The document summarizes civic impact and internal metrics for the Dallas Opera for the 2014-2015 season: - The Dallas Opera reached over 100,000 patrons through mainstage opera performances, simulcasts, and community education programs. - Simulcasts at AT&T Stadium drew patrons from across the Metroplex and beyond, with the simulcast at Klyde Warren Park attracting the most diverse audience in terms of ethnicity, income, and age. - Education programs engaged students through school performances, vocal competitions, camps, and teacher training.

1. May 9, 2015
Civic Impact and Internal Metrics

2. 41.6 41.6
31.5
27.2
58.7
Mainstage opera
performance
Simulcast and community Education Total patron contact
100.3
• Simulcasts
• Family performances
• Lobby activities
• Audience development (e.g. Composing Conversations, Music & Masterpieces)
• Community performances
• Community partnerships (e.g. Perot Museum)
• Dress rehearsals
• School focused performances and
teacher training
• Camp and after-school programs
• Young Artist program
• Vocal competition
• Mankoff pre-performance lectures
TDO’s Total Community Impact
2014-2015 Season
(000s of patron contacts)
TDO reached just over 100,000 patrons in the 2014-2015 season
2

3. 3
Simulcasts at AT&T Stadium
Simulcast attendees were drawn from all over the Metroplex—and beyond

4. 91%
81% 76%
63%
5%
10%
11%
23%
2%
3%
5% 9%
1%
4% 6% 5%1% 2% 2% ~0
Subscribers Single Ticket
Buyers
AT&T Stadium
Simulcast
Simulcast in
Klyde Warren
Park
Other
Asian American
African American
Hispanic
Caucasian
Patron Ethnic Background
4
100% 100% 100%
(N=352)
April 13, 2013 (N=436)
April 13, 2013
(N=454)
April 11, 2014
100%
(N=233)
October 24, 2014
The Park simulcast patrons were much more representative of the
overall community than even the stadium simulcast, and attracted
far more people of Hispanic origin

5. Income Demographics
5
48%
33%
9% 12%
18%
19%
31% 28%
28%
36%
40% 40%
6%
12%
20% 20%
Subscribers Single Ticket
Buyers
AT&T Simulcast
Stadium
Simulcast in Klyde
Warren Park
Under $40K
$40K to $80K
80K to $150K
Over $150K
(N=352)
April 13, 2013 (N=450)
April 13, 2013
(N=409)
April 11, 2014
Up to $40K
$40K+ to $80K
$80K+ to $150K
Over $150K
100% 100% 100% 100%
(N=225)
October 24, 2014
The simulcasts appeal to a much more representative mix of income
levels than do paid tickets

6. Patron Age Distribution
6
26%
8% 5% 2%
43%
28% 31%
17%
21%
28%
35%
37%
10%
36%
29%
44%
Subscribers Single Ticket
Buyers
AT&T Stadium
Simulcast
Simulcast in Klyde
Warren Park
40 and under
41 to 55
56 to 70
Over 70
40 and under
41 to 55
56 to 70
Over 70
100% 100% 100% 100%
(N=352)
April 13, 2013 (N=436)
April 13, 2013
(N=454)
April 11, 2014
(N=246)
October 24, 2014
The Park simulcast attracted the youngest audience yet, even
relative to football stadium simulcast patrons

7. Comparison of TDO simulcasts and Met HD Broadcasts
(% of total)
7
Age < 65
Age 65-74
Age >75
25% of the Met’s American HD broadcast is under 65. By contrast, ~80% of
TDO’s stadium simulcast audience is under age 65, and more than 90% of
the KWP audience is under 65
<10% of total

8. 1. Mainstage
Full Price
Subscriptions
Single Tickets
Discounted
Single tickets from promotions
AFM/AGMA
Corporate discount
Student Rush
Comps Artistic
Staff
Production
Press
1. Mainstage
performances
Standard
Restricted View
Subscriber 20% discount
Artists
Chorus
Orchestra
Supers
Lightwalkers

9. 2. Simulcast and Community Programs
2. Simulcast and
community
Simulcast
Cowboys Stadium simulcast
DATP Global simulcast
Opening Night/Klyde Warren Park
Community
Programs
Family
Performances
Audience
Development
Community
performances
Invitation only
Dress rehearsals (Patrons, Chorus, Orch, Lightwalkers)
Opera 1 (x2)
Opera 2 (x2)
Concert (x2)
DMA Music & Masterpieces
Composing Conversations
Brown Bag (KWP/Sammons)
Food/Beverage Tastings
Book Club
Movie Screenings
Latino Cultural Center
Libraries
Dallas Farmer’s Market
NorthPark Center
Etc.
GD Roundtable
Opera Insights
Private recitals
Backstage Tours
Artistic Salons
Inner Circle Lunch&Learn
Dallas Children’s Theater
Subscriber concerts

10. 3. Education Programs
3. Education
Programs
School-focused
Vocal Competition
Out-of-School
Programs
Linked to
Mainstage
Young Artist
Professional
Development
Performances
Teacher Training
In Winspear (multiple)
In Schools (multiple)
Camp TDO
Performance
After-school TDO in a Suitcase
Hands-on
Dress rehearsals for students (Sneak Peek)
Mankoff Pre-performance Lectures
Restricted view seats for students (Sightlines)
Master Classes (2)
Brown Bags at Booker T. Washington
Coachings (2 per student)
Stage-craft (4)
Dallas
Other Metroplex
Wichita Falls