This document analyzes Century Plyboards (India) Ltd and recommends buying its stock. It summarizes the company's position as India's largest plywood manufacturer with 25% market share. It also notes that the proposed Goods and Services Tax could benefit organized players like Century by leveling costs between organized and unorganized competitors. Finally, it recommends buying Century stock with a target price of Rs 236, representing a 33% upside.
Internship Report on ITC Ltd. "A Study of various factors leading to purchase...Justus George
This document provides information about a study conducted on the various factors influencing consumers' purchase decisions regarding bathing soaps with respect to ITC Ltd.'s Fiama Di Wills brand. It includes a declaration, acknowledgements, table of contents, and sections on the organization (ITC Ltd.), the identified problem/research objectives, research methodology, results and findings, and the author's routine work during their internship. The study aimed to analyze the various factors leading to consumers' purchase decisions regarding bathing soaps in order to understand customer preferences and improve ITC Ltd.'s Fiama Di Wills brand performance.
Tata Steel is an Indian steel company and subsidiary of Tata Group. It has manufacturing operations in 26 countries and employs around 80,500 people. Some key points:
- Tata Steel was established in 1907 and is headquartered in Mumbai, India. It acquired UK steelmaker Corus in 2007 in its largest international acquisition.
- It has an annual crude steel capacity of 25.3 million tonnes and is the 11th largest steel producer globally.
- The company's vision is to be a global benchmark in value creation and corporate citizenship through excellence of people, innovation, and conduct.
- Tata Steel has manufacturing facilities in India, Europe, Southeast Asia and produces a variety of
The consumer durables industry in India is poised for strong growth driven by increasing disposable incomes and rural electrification. Major segments include consumer electronics (brown goods) like TVs and appliances (white goods) like refrigerators. The market is expected to grow at a CAGR of 14.8% to $12.5 billion by 2015. Key players like Samsung, LG, and Whirlpool have large market shares, though competition is intense. The industry relies on economic growth as higher household incomes are driving greater spending on durables.
Competition in indian cement industry a case of collusivepulsar5583
The Indian cement industry exhibits characteristics that could enable collusive pricing behaviors, including high concentration with a small number of major players controlling most production, high barriers to entry and exit, similar production costs, and the existence of an effective trade association. A 2010 case study found 11 cement manufacturers engaged in illegal cartelization and price fixing in violation of competition laws, for which they were fined over $1 billion total. Ongoing monitoring is needed to enforce regulations and prevent anti-competitive pricing behaviors in this important industry.
The consumer durables industry in India consists of durable goods and appliances for domestic use. The government has increased liberalization and policies to boost the industry, which was valued at $9.7 billion in 2015 and is expected to grow to $20.6 billion by 2020 and become the fifth largest in the world by 2025. The industry experiences competitive rivalry due to continuous innovation and other factors like increased bargaining power of customers.
The document discusses the fast moving consumer goods (FMCG) industry in India. It analyzes the industry using Porter's Five Forces model. The FMCG industry is characterized by high volume and low cost products with short shelf lives that are sold through extensive distribution networks. The industry faces high rivalry among existing players who compete on price, promotions, distribution, and new products. Potential entrants face barriers like requirements for strong distribution networks and brands. Buyers have low bargaining power due to many alternatives. Suppliers also have low bargaining power. Substitutes pose varying levels of threat depending on utility and switching costs.
Internship Report on ITC Ltd. "A Study of various factors leading to purchase...Justus George
This document provides information about a study conducted on the various factors influencing consumers' purchase decisions regarding bathing soaps with respect to ITC Ltd.'s Fiama Di Wills brand. It includes a declaration, acknowledgements, table of contents, and sections on the organization (ITC Ltd.), the identified problem/research objectives, research methodology, results and findings, and the author's routine work during their internship. The study aimed to analyze the various factors leading to consumers' purchase decisions regarding bathing soaps in order to understand customer preferences and improve ITC Ltd.'s Fiama Di Wills brand performance.
Tata Steel is an Indian steel company and subsidiary of Tata Group. It has manufacturing operations in 26 countries and employs around 80,500 people. Some key points:
- Tata Steel was established in 1907 and is headquartered in Mumbai, India. It acquired UK steelmaker Corus in 2007 in its largest international acquisition.
- It has an annual crude steel capacity of 25.3 million tonnes and is the 11th largest steel producer globally.
- The company's vision is to be a global benchmark in value creation and corporate citizenship through excellence of people, innovation, and conduct.
- Tata Steel has manufacturing facilities in India, Europe, Southeast Asia and produces a variety of
The consumer durables industry in India is poised for strong growth driven by increasing disposable incomes and rural electrification. Major segments include consumer electronics (brown goods) like TVs and appliances (white goods) like refrigerators. The market is expected to grow at a CAGR of 14.8% to $12.5 billion by 2015. Key players like Samsung, LG, and Whirlpool have large market shares, though competition is intense. The industry relies on economic growth as higher household incomes are driving greater spending on durables.
Competition in indian cement industry a case of collusivepulsar5583
The Indian cement industry exhibits characteristics that could enable collusive pricing behaviors, including high concentration with a small number of major players controlling most production, high barriers to entry and exit, similar production costs, and the existence of an effective trade association. A 2010 case study found 11 cement manufacturers engaged in illegal cartelization and price fixing in violation of competition laws, for which they were fined over $1 billion total. Ongoing monitoring is needed to enforce regulations and prevent anti-competitive pricing behaviors in this important industry.
The consumer durables industry in India consists of durable goods and appliances for domestic use. The government has increased liberalization and policies to boost the industry, which was valued at $9.7 billion in 2015 and is expected to grow to $20.6 billion by 2020 and become the fifth largest in the world by 2025. The industry experiences competitive rivalry due to continuous innovation and other factors like increased bargaining power of customers.
The document discusses the fast moving consumer goods (FMCG) industry in India. It analyzes the industry using Porter's Five Forces model. The FMCG industry is characterized by high volume and low cost products with short shelf lives that are sold through extensive distribution networks. The industry faces high rivalry among existing players who compete on price, promotions, distribution, and new products. Potential entrants face barriers like requirements for strong distribution networks and brands. Buyers have low bargaining power due to many alternatives. Suppliers also have low bargaining power. Substitutes pose varying levels of threat depending on utility and switching costs.
This document provides an overview of Tata Motors, an Indian automotive manufacturing company. It was submitted by 7 students as part of a class project. It discusses Tata Motors' history, products, facilities, operations strategies, and capacity planning. Key points include that Tata Motors was founded in 1945 and manufactures commercial vehicles, passenger cars, and buses. It has major manufacturing bases in Jamshedpur, Pune, Lucknow, and Pantnagar. The document also covers topics like facility layout, inventory management, and procurement processes at Tata Motors.
5 FORCE ANALYSIS OF THE CEMENT INDUSTRY IN INDIARohit Digra
This document analyzes Porter's five forces model for the cement industry in India. It finds:
1) High barriers to entry due to capital costs, location requirements near limestone deposits, and competition.
2) Low buyer power as bulk buyers like construction firms have little influence over cement companies.
3) Moderate supplier power as raw materials are crucial but regulated by the government.
4) High competitive rivalry between cement companies fighting for market share through price wars.
5) Low threat of substitutes as no effective replacement exists for cement in construction.
This document provides information about Tata Docomo, including:
- Tata Docomo was launched through a joint venture between Tata Teleservices and Japanese telecom NTT Docomo.
- It aims to create a new world of personalized communication and open lifestyle horizons for customers.
- The document discusses Tata Docomo's history, corporate philosophy, the Indian telecom sector, services offered, and marketing and pricing strategies.
- It also includes statistics about Tata Docomo and the telecom industry in India.
This document summarizes a SWOT analysis of HCL Technologies and a PEST analysis of the IT industry in India. For HCL, its strengths include a wide range of products and services, global coverage, and increased revenue trends. Weaknesses are losing projects, weakness in tier 1 sectors, and failure to maximize asset utilization. Opportunities include acquisitions, expanding in new markets, and increasing market share. Threats are outsourcing restrictions and increased competition. The PEST analysis notes political, economic, social and technological factors impacting the IT industry in India.
This document provides an analysis of the IT services and products industry in India. It includes a PESTEL analysis identifying key political, economic, social, technological, legal and environmental factors impacting the industry. Porter's five forces and value chain analyses are conducted. The strategies and SWOT analyses of industry leaders TCS and Infosys are also examined, along with how their strategies may need to change given future industry trends. The future of the Indian IT services industry is seen as very promising with continued growth expected.
PESTLE Analysis of FMCG retail in IndiaMeher Kalyani
The document discusses a PESTLE analysis of the FMCG (Fast Moving Consumer Goods) retailing industry in India. PESTLE is a framework that analyzes the political, economic, social, technological, legal, and environmental factors affecting a business. The analysis covers how each of these external factors impacts the FMCG retailing industry in India. It provides examples of political influences like taxation policy and subsidies. It also discusses economic growth trends, social factors like demographics, the large impact of emerging technologies, relevant legal factors, and environmental initiatives of major retailers.
The document provides information about the paint industry in India and Asian Paints. It states that the paint industry in India is estimated at INR 135 billion with 35% of the market being unorganized. Asian Paints started in 1942 and has since become a market leader in India with over 35% market share. It has operations in 17 countries and 23 manufacturing facilities. While it faces threats from competition and raw material price fluctuations, it can leverage opportunities in the rural market and automotive industry.
Reliance Jio Infocomm Limited is an Indian telecommunications company owned by Reliance Industries. It launched commercial operations in September 2016 and has over 227 million subscribers as of 2022. The document provides details about Jio's history, mission, objectives, SWOT analysis using Porter's Five Forces model, competitive advantage, impact on the telecom industry, and data usage growth in India post Jio's launch. It establishes Jio's leadership position through affordable services, high-speed network coverage, and disruption of traditional pricing models in the country.
The document is a project report submitted by Shubhankar Sengupta to Mr. Sanjay Banerjee of ITC Limited. The project aims to understand ITC's stationery supply strategy and requirements for penetrating institutional markets. Sengupta conducted primary research in two phases: first, visiting institutions to understand their stationery needs and ITC's scope; second, accompanying ITC sales representatives on store visits to analyze supply chains and issues. The findings suggest there is significant market potential for ITC if services to institutions and retailers are improved.
Innovating Treadmark, Premium Llantas 2017 Case Competition - National 2nd Ru...Bhargava Ram
GDP in Zambia grew four-fold from 2000 to 2013, outpacing other African nations. This growth increased incomes and made loans more accessible. Over 5 million people in Zambia now have internet access, and 71% of smartphone users are active on social media sites like Facebook and WhatsApp. Most vehicles registered in Zambia from 2006 to 2013 were secondhand imports, with the average age rising to 17 years by 2014. Economic growth and increased middle-class incomes are enabling more people to purchase vehicles online or with bank loans.
This document provides background information on Pidilite Industries Ltd. and its popular Fevicol brand of adhesives. It discusses the company's history beginning in 1961, key acquisitions and mergers over the decades, and new product lines. The logo and branding of Pidilite and Fevicol are explained. An overview is given of the 4Ps of marketing - product, price, place, and promotion - as they relate to Pidilite's marketing strategy.
A FULL SPECIFICATION REPORT ON CEMENT INDUSTRY AND JK CEMENTMd Sadique Suleman
FULL CEMENT INDUSTRY ANALYSIS
GDP CONTRIBUTION OF WORLD
GDP CONTRIBUTION IN INDIAN GDP
WORLD CEMENT PRODUCTION BY COUNTRY
TOP COMPANIES IN WORLD
INDIAN CEMENT INDUSTRY
REASON FOR GROWTH OF CEMENT INDUSTRY
ANALYSIS OF JK CEMENT
PRODUCTION PROCESS OF JK CEMENT
BUSINESS MODEL OF JK CEMENT
The document summarizes India's economic reforms and macroeconomic performance over the past 25 years since 1991. It describes how India faced a balance of payments crisis in the 1980s that led the government to implement major economic reforms in 1991, including fiscal correction, trade liberalization, industrial policy reforms, and public sector reforms. Over the past 25 years, India experienced stable GDP growth averaging around 7%, with the service sector booming and increases in consumption, investment, and exports. However, issues around employment growth, savings and investment rates, inflation, and the fiscal deficit remained challenges at times during this period.
Tata Docomo is a cellular service provider in India operating on the GSM platform as a result of a strategic joint venture between Tata Teleservices and Japanese telecom company NTT Docomo. The document provides an overview of Tata Docomo, including its vision, services offered, areas of operation, and partnership with NTT Docomo to introduce advanced technologies and services to India. Key responsibilities during the internship included understanding Tata Docomo's unique customer service model and activities to improve customer satisfaction.
The document discusses a case involving ITT Automotive's development of a new generation antilock brake system (ABS) called the MK 20. Senior management favors using a highly automated single production process across four plants, but US plant managers prefer less automation for flexibility.
There are benefits to automation like lower costs and higher quality, but it reduces flexibility for customization and continuous improvement. While standardization improves efficiency, differences across plants in costs and customers should be considered. Plant managers may resist loss of flexibility, so their concerns around automation stagnating processes need to be addressed. Overall options chosen should fit ITT's strategy of reducing costs for popular affordable ABS systems.
The FMCG sector in India grew rapidly in the 1980s and 1990s but then lost momentum due to a lack of innovation by companies and the introduction of new product types. However, consumer willingness to upgrade to better products helped revive the FMCG sector in the 2010s. The FMCG sector is the 4th largest in India and includes household care, personal care, and food and beverage products. Hindustan Unilever Ltd., Procter & Gamble, and ITC are the top three FMCG companies in India. The sector has significant growth opportunities due to India's large population and vast rural markets.
The Tata Group has a wide-ranging product mix across 16 major product lines spanning 7 sectors of the Indian and global economy. As one of India's largest conglomerates, Tata offers thousands of individual products and services within each line. For example, within automotive they have brands like Tata Motors and within chemicals they have numerous products. They also have depth within individual product lines, like the various models in Land Rover. While diversity reduces consistency, Tata's large size and breadth allows it to effectively reach wide markets.
- Apex Corporation is facing problems with its organizational structure including informality, lack of structure and financial planning, and increasing customer complaints.
- The document evaluates changing to a circular, functional, or divisional structure.
- It recommends a divisional structure to improve accountability, budgeting, planning and focus on financial targets while balancing control from upper management and freedom from lower management.
This is a social media case study of Century Ply which is closer to the consumers in their day to day life and build an emotional bond with them Strengthening the positioning of the tag line!
Century Plyboards is India’s leading wood-panel Company. It operates mainly in two segments: plywood and laminates. Plywood brings in ~76% of its revenues, laminates about 18%. Container Freight Stations (CFS) account for the remaining.
The company has six plywood manufacturing plants spread across the length and breadth of India and one in Myanmar. It is among the top-three laminate manufacturers with capacity of 4.8m sheets and it also has two container-freight stations at the Kolkata port.
Over the last 30 years the company has emerged as a dominant player in the decorative plywood industry with more than 25% share of the organised market worth 4,500 crores. Against the plyboard industry growth rate of 12% for the last 6 years, Century Plyboard has recorded 18% CAGR led by market share gains from the unorganised segment.
Century Ply has also established itself as one of the leading laminate brands in India (third-largest manufacturer in India after Greenply and Merino) and its laminate revenue recorded a 15% CAGR over FY09-14.
It’s important to note here that of the total plywood industry (15,000 crores +), the share of organized players is still 30%, though it has increased from 10% a decade back. As is being witnessed in other industries, the share of organized players is expected to inch up further from 30% and if GST is implemented then the gain in market share will be much faster. With strong entry barriers (Govt. licensing as a hedge against de-forestations and difficulty in sourcing raw material) the incumbent organized players like Century will be the key beneficiaries of the shift towards branded products.
In order to sustain the growth momentum, the company recently doubled its laminates capacity to 4.8m sheets and increased the plywood capacity to 210,000 CBM. It has also increased its dealer’s base from 1,106 in FY12 to 1,424 in FY14.
As per the management, they are experiencing good demand for their products and expect to sustain 25% + CAGR for the next few years and have in-fact set an ambitious target of 5000 crores revenue by 2020 (1,284 crores in FY 14).
This document provides an overview of Tata Motors, an Indian automotive manufacturing company. It was submitted by 7 students as part of a class project. It discusses Tata Motors' history, products, facilities, operations strategies, and capacity planning. Key points include that Tata Motors was founded in 1945 and manufactures commercial vehicles, passenger cars, and buses. It has major manufacturing bases in Jamshedpur, Pune, Lucknow, and Pantnagar. The document also covers topics like facility layout, inventory management, and procurement processes at Tata Motors.
5 FORCE ANALYSIS OF THE CEMENT INDUSTRY IN INDIARohit Digra
This document analyzes Porter's five forces model for the cement industry in India. It finds:
1) High barriers to entry due to capital costs, location requirements near limestone deposits, and competition.
2) Low buyer power as bulk buyers like construction firms have little influence over cement companies.
3) Moderate supplier power as raw materials are crucial but regulated by the government.
4) High competitive rivalry between cement companies fighting for market share through price wars.
5) Low threat of substitutes as no effective replacement exists for cement in construction.
This document provides information about Tata Docomo, including:
- Tata Docomo was launched through a joint venture between Tata Teleservices and Japanese telecom NTT Docomo.
- It aims to create a new world of personalized communication and open lifestyle horizons for customers.
- The document discusses Tata Docomo's history, corporate philosophy, the Indian telecom sector, services offered, and marketing and pricing strategies.
- It also includes statistics about Tata Docomo and the telecom industry in India.
This document summarizes a SWOT analysis of HCL Technologies and a PEST analysis of the IT industry in India. For HCL, its strengths include a wide range of products and services, global coverage, and increased revenue trends. Weaknesses are losing projects, weakness in tier 1 sectors, and failure to maximize asset utilization. Opportunities include acquisitions, expanding in new markets, and increasing market share. Threats are outsourcing restrictions and increased competition. The PEST analysis notes political, economic, social and technological factors impacting the IT industry in India.
This document provides an analysis of the IT services and products industry in India. It includes a PESTEL analysis identifying key political, economic, social, technological, legal and environmental factors impacting the industry. Porter's five forces and value chain analyses are conducted. The strategies and SWOT analyses of industry leaders TCS and Infosys are also examined, along with how their strategies may need to change given future industry trends. The future of the Indian IT services industry is seen as very promising with continued growth expected.
PESTLE Analysis of FMCG retail in IndiaMeher Kalyani
The document discusses a PESTLE analysis of the FMCG (Fast Moving Consumer Goods) retailing industry in India. PESTLE is a framework that analyzes the political, economic, social, technological, legal, and environmental factors affecting a business. The analysis covers how each of these external factors impacts the FMCG retailing industry in India. It provides examples of political influences like taxation policy and subsidies. It also discusses economic growth trends, social factors like demographics, the large impact of emerging technologies, relevant legal factors, and environmental initiatives of major retailers.
The document provides information about the paint industry in India and Asian Paints. It states that the paint industry in India is estimated at INR 135 billion with 35% of the market being unorganized. Asian Paints started in 1942 and has since become a market leader in India with over 35% market share. It has operations in 17 countries and 23 manufacturing facilities. While it faces threats from competition and raw material price fluctuations, it can leverage opportunities in the rural market and automotive industry.
Reliance Jio Infocomm Limited is an Indian telecommunications company owned by Reliance Industries. It launched commercial operations in September 2016 and has over 227 million subscribers as of 2022. The document provides details about Jio's history, mission, objectives, SWOT analysis using Porter's Five Forces model, competitive advantage, impact on the telecom industry, and data usage growth in India post Jio's launch. It establishes Jio's leadership position through affordable services, high-speed network coverage, and disruption of traditional pricing models in the country.
The document is a project report submitted by Shubhankar Sengupta to Mr. Sanjay Banerjee of ITC Limited. The project aims to understand ITC's stationery supply strategy and requirements for penetrating institutional markets. Sengupta conducted primary research in two phases: first, visiting institutions to understand their stationery needs and ITC's scope; second, accompanying ITC sales representatives on store visits to analyze supply chains and issues. The findings suggest there is significant market potential for ITC if services to institutions and retailers are improved.
Innovating Treadmark, Premium Llantas 2017 Case Competition - National 2nd Ru...Bhargava Ram
GDP in Zambia grew four-fold from 2000 to 2013, outpacing other African nations. This growth increased incomes and made loans more accessible. Over 5 million people in Zambia now have internet access, and 71% of smartphone users are active on social media sites like Facebook and WhatsApp. Most vehicles registered in Zambia from 2006 to 2013 were secondhand imports, with the average age rising to 17 years by 2014. Economic growth and increased middle-class incomes are enabling more people to purchase vehicles online or with bank loans.
This document provides background information on Pidilite Industries Ltd. and its popular Fevicol brand of adhesives. It discusses the company's history beginning in 1961, key acquisitions and mergers over the decades, and new product lines. The logo and branding of Pidilite and Fevicol are explained. An overview is given of the 4Ps of marketing - product, price, place, and promotion - as they relate to Pidilite's marketing strategy.
A FULL SPECIFICATION REPORT ON CEMENT INDUSTRY AND JK CEMENTMd Sadique Suleman
FULL CEMENT INDUSTRY ANALYSIS
GDP CONTRIBUTION OF WORLD
GDP CONTRIBUTION IN INDIAN GDP
WORLD CEMENT PRODUCTION BY COUNTRY
TOP COMPANIES IN WORLD
INDIAN CEMENT INDUSTRY
REASON FOR GROWTH OF CEMENT INDUSTRY
ANALYSIS OF JK CEMENT
PRODUCTION PROCESS OF JK CEMENT
BUSINESS MODEL OF JK CEMENT
The document summarizes India's economic reforms and macroeconomic performance over the past 25 years since 1991. It describes how India faced a balance of payments crisis in the 1980s that led the government to implement major economic reforms in 1991, including fiscal correction, trade liberalization, industrial policy reforms, and public sector reforms. Over the past 25 years, India experienced stable GDP growth averaging around 7%, with the service sector booming and increases in consumption, investment, and exports. However, issues around employment growth, savings and investment rates, inflation, and the fiscal deficit remained challenges at times during this period.
Tata Docomo is a cellular service provider in India operating on the GSM platform as a result of a strategic joint venture between Tata Teleservices and Japanese telecom company NTT Docomo. The document provides an overview of Tata Docomo, including its vision, services offered, areas of operation, and partnership with NTT Docomo to introduce advanced technologies and services to India. Key responsibilities during the internship included understanding Tata Docomo's unique customer service model and activities to improve customer satisfaction.
The document discusses a case involving ITT Automotive's development of a new generation antilock brake system (ABS) called the MK 20. Senior management favors using a highly automated single production process across four plants, but US plant managers prefer less automation for flexibility.
There are benefits to automation like lower costs and higher quality, but it reduces flexibility for customization and continuous improvement. While standardization improves efficiency, differences across plants in costs and customers should be considered. Plant managers may resist loss of flexibility, so their concerns around automation stagnating processes need to be addressed. Overall options chosen should fit ITT's strategy of reducing costs for popular affordable ABS systems.
The FMCG sector in India grew rapidly in the 1980s and 1990s but then lost momentum due to a lack of innovation by companies and the introduction of new product types. However, consumer willingness to upgrade to better products helped revive the FMCG sector in the 2010s. The FMCG sector is the 4th largest in India and includes household care, personal care, and food and beverage products. Hindustan Unilever Ltd., Procter & Gamble, and ITC are the top three FMCG companies in India. The sector has significant growth opportunities due to India's large population and vast rural markets.
The Tata Group has a wide-ranging product mix across 16 major product lines spanning 7 sectors of the Indian and global economy. As one of India's largest conglomerates, Tata offers thousands of individual products and services within each line. For example, within automotive they have brands like Tata Motors and within chemicals they have numerous products. They also have depth within individual product lines, like the various models in Land Rover. While diversity reduces consistency, Tata's large size and breadth allows it to effectively reach wide markets.
- Apex Corporation is facing problems with its organizational structure including informality, lack of structure and financial planning, and increasing customer complaints.
- The document evaluates changing to a circular, functional, or divisional structure.
- It recommends a divisional structure to improve accountability, budgeting, planning and focus on financial targets while balancing control from upper management and freedom from lower management.
This is a social media case study of Century Ply which is closer to the consumers in their day to day life and build an emotional bond with them Strengthening the positioning of the tag line!
Century Plyboards is India’s leading wood-panel Company. It operates mainly in two segments: plywood and laminates. Plywood brings in ~76% of its revenues, laminates about 18%. Container Freight Stations (CFS) account for the remaining.
The company has six plywood manufacturing plants spread across the length and breadth of India and one in Myanmar. It is among the top-three laminate manufacturers with capacity of 4.8m sheets and it also has two container-freight stations at the Kolkata port.
Over the last 30 years the company has emerged as a dominant player in the decorative plywood industry with more than 25% share of the organised market worth 4,500 crores. Against the plyboard industry growth rate of 12% for the last 6 years, Century Plyboard has recorded 18% CAGR led by market share gains from the unorganised segment.
Century Ply has also established itself as one of the leading laminate brands in India (third-largest manufacturer in India after Greenply and Merino) and its laminate revenue recorded a 15% CAGR over FY09-14.
It’s important to note here that of the total plywood industry (15,000 crores +), the share of organized players is still 30%, though it has increased from 10% a decade back. As is being witnessed in other industries, the share of organized players is expected to inch up further from 30% and if GST is implemented then the gain in market share will be much faster. With strong entry barriers (Govt. licensing as a hedge against de-forestations and difficulty in sourcing raw material) the incumbent organized players like Century will be the key beneficiaries of the shift towards branded products.
In order to sustain the growth momentum, the company recently doubled its laminates capacity to 4.8m sheets and increased the plywood capacity to 210,000 CBM. It has also increased its dealer’s base from 1,106 in FY12 to 1,424 in FY14.
As per the management, they are experiencing good demand for their products and expect to sustain 25% + CAGR for the next few years and have in-fact set an ambitious target of 5000 crores revenue by 2020 (1,284 crores in FY 14).
Brand identity is the unique set of brand associations that the brand strategist aspires to create or maintain. These associations represent what the brand stands for and imply a promise to customers. A brand's identity includes its moral image, aim, values, and personality that differentiate it. However, a brand's actual image perceived by customers may differ from its intended identity. Identifying any gaps between a brand's identity and image helps strategists align marketing efforts to close those gaps.
Kaustav Ganguly has over 11 years of experience in business development, sales, marketing, and team management. He has worked for companies like HUL, Blu Engineers Pvt Ltd, and Eureka Forbes Ltd in various roles such as Team Leader, Zone Sales Officer, Territory Head, and Deputy Sales Manager. Currently he is seeking a middle-level management role that provides opportunities for personal growth and career development.
There are 4 factors of production: natural resources which are gifts of nature that exist without human intervention, human resources which refer to people's labor and effort, capital resources which include physical capital like tools and human capital like skills and knowledge, and entrepreneurs who take risks to organize the other resources to produce goods and services in hopes of earning a profit.
The document outlines the four factors of production in economics: natural resources, labor, capital, and entrepreneurship. Natural resources are gifts from nature like land, water, animals, and minerals. Labor refers to the workforce, including anyone who works to produce goods and services. Capital consists of manufactured goods used to make other goods and services. Entrepreneurship involves individuals who start new businesses, introduce new products, or improve processes.
SIMUL8 User Group - Visual8 Case Study - Plywood Manufacturing. SIMUL8 Corporation
The document provides an agenda and overview for a SIMUL8 User Group presentation by Visual8 Corporation. Visual8 is an industrial engineering consulting firm that specializes in simulation modeling. The presentation includes an overview of Visual8, example projects applying SIMUL8 across various industries, a case study of simulating different designs for an automated plywood patching line, and a live SIMUL8 model demonstration. The case study details the project goals, simulation model development process, different layout designs tested through sensitivity analysis, and results identifying Layout 4 with a combined routing and patching robot as the final choice meeting throughput needs within space limitations.
Production involves transforming inputs like labor, machines, and raw materials into more useful outputs or services. The main factors of production are land, labor, capital, and entrepreneur. Land is a natural resource that is limited in supply and differs in quality. Labor refers to human physical and mental exertion. Capital includes manufactured goods used for production. The entrepreneur organizes and coordinates the other factors of production.
Can Fin Homes Ltd (NSE Code - CANFINHOME) - May'13 Katalyst Wealth Alpha reco...Katalyst Wealth
Housing Finance companies have played a very vital role in the last 10 odd years in helping individuals buy their dream homes. We believe, besides getting your houses financed, one can also consider starting investing at a young age in fundamentally strong, fast growing and reasonably valued companies from the Housing finance space so as to reduce the quantum and the tenure of your home loan at the time of buying your house.
HDFC, Gruh Finance, LIC Housing Finance are some of the very well known listed Housing Finance companies, however we would like to share details with you on another
Housing Finance stock i.e. Can Fin Homes Ltd (NSE Code – CANFINHOME) which until recently was growing at 7-8%, however the renewed focus from the management and the aggressive branch expansion promises better growth prospects for the next few years.
Can Fin Homes Ltd (NSE Code – CANFINHOME) – Promoted by Canara Bank (42.38% stake), Can Fin pre-dominantly offers loans for home purchase, home construction, home improvement/extension and site purchase as well as non-housing finance loans such as
Personal loans, Child education loans, etc. Housing loans constitute ~98% of the advances of the company.
The document presents information on the key factors of production - land, labor, capital, and entrepreneurship. It discusses the characteristics of each factor. Land is a natural and immobile resource with limited supply. Labor refers to human work and is inseparable from laborers, with an inelastic supply. Capital consists of manufactured wealth used for further production and depreciates over time. Entrepreneurship involves identifying business opportunities and organizing the other factors of production.
This document provides an analysis of DFM Foods, an Indian company that pioneered packaged snacks in India. It discusses DFM's product portfolio including their flagship CRAX brand which accounts for 75-80% of sales. The document also analyzes the performance, valuation, industry outlook and growth potential of DFM Foods. Specifically, it notes that DFM has consistently delivered over 25% sales and profit growth in recent years and has opportunities for geographic expansion and market share gains in the growing Indian snacks market.
This document discusses the requirements for fabric spreading in garment manufacturing. It begins by introducing the author and their background. The document then covers 10 key requirements for proper fabric spreading: 1) the fabric must be flat, 2) have correct ply tension, 3) ply alignment, 4) correct ply direction and stability, 5) elimination of static electricity, 6) elimination of fabric flaws, 7) easy separation of cut layers, 8) avoidance of ply fusion during cutting, 9) avoidance of spread distortion, and 10) matching of checks and stripes. It also briefly discusses pattern making, marker making, and cutting methods. The author provides links to related textile technology Facebook pages and their blog.
The document provides details on a repositioning strategy and integrated marketing campaign for The Body Shop brand. The strategy involves narrowing the target audience to 18-28 year old women, focusing on The Body Shop's organizational associations and brand heritage, and promoting vicarious nostalgia. The implementation plan includes repackaging products, training staff, and a two-year IMC campaign utilizing direct marketing, PR, advertising, sales promotions, and personal selling. Progress will be evaluated every six months through brand audits measuring motivation, benefit structures, price elasticity, and an importance performance analysis.
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Similar to Century Ply India Ltd_SKP Securities Ltd (20)
1. December 9, 2015
Century Plyboards (India) Ltd.
GST – A Potential Game Changer…
CMP INR 177 Target INR 236 Initiating Coverage - BUY
SKP Securities Ltd www.skpmoneywise.com Page 1 of 22
Key Share Data
Face Value (INR) 1.0
Equity Capital (INR Mn) 222.2
Market Cap (INR Mn) 39,324.6
52 Week High/Low (INR) 262/138
6 months Avg. Daily Volume (BSE) 116,649
BSE Code 532548
NSE Code CENTURYPLY
Reuters Code CNTP:NS
Bloomberg Code CPBI: IN
Shareholding Pattern (as on 30th Sept 2015)
73%
14%
13%
Promoter
Institutions
Non Institutions
Source: Company
Particulars FY14 FY15 FY16E FY17E
Net Sales 13,476.6 15,884.4 17,434.1 20,198.8
Growth (%) 14.0% 17.9% 9.8% 15.9%
EBITDA 1,581.5 2,558.1 3,008.2 3,535.0
PAT 601.9 1,489.0 1,870.3 2,183.9
Growth (%) 9.2% 147.4% 25.6% 16.8%
EPS (INR) 2.7 6.7 8.4 9.8
BVPS (INR) 13.2 17.5 24.1 32.3
Key Financials (INR Million)
Particulars FY14 FY15 FY16E FY17E
P/E (x) 10.3 35.0 21.0 18.0
P/BVPS (x) 2.1 13.4 7.3 5.5
Mcap/Sales (x) 0.8 3.5 2.5 2.2
EV/EBITDA (x) 7.0 22.0 14.4 12.7
ROCE (%) 12.2% 19.8% 22.9% 22.3%
ROE (%) 23.1% 43.9% 40.7% 35.0%
EBITDA Mar (%) 11.7% 16.1% 17.3% 17.5%
PAT Mar (%) 4.7% 9.4% 10.8% 10.9%
Debt - Equity (x) 1.7 1.2 0.8 0.8
Key Financials Ratios
Source: Company, SKP Research
Company Background
Century Plyboards (India) Ltd (CPIL), promoted by first generation entrepreneurs
Mr. Sajjan Bhajanka, Mr. Sanjay Agarwal and Mr. Hari Prasad Agarwal is India’s
largest manufacturer of plywood with ~25% of organised market share. It has a
production capacity of 2,10,000 CBM of plywood; 4.8 mn units of laminate sheets;
2.4 mn SQM of pre-laminated boards spread across six manufacturing units in
India and one in Myanmar & Vietnam each. It is also engaged in Container Freight
Station (CFS) business with 2 container freight stations (CFS) near Kolkata Port in
West Bengal and has lately started a retail furniture chain under ‘Nesta’ brand.
Investment Rationale
Market leader with robust distribution network and strong brand pull
CPIL is the market leader in the plywood industry with strong brands across
product categories & robust distribution centers of nearly 1,500 dealers, 35
branch offices, & 6 regional distributions. Going forward, CPIL’s strategy of
penetrating into Tier 1/2 cities/towns, its sole focus on marketed/distributed its
product through the price-inelastic retail network coupled with its strong brand
equity (add spends accounts for ~3-4% of total revenue), will help in improving
its market share & counter commoditisation of plywood.
Furthermore, the Myanmar government's decision to ban export of face
veneers (31% of raw material cost) further strengths the competitive position of
organised players.
GST – A potential game changer for the organised players
Currently India's plywood sector is dominated by unorganised players,
accounting ~70% of the overall market. Due to small scale industries (SSI)
status enjoyed by unorganised players, presently they are not subjected to
excise duty structure and enjoy a price differentiation of ~15%-50% in the
premium & commercial grade plywood space vis-à-vis organised player.
The proposed GST will remove the cascading effect of interstate transfers; will
create a level playing field for organised players and will result in a huge shift
from the unorganised market to the organised market.
Margins to scale up with better operating efficiencies & capacity utilization
EBITDA margins have improved significantly from ~10.4% in FY13 to ~16.1%
in FY15 and ~16.9% in Q2FY16 on account of better operating efficiencies,
higher capacity utilization and steep fall in raw materials (face veneers,
core/panel veneers, adhesives/chemicals) prices.
Over the last few years, CPIL has undertaken several backward integration
steps like installing timber peeling facility of 32,000 CBM, in an industrial zone
in Rangoon, Myanmar and hitherto set up of peeling capacity, 4 lines of 8,000
CBM each in Laos will result into cost savings.
CPIL is set to increase its plywood capacity utilization to ~87% by FY17E from
~72.3% in FY15, on its capacity of ~210000 CBM. CPIL is likely to maintain
its margin supremacy over its peers backed by its scale & size, better
capacity utilization, operational efficiency and lower raw material prices, we
expect CPIL's EBITDA margins to improve to ~17.5% by FY17E.
Deleveraging Balance Sheet
Over the last few years, CPIL has reduced its net debt from Rs 4.9 bn in FY14
to Rs 4.3 bn in FY15, bringing down net D/E ratio significantly to 1.1x in FY15
from 1.7x in FY14. In spite of an expansion plan, we do not expect any
substantial increase in the leverage ratio.
Valuation
Better economic growth, leaving more disposable income for discretionary life
style consumption, rapid urbanisation, changing customer preference
towards quality branded products particularly amongst the growing mass
affluent, increasing nuclear families and Government’ thrust on “Housing for
All” coupled with structural shift towards organised players post GST
implementation, strong brand equity and distribution network, efficient working
capital management and raw material security auger well for the company.
We have valued the stock on the basis of P/E of 24x of FY17E EPS and
recommend a BUY with a target price of Rs 236 (~33% upside) in 15 months.
Analysts: Nikhil Saboo
Tel No: +91-33-40077019; Mobile: +91-9330186643
e-mail: nikhil.saboo@skpmoneywise.com
Anik Das
Tel No: +91-33-40077020; Mobile: +91-8017914822
e-mail: anik.das@skpmoneywise.com
2. Century Plyboards (India) Ltd.
SKP Securities Ltd www.skpmoneywise.com Page 2 of 22
Industry Snapshot – Wood Panel Sector
India's wood panel products comprises of materials used in making furniture, such as
plywood, laminates, medium density fibreboard (MDF) and decorative veneers which are
emerging as an important sub-segment of internal home building materials. Plywood and
MDF form the backbone material for furniture, whereas laminates and decorative veneers
are surfacing products which are used for decorative purposes. The Indian timber products
market is valued at Rs 285 billion of which, plywood has a share of 65%, whereas surface
products (laminates) and engineered products (MDF) have a share of 19% & 16%
respectively. Rapid urbanisation, favourable demographics, increasing per capita income,
nuclear families and rise of the middle class in the country have been important growth
drivers for the plywood and allied products.
Plywood
Size and Growth Trends: In the last six years the Indian plywood industry has more than
doubled and is currently estimated at ~Rs 185 billion. The increased penetration of furniture
in India coupled with reduction of furniture cost as a percentage of the overall interior cost
bodes well and the industry is expected to grow at ~8-10%, while the organized sector is
expected to grow at a faster pace of ~20-25%. Its product categories include veneer sheets,
particle board (composite wood core with plastic laminate finish), panel products (fibre
board), plywood made from both hard and softwood (veneered panels and laminated
woods) and medium density fiber board.
Market share-organised v/s unorganized: India’s plywood market is largely dominated by
unorganized players which account for ~70% market share while organized players account
for the remaining ~30% vs ~10% in FY07. The organized industry has been growing at ~15-
20% CAGR over the last decade, suggesting shift in consumer preference towards branded
products. Plywood industry like other building materials industry (Paints, Tiles & Pipes) is
promptly switching from unorganised to organised players and over the next 2-3 years,
organised players are likely to consolidate their market share on the back of (1)
unorganised players’ raw material dependency on large domestic producers like Century
and Greenply post Myanmar ban on timber exports, (2) GST implementation, which will
eradicate the tax arbitrage enjoyed by the unorganised players, (3) superior quality and
wide product range and (4) strong brand pull.
Source: Company, SKP Research
Exhibit : Constituents of Indian wood market
Plywood, 65%
Surface
products, 19%
Particle boards
, 9%
MDF, 7%
Engineered
products, 16%
3. Century Plyboards (India) Ltd.
SKP Securities Ltd www.skpmoneywise.com Page 3 of 22
Distribution channel & demand split: The plywood industry’s distribution channel is
similar to that of cement industry wherein primary distribution channel partners are dealers
(retail channels contribute 70% of sales). The plywood dealer maintains inventory, given the
commoditised nature of the product and ~70% of the demand is from non institutional
segment while remaining 30% is from institutional segment. A majority 85% is new demand,
while, 15% is replacement demand.
High entry barrier for raw material security: For manufacturing of plywood, three critical
raw materials are needed: (1) Face Veneers: The outermost layer of the plywood which
forms ~31% of raw material cost and is predominantly sourced from Myanmar. Presently,
Myanmar government’s ban on timber export has put Indian unorganised plywood players
at a huge disadvantage as they were heavily dependent on Myanmar for face veneers (for
organised players veneer prices surged by ~25-30%, putting strain on their working capital).
Consequently, Century Plyboards and Greenply Industries have put up veneer plants in
Myanmar, giving them access to high quality face timber. (2) core/panel veneers: low-
quality timber below face timber, abundantly available in India and forms ~54% of overall
raw material costs (3) adhesives/chemicals: forms ~15% of the overall raw material cost.
Source: Company, SKP Research
Exhibit : The Plywood Industry Size (Rs Bn)
72 80 89 97
111
132
150
185
10 10
8
13
16
12
19
0
5
10
15
20
0
40
80
120
160
200
FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15
Industry Size (Rs Bn) Growth Rate (%)
Source: Company, SKP Research
Exhibit :Demand Split & Nature Of Demand
Non
Institutional, 7
0%
Institutional, 3
0%
DemandSplit
New
Demand, 85%
Replacement
Demand, 15%
Nature Of Demand
4. Century Plyboards (India) Ltd.
SKP Securities Ltd www.skpmoneywise.com Page 4 of 22
Source: Company, SKP Research
Exhibit : Raw material usage in Indian plywood industry
Wood,65%
Metal,25%
Plastic,10%
GST – A potential game changer for the organised players: Currently India's plywood
sector is dominated by the unorganised players, accounting ~70% of the overall market.
Due to SSI status enjoyed by the unorganised players, presently they are not subjected to
excise duty structure and therefore enjoy a price differentiation of ~15%-20% in the
premium plywood space and ~20%-50% in the commercial grade plywood space vis-à-vis
organised player. Earlier small manufacturers who had avoided the excise ambit by
maintaining a turnover below Rs 1.5 crores would end up paying taxes as the government
mulling the idea of reducing the threshold limit in GST to Rs 0.25 crores. The proposed
GST will remove the cascading effect of interstate transfers; which will create a level playing
field for organised players in the inter-state indirect tax credit. Therefore, GST
implementation will reduce the cost arbitrage enjoyed by the unorganised players and will
result in a huge shift from the unorganised market to the organised market. (Unorganised
plywood market size is 2x the organized market). We believe, post the implementation
of the GST, price differentiation of branded and unbranded players would lessen by ~12%
(Assuming GST rate of 24% and base price of Rs 200).
Pre GST Implementation - Tax Structure Post GST Implementation - Tax Structure
Base Price (Rs) 200 200 Base Price (Rs) 200 200
Excise Duty @ 12.36% 25 0 GST Rate @ 24% 48 48
Total Price (Basic + Excise Price) 225 200 Total Price (Basic + Excise Price) 248 248
Add: VAT @12.5% 28 25 Add: VAT - NIL 0 0
Wholesale Price (Rs) 253 225 Wholesale Price (Rs) 248 248
Add: Dealer Margin @ 20% 51 45 Add: Dealer Margin @ 20% 50 50
Add: VAT on Dealer Margin @ 12.5% 6 6 Add: VAT on Dealer Margin @ 12.5% 6 6
Retail Price 310 276 Retail Price 304 304
Price Differentiation (%) 12% Price Differentiation (%) 0%
Source: Company, SKP Research
Exhibit : Pre & Post GST Tax Structure
Current Tax Structure - Plywood
Industry
Organised
Player
Unorganised
Player
Tax Structure - Plywood Industry
Unorganised
Player
Organised
Player
5. Century Plyboards (India) Ltd.
SKP Securities Ltd www.skpmoneywise.com Page 5 of 22
Exhibit : Industry Snapshot - Laminates Industry
Industry Snapshot - Laminates Industry
Market Size Rs 42 Bn
Top laminate players Greenply,Merino,Century Plyboard,Royal Touch
Industry Structure Organised- 65% & Unorganised- 25%
Revenue CAGR: FY08-15 ~11%
Distribution Channel Distributor
Average realisation Rs 400 per sheet
Source: Company, SKP Research
Laminates:
Laminates are engineered materials made from paper and chemicals. Their utilisation has
extended from furniture and cabinetry to decorative walls for an important reason: they are
preferred over wood and paint for reasons of choice, aesthetics, installation ease,
maintenance, durability and cost effectiveness. Laminates are stain-proof and resistant (to
water, light acids, steam, moisture and abrasion). Laminates has been growing alongside
the plywood industry as they have same client base and growth drivers as plywood’s.
The size of the Indian laminates industry is ~Rs 42 billion, which is growing at ~8-10% per
annum. Total capacity of the industry in FY15 was estimated ~100-110 mn sheets per
annum, with an average realisation of INR 400 per sheet. The industry comprises of
organised players, making up for 65% of the market share which was 50% in FY09.
Greenply is the largest player in this segment, followed by Merino and Century Plyboard.
MDF:
MDF is engineered wood made from wood (fibres), glued together using heat, resin and
pressure. It is also a superior substitute for cheap unorganised plywood and faces
competition from imports. Demand in this sector is driven by ready-made modular furniture,
modular kitchen, ready-to-move into offices/retail outlets, a need to substitute low quality
plywood, affordability, increasing awareness of customers for better alternatives, and
shortage of time.
The MDF market is estimated at ~Rs 35 billion in India, which is growing at a CAGR of ~5-
8% over the last five years. The MDF market has been dominated by organised players with
Greenply as the market leader. The Centre’s hold on fresh licensing for the manufacture of
plywood has led to an increasing gap between demand and supply. This will increase the
use of engineered panel products, which is a positive development for the MDF industry.
Industry Snapshot - MDFIndustry
Market Size Rs 35 Bn
Top laminate players Greenply,Bajaj Hindustan,Mangalam timber
Industry Structure Organised- 100% & Unorganised- 0%
Revenue CAGR: FY08-15 5-8%
Distribution Channel Dealer
Source: Company, SKP Research
Exhibit : Industry Snapshot - MDFIndustry
6. Century Plyboards (India) Ltd.
SKP Securities Ltd www.skpmoneywise.com Page 6 of 22
Opportunities & Demand Drivers
Revival in real estate demand & Urbanization to fuel growth: Almost 33% of the total
Indian population are ‘urban’. According to the National Council for Applied Economic
Research (NCAER), India’s Mass Affluent segment grew from 11 million households in
2001-02 to 31 million households in 2010-11 and expected to reach 53 million in 2015-16.
Over the years, there has been a shift in the employment pattern from agricultural to
services. Increased manufacturing in India will fuel the rate of urbanization. Therefore,
demand for housing is bound to increase coupled with government’s thrust on ‘Housing for
all by 2022’ initiative which will also drive investment into housing and will spur demand for
modern interiors, along with modifications in the existing interiors.
Rapidly changing demographic profile plus aspirational buying: India has young
population with an average age of 24 years with rising per capita income (grew from Rs
80,388 in FY14 to Rs 88,533 in FY15). Nuclear families are the new normal in India, driving
the need for quality housing. This demographic segment has recorded a 70% growth, has a
higher disposable income, and a desire for a better lifestyle with stylish interiors. Central
Government will also implement the recommendations of the 7th Pay Commission in FY16
and prompt implementation of OROP (one rank one pension) will result in substantial
increment of ~30-40% in the current salary of the employees, translating into incremental
demand for home interior products.
Increased investment in the office building segment: GDP growth and relaxation of FDI
in real estate is expected to result in burgeoning demand for office space. Office space
supply in top eight Indian cities is expected to reach 180 million sq ft. during 2012-2016.
Moreover, an increasing number of corporate offices, being set up in Tier II and Tier III cities
will drive demand for office furniture.
Hospitality sector demand: Hospitality segment in India is witnessing a robust demand
growth, rising tourism business and leisure travel. This opportunity is being seized by
hoteliers, and several hotel projects are in the pipeline. Demand for interior furniture is on
rise. Hence, the demand for the wood industry is likely to grow as budget hotels, service
apartments, spas and other niche centres get established.
Logistics
Indian ports and shipping industry plays a vital role in sustaining growth in the country’s trade
and commerce. Around 95% of India’s trade by volume and 70% by value takes place
through maritime transport. Logistics business is directly correlated with economic activity
and the industry is estimated to have grown at ~15% in the last five years. The industry is
largely dominated by unorganized players due to complex tax structure and lack of world-
scale infrastructure.
7. Century Plyboards (India) Ltd.
SKP Securities Ltd www.skpmoneywise.com Page 7 of 22
Company Profile
Century Plyboards (India) Ltd. (CPIL) was incorporated in 1982, and promoted by first
generation entrepreneurs Mr. Sajjan Bhajanka (Chairman), Mr. Sanjay Agarwal (MD), Mr.
Hari Prasad Agarwal (Vice Chairman) and ably supported by Mr. Vishnu Khemani (Joint
MD) and Mr. Prem Kumar Bhajanka (Joint MD).
CPIL is currently engaged in the manufacturing of plywood, laminates, veneers,
blockboards and doors among others. It is also engaged in Container Freight Station (CFS)
business, managing the first ever private CFS at the Kolkata Port and has lately entered in
retail furniture chain with brand Nesta and is setting up a 54,000 CBM greenfield particle
board unit at its existing site of Chennai unit.
CPIL first introduced borer proof plywood in 1997 and flexible plywood variety in 2002 in
India. In 2004, it started production of laminates and commenced manufacturing of pre-lam
particleboards. Currently, CPIL accounts nearly a third of branded plywood sold in India,
with a price premium of ~5%-20% over its nearest competitors.
In 2011, CPIL demerged its ferro alloys and cement division into a new wholly owned
subsidiary Star Ferro and Cement Ltd (SFCL) which subsequently got listed in 2013. This
demerger improved the quality of Century’s core ply-board business earnings with efficient
deployment of capital and had a dramatic re-rating of CPIL (CPIL's revenue and profits have
grown at 16/64% CAGR over FY13-15, respectively).
Exhibit: Key Milestones
1986 Company incorporated and commenced manufacturing plywood
Raised Rs 7.37 Cr through issuing shares at Rs 20 each (IPO)
CPIL became the first company to introduce Borer-Proof Plywood in India.
2004 Century Laminates plant commenced operations.
2005 CPIL started production of pre-lam particleboards.
CPIL achieved a market share of about 20%of the organized plywood sector.
Acquired 51% shareholding in the equity of Century Star Shipping Ltd.
2007 Merged Shyam Century Ferrous Ltd with itself & acquired 51% stake in Auto Sundaram, Stock split 1:10
Acquisitions of Star Ferro and Cement Ltd.
2009 CFS business becomes operational (Covering area 1lac sqm,having a capacity to handle 160,000 TEUs P.A.)
2010 Acquired 51% stake in Aegis business & establishes economy segment brand named ‘Sainik'
Increased Plywood and Veneer capacity by 30,000 CBM at Kandla plant, taking total capacity to 154820
CBM.Pre- laminated boards’ capacity increased from 800000 SQM to 1600000 SQM at the Chennai plant.
Demerger of Star Ferro and Cement Ltd.
Ventured into ready made furniture business.
Added capacity of 2.4 millions laminate sheets
Acquired 50% stake in Century Infotech.
Demerger of Aegis Business.
Installed plyboard capacity in Gujarat, Myanmar and Uttarakhand.
Launched a mid-segment brand named 'Maxima'.
Increased Plywood capacity by 37,000 CBM to total capacity of 209420 CBM.
Source: Company, SKP Research
2014
Amalgamated Century Panels Pvt Ltd, Sharon Veneers Pvt Ltd and Sharon Wood Industries Pvt Ltd with
itself.
1997
2006
2008
2012
2013
8. Century Plyboards (India) Ltd.
SKP Securities Ltd www.skpmoneywise.com Page 8 of 22
Business Segment and Revenue Mix: CPIL has three business segments viz. Plywood
and allied products, Laminates and allied products, Logistic services. Plywood vertical
contributes ~75% of total sales and ~70-75% of total EBITDA whereas Laminates and
Logistic vertical contributes ~18-20% and 4-5% of total sales respectively..
Plywood and Allied Products:
Installed Capacity & Capacity Utilisation: CPIL manufactures and markets plywood under
different brands named Century Ply, Club Prime, Architect, PF, Sainik, Maxima, etc and
constantly re-invested over the last 4-5 years in building scale and strengthened its
distribution network to ensure long-term profitable growth. The company has adequate
plywood (~210,000 CBM, ~72.3% capacity utilisation in FY15) and veneer capacity (~39%
capacity utilisation in FY15).
Ara Suppliers Pvt. Ltd
Arham Sales Pvt. Ltd
Adonis Vyaper Pvt. Ltd
Apnapan Viniyog Pvt. Ltd
Century Ply Laos Co. Ltd Subsidiaries Laos 100
Source: Company, SKP Research
Exhibit: Key Subsidiaries/Associates
Voting
Power
(%)
CountryParticulars Comments
CML will implement expansion plans of company’s Medium
Density Fibre (MDF) business.
Century MDF Ltd India 100
Operating a plywood and allied products unit from eco-friendly
agro-forestry timber at Raipur Industrial Area, Uttarakhand.
Currently trades in timber and manufactures plywood & all
wood products & materials.
Century Ply (Singapore)
Pte. Ltd.
Singapore 100
PT Century Ply Indonesia 100
Step-down subsidiaries of Century Ply (Singapore) Pte. Ltd.
Engaged in trading of mineral and other commodities.
CMPL has set up a veneer and plywood unit near Yangon city
in Myanmar.
Centuryply Myanmar Pvt.
Ltd
Subsidiaries Myanmar 100
Century Infotech Ltd. Associaties India
Auro Sundaram Ply &
Door Pvt. Ltd
India 51
50
Engaged in business of e-commerce, online application
integration including buying, selling, marketing, trading and
dealing in various kinds of products and services on internet.
Subsidiaries
/Associates
Subsidiaries
Subsidiaries India 80
Subsidiaries
Subsidiaries
Subsidiaries
Exhibit: Business Segment
Source: SKP Research
61%
10%
3%
0%
14%
7%
5%
60%
12%
3%
1%
14%
5%
5%
63%
10%
2%
1%
16%
4%
4%
0%
10%
20%
30%
40%
50%
60%
70%
Plywood Veneer Prelam MDF/PPB Laminates Others Logistic
As a (%) of Net Sales
FY2013 FY2014 FY2015
Logistic
contributes
~4-5% of
the total
sales
Plywood and allied
productcontributes
~75% of the total
sales
Laminates
and allied
product
contributes
~18-20% of
the total
sales
Others
business
contribute
s ~4-5%
of the
total
sales
9. Century Plyboards (India) Ltd.
SKP Securities Ltd www.skpmoneywise.com Page 9 of 22
CPIL has been aggressively adding capacities over the last ~2-3 years, through a mix of
greenfield and brownfield expansion. The company has expanded its plywood capacity by
nearly ~22% to 210,000 CBM in FY15 from 172,420 CBM reported in FY13. CPIL has a
pan-India presence with six plywood manufacturing facilities in strategic locations across
India - Kandla (Gujarat), Karnal (Haryana), Joka (West Bengal), Guwahati (Assam),
Roorkee (Uttarakhand), Chennai (Tamil Nadu).
It has one unit in Myanmar and has recently commissioned a unit in Laos. All the plants are
strategically located Vs traditional strategy of centralized location. This strategy has
smoothened raw material procurement process plus ensure seamless delivery of goods to
its dealers/distributors.
Duopoly market with strong headroom for growth: The Indian plywood industry is
dominated by unorganized players, making up for ~70% of the market share. At the pan-
India level, the plywood market is virtual a duopoly market with strong headroom for growth.
Top ~5-6 players constituting around ~60%+ of the total market and of which, ~50% of the
market has been captured by Century Plyboard & Greenply Industries with ~25% market
share each.
Extensive product portfolio: CIL is well poised to cater customer needs through its multi-
product strategy. CPIL competently facilitates cross-sale by leveraging its strong brand
name and wide distribution network by extending its offerings across the value chain of
interior decoration. Around 90% of CPIL’s products are marketed through the retail network
while only 10% was marketed through the discount driven institutional network.
Exhibit : Market Share (Organised & Unorganised ) & Organised Players Market Share
Source: Company, SKP Research
25%
25%
5%
4%
4%
2%
35%
0% 10% 20% 30% 40%
Century Plyboard
Greenply
Sarda Plywood
Archidply
Uniply
Kitply
Others
Organised Players Market Share (%)
Organised,
30%
Unorganise
d, 70%
Market Share - Organised Vs Unorganised
Exhibit:Plywood & Allied Products - (Plant Wise Installed Capacity & Utilization Level)
Particulars FY13 FY14 FY15 Manufacturing Units Installed Capacity
Capacities
Plywood (CBM) 172,420 209,420 210,000 Joka,West Bengal 37,037
Veneer (CBM) 180000 180000 210000 Chennai,Tamil Nadu 39,420
Prelam (SQM) 2,400,000 2,400,000 2,400,000 Guwahati,Assam 35,000
Utilization Karnal,Haryana 36,000
Plywood (CBM) 68% 64% 72% Kandla,Gujarat 31,000
Veneer (CBM) 49% 56% 39% Rorkee,Uttarakhand 25,000
Prelam (SQM) 72% 67% 52%
Source: Company,SKP Research
PlantWise
Installed
Capacity
10. Century Plyboards (India) Ltd.
SKP Securities Ltd www.skpmoneywise.com Page 10 of 22
Laminates and Allied Products:
Installed Capacity & Capacity Utilisation: In India, laminates are used for providing an
aesthetic look to plywood and both plywood and laminates have same customer base and
growth drivers. However, key variation is, while plywood market is largely dominated by
unorganized players, the laminates market is largely organized. CPIL has adequate
laminates capacity (4.8 mn sheets, 76% capacity utilisation in FY15 and 61% capacity
utilisation in FY14) and expanded its laminates capacity by nearly 100% to 4.8 mn sheets
from 2.4 mn sheets in FY12. The key raw materials for laminates are paper and chemicals,
which are easily available. Brown paper and Decorative paper soaked in phenolic and
melamine resins are hard pressed together to form a stiff laminate sheet.
Exhibit:Product Portfolio
Laminates Brands
Source: Company, SKP Research
Doors Brands
Plywood Brands
Veneers Brands
Blockboards Brands
Exhibit: Laminates & Allied Products - (Installed Capacity & Utilization Level)
Source: Company,SKP Research
4,800,000
2,698,740
2,698,740
4,800,000
2,915,978
2,915,978
4,800,000
3,600,682
3,600,682
-
1,500,000
3,000,000
4,500,000
6,000,000
Installed Capacity Production
Volumes
Sales Volumes
Installed Capacity (No. Of Sheets)
FY2013 FY2014 FY2015
59% 61%
76%
0%
20%
40%
60%
80%
FY2013 FY2014 FY2015
CapacityUtilization (%)
11. Century Plyboards (India) Ltd.
SKP Securities Ltd www.skpmoneywise.com Page 11 of 22
Market Share & Product Portfolio: CPIL is the third largest producer of laminates in
India. Currently, Greenply is the market leader in this segment with a market share of
~30% followed by Merino (~25%) and Century Ply (~10%). CPIL offers a wide range of
decorative laminates and has portfolio of brands namely Slimline, Opulenza with ~700
SKUs and adding almost ~100 SKUs every year. Margins in the laminates business are
lower than in plywood, led by surplus capacities in the industry plus competitive
pressures among peers.
Logistic services:
CPIL, with a cumulative capacity of 156,000 TEU at Sonai (36,000 TEU) and Jinjira
Pole (120,000 TEU) operates two container freight stations (CFS). These two CFSs,
spread across 1 lakh square metre accounts for almost 50% of the CFS capacity at the
Kolkata Port. CPIL's CFS business is the only CFS division in India that works round-
the-clock and undertakes a gamut of responsibilities including warehousing, bonded
warehousing, stuffing, de-stuffing, handling project cargo and communicating with
customs authorities.
The company is planning to give its CFS divisions a pan-India presence by extending its
services to major port locations such as Mumbai, Chennai and Mundra by 2016 end.
Logistic business accounts for nearly ~4-5% of total revenues of Rs 0.74 bn (FY15).
Segment's realizations were at ~Rs 9,693/TEUs and EBIT margins at ~30% in FY15,
any increase in capacity utilization will be EBITDA accretive going forward.
Source: Company, SKP Research
Exhibit : Laminates Industry - Market Share
30%
28%
10%
7%
7%
18%
0% 5% 10% 15% 20% 25% 30% 35%
Greenply
Merino
Century…
Royal Touch
Rushil Décor
Others
Market Share (%)
Exhibit: Logistic - Installed Capacity
Source: Company, SKP Research
156,000
52,923
10,329
156000
72508
9,693
-
30,000
60,000
90,000
120,000
150,000
180,000
Installed Capacity (TEUs) Production Volumes
(TEUs)
Realization /TEUs
FY2014 FY2015
12. Century Plyboards (India) Ltd.
SKP Securities Ltd www.skpmoneywise.com Page 12 of 22
Investment Rationale
Market leader with robust distribution network, strong brand pull, focus on affordable
range of products & raw material security augurs well
Market leader with pricing power: CPIL is one of the leading domestic players and
accounts for ~25% of branded plywood sold in India, with a price premium of ~5%-20% over
its nearest competitors. It is also the third largest player in the laminates business.
Robust distribution network: CPIL has a strong dealer network of nearly 1,500 dealers,
35 branch offices, 6 regional distribution centres and 7 manufacturing locations.
Additionally, CPIL has expanded its presence from metros and large cities (top 90 towns
with population over 500k) to Tier-1 towns (top 400 towns with population more than 100k);
to widening its distribution reach. CPIL's business model is primarily retail driven, nearly
90% of its total product marketed to retail customers while only 10% is marketed through
the through the discount-driven institutional network.
Brand pull led by aggressive advertising campaigns: The Company’s greatest asset
is the recall value of its brands among customers. This is largely driven by its
aggressive but strategic brand spends over the last 4-5 years with consistent focus on
quality. Currently, ad spends expense accounts for ~3-4% of total revenues. As a result,
over the years in a most severe situation, CPIL is able to counter commoditisation of
plywood with increased average realisation of its brands.
Over the years, CPIL has adopted a strategy of product premiumization, thereby offering
value added products which are available at higher price points where competition is lesser
and demands are price-inelastic. It has expanded its sales team at a CAGR of 30% over
FY13-15, driving higher focus on retail sales.
Exhibit: Pan India presence with robust distribution network
Source: Company, SKP Research
1155
1284
1500
0
400
800
1200
1600
FY2013 FY2014 FY2015
Dealer Network additions from FY12-14
1097
601
407
43 46
0
200
400
600
800
1000
1200
<50k 50k-100k 100k–500k 500k–1m > 1m
Number Of Towns
Exhibit: Advertisement Expense (Rs Million) & Sales Personnel Nos
Source: Company, SKP Research
484
340
659
772
921
4.1%
2.5%
4.1% 4.3% 4.3%
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
0
150
300
450
600
750
900
1050
FY2013 FY2014 FY2015 FY2016E FY2017E
Advertisement Expense - As a (%) of Sales
A&P Expense (Rs Millions) Asa (%) of Net Sales
403
597
685
0
200
400
600
800
FY2013 FY2014 FY2015
Sales personnel (Nos)
13. Century Plyboards (India) Ltd.
SKP Securities Ltd www.skpmoneywise.com Page 13 of 22
Focus on affordable range of products: CPIL changed its strategy from being a premium
brand to a brand franchise which offers the entire gamut of products to different price points
to customers. Revenue contribution from affordable products (Sainik brands) has increased
from 11% in FY14 to 14% in FY15. In the smaller towns, it has been penetrating the market
with its more affordable range of products like Sainik and Maxima (who earlier bought non-
branded plywood) which are driving growth. In FY15, 50-55% of Sainik volume was
outsourced from local vendors, thus providing scale and growth without incremental capital
deployment. Commercial veneers contributed ~12% of total plywood revenues in FY15,
Going forward, we expect the segment to pick-up over FY15-17e, backed by incremental
capacity addition in Myanmar and palpable sourcing arrangements from Laos.
This model has helped the company to insulate itself from volatility in real estate markets.
We expect, CPIL to maintain the existing sales mix over the next 2-3 years as this helps it to
maintain a stable volumes and margins.
Raw material security: CPIL predominantly sourced face veneers (~31% of total raw
material cost - the outermost layer) from Myanmar and in FY14; Myanmar government
banned the export of raw timber logs, putting Indian plywood players at a huge
disadvantage as they were heavily dependent on Myanmar for raw timber. Though,
Myanmar government has allowed processing of raw timber in the country and exporting it.
Consequently, CPIL had proactively set up 32,000 CBM peeling facility in an industrial zone
in Dagon, Rangoon to bring face veneer to India, thereby becoming the first Indian company
to get a licence for timber peeling. CPIL not only uses veneer for its own consumption but
also sells the surplus quantity to other plywood players. Besides, this initiative helped CPIL
to optimise logistic costs, replacing the transportation of bulky raw timber with lighter
veneers.
Over the next 2-3 years, CPIL is likely to consolidate its market share on the back of (1)
unorganised players’ raw material dependency on large domestic producers like Century as
Myanmar ban on timber exports (2) GST implementation, which will eradicate the tax
arbitrage enjoyed by the unorganised players (3) shifting consumer preference towards
superior products with wide product range and strong brand pull (4) expansion of
economical product range and sustaining advertisement spending on brands and (5)
aggressively expanding distribution network, with key thrust on retail revenues.
Going forward, CPIL will be focusing on increasing its capacity to the optimum level and
recalibrating its outsourcing model for its economic products.
Exhibit: Revenue Composition (%)
Source: Company, SKP Research
Plywood
Except
Sainik, 66%
Sainik, 14%
Deco
Plywood, 6
%
DV
Patta, 1% Commercial
Veneer, 12
%
Revenue Composition - FY2015
Plywood
Except
Sainik, 68%
Sainik, 11%
Deco
Plywood, 6
%
DV
Patta, 2% Commercial
Veneer, 14
%
Export, 0%
Revenue Composition - FY2014
14. Century Plyboards (India) Ltd.
SKP Securities Ltd www.skpmoneywise.com Page 14 of 22
Capacity expansion plans to aid volumes
After seeing the economic viability of the business, CPIL shifted its strategy in the MDF
business from outsourcing model to building up its own scale. It is setting up 600 CBM
capacity per day with a capex of Rs 2.4 bn and plans to purchase machinery from Yellen,
China instead from Europe to benefit from cost efficiency. Recently, MDF prices have
increased by existing players and are absorbed by the market plus raw material is
abundantly available in India (basic raw material is left over of timber).
CPIL is also setting up 54,000 CBM greenfield particle board unit at its existing site of
Chennai unit with a capex of Rs 600 mn. Particle boards are a new type of engineered
wood products that is generally made from gluing together small chips and saw dust. This
plant will be integrated with its existing pre-lamination board units and will use wastage and
leftovers (saw mill dust, timber wastage etc.) of pre-lamination board units.
The total capex of Rs 3 bn is spread over FY16 and FY17 and will be financed through mix
of debt & equity in the ratio of 2:1. Management expects the particle board & MDF capacity
to get operational by March 2016 & April 2017 respectively.
De-leveraging balance sheet with low capex commitment:
Unhedged forex positions were one of the major concerns as the company booked a loss of
Rs 440 millions in FY14. CPIL imported raw timber from Myanmar substantially and instead of
hedging its forex position, it used buyer’s credit facility. The rationale for doing this
arrangement is to deliberately lower the cost of funding as interest rate on buyers’ credit is @
Libor + 0.4% to 1.5% and is repayable in 70-360 days. As INR depreciated materially in FY14,
the company had to book losses on its open positions of the buyer’s credit.
In FY14, Myanmar banned export of raw timber. Currently, CPIL exports semi-finished veneer
through its Myanmar subsidiary to the Indian entity. Modus operandi for this arrangement is,
the Myanmar subsidiary invoices the Indian entity, and pays the creditors directly in USD not
in buyer’s credit, and therefore going ahead company’s buyer’s credit would come down
extensively.
Over the last few years, CPIL has reduced its net debt from Rs 489 crores in FY14 to Rs 430
crores in FY15, bringing down D/E ratio significantly to 1.1x in FY15 from 1.7x in FY14 on
account of better operation performance and working capital management. On the back of
better operational efficiency & lower capex commitment, we expect the net D/E ratio to further
come down to 0.8x in FY17E.
Exhibit: Net Debt/Equity And Interest Coverage Ratio
Source: Company, SKP Research
1.6x 1.7x
1.1x
0.7x 0.8x
2.4x
2.0x
4.5x
5.2x
5.6x
0.0x
1.0x
2.0x
3.0x
4.0x
5.0x
6.0x
FY13 FY14 FY15 FY16E FY17E
Net Debt/Equity And Interest Coverage Ratio (x)
Net Debt/ Equity (x) Interest Coverage Ratio (x)
15. Century Plyboards (India) Ltd.
SKP Securities Ltd www.skpmoneywise.com Page 15 of 22
Source: Company, SKP Research
Exhibit: Sales Value & Sales Realization
1800
2023
2767
3134
3607
0
800
1600
2400
3200
4000
FY2013 FY2014 FY2015 FY2016E FY2017E
Laminates - Sales Value (Rs Million)
667
694
768
784
807
0
200
400
600
800
1000
FY2013 FY2014 FY2015 FY2016E FY2017E
Sales Realization /Sheets (Rs)
Exhibit: Plywood and Allied Products- (Sales Value & Realization)
Source: Company, SKP Research (*Rs/CBM & **Rs/SQM)
50444
49925
54603
55695
57366
35,157
38,596
46,273
47198
48142
385
402
440
449
462
24947
28797
27794
28350
28917
0
10000
20000
30000
40000
50000
60000
70000
FY2013 FY2014 FY2015 FY2016E FY2017E
Sales Realization (Rs)
Plywood* Veneer* Prelam** MDF/PPB*
7805
8797
10744
11860
13625
1,288
1,742
1,721
1801
2223
441
439
366
534
605
28
82
91
102
120
0
3000
6000
9000
12000
15000
FY2013 FY2014 FY2015 FY2016E FY2017E
Sales Value (Rs Million)
Plywood Veneer Prelam MDF/PPB
Strong Financial performance:
Plywood & Allied products revenue to grow at a CAGR of ~12.6% over FY15-17E:
Plywood & Allied products share of revenue grew at a CAGR of ~16.2% during FY13-15 and
we expect this segment to maintain a share of ~75-76% in total sales over the next two years.
Going forward, revenue of plywood & allied product business is expected to increase from Rs
12.9 bn to Rs 16.4 bn during FY15-17E, reporting a CAGR of ~12.6%.
Among the sub-segment, plywood contributes 61-62% to the top-line; and on back of robust
demand, we expect plywood's sales volume to increase at a CAGR of ~9.9% during FY15-
17E to ~2,37,510 CBM. Currently, CPIL's plywood segment is operating at ~72% capacity
utilization levels on its existing capacity of ~2,10,000 CBM and we expect it to improve its
average capacity utilization to ~87% by FY17E.
Laminates & Allied products revenue to grow at a CAGR of ~14% over FY15-17E: This
segment revenue grew at a CAGR of ~21.8% during FY12-15 and accounted for nearly
~14%-16% of total revenue in FY15. Going forward we expect, laminates segment to maintain
a share of ~16-17% in total sales and revenue to grow at a CAGR of 14.2% over FY15-17E
on back of higher capacity utilization & higher contribution from sale of value-added products.
16. Century Plyboards (India) Ltd.
SKP Securities Ltd www.skpmoneywise.com Page 16 of 22
Logistic segment revenue to be margin accretive: The CFS segment revenue grew at a
CAGR of ~12.6% during FY12-15 and over the next two years, we expect CFS division to
maintain a share of ~4-5% in total sales. Currently, the CFS business operates at ~46%
capacity utilization and reported an average EBIT margin of ~31% and going forward, we
expect the capacity utilization levels to improve to 55% & 65% respectively during FY16E and
FY17E and revenue to grow at a CAGR of 20.6% during the same period to Rs 0.7 bn.
Overall top-line to grow at a CAGR of 12.8% over FY15-17E; EBITDA margins to
improve on back of higher capacity utilization and better operating leverage: In FY15,
CPIL reported net sales of Rs 15.9 bn, registering a growth of ~18% y-o-y on account of
robust volume expansion and better capacity utilizations at its laminate plant. Going forward,
we expect CPIL revenue to grow at a CAGR of ~13% during FY15-FY17E with ~12.6% and
~14.2% CAGR in plywood & allied products and laminates products division, respectively.
CPIL enjoys higher margins vis-à-vis its peers on account of its (1) scale and size, (2)
integrated operations and (3) logistic advantage and (4) better raw material sourcing. EBIDTA
margins of the company were under pressure from FY13 to FY14 and remained in the range
of ~10.4%-11.7% on account of on forex losses arising from INR depreciation (CPIL booked
losses of Rs 440 millions on its unhedged open positions of buyer's credit). However, in FY15,
the company has reported better capacity utilization and volumes which led a sharp margin
recovery (~16.1%).
Furthermore, CPIL's strong distribution network, brand equity and raw material security would
help it to counter commoditisation of plywood with premium pricing vis-à-vis its peers which
would help it to report increased realisation of its well established brands. Going forward, the
company is likely to post margins of 17%+, led by fall in raw material prices, lower phenol
prices coupled with better capacity utilization.
Exhibit: Revenue And EBITDA
Source: Company, SKP Research
11816
13477
15884
17434
20199
19.6%
14.0%
17.9%
9.8%
15.9%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
0
5000
10000
15000
20000
25000
FY13 FY14 FY15 FY16E FY17E
Total Revenue & Revenue Growth (%)
Total Revenue (Rs Millions) Growth (YoY%)
1233
1581
2558
3008
3535
10.4%
11.7%
16.1%
17.3% 17.5%
0.0%
5.0%
10.0%
15.0%
20.0%
0
800
1600
2400
3200
4000
FY13 FY14 FY15 FY16E FY17E
EBITDA & EBITDA Margins (%)
EBITDA (Rs Millions) EBITDA Margins (%)
17. Century Plyboards (India) Ltd.
SKP Securities Ltd www.skpmoneywise.com Page 17 of 22
FY13 FY14 FY15 FY13 FY14 FY15 FY13 FY14 FY15 FY13 FY14 FY15
GreenplyIndustries Ltd 28.6% 22.2% 23.2% 7.1x 7.7x 18.2x 1.8x 1.6x 4.6x 5.5x 5.9x 12.2x
Kajaria Ceramics Ltd 33.5% 30.4% 29.7% 13.5x 21.2x 36.4x 3.9x 5.2x 8.6x 7.0x 10.0x 18.2x
SomanyCeramics Ltd 23.4% 14.1% 19.1% 7.0x 22.0x 33.4x 1.5x 2.9x 6.0x 4.1x 9.2x 15.0x
Cera Sanitaryware Ltd 29.0% 25.7% 23.5% 12.2x 21.7x 47.8x 3.1x 5.0x 9.2x 6.9x 11.3x 26.4x
Asian Paints Ltd 38.1% 35.3% 33.9% 42.3x 43.0x 55.6x 13.9x 13.0x 16.4x 25.2x 24.5x 32.2x
Berger Paints India Ltd 25.1% 24.1% 22.3% 31.0x 31.9x 54.7x 7.1x 7.1x 11.5x 17.6x 18.0x 27.3x
Astral Polytechnik Ltd 28.8% 28.6% 16.8% 13.4x 33.1x 69.1x 3.4x 8.3x 8.5x 7.6x 17.5x 31.7x
Century Plyboards India Ltd 45.0% 23.1% 43.9% 22.0x 10.3x 35.0x 4.7x 2.1x 13.4x 13.2x 7.0x 22.0x
Source: Company, SKP Research
Company
ROE(%) P/E P/Bv EV/EBITDA
PAT likely to grow at 21% CAGR in FY15-17E; return ratios to remain at elevated level:
The Company is likely to post a PAT CAGR of 21% between FY15-17E to Rs2.2bn, led by
higher capacity utilization, better realizations, strong margins and tax benefits. CPIL’s CFS
unit in Kolkata and its plywood unit in Guwahati enjoy tax exemptions, resulting in lower tax
rate of 15-16%. CPIL achieved robust ROE and ROCE of 44% and 20% respectively in
FY15.Going forward, the company is likely to post a robust return ratio, largely driven by an
increase in PAT margin.
.
Peer Comparison (Building Products):
Exhibit: PAT & Return Ratios
Source: Company, SKP Research
45%
23%
44%
41%
35%
10%
12%
20%
23% 22%
0%
10%
20%
30%
40%
50%
FY13 FY14 FY15 FY16E FY17E
ROE & ROCE Ratio (%)
ROE (%) ROCE (%)
551
602
1489
1870
2184
4.7% 4.5%
9.4%
10.7% 10.8%
0.0%
3.0%
6.0%
9.0%
12.0%
0
500
1000
1500
2000
2500
FY13 FY14 FY15 FY16E FY17E
PAT & PAT Margins
PAT (Rs Millions) PAT Margins (%)
Exhibit:Peer Valuation
FY13 FY14 FY15 FY13 FY14 FY15 FY13 FY14 FY15
Greenply Industries Ltd 912.0 22012.4 13140.0 13900.0 15610.0 9.0% 13.7% 13.2% 12.9% 829.0 772.8 1218.2 21.2%
Kajaria Ceramics Ltd 921.6 73238.6 15832.8 18363.1 21868.9 17.5% 15.5% 15.6% 16.2% 1045.1 1242.2 1756.0 29.6%
SomanyCeramics Ltd 358.7 13933.6 10538.7 12647.6 15431.3 21.0% 8.1% 6% 7.0% 325.8 258.7 441.3 16.4%
Cera Sanitaryware Ltd 1863.9 24241.0 4878.7 6636.9 8216.7 29.8% 15.4% 14.3% 14.3% 462.1 519.1 676.7 21.0%
Asian Paints Ltd 845.6 811049.7 114608.6 134138.4 150227.1 14.5% 16.2% 15.9% 16.1% 11138.8 12188.1 13951.5 11.9%
Berger Paints India Ltd 225.2 156162.8 33464.1 38697.2 43220.6 13.6% 11.1% 11.1% 11.8% 2184.0 2493.9 2647.0 10.1%
Astral Polytechnik Ltd 420.9 49813.9 8252.0 10796.4 14293.8 31.6% 14.0% 14.4% 11.7% 606.1 789.2 746.7 11.0%
Century Plyboards India Ltd 177.0 39324.6 11816.5 13476.6 15884.4 15.9% 10.4% 11.7% 16.1% 551.1 601.9 1489.0 64.4%
Source: Company, SKP Research
Revenue
CAGR (%)
FY13-15
PAT
CAGR
(%) FY13-
15Company CMP
Mcap (Rs
Mn)
Revenue (Rs Mn) EBITDA Margin (%) PAT (Rs Mn)
18. Century Plyboards (India) Ltd.
SKP Securities Ltd www.skpmoneywise.com Page 18 of 22
Key Concerns
Demand slowdown: Currently, inventory piled up of real estate unit is the major concern for
the industry as it slows down the demand for plywood and related products. In H1FY16, the
building material industry reported slower demand growth. If the trend continues, it would be
difficult for CPIL to report a double digit growth rate.
Volatile Dollar Rupee rate: Any sharp Dollar Rupee volatility could adversely impact the
profitability of the company as it imports most of its raw material requirement without entering
into forward cover or hedging its forex exposure.
Delay in capacity addition for MDF segment: CPIL has an aggressive capacity expansion
plan for the MDF business which will bring new execution and competition challenges. Any
delay of capacity expansion and demand slowdown of MDF business would adversely impact
company’s earning over the medium to longer time
Valuations
Better economic growth, leaving more disposable income for discretionary life style
consumption, rapid urbanisation, changing customer preference towards quality branded
products particularly amongst the growing mass affluent, increasing nuclear families and
Government’ thrust on “Housing for All” coupled with structural shift towards organised players
post GST implementation, strong brand equity and distribution network, efficient working
capital management and raw material security augers well for the company.
We have valued the stock on the basis of P/E of 24x of FY17E EPS and recommend a
BUY with a target price of Rs 236/- (~33% upside)
19. Century Plyboards (India) Ltd.
SKP Securities Ltd www.skpmoneywise.com Page 19 of 22
Particulars Q2FY16 Q2FY15 YoY % Q1FY16 QoQ % 6MFY16 6MFY15 YoY %
Gross Sales 4,757.7 4,423.6 7.6% 4,001.0 18.9% 8,758.7 8,338.3 5.0%
Excise Duty 367.2 375.2 321.2 688.4 681.4
Net Sales 4,390.6 4,048.4 8.5% 3,679.8 19.3% 8,070.3 7,656.9 5.4%
Other Operating Income 31.4 21.8 44.2% 29.4 6.9% 60.8 40.7 49.4%
Total Income 4,422.0 4,070.2 8.6% 3,709.2 19.2% 8,131.1 7,697.6 5.6%
Expenditure 3,674.3 3,455.7 6.3% 3,054.1 20.3% 6,728.4 6,629.4 1.5%
Material Consumed 1,626.0 2,049.4 -20.7% 1,567.0 3.8% 3,193.0 3,813.8 -16.3%
(as a %of Total Income) 36.8% 50.4% 1,358 Bps 42.25% 548 Bps 39.3% 49.5% 1,028 Bps
Increase/Decrease in stock in trade 444.6 471.8 -5.8% 429.9 3.4% 874.5 909.3 -3.8%
(as a %of Total Income) 10.1% 11.6% 11.6% 10.8% 11.8%
Employees Cost 567.7 509.6 11.4% 517.4 9.7% 1,085.0 924.2 17.4%
(as a %of Total Income) 12.8% 12.5% 13.9% 13.3% 12.0%
Changes in Inventories & WIP 273.2 (210.5) -229.8% (40.6) -773.1% 232.6 (262.6) -188.6%
(as a %of Total Income) 6.2% -5.2% -1.1% 2.9% -3.4%
Other Expenses 762.9 635.3 20.1% 580.4 31.4% 1,343.3 1,244.7 7.9%
(as a %of Total Income) 17.3% 15.6% 15.6% 16.5% 16.2%
EBITDA 747.6 614.5 21.7% 655.1 14.1% 1,402.7 1,068.2 31.3%
EBITDA M argin (%) 16.9% 15.1% 181 Bps 17.7% (75)Bps 17.3% 13.9% 337 Bps
Depreciation 107.4 109.1 -1.6% 100.8 6.6% 208.2 213.4 -2.4%
EBIT 640.2 505.4 26.7% 554.3 15.5% 1,194.5 854.8 39.7%
Other Income 4.9 14.9 -66.9% 3.4 47.3% 8.3 28.2 -70.7%
Interest Expense 134.7 124.4 8.3% 122.7 9.8% 257.4 198.0 30.0%
Loss/Gain on foreign exchange fluctuation(9.2) 23.6 12.5 3.2 41.6
Profit Before Tax 501.2 419.5 19.5% 447.5 12.0% 948.7 726.6 30.6%
Income Tax 38.6 61.9 -37.7% 50.6 -23.7% 89.2 111.8 -20.2%
Effective Tax Rate (%) 7.7% 14.8% - 11.3% - 9.4% 15.4% -
Profit After Tax (PAT) 462.6 357.6 29.4% 396.9 16.5% 859.5 614.8 39.8%
PAT M argins (%) 10.46% 8.79% 168 Bps 10.70% (24)Bps 10.57% 7.99% 258 Bps
Diluted EPS 2.08 1.61 29.4% 1.79 16.5% 3.87 2.77 39.8%
Exhibit: Q2FY16 Result Review
Source: Company Data, SKP Research
Figs. in INR M illion
Q2 FY16 Result Update
21. Century Plyboards (India) Ltd.
SKP Securities Ltd www.skpmoneywise.com Page 21 of 22
Notes:
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22. Century Plyboards (India) Ltd.
SKP Securities Ltd www.skpmoneywise.com Page 22 of 22
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