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Celta Consult Corporate
1. Providing Global Strategic and
Tactical Guidance in Telecom
Mission: “To introduce successful Startups to Service
Providers looking for innovative and creative
solutions, to address today's increasingly
competitive Telecom market.”
2. Why was Celta Consult created?
Maturity of Telecom Market has triggered massive consolidation
Competition between Operators and Suppliers at an all-time high
Operators looking for new services for revenue generation, as well
as new technologies (e.g. IP) for cost optimization
Suppliers repositioning themselves with new technologies through
partnership and/or acquisition of Innovators / Startups
To improve “best practice” sharing between Operators, who are
increasingly open to new ideas and alternative business models
3. About the Company
Founded Dec. 2006, with HQ in Atlanta, GA
Strategic Regional Partners in Europe, Latin America and USA,
each with over 25 years experience in Telecom
Addresses Telecom market (Wireline / Wireless): Core Network,
Access, Transport, MultiMedia Applications, Services
Provide innovative solutions to Tier 1 Service Providers; AT&T,
Telefónica/Movistar, TelMex/América Móviles, Telecom Italia/TIM
Extensive Global network of thought leaders and decision makers,
fostering a multilingual and multicultural environment
5. Relationships
High Volume / Margin
Mature Technology
Declining Revenues
C – Level Relationship
Operator Supplier
R&D Partnership for New Business
IPR Filing Portfolio Gap Filler
Lab Testing Financial Stability
Certification Services / Support Organization
Standardization Startups / International Sales Outlet
Technical Relationship Innovators Sales / Marketing Relationship
6. Client Profile
- represent only 1 company per technology sector!
Profile: mature Startup (typically 4-6 yrs.)
not stock-listed (yet)
50-120 people strong
must have a Tier 1 Operator reference
has desire to grow Globally
Trade Associations:
7. Services provided to Clients
Research Market trends / developments / competition
“Needs Analysis” of Operator to identify business opportunities
Map Client’s capabilities with Operator’s needs
Familiarize with Operator’s Organization; Engineering, Procurement,
Operations, Centralized vs. Regional, etc.
Sourcing Strategy; incumbent providers, in-house vs. outsourcing,
balance of value of quality, deployment schedule and price
Develop Value Proposition; Strategy and Tactics
Objective is new business, start with Lab or Market Trial and culminate
with a Commercial Agreement
8. Celta Consult HQ and Partners
Giuseppe Cupelli
HQ
Rudy Augsburger Alfredo Tello
Rosina Hughes
Salvador Cardenas
Jaime Tilleria
Andean Region
Achillão Sfizzo
Brazil
Alberto Luraschi
Southern Cone
