THE COCONUT GROVE ARTS FESTIVAL IS A YEAR-LONG CELEBRATION OF ART, CULINARY ARTS AND CULTURE IN SOUTH FLORIDA, CULMINATING IN ITS FIFTY-TWO-YEAR-OLD, THREE-DAY FESTIVAL ON PRESIDENTS’ DAY WEEKEND 2015.

1. Sponsorship Packages
2015

2. THE COCONUT GROVE ARTS
FESTIVAL IS A YEAR-LONG
CELEBRATION OF ART,
CULINARY ARTS AND CULTURE
IN SOUTH FLORIDA,
CULMINATING IN ITS FIFTY-
TWO-YEAR-OLD, THREE-DAY
FESTIVAL ON PRESIDENTS’ DAY
WEEKEND.

4. FESTIVAL
OVERVIEW
MORE
THAN100k
VISITORS
The CGAF has become one
of South Florida’s most
successful Festivals for
displaying, viewing and
collecting art and jewelry.
Each year, 380 emerging and
established artists are carefully
selected by the Coconut
Grove Arts and Historical
Association, Inc., a nonprofit
community organization under
the direction of a board of
directors and full-time staff.
It has evolved into one of
Miami’s must-attend events
on Presidents’ Day weekend,
attracting more than 100,000
visitors annually.
52
YEARS
380
ARTISTS

5. 2014
ATTENDEE
PROFILE
66%
FEMALE
34%
MALE
43%
HISPANIC
40%
WHITE
5%
AFRICAN
AMERICAN
71%
MIAMI-DADE
COUNTY
13%
BROWARD
COUNTY
8%
ELSEWHERE IN
THE U.S.
3%
INTERNATIONAL
78%
OF VISITORS HAVE PREVIOUSLY
VISITED THE FESTIVAL
93%
OF VISITORS PLAN TO RETURN
NEXT YEAR
94%
SATISFIED
44%
35-54
YEARS OLD
15%
21-34
YEARS OLD
24%
55-64
YEARS OLD
*Based on GMCVB Intercept Survey

6. HISPANIC
AUDIENCE
of Festival visitors are Hispanic
100,000+
Annual Festival
Visitors
43%

7. 2014 MEDIA
IMPRESSIONS
Radio
2,753,000
Print
10,232,704
Television
7,182,879
Outdoor
26,542,287
Online
785,000
 Comcast Corporation
 NBC Channel 6
 Telemundo Channel 51
 The Miami Herald
 Along with Outdoor and Online

8. FESTIVAL SPONSORSHIP COMPONENTS

9. ON-SITE
BRANDING
OPPORTUNITIES
>>>

10. FESTIVAL
PROGRAM
FULL PAGE
B&W
COLOR
HALF PAGE
B&W
COLOR
LOGO
B&W
COLOR
A vibrantly colored, take-home
brochure that includes all informative
details about the Festival. The details
include:
• Poster artist background
• Pavilion schedules
• Artist/booth directory
• Festival facts
• Helpful tips
• Map of Festival grounds
Sponsors have the opportunity to
designate a full page, half page or
logo inclusion within the pages of the
brochure.
90,000+
COPIES DISTRIBUTED

11. LOGO
RECOGNITION
Partners and sponsors can benefit from more than
100,000 annual attendance at the three-day Festival
by choosing from a vast variety of strategically placed
signage including:
• Pole banners
• Booths
• Table umbrellas
• Entertainment towers
• Snow fencing panels
• Blade signs
• Digital billboards
• Badges, flyers, posters and invitations
Pictures and footage from the Festival are captured and
shared through a multitude of outlets including media
partners, social media and the CGAF website, extending
visibility beyond the Festival.

12. CULINARY
PAVILION
Inside the popular Culinary Pavilion, world-renowned
chefs prepare famous dishes and invite guests to sample
gourmet fares.
The ever-expanding Culinary Pavilion continues to
include award-winning masters representing some of
South Florida’s most successful restaurants and hotels.
Previous participants in the Culinary Pavilion have
included Coral Gables favorite Marc Randazzo, WLRN
radio host Linda Gassenheimer, Top Chef contestant
Chef Ron Duprat, community-supported agriculture
advocate Teena Borek and acclaimed author of the
Dexter novel series, Jeff Lindsay.
40% OF ATTENDEES
ATTENDED THE CULINARY PAVILION
SHOWCASE

13. MUSIC PAVILION
Follow the clapping, the cheering, the hum of
excitement.
Just beyond the white banner of artist booths, tucked
into Peacock Park, The Coconut Grove Arts Festival’s
Music Pavilion presents a growing list of international
recording artists and local fan favorites.
Every year presents a unique lineup that draws families,
singles and the curious art buyer who just can’t resist.
Previous performers include the chart-topping pop artist,
Miami native Cris Cab, who headlined the 50th
Anniversary Celebration.
44% OF ATTENDEES
ATTENDED THE MAIN STAGE
ENTERTAINMENT

14. YOUTH ART
PAVILION
A true family event, the Arts Festival provides
entertainment for all ages. The Children’s Pavilion
encourages children to draw, paint, sculpt and design in a
youthful perspective. Children can creatively express
themselves throughout the three-day Festival with the
entire family.
Nearly 40,000
Festival attendees
bring children under the age of 18

15. DIGITAL
FEATURES
>>>

16. CGAF
WEBSITE
The new website is being built with our
sponsors in mind.
We are developing engagement
opportunities that:
• Build routine visits
• Attract new visitors
• Excite users about the year-round
programs and events taking place in
addition to the Festival
Features and functions of the new, robust
site will include:
• Calendar of events
• Footage and photos
• Social media integration
• Ongoing contests and campaigns
• Sections dedicated to the arts, culinary,
music and family attractions
CULINARY MUSIC FAMILYART

17. MOBILE APP
The NEW Coconut Grove Arts Festival app will
offer feature content and capabilities like
never before. Users will be able to enjoy on-
site Festival functions including:
• Geolocation-enabled map
• Schedule of events
• Calendar customization
• Push notifications
• Social media integration
• Easy picture/video posting to desired
social media profiles
Outside of the three-day event, the app will
also house year-long, engaging content such
as:
• Additional events
• Programs
• Announcements
• Artist and sponsor info
• Ticket purchasing platform
Our sponsors can take advantage of a digital
platform that complements experiences
curated before, during and after the Festival. CULINARY MUSIC FAMILYART

18. FESTIVAL
SPONSORSHIP
PERKS
>>>

19. HOSPITALITY
PAVILION
A designated area in the Festival
available all three days offers VIP
attendees an opportunity to socialize
and enjoy complimentary appetizers
and beverages all day.

20. PALETTE
BREAKFAST
Held at the Ritz-Carlton Coconut Grove,
Miami, the Palette Breakfast offers
patrons a private reception complete
with an exquisite breakfast and the
opportunity to meet the annual poster
artist.
Members of the Palette Breakfast are
invited to a true first look of this year’s
work by gaining entrance to the Festival
an hour earlier than general admission.
Palette members receive valet parking
at the Ritz-Carlton the day of the
breakfast and weekend-long perks
including a 10% discount for pieces
purchased at the Festival, all-access
credentials that gain entrance into the
Festival and into its VIP Hospitality
Pavilion for all three days of the event, a
commemorative poster and a $20 credit
toward the purchase of Festival
merchandise.

21. SPONSOR
SUMMIT
An annual breakfast held at a local
partner hotel allows sponsors to
come together weeks prior to
Presidents’ Day weekend!
Sponsors are presented with a reveal
of the advertising campaign for the
upcoming Festival, as well as all of
their fulfillment materials.
This is a wonderful networking
opportunity for sponsors to engage in
conversation, ask questions and
provide feedback.

22. POSTER
UNVEILING
CELEBRATION
Enjoy one of the most exciting and
most celebrated events leading up to
the Festival!
Each year, weeks before the event,
palette members, sponsors and other
VIPs gather at the Sonesta Bayfront
Hotel for the grand reveal of the
annual Festival poster, accompanied
by a speech from the honorary poster
artist.
This exquisite cocktail party offers
attendees the chance to meet the
CGAF board members, the poster artist
and each other. The unveiling is also
available for public viewing LIVE on the
six o’clock news.

23. Branded Visibility at Festival
• Branded custom booth — size and location to be
mutually agreed upon
• Logo inclusion in the Festival’s Program — up to 90,000
copies distributed FREE
• One(1) full-page full-color ad in the Festival’s Program —
up to 90,000 copies distributed FREE
• Logo inclusion on three (3) Festival Street Banners
displayed the month prior to the event
• Logo inclusion on six (6) Sponsor Towers located
throughout the Festival site
• Five (5) exclusive custom Blade Signs (with a 3-year
commitment)
• Five (5) exclusive custom Snow Fencing Panels (with a 3-
year commitment)
• Private Concert Sponsorship
Print/Broadcast Media
• Logo inclusion on all TV advertisements
• Logo inclusion on all Print advertisements
• Name inclusion in all Radio advertisements
• Name inclusion in E-Newsletters
• Logo inclusion on out-of-home advertising (exact
elements to be determined)
• Logo inclusion on 11” x 17” window posters
• Logo inclusion on 5” x 7” inserts and palm cards
Invitations
• Invitation to the Festival’s Poster Presentation Celebration
• Invitation to the Festival’s Sponsor Summit
Digital
• Logo inclusion on sponsor list of Festival’s website
• Website advertising banners
• Website homepage takeover (3 months, January –
March)
• App advertising banners
• App homepage takeover (3 months, January – March)
• Name inclusion in E-Newsletters
• Custom Contest
• Logo/Name inclusion on all social media platforms
• Custom Facebook Tab
Festival Perks
• Ten (10) VIP Parking Passes valid for all three days of the
event
• Seven hundred and fifty (750)1-Day Festival General
Admission Tickets
• Thirty (30) All-Access Credentials valid for entrance to the
Festival and the Festival’s Hospitality Pavilion
• Twenty (20) Complimentary tickets to the Festival’s
Palette Breakfast
• Thirty (30) Festival Souvenir T-Shirts
• Thirty (30) Festival Souvenir Hats
• Forty (40) Official Festival Posters
• Ten (10) Framed Official Festival Posters
TITLE SPONSOR
$200,000
The Title Sponsor enjoys a truly integrated package that includes 365 days of year-round
exposure and association with the Coconut Grove Arts Festival. The Title Sponsor will
have a dominant presence throughout all the Festival activities and marketing materials.
We would build the 2015 theme of the Festival with the Title Sponsor in mind and the
Naming Rights to the CGAF Gallery are owned by the Sponsor for the entire year.

24. PRESENTING SPONSOR
$140,000
The Presenting Sponsor is a truly integrated Partner that enjoys 365 days of year-round exposure
and association with the Coconut Grove Arts Festival. The Presenting Sponsor will have a dominant
presence throughout all the Festival activities and marketing materials. The Presenting Sponsor
Package places a strong emphasis on digital during and leading up to the event with website &
app section takeovers, as well as a Custom Contest.
Branded Visibility at Festival
• A mutually agreed upon booth space (or spaces) at a
prime location(s) inside the Festival grounds
• Logo inclusion in the Festival’s Program — up to 90,000
copies distributed FREE
• One (1) full-page full-color ad in the Festival’s Program
— up to 90,000 copies distributed FREE
• Logo inclusion on three (3) Festival Street Banners
displayed the month prior to the event
• Logo inclusion on six (6) Sponsor Towers located
throughout the Festival site
• Five (5) exclusive custom Blade Signs (with a 3-year
commitment)
• Five (5) exclusive custom Snow Fencing Panels (with a
3-year commitment)
• Opportunity to participate in the Festival’s Culinary
Showcase Pavilion (if applicable)
Print/Broadcast Media
• Logo inclusion on all TV advertisements
• Logo inclusion on all Print advertisements
• Name inclusion in all Radio advertisements
• Logo inclusion on out-of-home advertising (exact
elements to be determined)
• Logo inclusion on 11” x 17” window posters
• Logo inclusion on 5” x 7” inserts and palm cards
Digital
• Logo inclusion on sponsor list of Festival’s website
• Website advertising banners
• Website section takeover (2 months, Jan - Feb)
• App advertising banners
• App section takeover (2 months, January – February)
• Name inclusion in E-Newsletters
• Custom Contest
Social Media Callout
• Logo/Name inclusion on all social media platforms
Festival Perks
• Ten (10) VIP Parking Passes valid for all three days of the
event
• Two hundred and fifty (250)1-Day Festival General
Admission Tickets
• Twenty (20) All-Access Credentials valid for entrance to
the Festival and the Festival’s Hospitality Pavilion
• Fifteen (15) Complimentary tickets to the Festival’s
Palette Breakfast
• Twenty (20) Festival Souvenir T-Shirts
• Twenty (20) Festival Souvenir Hats
• Twenty-five (25) Official Festival Posters
• Two (2) Framed Official Festival Posters
Invitations
• Invitation to the Festival’s Poster Presentation
Celebration
• Invitation to the Festival’s Sponsor Summit

25. PAVILION SPONSOR – MUSIC / CULINARY / YOUTH
$75,000 each
As a Pavilion Sponsor, you will leverage one of the prime attractions guaranteed to capture everyone
that walks by, the Themed Pavilions are prime spots for a sponsor that wants to be noticed by a specific
target. This package gives the sponsor the top billing in and around the Pavilion’s activities at the Festival
with a strong digital connection.
Brand Visibility at Festival
• A 10’ x 10’ booth near the Site
• The Site will be branded with the sponsor’s logo
and messaging
• Logo and brand messaging on all video displays
around the Site
• Logo inclusion in the Festival’s Program — up to
90,000 copies distributed FREE
• One (1) full-page, full-color ad in the Festival’s
Program — up to 90,000 copies distributed FREE
• Logo inclusion on three (3) Festival Street Banners
displayed the month prior to the event
• Logo inclusion on six (6) Sponsor Towers located
throughout the Festival site
• Five (5) exclusive custom Blade Signs (with a 3-year
commitment)
• Five (5) exclusive custom Snow Fencing Panels (with
a 3-year commitment)
Print/Broadcast Media
• Logo inclusion on all TV advertisements
• Logo inclusion on all Print advertisements
• Name inclusion in all Radio advertisements
• Logo inclusion on out-of-home advertising (exact
elements to be determined)
• Logo inclusion on 11” x 17” window posters
• Logo inclusion on 5” x 7” inserts and palm cards
Digital
• Website & app music section takeover
• Website advertising banners
• CGAF app advertising banners
• Logo inclusion on sponsor list of Festival’s website
Social Media Callout
• Custom Tab on Facebook
• Logo/Name inclusion on all social media platforms
Festival Perks
• Six (6) VIP Parking Passes valid for all three days of
the event
• One Hundred (100) 1-Day Festival General
Admission Tickets
• Ten (10) All-Access Credentials valid for entrance to
the Festival and the Festival’s Hospitality Pavilion
• Ten (10) Festival Souvenir T-Shirts
• Ten (10) Festival Souvenir Hats
• Ten (10) Official Festival Posters
• One (1) Framed Official Festival Poster
• Four (4) Complimentary tickets to the Festival’s
Palette Breakfast
Invitations
• Invitation to the Festival’s Poster Presentation
Celebration
• Invitation to the Festival’s Sponsor Summit

26. LOCAL PACKAGE
$30,000
Those Companies who want a strong presence at the Festival and want a strong media presence
that CGAF can deliver will find a great value in this package.
Brand Visibility at Festival
• A 10’ x 20’ booth space inside the Festival grounds
• Logo inclusion in the Festival’s Program — up to 90,000 copies distributed FREE
• Logo inclusion on six (6) Sponsor Towers located throughout the Festival site
Print/Broadcast Media
• Logo inclusion on TV advertisements
• Logo inclusion on Print advertisements
• Name inclusion in Radio advertisements
• Logo inclusion on out-of-home advertising (exact elements to be determined)
• Logo inclusion on 11” x 17” window posters
• Logo inclusion on 5” x 7” inserts and palm cards
Digital
• Website advertising banners
• CGAF app advertising banners
• Logo inclusion on sponsor list of Festival’s website
Invitations
• Invitation to the Festival’s Poster Presentation Celebration
• Invitation to the Festival’s Sponsor Summit
Festival Perks
• Two (2) VIP Parking Passes valid for all three days of the event
• Twenty (20) 1-Day Festival General Admission Tickets
• Four (4) All-Access Credentials valid for entrance to the Festival and the Festival’s Hospitality Pavilion
• Five (5) Festival Souvenir T-Shirts
• Five (5) Festival Souvenir Hats
• Four (4) Official Festival Posters
• One (1) Framed Official Festival Poster
• Two (2) Complimentary tickets to the Festival’s Palette Breakfast

27. To secure one of these Sponsorships
or discuss a Customized
Partnership, please contact:
Damaso V Santana
(305) 542-7879
dvsantana@contenidotv.com
Rene Rodriguez
(305) 965-3378
rene@inova-media.com