TV and movie percentages are so close that we no longer see a device distinction for how consumers prefer to watch long-form and short-form content, and both are increasingly watched on mobile devices. Nearly 20% of Millennials’ TV/movie viewing time is now on mobile devices (smartphones and tablets).
  3. Q36 Above all, Home Internet is the most valued household subscription across all generations with 95% of US consumer subscribers placing it in their top 3 services. Nearly half of US consumers now subscribe to a streaming video service. Of those subscribers, 61% of it into their top three services. Millennials aged 14-25 value their streaming video services more than Pay TV subscriptions. Nearly half of US consumers now subscribe to a streaming video service. Of those subscribers, 61% of consumers value their streaming video service among their top three subscription services. Millennials age 14-25 value their streaming video service subscriptions more than pay TV.
  4. Q36 Above all, Home Internet is the most valued household subscription across all generations with 95% of US consumer subscribers placing it in their top 3 services. Nearly half of US consumers now subscribe to a streaming video service. Of those subscribers, 61% of it into their top three services. Millennials aged 14-25 value their streaming video services more than Pay TV subscriptions. Nearly half of US consumers now subscribe to a streaming video service. Of those subscribers, 61% of consumers value their streaming video service among their top three subscription services. Millennials age 14-25 value their streaming video service subscriptions more than pay TV.
  5. QNEW14 Above all, Home Internet is the most valued household subscription across all generations with 95% of US consumers placing it in their top 3 services. Nearly half of US consumers now subscribe to a streaming video service. Of those subscribers, 61% of it into their top three services. Millennials aged 14-25 value their streaming video services more than Pay TV subscriptions. Is there a trend with the other generations? Under 32 year olds (Millennials) are streaming more hours than watching live. Millennials are watching less than a third of their content live. Streaming more than watching live
  6. Q73 Doing 5 things at once. for Millennials are most frequently surfing the web, social media, email, and text messaging. 92% of consumers are multitasking while watching TV. Millennials are typically, on average, doing four additional activities while watching TV.
  7. QNEW24, QNEW25 70% of consumers, and more than 80% of Millennials, binge-watch TV content. Among those, nearly a third of consumers are binge-watching shows weekly. More than two-thirds of consumers binge-watch TV shows (3+ episodes in one-sitting), with 70% of them participating in this activity at least monthly The average binge-watching session involves watching 5 episodes at a time Binge-watchers place a higher value on their streaming services, and drive subscriptions to services like Netflix, Amazon Prime Instant Video, Hulu Plus, and HBO Now They also place greater importance on their internet speed, and are more willing to pay more for faster speeds
  8. Q40 While recommendations from friends and tv ads continue to have the highest influence over consumers buying decisions, there are significant generation differences among those more non-traditional advertising mechanisms. Millennials and X-ers significantly more influenced by social media, video game, and celebrity/online personality endorsements. Influence from recommendations within Social Media circle exceeds TV for Millennials aged 19-32. Online review by someone you don’t know exceeds TV for Millennials aged 19-32  Better chance of reaching the Millennials online than with TV TV ads are less effective than online reviews from someone you don’t know. For Millennials aged 19-32, recommendations from their social media circle and online reviews have now surpassed the influence of TV advertising. Millennials and Xers are also significantly more influenced by social media, video game, and celebrity/online personality endorsements. While social media ads have been rising in influence among Millennials, more than 50% of Millennials now rank them as having a high/medium influence over their buying decisions. Typically viewed to be a more intrusive form of advertising, Millennials are more accepting of receiving ads on their smartphones. The influence of SMS/text message advertisements had a big increase among Millennials this year, rising nearly 12% across the age groups.
  9. Q85 Checking social networks is a daily habit for more than half of US consumers 66% of Millennials aged 19-32 value their time interacting with friends on social media sites as much as their time spent with friends in-person.
  10. Q89 Social media, for Millennials, is now the number one source for News. Can we get a line chart –X axis is the DDS edition, and Y-axis is the value. Show TV and Social Media numbers to show tipping point where the numbers cross, by generation. Need Net numbers for Social Media and TV for Millennials from DDS9 and DDS8. CNN story leak about candidate pulling out and retraction. Social media sites have surpassed television as the most popular source of news for Millennials
  11. Q89 Social media, for Millennials, is now the number one source for News. Can we get a line chart –X axis is the DDS edition, and Y-axis is the value. Show TV and Social Media numbers to show tipping point where the numbers cross, by generation. Need Net numbers for Social Media and TV for Millennials from DDS9 and DDS8. CNN story leak about candidate pulling out and retraction. Social media sites have surpassed television as the most popular source of news for Millennials