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Social Media Case Study : Century Ply

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This is a social media case study of Century Ply which is closer to the consumers in their day to day life and build an emotional bond with them Strengthening the positioning of the tag line!

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Social Media Case Study : Century Ply

  1. 1. Chalo Celebrate Kare Century Ply Campaign duration: October - December, 2013
  2. 2. Plywood Brand = Not exciting enough to a common man! Why is it not exciting? No Brand attachment No emotional connection between the brand and the user
  3. 3. Our Challenge To bring CenturyPly closer to the consumers in their day to day life and build an emotional bond with them Secondary objective – Strengthening the positioning of the tag line!
  4. 4. The insight India is a multi-cultured country and known to be a country of festivals Therefore, we hopped on to this opportunity…
  5. 5. …and celebrated the spirit of festive seasons with a grand social campaign We covered Durga puja, Diwali, Christmas and New year
  6. 6. A photo-contest application was built and hosted on Facebook where users had to capture the ‘Sab Sahe Mast Rahe’ spirit of the festival season and share them with us!
  7. 7. We also posted entries submitted by users to the page to encourage participation!
  8. 8. Thus, we were able to build a bond with the users with the amazing response we received  • 650+ shared their moments of Sab Sahe Mast Rahe with us • Reached 78, 041 users organically in a month • 107,002 organic impressions in a month
  9. 9. First Twitpic Contest in India with such a remarkable response • Reached 499270 people on Twitter in a day • 844 direct brand mentions • 112 new people followed us during the activity • 300 pictures received in just one day!
  10. 10. Chalo Celebrate Kare Century Ply Thank you!

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